Mediaboss Marketing

Episode Transcript:

Marcus Johnson:

This episode is sponsored by Verisk Marketing Solutions. As a marketer, there's too much at stake to ever have to guess at the who, what and when. Verisk Marketing Solutions enriches the consumer data for many of the top insurance carriers, mortgage lenders, banks, and media and ad tech platforms in the US. With the latest identities, attributes, permissions and in-market behaviors, you can confidently acquire, retain and grow your ideal customers. Visit Marketing.Verisk.com for more information.

Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Verisk Marketing Solutions. This is the Friday show. That thinks that moose will always win, is that the conclusion we came to? Moose always win?

Evelyn Mitchell-Wolf:

I think that's a reasonable-

Marcus Johnson:

Meese always win.

Zach Goldner:

I can attest, yes.

Marcus Johnson:

Rocks always win.

Ethan Cramer-Flood:

Rocks will always win actually-

Marcus Johnson:

Wrestlers or the geological variety. I'm your host Marcus Johnson, in today's show could Threads replace Twitter?

Ethan Cramer-Flood:

The vast majority of the country and the world that is not on Twitter, are they desperately seeking a Twitter clone where things are just civil? Is that why they weren't on Twitter? I don't think so.

Marcus Johnson:

Is TikTok where the internet is going?

Zach Goldner:

If you look at the metrics people are looking at, companies are looking at, they want engagement, and TikTok is quickly becoming one of the highest engaging platforms out there.

Marcus Johnson:

Advertisers and publishers pushed back at the FTC's Click to Cancel proposal.

Evelyn Mitchell-Wolf:

So maybe the proposal evolves, as they often do, but there is not a convincing argument that making it as easy to cancel a subscription as it is to create one leaves consumers worse off.

Marcus Johnson:

Will ad-supported or ad-free video streaming win? And how items move around the world. Joining me for this episode we have three people, let's meet them. We start with our principle forecasting writer based out of New York City, it's Ethan Cramer-Flood, ladies and gentlemen.

Ethan Cramer-Flood:

Hey-yo. Summertime.

Marcus Johnson:

There he is. Okay, Will Smith. Was that his song? (singing)

Ethan Cramer-Flood:

Yeah.

Marcus Johnson:

We don't have the money to play it, but maybe Victoria can sing it for us. We're also joined by one of our senior analysts on the digital advertising and media scene, based out Virginia, Miss Evelyn Mitchell-Wolf.

Evelyn Mitchell-Wolf:

Hello, everyone. Happy Friday.

Marcus Johnson:

There she is. Yes, indeed. Finally, we're joined by one of our senior forecasting analysts based ... Actually, Zach, where are you these days?

Zach Goldner:

Steamboat Springs, Colorado.

Marcus Johnson:

There he is, it's Zach Goldner.

Zach Goldner:

Hey, Marcus. Hello, listeners.

Marcus Johnson:

Hello, fellow. Welcome to the Weekly Listen, Zach's first time on the show, so welcome to him. Welcome to the listeners. What do we have in store for you? Well, we start with the story of the week, we're talking about Threads, this new app everyone can't help but download, that could replace Twitter maybe. I don't know, we'll talk about it. We then move to the debate of the week where our panel will give the best for and against arguments on each of the three stories we have for you. Then we end with dinner party data, that's where we talk about some random trivia.

But we start with the story of the week. Could Threads replace Twitter is the question. Instagram owner Meta has just released a new companion app to Instagram called Threads, a Twitter rival potentially. It's beaten a record set by OpenAI's ChatGPT app, it appears to have taken the crown as the most rapidly downloaded app ever. Quite easily, quite handedly beating ChatGPT. It had 10-million signups in the first seven hours, 100-million users within a week. It took ChatGPT two months to reach that number. Threads is positioned as a realtime public conversations' app, or a tech space Instagram, if you will. In order to sign up for Threads, users must have an Instagram account. Folks who already had an Instagram account were able to log in with their existing usernames and follow the same accounts on the app as well. It's here, folks. We've been hearing a lot about it. Initial reactions?

