Mediaboss Marketing

Columbia, MD (PRWEB) March 13, 2014

Pixe LLC, the Maryland-based provider of leading social and mobile marketing solutions, is pleased to announce that Catersource Conference and Tradeshow will be leveraging Pixe Social at the 22nd Annual Catersource Expo. Thousands of attendees from across the globe will engage and interact with this one-of-a-kind photo booth solution from 23-26 March, 2014 in Las Vegas, NV.

The official Catersource Expos Pixe Social Photo Booth will also provide attendees with the opportunity to celebrate their fun experience at the event, and generate a viral buzz around their own presence at the catering industrys premier educational conference & expo.

Pixe Social is integrated with leading social media in real-time, enabling the photo booth users to take their photos, type a fun testimonial and share on Catersources Facebook page as well as with their own friends instantaneously. The photos will be displayed in a real-time rotating slideshow on a large HD digital screen onsite. Users will have the option to provide their email address to receive the link to their own photo directly in their inbox.

Catersource Expo is the perfect opportunity for Catersource and Pixe to host a transforming and exciting social experience for the event attendees, said Rajiv Jain, CEO of Pixe LLC. The testimonials posted from the Pixe Social photo booths will showcase the event to hundreds of thousands of online fans, at a time when they are most engaged with the Catersource brand.

In addition to partnering with Catersource, Pixe will also be showcasing Pixe Social in Booth 1600. Pixe will be offering a free trial of its social marketing solution to the first fifty businesses to sign up by visiting their booth at the event.

About Pixe Pixe LLC is a Maryland-based start-up providing simple social promotional solutions that take the challenge out of social media marketing by converting audiences into brand ambassadors. Launched in April 2013, Pixes flagship social marketing solution - Pixe Social - to help boost the social presence of a number of leading brands and events including National Restaurant Association Expo, Brads Raw Foods, and the World Culinary Showcase at NRA.

About Catersource Catersource Magazine, Conference, & Tradeshow is the industry leader in providing educational, networking, and event solutions for caterers. Their dedication to expanding professional knowledge lends the conference the ability open its interaction with brands spanning the globe.

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Catersource Conference and Tradeshow to Leverage Pixe Social to Engage Attendees at the Annual Event

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Summary: As social media strategy becomes more important, CIOs and IT have a new lever to drive conversation with peers in marketing and other departments across the company.

A study by IDG raises questions about the CIO's role in helping their organizations pursue social media. The report (registration required), which was sponsored by HootSuite, highlights the following points:

This short survey has three implications for the CIO and IT.

First, social media is part of the ongoing digital transformation taking place in almost all industries. Although social media remains centralized among a few people in a single team, the role of social will eventually expand beyond marketing and customer service to encompass aspects of core operations. Business is about communication so it makes sense that the importance of social media, which means communication, will grow over time. Smart CIOs will embrace this future today rather than waiting.

Second, there remains a disconnect and lack of understanding between IT and business counterparts. This is most unfortunate because both sides want the same thing business success. The fact that IT views the business as "indifferent" or "reluctant," even though the business cares about social media strategy, indicates poor communication between the two groups. Although this study raises the disconnect in relation to social media strategy, it reflects a much larger set of relationship issues.

Third, because IT leadership evangelizes social mediaan opportunity awaits. It is odd that IT pushes enterprise social media even more than does marketing, but the survey does not explain why. Perhaps IT has embraced social media because it offers a way to interact positively with peers in marketing. If so, then IT is reaching out across the disconnect to build deeper relationships with business peers, which is great.

Social media is only one part of the larger set of concerns facing any CIO and IT department. However, we can use this survey as a symbol about the state of relationships between IT and business departments, and a signpost about what IT must do next.

Although the IT / business divide has become a clich, even tired phrases may contain truth. For the CIO, now is the time to sit down with the head of marketing and plan together for a shared future. Use enterprise social media strategy as a vehicle to start ongoing discussions that lead to concrete activities and agreed-upon metrics.

Don't leave the meeting room without clear action items, points to clarify, and specific outcomes tied to results and measures.While the most innovative CIOs in the world takes these steps intuitively and constantly, us mere mortals should remember this practical guidance every day.

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