Archive for the ‘Internet Marketing’ Category

The 10 Scariest Horror Movies Of All Time According To Artificial … – Looper

Japanese audiences were terrified by 1998's "Ringu," itself an adaptation of a novel of the same name released earlier that decade. Just a few years later, the terrifying concept came stateside, becoming the phenomenon "The Ring."

The plot kicks off after journalist Rachel Keller (Naomi Watts), while investigating the inexplicable deaths of several local teenagers, falls into the same mysterious trap that took their lives. From there, she's left with no choice but to race against the clock to beat a cursed VHS tape, uncovering its dark, unsettling past.

The only film on this list to be granted a PG-13 rating over the more prevalent R, it serves as a reminder of just how horrifying "The Ring" was, without resorting to extreme gore or adult content. Though a case can be made for whether the original "Ringu" is better, artificial intelligence cites the latter as the scarier film. ChatGPT cited the film's pervasive haunting imagery, which comes in the form of both the deadly tape that plays throughout the film, as well as the appearance of its iconic villain, Samara.

Why did it choose "The Ring" over "Ringu?" When prompted, A.I. pointed to "The Ring" having a much more capable budget and overall stronger performances than its predecessor.

Go here to see the original:
The 10 Scariest Horror Movies Of All Time According To Artificial ... - Looper

Give Your Business a Boost in May With These SCORE Programs – VISTA.Today

SCORE Chester and Delaware Counties has free May SCORE programs, including webinars and workshops to help your small business find its potential.

Registration for the National Small Business Week Virtual Summit is open! This event, hosted by the U.S. Small Business Administration and SCORE, will run May 2-3, 2023.

Youll be able to access critical federal resources, learn new business strategies, and hear from industry experts.

Attend this free, virtual summit to learn new business strategies, meet other business owners, and chat with industry experts. This 2-day event will include educational sessions, online business resources, and expert speakers.

Click here to register.

On May 4, from 10 to 11 AM, learn the why, what, and how of email marketing at this online webinar.

Many business owners struggle with social media and digital marketing techniques, yet there is a simple and effective marketing vehicle they are already using: Email.

Everyone has email and uses email, but email is often overlooked as a marketing tool. This seminar looks atwhybusinesses and organizations should use email to market their products, services, or causes,whattools they need to harness email marketing, andhowto use it effectively to reach current customers and inspire them to refer new customers to you.

About the Presenter

Judith Lee is a Certified SCORE Presenter who provides SCORE seminars at libraries and Chambers of Commerce in Chester and Delaware counties. Lee is a highly experienced communications professional who has focused on Social Media as an effective and affordable tool that levels the playing field for small businesses.Her clients include small business owners, healthcare professionals, and non-profit groups.

Click here to register.

On May 9, from 10 to 11 AM, get a better understanding of the three basic approaches that every consultant needs to attract the clients they want and who want them.

Have you been creating a weekly newsletter or YouTube videos but all that is happening is you are becoming overwhelmed and stressed out? Maybe you are spending hours posting on social media with limited responses to your posts.

The only result you know is you are not getting the clients you want and need to survive.

If this sounds like you, go back to the basic approaches. There are three basic approaches, often referred to as the active awareness-building strategies, that every consultant should hone: Targeted Outreach, Strategic Networking, and Referrals.

This presentation is for the consultant who has experience and expertise but is overwhelmed when it comes to getting the clients they want.To help explain the three basic approaches, a real-life example is used to explain the three basic approaches.

This presentation discusses:

Connecting, Getting Know, and Nurturing

Three Strategic Approaches: Targeted Outreach, Strategic Networking, and Referrals

Incorporating writing, speaking, and social media

About the Presenter

Laura Burford, is owner of LAD Enterprizes and publisher of Lauras Consulting Guide.

As a management consultant, she has provided advice to for-profit and non-profit organizations of all sizes, including leading numerous large multi-million-dollar business improvement initiatives andapplication development and technology infrastructure programs.

In addition to mentoring people in consulting and project management, she is a public speaker, writes articles for trade magazines as well as her own blog, and has a YouTube channel providing Consulting Insights. Author of Project Management for Flat Organizations (2013, J. Ross Publishing, Inc.), it was one of ten 2013 Small Business Book Awards winners.

Click here to register.

