Mediaboss Marketing

How do you take the concept of mobile marketing and make it both actionable and profitable? Driving Mobile Traffic: SEO & PPC, a panel at SES New York 2012 moderated by Angie Schottmuller (@aschottmuller), Founder, Interactive Artisan, tackled the marketplace today, mobile friendly websites, and PPC and SEO fundamentals specific to mobile marketing. Heres a recap of the information-packed session.

Jason Wells (@jasonrwells), CEO, ContactPoint, started by giving the audience a nice overview the mobile marketplace and important statistics and trends in adoption.

Why is it the right time to start moving forward in mobile marketing? Were at the beginning of the adoption curve for marketers but it is certainly starting to ramp up. It is at this point where the winners in their respective marketplaces will be decided.

Need mobile marketing stats? Wells presentation didnt disappoint. Here is the short list:

Addressing mobile PPC fundamentals, Wells outlined several core places to start.

Wells recommended setting up a separate mobile campaign from desktop campaign and noted that Google AdWords will syndicate on mobile to start (so you might want to prevent that from happening). Other key pieces of information on mobile campaign development:

Remember that there are distinct differences between smartphones and tablets. You have to build site assets that tackle both.

Avi Wilensky (@aviw), CEO of Promediacorp,was up next and his presentation focused on mobile site optimization. Wilensky argued that the term mobile SEO was rather nebulous. There is no consensus on the definition. What is key for marketers is to get the user experience right, keep bounce rate down, and focus on site architecture and the consolidation of link equity.

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SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic