Social Media Marketing for Business | Crazy Monkey Marketing Kennewick WA
http://crazymonkeymarketing.com/gear-up-your-brand-and-get-new-customers-with-social-media-marketing/ Get More Customers, Clients, and Patients with Social M...
By: Crazy Monkey Marketing
See original here:
Social Media Marketing for Business | Crazy Monkey Marketing Kennewick WA - Video
Swipe Telecom, a leading innovator in the tablet and fablet industry in India, has been recognised at the Youth Marketing Forum - Social Media Summit & Awards 2014, the largest rendezvous of Social Media Experts, Bloggers, Marketing Professionals Researchers, Communication Managers, Digital & Brand Specialists behind some of the worlds most successful brands. Swipe has been conferred with The Most Popular Youth Brand in the Tablet-PC category, and The Most Integrated Digital Campaign for MTV Slash 4X.
The award ceremony, organized by Global Youth Marketing Forum, was held recently at Taj Lands End, Mumbai, and was attended by the CEO and Founder of Swipe Telecom, Shripal Gandhi.
Shripal Gandhi, CEO and Founder of Swipe Telecom commented, It is due to our constant R&D endeavors and innovative marketing solutions that Swipe has been at the receiving end of several notable awards in such a short span of time. I would like to thank all our young users and loyalists for this recognition by the Global Youth Marketing Forum. Swipe promises to continue making exciting products that delight our customers, and win their hearts time and again.
Swipe Telecom has always been at the forefront of innovation and has earned several accolades since its inception, such as, the first company to launch a 3D Tablet-PC in India, the first to launch a co-branded 6? Fablet.
With the recent achievement of being recognized as the most loved brand among the countrys youth, Swipe has added another feather to its cap. Swipe was chosen among other leading brands competing in the category, by effectively demonstrating how to capture the Youths attention in an increasingly intriguing and multi tasking youth segment of today. Participants ranged across categories like Fashion, Music, Technology, Sports and Lifestyle.
The theme of the Social Media Summit this year was Social Media: New Era of Marketing, and was aimed at professionals who think that todays marketing industry is in need of a change. Organized by the Global Youth Marketing Forum, the summit brings together the best experts and specialists to discuss the future of marketing, social media and advertising as well as new technology. The agenda revolved around brands effectively using social media as a marketing tool, delivering the latest tips and techniques, innovation strategies and best practice solutions.
The Global Youth Marketing Forum is a non- profit organization that picks out its winners based on extensive surveys and quality monitoring. Swipe Telecom was singled out for its exceptional quality and stylish design language, which is so popularamongthe youth.
More here:
Swipe Telecom bags 'Most Popular Youth Brand' & 'Most Integrated Digital Campaign'
San Diego, CA (PRWEB) February 24, 2014
Parallel 6, a multi-channel mobile technology company and the creator of the mobile enterprise platform Captive Reach, provides a social media and digital marketing solution for one of its clients latest business ventures. New and expanding urban winery, Abnormal Wine Company (AWC) has hired Parallel 6 for social media services and digital marketing strategy.
The AWC team consists of founders, Matt DeLoach and James Malone, as well as partner, Elvin Lai. Lai says, Its encouraging to see the progression and expansion of our hobby-turned-business. Were really excited to share it with the world, and I know that Parallel 6 can help us succeed in doing so.
Lai also owns Parallel 6s first and longest running account, Ocean Park Inn, a boutique hotel located in San Diegos suburban beach town, Pacific Beach. Parallel 6 continues a similar partnership with AWC, providing social media services such as Facebook, Twitter, Pinterest, and Google+ page management. The social media team will also create customized digital marketing campaigns that increase AWCs online presence and assist with networking to retailers and restaurant owners in the surrounding areas.
Parallel 6 VP of Operations Adam Blejski says, Were thrilled to have the opportunity to grow another business with Elvin Lai and his partners. Abnormal Wine Company exposes Rancho Bernardo to all of its carefully selected wines and food pairings. They incorporate diligence, creativity and innovation into all of their efforts; these are attributes that we take pride in at Parallel 6, as well. Were excited to help them create awareness for the expansion of their cutting-edge winery while building a well-developed social media presence.
Parallel 6 works with a wide variety of businesses and industries nationwide. To learn more about their digital marketing and social media services, please contact Adam Blejski at 619-795-1305 or email at ablejski(at)parallel6(dot)com.
About Parallel 6:
Parallel 6, a creative enterprise mobile technology company, is the creator of Captive Reach, an all-encompassing enterprise mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. Parallel 6 also offers a suite of managed services such as social media and campaign management, SEO, design, and website creation. The company serves a wide array of B2B and B2C companies including retailers, finance, gaming, e-commerce, hospitality, daily-deal companies, restaurants and professional service firms around the globe. The firm is headquartered in San Diego with offices in Mexico, Ukraine and China. For more information, visit http://www.parallel6.com.
About Abnormal Wine Company:
Reviving the age-old trade of the wine negociant, Abnormal Wine Company carefully selects, sources, vints and bottles the most sought after wines from around the world. Influenced by tradition, Abnormal Wine Company has developed new, and sometimes one of a kind, methods of bringing fabulous wine to its North County community. Located in Rancho Bernardo, AWC is a small artisan winery where each and every bottle is vinted, bottled and labeled by hand. AWC also features a tasting room available for private engagements, a wine club and custom wine bottle labeling.