On May 10, from 6:30 to 7:30, at the Chester County Library & District Center, learn strategies to position your small business for continued growth moving forward.

This live workshop at 450 Exton Square Parkway in Exton will guide you through marketing and branding foundations that modern companies need to grow.

Reviewing the signature Nolia Roots Method will help attendees understand the importance of growing a brand (not just your company) because it touches all aspects of customer experience and loyalty.

Additionally, attendees will be introduced to practices for scaling their business and positioning it for success including tactical tips and resources addressing how contracts are essential for growing businesses.

Handouts will be provided with key takeaways to supplement the in-person experience and lead companies into their next phase of business.

Seating is limited so register today!

Note: This in-person program will not be recorded or shared after the presentation.

About the Presenters

Shelly Hughes is the Founder & CEO, Nolia Roots and will guide the audience through marketing and branding foundations that modern companies need in order to grow.

She believes a solid foundation and healthy soil (such as understanding your secret sauce) are the keys to success and will leave the business prepped for growth.

Laura DiFrancesco is the Founder & CEO, Dean Street Law and will prepare attendees to scale their business and position it for success by sharing her extensive experience in representing thousands of companies and discussing key topics about the kind of contracts that are most necessary, how to engage with an attorney, and more.

Click here to register.

On May 11, from 10 to 11 AM, Join up for LinkedIn live demos so you leave with takeaways and actionable items for any small business.

If so, join up for a presentation with live demos whether you are a solopreneur, consultant, small business owner, side gigger, or are thinking about becoming one.

About the Presenter

Lynne Williams, Ed.D. Candidate is the Executive Director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management (employed and self-employed).

She also is a writer of resumes, Linkedln profiles, Linkedln company pages, and focuses on keywords and is working on her doctoral dissertation on the topic of Linkedln. Connect on Linkedln atwww.linkedin.com/in/lynnewilliamsand visithttps://linktr.ee/lynnewilliamsto learn more.

Click here to register.

On May 16, from 6 to 7:30 PM, at the Chester County Library & District Center join attorney and SCORE presenter, Frank Farmer, in a discussion of the nuts and bolts issues that should be considered when starting and operating a small business.

Farmer will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics (as time permits).

The presentation will take place in the Struble Room. The Chester County Library & District Center is located at 450 Exton Square Parkway in Exton.

About the Presenter

A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.

Located in Kennett Square, but providing services throughout the Delaware Valley region, Franks practice concentrates on the area of small business transactions, which includes the representation of individuals and business entities; starting, operating, and/or buying/selling small businesses.

His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution, and problem-solving.

Presentation Partners

This program is being presented in partnership with theSBDC Kutztown, SBDC Widener, SBA, and Small Bussiness Assistance Center.

Click here to register.

On May 17, from 1 to 2 PM, this webinar will show you the key elements your website needs to attract and engage customers.

How do you set your website up to win over customers? Your website has to attract and engage visitors, educate them about your products and services, and convert them into customers. Success begins with a plan!

This webinar, presented by Co-Founder of Cardsetter Jessica Baldwin, will show you the key elements your website needs to succeed.

After the session, youll have a better understanding of:

Attendees will receive a free website planning workbook.

About the Presenter

Jessica Baldwin is the Co-Founder of Cardsetter, an easy-to-use website platform with custom design and setup included. Baldwin has been helping small businesses launch successful websites for over eight years.

She also spent more than 10 years growing her own successful blog and entertainment website for Billings, MT, Billings365.com.

Baldwin has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.

Click here to register.

On My 18, from 6:30 to 7:30 PM., discover how you can create eye-catching social media content with Canva.

Learn how easy social media graphic design can be with a live webinar and demo of Canva. The webinar will cover the basics of how to choose social media designs, edit, resize, and more so you can start to create high-quality social media posts.

This webinar is specifically designed for someone with ZERO design skills to help you understand Canvas done-for-you templates.

About the Presenter

Carly Simon has dedicated over two decades to helping businesses and nonprofits grow their brand, build customer relationships, and increase website and foot traffic through traditional, social, and digital media.

Simon was a Kutztown University Small Business Development Center consultant and trainer for three years. A consumer behavior textbook author, she currently is a Content Marketing Specialist with an international journal publishing company.

Click here to register.

