4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind

According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, content creation works the best, but takes the most work, says Kaci Bower, Research Analyst, MECLABS.

B2B Internet marketers need new content to enforce and build upon keyword strategies, acquire links, and attract attention in social media.

In my experience, effective SEO-centric content creation requires planning on both the long and short term impact, and a strict attention to detail. With a myriad of responsibilities on the B2B marketers plate, it certainly is not uncommon for details to be missed and corners to get cut.

Some of the SEO best practices I see get missed:

With a little assistance from Help a Reporter Out, here are four examples of B2B content marketing initiatives, that stand out because of their focus and adherence to SEO strategy as well.

Digital marketing software vendor Neolane recently launched an infographic poking fun at a significant challenge campaign management providers face, the ability to overcome the onslaught of spam in online marketing communications. Running through the social media marketing initiative, here are examples of key SEO best practices merged into the process.

See the rest here:
4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind

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