In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing? by @billbelew_com
There might be some confusion as to what the differences are between online, inbound, social media, and content marketing.Let me tell you briefly what these four marketing efforts are not, then I will let a friend explain what they are and illustrate how they are related.
Online marketing is not being asleazy dude who tries to sell stuff on the web.
Inbound marketing is not scheduling trains, planes, and other public forms of transportation.
Social media marketing is not hanging out with kids on Facebook and retweeting stuff I think is cool.
And content marketing is not driving traffic to peoples sites.
Meet Wilby. Wilby is a character created bya one-time animator in Japanfor and of me. I wish he had made him slimmer but considering what he had to work with, what can I say?
The Wilbymatryoshkadoll can illustrate the difference between online, inbound, social media and content marketingefforts:
Online vs Inbound vs Social Media vs Content Marketing
The all-inclusive activity that happens on the Internet with the intent of bringing visibility to a website and making a connection with the searcher and product/s or service. The goal can be sales, visibility, branding, or maybe just buzz. Sometimes called Internet Marketing.
The science of pull versus push marketing. The intent of inbound marketing is to attract readers or buyers to a target site by hook or by crook but indeed preferably by legitimate hook. Inbound marketing happens within the sphere of online marketing.
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In a Nutshell: What is The Difference Between Online, Inbound, Social Media, and Content Marketing? by @billbelew_com