Evelyn Mitchell-Wolf:

Does anyone have a Threads account here?

Ethan Cramer-Flood:

No.

Zach Goldner:

We downloaded it to see what it's all about.

Marcus Johnson:

Zach's been enlightened. Talk to us.

Zach Goldner:

Well, I do have to say ... So first of all, I want to get it out of the way, I think we're all really looking forward to the wildly anticipated cage match between the two tech billionaires, Elon versus Zuck. But Zuck decided to take the high road and just copy yet another social media platform, but it's pretty bare bones when comparing it to that of Twitter. But it should be a huge warning and alarm bells should be ringing throughout all of Twitter's offices, and the 20 employees left at Twitter I'm sure are very scared at the moment.

But with that being said, so Threads has the integration factor with the add of Instagram, and what that means is that Threads is able to attach itself to Instagram's user base. If you were to look at it with the US, that's over 100-million US users, 135, and worldwide that's 1.4-billion users that it could attach to. So with that being said, Threads right now is at 100-million global users, and comparing that to Twitter, I believe Twitter's monthly active users is roughly 500. So within five days, it's reached one-fifth of the audience of Twitter. So big alarm sign. As of right now, it still is very much a shell of what Twitter is, but it's going to be a safe haven for that brand, and it's going to continue to take away ad dollars from that of Twitter.

As of right now, Threads is not advertising, but it should be scary for Twitter moving forward as more advertisers may pull some of their ad dollars and go over towards Threads.

Marcus Johnson:

Evelyn, do you have an account?

Evelyn Mitchell-Wolf:

I do not, and I decided not to make an account because if you create an account, you can not delete that account, that Threads account, without deleting your Instagram account as well. I just was like, "I barely use my Twitter as it is." I haven't tweeted since 2017, so it didn't feel like the need was there to then risk needing to deactivate my Instagram account, which I use very frequently. So maybe I'll create a fake Instagram account just to see what's going on in Threads. But from a personal decision making standpoint, I just am not there yet. Maybe one day.

Marcus Johnson:

Okay, okay. Zach mentioned how many people have jumped on board already is quite staggering, but yes, they made it pretty damn easy. A couple of clicks and you already have an account.

Zach Goldner:

Very easy, just give over all of your personal data, and there you are, a Threads member.

Evelyn Mitchell-Wolf:

That data situation is freaky. That's why in the EU Threads has not launched yet, because there are some big question marks there as it pertains to the Digital Market Act. So the data piece, that's also another reason I decided not to make a Threads account. Meta already has enough information on me I think.

Marcus Johnson:

Yeah. Threads, so it launched in over 100 countries, so the US, Australia, Canada, Britain, Japan, but none of the 27 EU countries, because as Evelyn pointed out, tougher data privacy rules. But yeah, easy to set up, and that's why a lot of people have joined. Going to a different space, town square, nightclub, whatever, bar, and they're seeing some familiar friends in that space. You download the new app and existing Instagram folks can import all of their same functionality, and also the same features, their bio, their username, profile photo, follower list. So it's easy to get set up and you don't have to start growing those followers from scratch.

It seemed like Mr. Zuckerberg has had his eye on Twitter for a while, he tried to buy them back in 2008, Twitter said no. Now he's gotten around to creating somewhat of a clone. A lot of people are saying it looks almost identical, as Zach mentioned that it's a scaled down version. Looking at a side-by-side, so in terms of post link it's about double for threads, about 500 characters to the 280 for Twitter. Links, you can have on both. Photos, you can have on both. Five minutes worth of video to 2:20, two-minutes-20-seconds for Twitter. Then there's some stuff that Threads is missing, there's no edit functionality, similar to Twitter in some respects, but no direct messaging, trending stories, hashtags, things like that over on Threads, that Twitter does have. What do you think, Ethan, when you stack Threads up against Twitter? Is this a viable contender for a lot of the share of the microblogging world?

Ethan Cramer-Flood:

Yeah. You phrased this as how big of a problem is this for Twitter, and I guess the answer is it's a problem for Twitter, sure. I guess 100-million downloads is moderately impressive, but I have dark cloud negativity infused hot take on this entire endeavor. In that it's not so much about only Twitter, it's about both. I think the most likely outcome for this whole business is that it's going to be a lose-lose proposition for both.

