Mediaboss Marketing

Apple is taking aim at a tool the ad industry uses to monitor internet users by cracking down on tracking parameters from web links.

Users encounter tracking parameters on URLs from an ad campaign circulating on social media or over email. The URL can contain special text to help marketers confirm that users are clicking their links through a marketing campaign.

An example of a tracking parameter (Credit: SEMRush)

However, tracking parameters can also help the ad industry profile a user's web-browsing activity by indicating which sites they used to view and click on a marketing campaign. That privacy risk is causing Apple to take action.

Some websites add extra information to their URLs in order to track users across other websites, the company says. Now this information will be removed from the links users share in Messages and Mail, and the links will still work as expected. This information will also be removed from links in Safari Private Browsing.

Details about this link tracking protection are thin. But in a session at this week's Wordwide Developers Conference (WWDC), an Apple engineer said the parameter removal will happen in Safaris Privacy Browsing mode as part of browser navigation, and when copying a link.

When a tracking parameter is detected, Safari strips the identifying components of the URL, while leaving nonidentifiable parts intact, said engineer Michael Hesse. The resulting feature sounds similar to how Mozillas Firefox also strips(Opens in a new window) out URL tracking parameters.

Although the change may upset internet marketing firms, Hesse said they can still track ad performance through better approaches. "Remember that ad attribution can be done without identifying individuals across websites. For example, Private Click Measurement is a privacy-preserving alternative to tracking parameters for advertising attribution," he added.

It's also looks like the tracking parameter can still appear(Opens in a new window) in marketing emails sent directly to a user. With Apple's approach, the tracking parameter is only removed during the sharing process within Messages and Mail.

The big question is whether Apple will expand the crackdown to all forms of tracking parameters, or if itll make certain exceptions. In the case of Firefox, the browser only removed the tracking parameters used by companies such as Facebook and Hubspot, but not by Google. A Firefox user also has to manually turn on the blocking by switching the browsers Enhanced Tracking Protection from Standard to Strict.

Apple customers can expect the link tracking protection to arrive in iOS 17, iPadOS 17, and macOS Sonoma, which launch this fall.

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To Improve Privacy, Apple to Strip Tracking Parameters From ... - PCMag

North America is behind Oceana when it comes to email open rates. But it is by far the leader in the world in click-through rates and other key metrics, judging by 2023 Email Marketing Benchmarks, a study by GetResponse.

The average North American open rate is 31.02%, compared to 37.93% for Oceana. But North America is above the world average of 26.8% and beats Europe and Asia.

Moreover, North America has an average click-through rate of 2.96% and a click-to-open rate of 9.56%.

In contrast, Europe has a click rate of 2.34% and click-to-open rate of 7.61%. The worldwide average click-through rate is 1.89% and the click-to-open rate 7.01%.

As an individual country, the U.S. has an open rate of 30.74%, a click-through rate of 2.68% and click-to-open rate of 8.72%.

However, the U.S. is outpaced by several countries in click-to-open rates, including Canada (20.12%), Germany (12.11%), (Ukraine (9.56%), India (9.82%) and Israel (9.02%).

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The U.S. also has one of the worlds worst bounce rates: 5.18%, second only to Peru (5.32%). In contrast, Great Britain has a 2.32% bounce rate, followed by France at 2.01% and Germany at 1.77%. But the U.S. has a paltry 0.08% unsubscribe rate.

The average global unsubscribe rate is 0.01% and the average bounce rate is 2.57%.

The three top-performing countries in open rates are the Netherlands, France and Australia, each of which offers a high level of privacy protection, writesMichal Leszczynski,head of content marketing & partnershipsat GetResponse.

Similarly, the countries with some of the highest click-through rates are the regulated nations of Canada, Germany and Belgium,Leszczynski notes.

Among industries, Communications, Publishing and Financial Services have higher-than-average click-through rates, whereas Health & Beauty, Healthcare and Internet Marketing have the lowest.Travel has the highest bounce rate: 6.83%.

GetResponse analyzed almost 7 billion messages out of nearly 30 billion emails sent by its customers throughout 2022. It looked only at active senders with at least 500 contacts.

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Global Metrics Playoff: Who's Doing Best With Their Email Marketing ... - MediaPost Communications

The Internet of Behavior: Transforming Marketing Strategies for the Digital Age

The Internet of Behavior (IoB) is a rapidly emerging concept that is transforming marketing strategies for the digital age. It refers to the vast network of interconnected devices, sensors, and software that collect, analyze, and share data about peoples behaviors, preferences, and habits. This data is then used to create personalized and targeted marketing campaigns, products, and services that cater to individual needs and desires. As the IoB continues to expand and evolve, it is having a profound impact on the way businesses approach marketing, customer engagement, and overall business strategy.

