Mediaboss Marketing

CARLSBAD, Calif., May 8, 2012 /PRNewswire/ --"Search Engine Optimization (SEO) and Marketing," a course taught by SEO Inc., a Carlsbad, CA based search engine marketing company, will be back at the University of California, San Diego this month.

The three-day, 3-credit course will run May 30 through June 1 from 8:30 am to 5 pm. Class sessions provide basic information on website architecture and search engine operation and now provide added information about social media marketing.

The SEO strategies taught in the course can be used by students to optimize websites, achieve higher rankings in the top search engines, and help increase web visibility, brand awareness and online sales and conversions. Students in the SEO class learn how to boost search engine rankings by researching competitors, optimizing code, choosing competitive keywords, writing search engine-friendly website content, and creating a successful linking plan.

"I have been teaching this course since 2008, and we continue to see full classes each semester," said SEO Inc. Senior Project Manager and course instructor, Burkan Bur. "Designed for webmasters, business owners, corporate marketers, and anyone else interested in increasing their website's ROI, it is believed to be one of the only courses of its kind to offer college credit.

The social media portion of the course covers blogging, social media community management, social media optimization and viral online marketing.

"By the end of the day you'll not only know how to use social media and blogging to improve your organic SEO, you'll also be able to effectively market to your communities through a variety of methods," said John E. Lincoln, Director of SEO Consulting & Social at SEO Inc. and co-course instructor. "We have a heavy emphasis on Facebook, Google +, Twitter, LinkedIn, YouTube and Pinterest, but we also focus on smaller social sites as well that provide big benefits to organic search and referring site traffic. Ultimately, we use social to drive better rankings, different forms of traffic, and increase conversions for your website."

SEO combined with social media is the fastest growing form of Internet marketing, and it is the most successful and cost-effective way to promote a website property and receive maximum ROI. For more information, call 877-736-0006 or visit http://www.seoinc.com.

Class registration is available online at http://extension.ucsd.edu/studyarea/index.cfm?vCourse=CSE-41157, or search course # CSE- 41157.

About Search Engine Optimization Inc.:

Search Engine Optimization Inc. is an integrated search engine marketing company that specializes in achieving high rankings for their clients on the internet's major search engines.

Originally posted here:
SEO Inc. Adds Social Media Training to SEO Course at UCSD