Evelyn Mitchell-Wolf:

Yeah, I can see that.

Ethan Cramer-Flood:

It doesn't seem very likely to me that either is going to come out the other side in a good position. This is not a fight that anyone's going to win in a way that will make the rest of us think, "Oh, what a triumph for X or Y." There's not enough people on Twitter that hate Twitter and want to leave it to go over to Threads, to make Threads a booming success. So we know that Twitter is struggling, they're losing people, they're losing time spent, they're losing users and they're obviously losing a lot of advertising revenue, but there is a significant subset of existing Twitter users that are perfectly delighted with the rage infested cesspool of poison and hatred and anger and yelling that is that town square that Elon wanted it to be.

They're happy there, they're not going to leave because that's what they like. Then among the folks that will leave, and have already started leaving because they don't like it, sure, they'll go over to Threads, but how many people? Maybe that could be some millions, but that's not a lot. That's not 100-million, much less a billion, or whatever it would take to really I guess move the needle and make Threads a really bang-up investment on the part of Meta. Then there's the whole grand rest of the world that isn't on Twitter in the first place. So I guess they're assessing are all these people, the vast majority of the country and the world that is not on Twitter, are they desperately seeking a Twitter clone where things are just civil? Is that why they weren't on Twitter?

I don't think so. They want video and images, that's why TikTok is TikTok, that's why everyone is spending all their time where they're spending it. So there could be some folks at the margin that will join, and maybe Meta's internal numbers would consider it a success if they just did okay, some marginal increases in the total umbrella of users and time spent on the Meta empire, and some marginal increases on advertising at the expense of Twitter. Maybe that's a win, but I think both them of them are going to come out smaller than expected.

Evelyn Mitchell-Wolf:

Yeah. I think that makes sense, especially the initial hullabaloo about it, about how quickly people are signing up for it, it is easy to sign up for it, but then the challenge becomes, all right, the novelty's worn off, are people actually going to use this? Especially if they weren't already using Twitter, like you mentioned, Ethan. If they didn't have a reason, a specific use case that Twitter was serving for them, or if they weren't microblogging in the first place, once Threads is old news maybe they'll just stop using it. Maybe they won't delete because they have their Instagram that they're still using, but just having people sign up is not the battle.

Zach Goldner:

That's a great point. My one other point of why I could see Threads really not thriving is that when it comes to Twitter, people are there to go on a debate on politics or technology, and things are going to get thought-provoking. When it comes to that of Threads new app, the way their algorithm is working is it's not pointing you towards that same mind-altering, infuriating drama. It's going to be, once again, more of a brand safe area where brands are going to hop off away from Twitter, it's not going to be the most engaging content. At least, not as of yet. For that reason, I could still see those that are using Twitter to continue to use Twitter, and those that are going to Threads are going to try it out for a little bit until it really doesn't groove, and goes away from you just viewing the largest brands that you follow for it to really have their own sects of people, different groups.

Marcus Johnson:

Ethan, you mentioned ... These are all really great points. Ethan, you mentioned the marginal increases at the expense of Twitter, and that's incredibly true. Marginal being the main word there, because Twitter, for all the headlines it grabs, is still at 0.6%, less than one percentage point of the US digital ad market. It's about four-times smaller than TikTok at this point in US digital ad revenue. So yeah, if they are going to take those dollars, advertisers I'm sure, if they took their Twitter dollars and spread them over the Meta ecosystem that might make it a little bit easier to spend those dollars than having to do it on a different platform, maybe they like hedging their bets across different platforms. As Zach mentioned, no ads for the first year on Threads.

So we'll see, Twitter considering legal action claiming Meta hired dozens of former Twitter employees who had and continue to have access to Twitter's trade secrets and other highly confidential information that ultimately helped Meta develop what they termed the copycat of the Threads app. So we'll see where that goes, if anywhere. Me and Jasmine Enberg, who's one of our principle analysts covering social media, will be talking about Threads on Monday. So tune into that episode for a slightly deeper dive on this topic.