One of the most significant ways in which the IoB is changing marketing strategies is by enabling businesses to develop a deeper understanding of their customers. By collecting and analyzing data from various sources, such as social media, mobile devices, and online browsing habits, marketers can gain insights into the preferences, behaviors, and needs of their target audience. This allows them to create more relevant and engaging content, offers, and promotions that resonate with their customers on a personal level. For example, a retailer could use data from a customers browsing history to recommend products that are tailored to their specific interests and needs.

Another important aspect of the IoB is its ability to facilitate real-time, personalized communication between businesses and their customers. Through the use of advanced analytics and artificial intelligence, marketers can now deliver targeted messages and offers to individuals based on their current location, recent activities, and other contextual factors. This level of personalization not only helps to increase the effectiveness of marketing campaigns but also helps to build stronger relationships with customers by demonstrating that the business understands and values their unique needs and preferences.

The IoB is also transforming the way businesses approach customer engagement and loyalty. By leveraging data and insights from the IoB, companies can create more personalized and rewarding experiences for their customers, which can help to foster long-term loyalty and advocacy. For example, a hotel chain could use data from a guests previous stays to offer personalized room preferences, dining recommendations, and special offers during their next visit. This type of tailored experience can help to create a strong emotional connection between the customer and the brand, which can ultimately lead to increased loyalty and repeat business.

Furthermore, the IoB is driving the development of new business models and revenue streams for companies in the digital age. By harnessing the power of data and analytics, businesses can identify new opportunities for growth and innovation, such as creating new products and services that cater to specific customer segments or expanding into new markets. Additionally, the IoB can enable businesses to monetize their data by offering it to other companies or using it to develop targeted advertising and marketing campaigns.

However, the rise of the IoB also raises important ethical and privacy concerns that businesses must address in order to maintain consumer trust and comply with regulatory requirements. As companies collect and analyze increasing amounts of personal data, they must ensure that they are doing so in a transparent and responsible manner, and that they are taking appropriate measures to protect the privacy and security of their customers information.

In conclusion, the Internet of Behavior is having a profound impact on marketing strategies in the digital age, enabling businesses to develop a deeper understanding of their customers, deliver more personalized and engaging experiences, and explore new opportunities for growth and innovation. As the IoB continues to evolve, it will be essential for businesses to adapt their marketing strategies accordingly, while also addressing the ethical and privacy concerns that arise from the collection and use of personal data. By doing so, they can harness the full potential of the IoB to drive customer engagement, loyalty, and business success in the digital age.

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The Internet of Behavior and its Impact on Marketing Strategies - CityLife

In todays rapidly evolving digital landscape, the transformative power of technology has become undeniable. Across the globe, businesses are leveraging digital tools and innovation to enhance productivity, increase efficiency, and unlock new opportunities. In Africa, the potential of digital transformation is immense, offering the continent a pathway to leapfrog traditional development barriers and accelerate economic growth. Recognizing this potential, the Tony Elumelu Foundation has emerged as a key catalyst in empowering African businesses to embrace digital transformation and thrive in the digital age.

The Digital Revolution in Africa

Africa is experiencing a digital revolution that is reshaping industries, markets, and communities. The continent has witnessed remarkable growth in mobile connectivity, internet penetration, and the adoption of digital technologies. With over 570 million internet users according to Statista on Internet Usage in Africa Statistics & Facts, and a booming mobile economy, Africa is positioned to harness the power of digital transformation for inclusive development and sustainable growth.

The Benefits of Digital Transformation

Digital transformation offers African businesses a plethora of benefits. It enables streamlined processes, improved operational efficiency, enhanced customer engagement, access to new markets, and the ability to leverage data for informed decision-making. By embracing digital technologies, African businesses can overcome logistical challenges, bridge infrastructure gaps, and reach global audiences with their products and services.

The Role of the Tony Elumelu Foundation

As a champion of entrepreneurship and economic development, the Tony Elumelu Foundation has recognized the pivotal role of digital transformation in unlocking the potential of African businesses. The Foundation has taken proactive steps to equip entrepreneurs with the necessary knowledge, resources, and support to navigate the digital landscape successfully. Through its flagship programme, the Tony Elumelu Foundation Entrepreneurship Programme (TEFEP), the Foundation is spearheading the digital transformation agenda in Africa through;

The Foundation recognizes the importance of digital skills in empowering entrepreneurs to thrive in the digital era. Through its Entrepreneurship Programme, it provides comprehensive training and mentorship that includes digital literacy, e-commerce, online marketing, and data analytics. By equipping entrepreneurs with these skills, the Foundation is enabling them to leverage digital tools and technologies effectively.