On May 23, from 6:30 to 7:30 PM., learn strategies for building a viable Internet Marketing Plan for your business.

This presentation will discuss the business aspect of Internet marketing, including goal setting and how to structure an Internet marketing campaign for success. Also included are six core internet marketing strategies you can use to drive traffic to your website.

The presentation concludes with insights into how artificial intelligence (AI) will be applied to Internet marketing.

Attendees will come away with actionable insights they can use to build a viable Internet Marketing Plan for their business.

About the Presenter

Cary Baskinis the owner of the Marketing Department in Malvern, a website, SEO, and digital marketing agency dedicated to helping clients build their brand, connect with their target market and generate leads.

Since 2011, his marketing agency has helped solopreneurs and small and medium-sized businesses leverage the power of the Internet to market their business locally or nationally.

His career spans over 40 years where he developed and launched many products nationwide as well as global market development in Canada, Europe, SE Asia and Japan while working for Fortune 100 companies and small local technology companies. Baskin has an MBA, Masters in Bioengineering a BSEE.

Click here to register.

On May 23, from 6:30 to 7:30 PM, at the Chester County Library & District Center, learnhow to use the1-page business plan template that helps you deconstruct your idea into its key assumptions.

Leanstack Canvas is a business plan template that helps you deconstruct your idea into its key assumptions. It replaces elaborate business plans with a single-page business model.

Business plans take too long to write, are seldom updated, and are almost never read by others, but documenting your hypotheses is key. Leanstack Canvas solves this problem using a 1-page business model that takes under 20 minutes to create.

Sign up now to create a business model that will be read by more people, be more easily updated, and let you focus on building your business faster.

This live workshop takes place at 450 Exton Square Parkway in Exton.

About the Presenter

John Hess is a SCORE mentorvolunteer and a professor at West ChesterUniversity where he teaches finance and entrepreneurship.

He has more than 25 years of experience driving transformational change in senior leadership roles with global responsibility at Fortune 50 banking companies.

Hess is a public speaker and consultant on banking and systems topics as well as a township planning commissioner.He has a BS degree from The Pennsylvania State University and an MBA from Rutgers University.

Click here to register.

SCOREis the nations largest network ofvolunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals with a variety of SCORE new year tools like webinars and workshops.

Make a difference as a SCORE volunteer.

Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.

SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.

SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).

Find out more about SCORE small business webinars

More:
Give Your Business a Boost in May With These SCORE Programs - VISTA.Today

Driving Customer Engagement With Inclusive Strategies in Digital Marketing – CMSWire

The Gist

In today's digital world, where customers have access to an ever-growing range of media, it is essential to ensure your marketing campaign reaches a wide and diverse audience. Leveraging digital tools to tap into a wider market with a diverse and inclusive campaign is the best way to reach your target market. To put it another way, the term "diversity and inclusion" has resonated globally across various sections of 21st Century society. Digital marketing, too, has found its charm irresistible to ignore and for good reasons.

When it comes to digital marketing, the idea of diversity and inclusion includes creating campaigns that represent the interests of varied people who interact with a brand. A 2018 study by Shutterstock found that an overwhelming percentage of Generation X and millennials felt that diversity in representation in a brand campaign helps bolster the reputation of a brand. Another report by Adobe noted that 61% of Americans found diversity in ads important.

Diversity and inclusion is proven to have had a positive impact on two important parameters of a company: valuation and sales. A 2019 survey observed that 64% of respondents took action after seeing a diverse and inclusive ad. This means that diversity and inclusion has an impact on call to action (CTA).

Moreover, incorporating diversity and inclusion in digital marketing campaigns enhances consumer engagement. According to a Heat Test report, brands with higher diversity in their campaigns saw an 83% higher consumer preference. The same report also suggested that 69% of brands with representative ads saw an average stock gain of 44% between 2019 and 2021. Diversity and inclusion, thus, is not just a hyped-up buzzword but a strategy proven to help companies.

However, achieving diversity and equity in digital marketing campaigns is not always easy. It requires a commitment to understanding and embracing different perspectives, as well as ongoing efforts to ensure that marketing campaigns are inclusive and representative of a range of experiences. I often have covered that employee experience is a significant component to deliver a great customer experience. Having a diversified staff from different backgrounds and perspectives, businesses can ensure that their campaigns are more representative of different audiences.

Related Article: 5 Ways Diversity and Inclusion Impact the Customer Experience

Here are three ways companies can boost their diversity and inclusion credentials:

A picture speaks a thousand words, said English playwright William Shakespeare. He is right.

According to a Facebook Advertising survey, 59% of respondents said they are more loyal to brands that stand for diversity and inclusion in online advertising. People want to see the true diversity of their communities depicted more often, noted the survey.

However, just imagery like using stock images for the sake of it is unlikely to give any dividends to a brand. In the long run, potential customers will see through this facade. It is more important that representational imagery represents the target audience of the brand in order to resonate with the customers.

Moreover, a Deloitte survey also noted that 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions. This means companies also have to address issues like diversity in hiring, etc., to show real-life practices of diversity and inclusion.

Perhaps, a website providing access to a wide range of people is the test case for the diversity and inclusion pitch. Website accessibility is the best way for brands to show that they care about their potential customers, including those with disabilities. In fact, website accessibility is also a good public relations exercise for any company trying to build its brand value.

Implementing the POUR: Perceivable, Operable, Understandable, Robust principle for website accessibility is highly recommended for companies trying to penetrate a wider market. Having an accessible website is not only user-friendly but also boosts search engine optimization (SEO).

According to the World Bank, 15% of the world's population suffers from some form of disability. Moreover, several countries have stringent website accessibility rules and keeping a disabled-friendly interface will help companies also avoid legal hassles.

Use inclusive language, one which is politically correct and does not offend any segment of the potential market. Using gender-neutral terms like Yall, friends, folks, etc., avoiding any word which has any negative connotation and staying up to date with the trending words used by youngsters are some ways of employing inclusive language.

A company trying to build a solid marketing campaign will like to catch as many segments of a potential market as possible; otherwise, it may come across as sending a signal that its products are not meant for a certain category. While such exclusionary signaling may work for a niche brand, the majority of the products across the world cater to the masses. Hence, it becomes imperative to use the right words to create a loyal customer base.

One great example of inclusive marketing is the 1971 Coca-Cola ad, in which 65 people belonging to diverse backgrounds enjoyed a cold drink on a hilltop. Through this ad, Coca-Cola positioned itself as a brand that promoted inclusiveness and diversity in the world.

Leveraging digital tools for a diverse and inclusive marketing campaign is essential to reach target markets. Digital marketing initiatives that value diversity and inclusion may see an uptick in customer preference, sales and stock gains. In order to achieve this goal, representational imagery, internet accessibility and inclusive language are key tactics. You make sure to cover diversified ethnicities, genders and cultures, among other factors into your marketing strategy. By intentionally incorporating diversity and equity into marketing campaigns, businesses can help to promote greater understanding and respect across different groups.

Apart from this, it is crucial to take concrete steps to solve social injustices if you want to win over customers. To appeal to a larger audience, it's essential to use politically appropriate terminologies and avoid any word having a negative meaning. Furthermore, it is extremely important to utilize existing tools to develop digital marketing campaigns that are inclusive of people of all genders, races, ethnicities, sexual orientations and abilities. It is also imperative to monitor social media conversations and address any instances of bias or discrimination.

Start with building a team of people from diverse segments that can add emotions and authenticity to your marketing campaigns.

More:
Driving Customer Engagement With Inclusive Strategies in Digital Marketing - CMSWire

Reaching More Customers Through Innovative Technology Strategies – IoT Business News

Modern firms require modern digital approaches in order to broaden their customer base, boost sales, and ultimately increase revenue in todays technology-driven market. However their are still companies that are hesitant to allow technology to be implemented to reach larger productivity and maximum results. Companies may boost consumer outreach and stay ahead of the competition by adopting the most current methods and technologies. This post will go over some of the key strategies that business owners should think about using to accomplish these objectives.

1. Utilize Social Media Platforms:

For businesses looking to increase their customer base utilizing cutting-edge technology strategies, social media sites are a useful tool. Social media allows businesses to rapidly and easily communicate with potential customers on a global scale. By combining targeted ads, interesting content, and engaging dialogues, businesses can create campaigns that are appealing and draw in their target audience. Additionally, they can use information gathered from social media websites like Twitter and Facebook to track customer behavior and develop insights that direct the way they advertise choices.

Companies could consider working with social media stars to market their products and services. Influencers have unique access to a huge fan following of customers that traditional forms of advertising may not be able to reach. By carefully selecting influencers who share the same interests or beliefs as the target market, businesses may successfully broaden the reach of their messaging.

Creative methods to make use of the latest developments like augmented reality (AR) and virtual reality (VR) should be sought after by businesses. These tools present fascinating opportunities for creative storytelling that can help in luring customers in fresh ways. If a company sells clothing, for instance, it might provide customers access to a three-dimensional in nature interactive shopping experience that allows them to browse products in real-time without ever leaving their homes.

In conclusion, using social media platforms gives businesses a terrific opportunity to reach more potential clients and broaden the appeal of their goods and services.. Social Media can be such a positive tool that can be used to help businesses reach their target markets and boost sales. Through the use of innovative technology strategies, companies can capitalize on the power of social media so they can grow and succeed in the ever-changing digital landscape.

2. Optimizing Website for Mobile Devices:

Mobile phones and tablets are now used more regularly for tasks like online shopping. Companies must make sure their web pages have been optimized for mobile devices in order to draw in more clients and boost their profitability. Businesses that improve their mobile websites may enhance the user experience, increase conversions, and raise revenue.

Making sure that an internet site is flexible and adjusts to all screen sizes is one of the essential elements in improving it for mobile. Businesses can think about using features like swipe navigation, larger buttons, and image carousels to make their websites easier to navigate. Aside from that, they ought to consider using accelerated mobile pages (AMP), which are intended to load quickly on mobile devices.

Businesses looking to improve their mobile commerce strategy can take several steps to streamline the checkout process and maximize engagement. One-click checkout and payment options like Apple Pay and Google Pay offer a fast and secure purchasing experience for customers.

Personalized content and product suggestions can also enhance the mobile website experience and boost client engagement. Location-based services, such as geofencing, can be used to target clients based on their current location, allowing for effective outreach and increased sales. By implementing these tactics, businesses can optimize their websites for mobile devices and create a seamless shopping experience for their customers.

3. Leveraging Digital Advertising:

With the rise of modern technology, businesses are turning to digital advertising as an essential tactic to reach a wider audience. Digital advertising allows companies to target specific individuals based on their interests and behaviors, making it an efficient way to attract potential consumers. Not only that, but real-time metrics such as impressions, clicks, and conversions allow businesses to quickly identify areas for improvement and optimize their marketing strategy. Dont miss out on the benefits of digital advertising. Start reaching more consumers today.

Internet marketing, which enables businesses to design focused campaigns for a variety of platforms including Facebook, Twitter, and Instagram, is one of the most successful types of digital advertising. By conversing, posting material that appeals to their target audience, and holding promotions or competitions, businesses may use this platform to develop relationships with potential customers. In order to enhance conversions, they may also make use of features like retargeting advertisements, which let them target people who have already connected with their brand or visited their website.

Search engine marketing (SEM), a potent type of online advertising, uses keywords and phrases associated with a companys goods or services to drive visitors from natural search results. In order to maximize visibility on search engine results pages (SERPs), this kind of paid advertising can be utilized in conjunction with SEO strategies. SEM also gives companies the ability to monitor information like impressions and click-through rate (CTR) so they can gauge the effectiveness of their campaigns over time.

In general, using internet marketing is a crucial component of creating efficient client outreach tactics using modern technology. By utilizing these platforms, companies may expand their consumer base, improve conversion rates, and spur revenue development.

4. Utilizing Automation:

Any successful customer outreach strategy must include automation, which enables businesses to streamline tedious and repetitive tasks and free up time for more involved activities. By assisting organizations in properly and rapidly managing massive amounts of data, automation also improves efficiency. Additionally, automation can be used to schedule content for internet pages, social media posts, and email newsletters, ensuring that customers are regularly updated on the newest goods and services.

Chatbots, AI-powered programs that let businesses communicate with customers in real-time through messaging apps or websites, are one of the most well-liked types of automation. Chatbots can be created to respond to queries, present product details or prices, or even make tailored suggestions. In order to speed up responses and boost customer satisfaction, they can also be used to automate customer support requests. As they can be programmed to request contact information from clients or direct them to a companys site if more information is required. To build chatbot could also be used as successful lead generation tools.