Ethan Cramer-Flood:

Could I give one more point? A strategical move from Zuckerberg, there's been a lot of talk about the status of Twitter's health fiscally, is it going bankrupt? What's going to happen? As we talk about those incremental dollars, maybe it's incremental when it comes to Meta, it's already got billions and already by far the largest social media platform. But if you take a revenue source away from Twitter, that's trying to get as much money as they can at the moment and are really scrounging for those little ad dollars, if it does go bankrupt, you're taking away a platform that has a dedicated user base, which means more engagement to the Meta properties over time, once again that will translate to more ad revenues and less of a potential threat moving forward.

Marcus Johnson:

Yeah. Fine points indeed, folks. That's all we've got time for the story of the week. Time now for the debate of the week, today's segment, make the case. This is the segment where our panel, Evelyn, Zach and Ethan, present the for and against arguments for each of the following stories based on three news stories. It's two contestants on the face-off per question, also the following takes don't necessarily reflect the analysts personal views, their job is just to present the best case regardless and offer objective analysis. So three questions, as I mentioned. For question one it's Zach going up against Evelyn.

"TikTok is where the internet is going," writes Sara Morrison of Vox. She believes that TikTok is the ultimate example of how our digital world is shifting from seemingly limitless possibilities in choice, the internet of her formative years, into a controlled experience that's optimized to know or decide what we want and then deliver it to us. TikTok, she thinks, is one of the best examples of this change. The social app is designed around discovering content for you and not giving you a platform to find it for yourself. The question is, is TikTok where the internet is going? Zach, I'll start with you. So TikTok is where the internet is going. 60 seconds on the clock, make the case.

Zach Goldner:

Yeah. TikTok is addictive, it's unlimited entertainment, it's an ADHD inducing app where if you look at the metrics people are looking at, companies are looking at, they want engagement. TikTok is quickly becoming one of the highest engaging platforms out there. I like to think about it compared to what cable channels used to be. People would turn on their TV and just flip through the channels without even having a guide, and they just wanted to be given content, not necessarily knowing what that content is. So with that, it's people being force-fed this content and not them deciding upon themselves.

When it comes to somebody like Netflix, there's a study from Nielsen that looks that people spend roughly 10 minutes a day on their smart TVs deciding what to watch. With TikTok, you immediately open the app and you are given your American Home Videos, or you're looking at your old Vine content, stuff that's highly engaging that people really do enjoy. There's a reason why TikTok is the app that everyone talks about.

Marcus Johnson:

Yeah. You mentioned engagement, so TikTok, close to an hour a day being spent on TikTok in the US by TikTok users. That's just shy of how much time people spend with Netflix in the US. Evelyn, TikTok isn't where the internet is going. One minute on the clock, make the case.

Evelyn Mitchell-Wolf:

See original here:
The Weekly Listen: Will Threads replace Twitter, is the internet ... - Insider Intelligence

Mia Khalifa, an adult film actress turned social media star, doesnt care if people like her jewellery line, Sheytan, which is the Arabic word for devil.

People are going to think its sacrilegious, theyre going to think its demonic, theyre going to think its evil and thats perfectly fine, said Khalifa. Anyone who doesnt understand it isnt going to be my audience anyway.

The self-assured knowledge of who she wants to speak to and how to do it has helped Khalifa, whose real name is Sarah Joe, build a combined audience of nearly 60 million on TikTok and Instagram. Well, that, plus a touch of scandal.

Khalifas tenure in the adult film industry was just a few months long but quickly turned her into a household name, with her videos collecting nearly a billion views and even death threats from ISIS after she was filmed wearing a hijab in an act. In 2020, she rose to new level of online notoriety when Gen-Z TikTok users started a #JusticeforMia campaign to advocate for Khalifa, who claimed she received just a small portion of the monster profit generated by her videos, which she filmed when she was only 21.

Around the same time, Khalifas following grew after she began sharing her personal life, posting videos of her puppies and political views, and online gossip sites like The Sun started reporting on her more inflammatory comments.

More recently, Khalifa has gone from internet fixation to front-row fixture, attending shows including Louis Vuitton and Bluemarble during Paris mens fashion week in June. Influencer marketing firm Lefty found she generated $7.8 million in earned media value (a measure of conversation on social media) for brands including GCDS, Acne and Moschino in the Autumn/Winter 2023 season, beating out Kylie Jenner and Zendaya.

Sheytan is her most ambitious project yet, and the jewellery line which features belly chains, necklaces and anklets priced from $80 to $600 is meant to mark a shift for Khalifa, who wants to become a serious fashion player. Sara Burn, a consultant and designer who has worked with plenty of hyped fashion brands, including Off-White, Yeezy and Agent Provocateur, is Khalifas partner and Sheytans chief commercial officer. According to Burn, Sheytans unique, playful, East-meets-West point-of-view helps distinguish the label as more than just another celebrity or influencer brand at a time when that models ability to build sustainable businesses has been called into question.

The idea of a celebrity brand has never appealed to me at all You could have millions of followers but be dead behind the eyes, said Burn. [Khalifa] is not fake. She has a compelling vision of the world. Shes human.

Sheytan came to be after a mutual friend introduced Khalifa and Burn in early 2021, around the same time Khalifas public profile was rising. Khalifa had already been approached about launching a lingerie or loungewear label, but Burn suggested a line of body jewellery.

I saw something I didnt see on anyone else, and it was the way she dressed her body [with jewellery], said Burn.

Jewellery plays an important role in Arab culture, said Khalifa, who is Lebanese. She couldnt find what she wanted on the market, so Khalifa would get custom items or wear mens bracelets as anklets.

Sheytans positioning, which looks to marry Khalifas Middle Eastern and Western roots on equal footing, is also rare, said Khalifa. As the business evolves, those ties between will be drawn out more.

We wanted to set a base level, and as we start to move through the collection and product categories, youre going to get a stronger sense of that cultural fusion, said Burn.

The brands pieces, ranging from 18-karat plated gold vermeil to 9-karat solid gold, are made in factories in Florence, Italy, and Kent, England. The brand plans to eventually offer a bespoke business outside regular sizing and more expensive, limited-edition pieces featuring more precious gems, with a first drop planned for December.

In plotting Sheytans future, Khalifa isnt looking to fellow it girl-owned brands for inspiration. Instead, she points to Ryanair specifically, the way the budget airline is quick to use humour and be part of conversation on TikTok.

Theyre my favourite on social media, said Khalifa. Theyre letting Gen-Z interns run off instinct.

Instinct is the engine of the Sheytan business, said Burn. The brand will move at its own pace when it comes to drops and take cues from the collaborative spirit Burn saw while working with Virgil Abloh at Off-White. Sheytan plans to do various collaborations outside the bounds of jewellery in sectors including fashion, fragrances and homewares. Already this year there are plans for Sheytan to drop a co-designed collection with cult streetwear brand Aries.

We are completely self-funded and we have no one to answer to and thats how were operating. Were doing whatever we want to do and whatever feels right, said Khalifa.

The launch of Sheytan comes as Khalifa herself is increasingly in fashion.

In addition to her timely fashion week attendance, she starred in a campaign for Marc Jacobs Gen-Z-focussed sub-brand Heaven and became the face of Shoreditch Ski Clubs new swim line, which Burn helped design, in May. Khalifa also published an essay on reclaiming her image on British Vogues website in June.

At the centre of it all is the infectious fun Khalifa seems to be having. Khalifa talks giddily about Paris Fashion Week, where she says she felt like a princess. She fangirled over the seamstress who sewed her bra backstage at the Bluemarble show (and she posted it).

That Khalifa sees herself as a regular girl is part of what makes her appealing online and what drove her desire to start her own brand, rather than just be an online personality.

I need to be a functioning member of society, not just an internet thing, said Khalifa. Im coming up on 30. I want a career. I want something tangible that I can pass on to my children.

Still, Khalifas talent at being a so-called internet thing has helped drive earned media value so far for brands, including $4.7 million for GCDS, Diesel and Moschino during Autumn/Winter 2023, according to Lefty.

Her audience represents a ripe jumping off point for Sheytan, and jewellery is a logistically smart space to start, as it has minimal sizing complexity and wide appeal. Keeping the business operationally sound post-launch and translating followers to sustained sales, however, is the real challenge.

This doesnt need to be an overnight success. This needs to be something that has longevity in it, that can grow and has really strong foundations, said Burn.

That foundation is built on Khalifas bold attitude. Case in point: After launch, some users replied to Khalifas announcement on Instagram, criticising Sheytans name and asking if she would change it. Her response was simple: The word no alongside a photo of her middle finger.

Read the original:
Can Internet 'It Girl' Mia Khalifa Build a Lasting Business? - The Business of Fashion

Cause we are living in an omnichannel world

When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? Were guessing its been a long time (if ever).

In todays world, internet-connected devices play an integral, if not central, part of most consumers day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices. And theyre usually also researching, shopping and engaging with brands as they go.

So as an advertiser, your strategy should look a lot like that path. With an omnichannel approach to advertising, brands can charm consumers no matter what device theyre looking at, or how far down the consideration funnel they are.

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix.

No need to panicconnected TV has become more advertiser-friendly than ever. With more ad-supported streaming available, consumers have been flocking to streaming with ads to take advantage of the lower price point. In fact, this year ad-supported video-on-demand (AVOD) platforms are expected to see more than triple the growth in U.S. viewers than subscription streaming platforms. That means more opportunities for advertisers to reach their ideal customers on Connected TV.

And with all the advancements that have been made in the CTV ad tech space, its easier than ever for brands to use connected TV just like they do other ad channels. When linear was the only TV ad channel in play, it was much harder to shift gears with a TV campaign; now, brands can quickly deploy or change out their ads as needed. And with CTVs robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns.

Still nervous about slotting CTV into your ad mix? Heres a secret: if youre already running campaigns on paid search and social, youre probably already an expert.

Connected TV perfectly aligns with the core principles and methodologies of performance marketing and is an additive solution for advertisers already familiar with those channels. In fact, you can use the same skills youve developed while running campaigns on other platforms to get started on connected TV. For instance: know how to use targeted keywords from your time running paid search campaigns? Great! You already know how to use targeted keywords in an audience segmentation tool to identify and convert valuable prospects for your new CTV campaign.

Setting up a CTV campaign follows the same core principles as any other digital campaign, too. You start by defining your goal and budget, selecting your audience segments, uploading any creative assetsand then, before you know it, youre launching your campaign. Once its launched, you can monitor campaign performance in real-time, too, and optimize as neededagain, just like you already do when managing other performance channels.

Ready for the cherry on top? Once connected TV is folded into your omnichannel ad mix, you can take advantage of one of its biggest benefits: its halo effect on other channels. When integrated into a marketing strategy, connected TVs precise targeting capabilities, comprehensive measurement tools, and non-skippable ads mean youre going to see improved outcomes across all your channelsnot just CTV.

Youre especially likely to see this impact in your paid search and social campaigns. When looking at MNTN first-party data, we found that after 30 days, connected TVs halo effect created stronger conversion rates for paid social (4%) and paid search (2%). And after 90 days, that effect became even more significantdriving 9% stronger conversion rates for paid social and a whopping 22% (!) stronger conversion rates for paid search.

Ultimately, in a world where your consumers are reachable on every device imaginable, every day you dont follow their lead to those devices is an opportunity wasted (and an opportunity for your competition to get there first). And the sooner you start, the sooner your Connected TV campaigns can make your other channels shine, too.

Visit link:
The omnichannel magic of connected TV - Search Engine Land

Hyderabad, July 07, 2023 (GLOBE NEWSWIRE) -- According to a new market research report titled "Marketing Automation Software Market Report (2023-2028)," the market is estimated at USD 5.75 billion in 2023. It is expected to register a CAGR of 18.58% during the forecast period.