Recognizing the critical role of finance in digital transformation, the Foundation provides entrepreneurs with access to capital through its flagship programme, the Tony Elumelu Foundation Entrepreneurship Program (TEFEP). This programme offers seed capital, mentorship, and business management support to African entrepreneurs, enabling them to invest in digital infrastructure, software solutions, and digital marketing strategies.

The Tony Elumelu Foundation actively engages with policymakers and stakeholders to advocate for policies that foster an enabling environment for digital transformation. It highlights the importance of digital infrastructure development, supportive regulations, and investment in digital skills education. By influencing policy decisions, the Foundation is working towards creating a conducive ecosystem for digital entrepreneurship to thrive.

Recognizing the power of collaboration, the Foundation actively seeks partnerships with technology companies, industry leaders, and other stakeholders such as Google. The TEF-Google partnership in 2021 was to fund additional 500 women African entrepreneurs with $5000 each. The partnership also launched the Google.org fellowship to provide one million Africans with access to the TEFConnect platform which helped to accelerate the growth of their businesses.

It also offered opportunities for Africas digital community, as some full-time Google employees worked with the Foundation to design and build an upgraded version of the TEFConnect platform.

Collaborations, such as this, facilitate knowledge sharing, technology transfer, and access to market opportunities. By leveraging these partnerships, the Foundation expands its reach and impact, amplifying the benefits of digital transformation for African businesses.

Digital transformation holds immense potential for African businesses, offering unprecedented opportunities for growth, innovation, and socioeconomic development. The Tony Elumelu Foundations unwavering commitment to entrepreneurship and economic empowerment has positioned it as a driving force behind the digital transformation agenda in Africa. Through strategic partnerships, capacity building, and advocacy, the Foundation can enable African businesses to harness the full potential of digital transformation, paving way for a prosperous and inclusive future across the continent.

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Unleashing the potential of digital transformation and the role of TEF ... - The Tony Elumelu Foundation

WASHINGTON (PRWEB) June 09, 2023

The new challenges to liberty posed particularly by terrorism and now corporate scandals, as well as the growing understanding of the legal and ethical problems that accompany the opportunities for self-expression presented by the internet prompted Bill Boushkas release of Do Ask, Do Tell: When Liberty Is Stressed (published by iUniverse) in 2002.

Do Ask, Do Tell: When Liberty Is Stressed presents 10 essays about the nuances of individual liberty as enhanced recently (as of 2002, publication) by the internet but as challenged by world events like 9/11. These topics include the military draft, gays in the military, gay rights when perceived as competing with family values, psychological. The most important chapter of the book now may be is the discussion of how to design and implement a "Bill of Rights II." It shows readers how individual liberties can be affected by external threats to a society, and can change the focus on what is considered moral behavior by individuals, given the prospect for future survival of a society as a whole.

An excerpt from the book reads:

One can look at narcissism as a catalyst for a chemical reaction, as explained in those hated high school chemistry courses. It is helpful in stimulating creative expression in relationships but it does not constitute creativity in itself. The creative challenge is in finding something special to love or to value in a partner, and to perform as the one person that can both recognize and develop those special gifts. It is not sufficient just to care about another person when that person can make one feel turned on. We need to keep our social preoccupation with looks (whether in a gay male context or not) in the proper perspective.

New issues have come up since the 2002 publication of this book such as public health (COVID-19), which affect personal movement. The gender identity issues differs in many ways from gay rights but shares concerns about shared spaces (now especially for women). The chapter on polarity (7) maintains that identity is a matter for personal growth apart from public activism, Boushka says. When asked what he wants readers to take away from his book, he states, Any policy that regulates or favors certain personal behaviors will prove disadvantageous to some individual people, however laudable the group (or perhaps nation or ethnicity) being favored believes its goals.

For more details about the book, please visit https://www.iuniverse.com/en/bookstore/bookdetails/102490-do-ask-do-tell-when-liberty-is-stressed

Do Ask, Do Tell: When Liberty Is Stressed By Bill Boushka Softcover | 6 x 9in | 216 pages | ISBN 9780595260591 E-Book | 216 pages | ISBN 9781462074914 Available at Amazon and Barnes & Noble

About the Author

Bill Boushka was born in 1943 and raised as an only child in Arlington Virginia. He became a good student and started piano at age 8. But he fell behind in physical and social development. He was expelled from college after saying he was gay in late 1961. Nevertheless, he graduated from another school, earned an MA in Mathematics, and was drafted in 1968. When the "Don't Ask, Don't Tell" policy emerged in 1993, he leveraged his own irony to become a writer and blogger.

iUniverse, an Author Solutions, LLC, self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse recognizes excellence in book publishing through the Star, Rising Star and Editors Choice designationsself-publishings only such awards program. iUniverse is headquartered in Bloomington, Indiana. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS.

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