Mediaboss Marketing

While the industry is maturing, SEO still remains a largely misunderstood discipline. There are three main reasons for this:

As a consequence of this landscape, it takes real working experience to develop strong SEO skills you cant get them without it. Making changes and seeing what works and what doesnt is simply a must.Even if your SEO team (or SEO agency) has that experience, there are a number of things that you can do to make life difficult for your SEO team.

Let me count the ways

Too many enterprises get focused on goals that are artificial. For example, they focus on building 100 links per month. Seriously now. I can get you 100 links per month for $400 or less and they probably wont do anything at all for you.

Other bad goals are specific rankings or PageRank increases. Your top level goals should nearly always be: increased relevant, non-branded search engine, traffic (NBSET), and increased conversions from NBSET. Align the SEO team goals with your company goals.

SEO impacts a lot of different disciplines. The SEO team needs to be in close coordination with many parts of the enterprise, and those parts of the organization need to be aligned with the goals and what is required to meet them.

One common problem is the lack of a strong communication channel, and strong trust between the dev team and the SEO team. One classic example is the 301 redirect. Most tools it seems default to 302 redirects, and the developers need to really be on board with why a 301 is preferred and understand that they need to check and verify it themselves.

Love those pesky marketing folks, really, I do. But sometimes they can make decisions not realizing that what they are doing is blowing up the SEO efforts. I have seen situations where the marketing team insisted on titling pages of their site with their fancy product brand names that dont have the slightest relationship to a phrase that users ever search on.

This is one of the easiest way to throw a wrench in your SEO efforts. One enterprise I know decided to design their site for the C-suite. As a result, they promptly ripped most of the text off of their pages and slimmed down the site into a corporate brochure. Great way to make it very difficult for search engines to figure out what is special about your site!

It turns out that communication is not enough. The execs need to know enough about SEO to understand what they dont know, and how and when it matters. Once they understand that, they will be far more likely to get SEO advice about the impact of a decision when they need it.

Read more from the original source:
24 Ways To Make Life Hard For Your SEO Team