Mediaboss Marketing

Technical SEO topics such as pagination are near and dear to my heart. This article will build upon and update my previous treatment of pagination and SEO.

Ive written and presented often on pagination for SEO. Why so much attention on this subject?

The reason is simple: it can be a big, hairy deal for sites. Its right up there with faceted navigation as one of the most problematic crawling and indexing issues for large-scale SEO. Its a tactic (actually a set of tactics) that our teams are continually evolving, testing, and refining.

So it was double prizes when Google announced the HTML 5 element rel next/prev for pagination.

There are three primary tactics that we use for SEO pagination:

Each of these is detailed below.

Ive already detailed this technique in full, so Ill skip the nitty gritty. The important thing to realize is that using this method does not directly transfer any equity from a series of component pages to the primary, canonical page. Rather, as component pages get crawled and link back to the canonical page, that equity is (hopefully) transferred as a second-order effect.

We would generally not recommend using this method for pagination today, except for fringe cases. Its perfectly fine and will not hurt a site; on the contrary, it will greatly help a site that has SEO pagination problems. But, there are now even better methods as well discover.

The classic SEO pagination method uses noindex but does not directly consolidate equity.

The most elegant method is to utilize a View All page. In this approach, all component pages rel canonical back to the View All.

Follow this link:
The Latest & Greatest On SEO Pagination