Marketing automation software automates repetitive marketing tasks like emails and social media posts. It is important to invest in these solutions to keep up with technological trends in digital marketing. Artificial intelligence, big data, cloud, and SEO are becoming advantageous in digital promotion. Large businesses are acquiring smaller ones to provide better solutions using cloud technology. However, the shortage of qualified professionals is a concern.

Report Summary:

Who are the Top Companies in the Global Marketing Automation Software Market?

There are several products available from many different companies in the marketing automation software market, making the industry highly fragmented. Because of this, innovation becomes a crucial aspect. The capital expenditure becomes high as well.

The significant players in the global marketing automation software market are:

Other Reports That Might Be of Your Interest:

Key Highlights from the Global Marketing Automation Software Market Report:

Growth of Entertainment and Media Industry

North America Dominating the Market

What are the Latest Developments in the Global Marketing Automation Software Market?

Mordor Intelligence has Segmented the Global Marketing Automation Software Market Based on Deployment, Organization Size, Application, End-user Vertical, and Geography.

In a nutshell, the Mordor Intelligence market research report is a must-read for start-ups, industry players, investors, researchers, consultants, business strategists, and all those who are looking to understand this industry. Get a glance at the Global Marketing Automation Software Market Report (2023-2028).

Mordor Intelligence constantly tracks industry trends. Some relevant market reports from the analysts that might be of interest to you:

About Mordor Intelligence:

Mordor Intelligence is a market intelligence and advisory firm. At Mordor Intelligence, we believe in predicting butterfly effects that have the potential to change or significantly impact market dynamics.

Our market research reports are comprehensive and provide exclusive data, facts and figures, trends, and the competitive landscape of the industry.

Go here to see the original:
Marketing Automation Software Market Revenues to Reach USD ... - GlobeNewswire

Internet Moguls, the trailblazing agency exclusively dedicated to hoteliers, is creating waves in the digital marketing sector with its innovative strategies. Headed by the Hotelier & Founder, Mr. Avijit Arya, Internet Moguls has become a driving force in empowering hoteliers to stay ahead in the digital game through their monthly master workshops. With a keen focus on the hospitality industry, Internet moguls have boldly changed the digital marketing landscape for hotels. Their outstanding accomplishments have given them a priceless reputation as Indias top agency with a focus on offering digital solutions for hotel brands.

Mr. Arya, the Chief Mogul of Internet Moguls, passionately leads the agencys mission to equip hoteliers with the necessary tools and knowledge to dominate the digital arena. Through their transformative monthly master classes, featuring industry experts and thought leaders, Internet Moguls ensures that hoteliers are equipped with the latest insights and strategies to thrive in the fast-paced digital world.

Fortune Hotels, one of Indias upscale hotel chains, has recognized Internet Moguls unrivalled expertise and has entered into a strategic partnership to enhance its digital presence and social media management.

Mr. Avijit Arya said, Internet Moguls partnership with Fortune Hotels, a prominent brand in the hospitality industry, is a testament to our commitment to revolutionizing digital marketing for hotels, We pride ourselves on our ability to blend creativity and technology to create compelling campaigns that resonate with todays digital-savvy consumers.

Under this strategic partnership, Internet Moguls takes full responsibility for the end-to-end management of Fortune Hotels social media. This includes content creation, curation, audience engagement, and using cutting-edge Meta ad technology. By harnessing the potential of social media platforms and Meta ads, Fortune Hotels aims to improve its online presence, engage with a larger audience, and drive significant business growth.

Fortune Hotels, a part of ITCs hotel group, operates in over 50 locations across India and offers contemporary accommodation through its three distinguished brands Fortune Select, Fortune Park, and Fortune Inn.

Internet Moguls, renowned for their unmatched expertise in social media management, online reputation, and mobile marketing, continues to empower hoteliers across industries build and maintain a strong online presence. The partnership between Internet Moguls and Fortune Hotels ushers in a new era of growth for the hospitality sector in India. With a shared commitment to excellence, digital innovation, and delivering exceptional customer experiences, this partnership is sure to redefine industry standards.

See original here:
India's first hospitality-focused agency, Internet Moguls is leading the ... - Tourism Breaking News