Mediaboss Marketing

On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about delivering a better user experience.

Gone are the days of keyword laden text that reads poorly and lacks substance. It has been laid to rest and will never return. Were not mourning.

With quality content the buzzwords on everyones lips, identifying areas in which you can deliver a better user experience whilst adhering to key SEO techniques is the overall goal.

Below are four aspects of on-page content that enable you to naturally combine interesting, marketable content with SEO copywriting techniques, resulting in a page that is not only likely to rank higher, but turn more visitors into customers.

Users arent going to read all of your content.

They wont.

As an SEO writer its something youre just going to have to deal with. OK? Have you recovered? Good.

The less content there is, the more users will read. Pretty simple but not advantageous if youre trying to get across a number of key selling points to new customers. Striking a balance between word count and design/usability should be the focus.

When writing, remember that readers are only going to consume a short amount of information, so make the most of the advantages you have!

The stuff you see when you first land on the page is whats most important. Searchers are fickle beasts theyll click onto another page quicker than you can say Gday, making it vital to get your key messages across quickly and efficiently.

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4 Content Techniques That Will Improve SEO & Sales