The rest is here:
Parallel 6 Begins Social Media and Digital Marketing Partnership With Abnormal Wine Company
Study by data analysis firm GI Insight reveals vast majority of consumers demand companies lay groundwork before embarking on Social Local Mobile campaigns. By Andy Wood.
New research on Social Local Mobile (SoLoMo) marketing by customer insight company GI Insight reveals that 70% of UK consumers are only happy to receive location-based commercial messages via their mobile phone if they have given prior permission for the company sending the communications to contact them.
The study, based on a survey of more than 1,000 consumers, also shows that 58% of consumers are only open to receiving localised marketing messages on their mobiles or smartphones if they have a strong existing relationship with the brand sending them, such as membership in a loyalty scheme, while 80% are not happy for any old company to send them such communications.
The most surprising finding of the research was that, despite initial enthusiasm for Foursquare, Facebook Deals and other SoLoMo-related social media initiatives, consumers are not at all favourable towards location-based marketing through social networks, with just 22% saying that receiving promotions via these sites would increase their likelihood of actually taking up an offer.
Instead, 59% of consumers say they are much more likely to take up localised offers sent to their mobile whether by email, text or special app if they belong to the sending companys loyalty scheme. Whats more, 59% also maintain that even if they have an established connection with a company, they will not act on location-based mobile messages if they are not individualised offers that reflect an understanding of their needs and preferences.
The research report, Harnessing the Power of SoLoMo, examines how receptive and responsive consumers would be to mobile messages from companies based on their current location such as an offer of discount or a free item for visiting a shop or restaurant in an area they have just arrived at. The survey was representative of the UK by age, gender and social class and the report includes sections on gender differences, age group breakdowns and regional variations.
These findings throw up some real red flags for brands, and some of them are surprising. For instance, not everyone is happy to be marketed to via mobile, and less than a quarter of the consumers we surveyed say that they would act on localised messages sent to their smartphones via a social networking site.
Permissions are crucial to even get a message read and having a longstanding relationship with a brand such as belonging to the loyalty scheme is the real key driver behind consumer take-up of SoLoMo offers, according to the research. Consumers also demand that such localised mobile messages offer personalised, individual promotions based on what the brand knows about them. These relationships have to be built through other channels and informed by data painstakingly gathered and analysed before any location-based marketing is even considered. SoLoMo cannot simply be a matter of casting the net out to a location and seeing if the consumer bites.
Whilst SoLoMo can offer a unique opportunity for companies to gain a competitive edge, the research makes it crystal clear that it is not going to develop into the be-all and end-all of one-to-one marketing. It is evident that a significant proportion of consumers will never be comfortable accepting location-based marketing on their mobiles and that, for others, it is but one touch point among a range of channels that brands need to use to engage them.
For a copy of the report, go to: http://www.gi-solutionsgroup.com/gi-insight-knowledge-centre/gi-white-paper
View post:
Permissions and strong customer relationships critical for SoLoMo marketing to succeed
According toYahoo (YHOO) Advertising Solutions, 78 percent of chief marketing officers think custom content is the future of marketing. In 2013, according to eMarketer, roughly $118 billion were spent on unique content marketing, video marketing, and social media. The services that deliver this material, such as HubSpot, Eloqua, Marketo, and ExactTarget, have exploded in the past few years as more marketers try to boost customer loyalty or nurture sales prospects.
The problem is that most of these services are no more than automated mass marketers, relying on e-mailthe 8-track technology of marketing toolsas their primary means of delivering content. Heres why that approach is doomed:
1. Millennials consider e-mail pass and do everything they can to avoid it. As the influence of this next generation of decision-makers grows, the value of e-mail communication will decline.
2. The average corporate user spends more than two hours a day reading and responding to an average of 114 e-mails. Its clear that our inboxes are becoming bloated, inefficient, and unmanageable.
3. E-mail is neither social nor collaborative. The rise of social media has made it painfully obvious just how inefficient e-mail can be when trying to share information or collaborate with colleagues.
A common problem with e-mail marketing is that many people (read prospects) are turned off because they are forced to register too early in the process, before they can determine if the material is of interest.
Now turn that around. The natural way people find content today is via their social networks and search engines. As social content management companies, such as HootSuite, PaperShare, and WildFire, increasingly embrace the social media leaders Google (GOOG), LinkedIn (LNKD), Twitter (TWTR), Facebook (FB), Instagram, etc., the value of an e-mail address is likely to diminish.
That is the future of mass marketing. It starts with focusing on the content itself and then on coming up with a strategy to track and measure engagement with that material. By focusing on the content (rather than the delivery mechanism, such as e-mail), individual pieces can be tagged, tracked, and shared anonymously. Standard metrics, such as click-through rates from e-mail, will evolve into engagement rates.
Not only will this approach be kinder to our inboxes, but it will also prove to be more effective. After all, content is king.
See the original post here:
The End of E-Mail as a Mass Marketing Tool