Mediaboss Marketing

Im sure that most of you know or have heard of Matt Cutts at Google. For those who dont, Cutts is the head of the web Spam team at Google. That is to say, Cutts works diligently to ensure that Googles search results are good and he polices efforts by folks who try to (overtly) manipulate Googles results through overly aggressive search engine optimization (SEO) tactics.

I want to say upfront that Cutts is a nice guy. Sincerely. Thats not me trying to get in his good graces.Cutts helps, in many ways, to guide folks in the proper way to market their websites, and goes out of his way to provide helpful information.

Matt provides information via his blog, provides insight via the GoogleWebmasterHelp channel on YouTube, his Twitter feed, countless conferences, and too many other channels for me to list here. I have no freaking clue how this guy does all of this and manages to have a life.

But, somehow he does, and somehow he manages to be smiling, everysingletimethat I see him. So, kudos to him.

With that said, here comes my beef... At SXSW, Cutts was quoted assaying (emphasis mine):

"We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don't do SEO we handle that.And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now."

Notice that bolded sentence?

This may lead folks to begin the charge of SEO is dead," once again. I really hope not, because this won't cause SEO to flatline.

At the same event, Cutts also said that Google is trying to level the playing field from those who are excessive in their methods of trying to optimize their websites versus those websites who should be rewarded by creating quality content.

Thats my main point.

See the original post here:
How Google ‘Handles’ SEO: My Beef With Matt Cutts