Mediaboss Marketing

Digital and social media marketing professionals in Ireland are gearing up for Measurement.ie, the countrys premier one-day conference on digital/social metrics and data analytics, which takes place in Dublins Abbey Theatre on Wednesday next, September 10.

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The event, hosted by MC Rick OShea, brings together senior digital marketing practitioners from Dublin and the UK to discuss the value of mining and measuring data in relation to online and offline campaigns. Speakers include Mat Morrisson (MediaCzar), Dena Walker (Head of Digital, Irish International), James Whatley (Social Media Director for Ogilvy & Mather Advertising, London), Joanne Casey (GlowMetrics), Barry Hand (Handmade Marketing), Shane McAllister (MobaNode), Beth Granter (Brilliant Noise), Matt Mooney (Client Director, Radical agency) and Paul Buckley (Head of Social Media, Aer Lingus).

BreakingNews.ie is proud to sponsor the event, and before the curtains are drawn back we spoke to conference organiser Damien Mulley as well as key speakers to discuss the thinking behind the conference, and what attendees can expect.

DAMIEN MULLEY

Conference organiser and Director, Mulley Communications

(Conference organiser Damien Mulley with JIll O'Sullivan, editor BreakingNews.ie)

With digital marketing, everything is measurable, explains conference organiser Damien Mulley. Its all about the numbers, but its about the right numbers. We know, for example, that the number of Facebook likes is not an effective metric when it comes to measuring online performance but what are the metrics we should be looking at? Additionally, one element of pushback that professionals working in the area often get from their bosses is the question of what is the return on my investment? or where is the value in this?

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Measurement.ie its all about the numbers