Overall, mechanization offers a wealth of benefits for companies trying to maximize their client engagement programs. Businesses may make sure that their clients are updated about the newest offers while utilizing data-driven insights to drive further growth through the use of automated solutions like chatbots and marketing campaigns.

5. Investing in Data Analytics:

Any customer outreach method should include an investment in data analytics because it helps companies learn more about their customer base and how they behave. By tracking variables like website traffic, conversion rates, abandonment rates, and customer lifetime value, businesses may gain useful insights about how to maximize their outreach efforts. Companies are also able to assess the performance of campaigns in real-time thanks to information analytics, which enables them to spot opportunities for improvement or betterment.

Forecasting is one of the most successful applications of information analysis because it enables businesses to foresee client demands and better fulfill them before they even have a clear idea of what they want. Artificial intelligence and machine learning techniques are used in forecasting to find patterns in historical data points and forecast future results. Based on a customers browsing history or other variables like geography or demographics, this kind of analysis might be used to tailor content, offers, or product suggestions.

Additionally, businesses can use analytics tools for data to track their return on investment and determine where their advertising funds can be spent more effectively. Businesses are able to gain a complete picture of their campaigns and identify the methods that work best by gathering data from a variety of channels, including search engine marketing (SEM), social media advertising (SMA), display ads, email marketing, and more.

In general, using the latest technologies to develop effective customer engagement methods requires investing in data analytics. Businesses who effectively employ this technology will be able to monitor every part of their campaigns in real-time and use potent predictive analysis tools to tailor their material to the preferences of specific user bases.

In conclusion, companies of all sizes can use a variety of tactics to make the most of their consumer outreach efforts. These methods offer priceless insights that enable organizations to optimize their outreach operations and better engage with customers, from using automated solutions like chatbots and marketing campaigns to investing in data analysis for a full view of the customer base. Companies may make sure they are employing the most effective outreach techniques while remaining relevant in todays online marketplace by keeping up with the newest developments in technology.

Read more here:
Reaching More Customers Through Innovative Technology Strategies - IoT Business News

CFTC wins case against already jailed binary options scammer … – FinanceFeeds

The fraudsterexecuted his scheme through internet marketing campaigns, various websites, and call centers using tradenames such as Option Mint, Option King, and Option Queen.

The Commodity Futures Trading Commission has won a civil court case against Jared J. Davis, found guilty of defrauding customers through a global binary options business he created and operated.

Jared J. Davis was ordered topay $561,971 in restitution to victims of the fraudulent scheme. He also permanently prohibited Davis from engaging in further violations of the Commodity Exchange Act and CFTC regulations, as charged, and imposed permanent registration and trading bans.

The court found that, from approximately July 2012 through June 2016, Jared Davis fraudulently solicited and accepted approximately $10 million from customers in the U. S. and elsewhere to trade off-exchange binary options on commodities, forex, individual stocks, and stock indices.

The fraudsterexecuted his scheme through internet marketing campaigns, various websites, and call centers using tradenames such as Option Mint, Option King, and Option Queen.

The court found that he defrauded customers by making misrepresentations and omissions of material facts, including failing to disclose that he effectively took the opposing position on each trade and failing to disclose that he frequently had the trading platforms manipulate the options trading software settings to increase the odds of customer losses.

Although he was ordered to pay about half a million US dollars, the CFTC cautioned victims that orders requiring repayment of funds to victims may not result in the recovery of any money lost because the wrongdoers may not have sufficient funds or assets.

In a separate action, Jared Davis was also charged with three counts of tax evasion, and his company, Erie Marketing, LLC, with 11 counts of wire fraud. Davis pleaded guilty to 11 counts of wire fraud on behalf of Erie Marketing, LLC, and to three counts of tax evasion individually.

Earlier this year, he was sentenced to 30 months of incarceration followed by three years of supervised release. He was also ordered to pay a $300,000 fine, $1,039,208 in restitution to the Internal Revenue Service (IRS), and to be jointly and severally liable for the debts of Erie Marketing, LLC, including $656,493.20 in restitution to victims and a $4.4 million fine. Jared Davis was arrested in 2018.

Go here to see the original:
CFTC wins case against already jailed binary options scammer ... - FinanceFeeds