Mediaboss Marketing

A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site. This debate was even broached ayear ago.

With the large enterprise companies we work with at Covario, our position has been to recommend the one URL or same URL approach over the m. subdomain.

The one URL approach for mobile has also been recently echoed as a preferred choice by bothBingofficially andGoogleunofficially.

This approach requires user agent detection to trigger different rendering of the page based on the mobile device type which can also include the DocType and HEAD section of the code. Google specifically affirmed this is not cloaking back in theirSearch Engine Optimization Starter Guide.

The key is to change these sections for feature phones and smartphones as Google has two different mobile crawlers for these devices since the search results between feature phones and smartphones do differfrom each other, as well as from the standard desktop search engine ranking results.

To be proactive, it is best to do this as well for tablets and TV rendering, which should get specific crawlers from the search engines in the near future.

In the end, why is this single URL approach better for mobile SEO?

Using a subdomain for your mobile rendering is a close 1B option to the one URL strategy and could be the preferred direction in many circumstances.

If you are only going to have a limited mobile site thatdoesnthave a one-to-one relationship to your desktop instance, then having a subdomain for mobile would make sense.

Also, if your site already has a long established mobile subdomain the advantages of bringing it to the one URL does diminish.

Follow this link:
One URL To Rule Them All For Mobile SEO