Mediaboss Marketing

Starlink and Comcast: Game-changing alliance

SpaceX's satellite internet service, Starlink, reportedly signed a cooperation agreement with Comcast, a major media, entertainment, and network service provider. This partnership aims to provide satellite broadband connectivity to business customers in remote areas.

According to Reuters, this marks the first collaboration between a traditional internet service provider and a satellite internet service provider to offer satellite broadband services to business customers. This move further solidifies Starlink's leading position in the satellite communication network field, leaving potential competitors like OneWeb and Project Kuiper far behind.

A GSMA Intelligence report indicates that Starlink has signed 17 cooperation agreements with various telecom operators, integrating their strengths to provide customers with mobile satellite network services. Surprisingly, Starlink is not the satellite network service provider with the most signed contracts. AST SpaceMobile, which has only launched one test satellite, leads the pack with 22 contract agreements.

Starlink Mini: Revolutionizing portable satellite internet

To attract more customers, SpaceX has recently introduced a compact version of the Starlink receiving antenna as a mobile option for satellite internet customers. The Starlink Mini is about half the size of a standard home antenna and weighs about one-third as much. It also has a built-in Wi-Fi router and can be easily carried in a backpack.

As Starlink continues to develop the global consumer market, it is also making significant inroads into the enterprise customer domain, including maritime, aviation, and military markets, disrupting the existing satellite internet market.

Starlink has already deployed over 6,000 satellites, making it the largest single-entity satellite network. It primarily provides satellite broadband services to residential and business customers, especially in remote and polar regions where traditional mobile and fixed networks are unavailable, such as mountains, jungles, and even at sea.

As of the first quarter of 2024, Comcast had approximately 2.5 million broadband business customers in the United States, contributing US$2.41 billion in revenue. The partnership with Starlink is expected to further expand Comcast's potential business customer base in remote areas.

According to CNBC, the experience version of the Starlink Mini antenna is currently available on a limited basis for US$599, which is US$100 more expensive than the standard home terminal. However, the company emphasizes its commitment to reducing the cost of Starlink Mini antennas to accelerate market adoption.

The subscription fee for the "Mini Roam" service is US$150 per month, US$30 more than the standard home service. Currently, it's only available for use within the United States, with a monthly data cap of 50GB. Exceeding this limit incurs a charge of US$1 per GB.

Michael Nicolls, Starlink's Vice President of Engineering, stated that they are working on increasing Starlink Mini's production capacity and will soon expand the service to international markets.

SpaceX suppliers benefit from slipstream

NASA recently announced that SpaceX will be responsible for developing the "US Deorbit Vehicle" for the International Space Station (ISS) retirement mission planned for 2030, with a contract value of US$843 million. NASA emphasized that while SpaceX will develop the vehicle, ownership, and operation will be transferred to NASA.

This development has indirectly boosted the performance of SpaceX's suppliers. Bloomberg reports that Filtronic Plc, a manufacturer of aerospace, defense, and telecommunications products, forecasts that its operating profit will more than double in 2024, mainly benefiting from providing ground modules with RF signal amplifiers for SpaceX.

Filtronic expects its operating profit to reach at least 4.8 million (about $6.1 million) in 2024, compared to 1.3 million in 2023. Total revenue is also expected to grow from 16.3 million in 2023 to 25.4 million in 2024.

The company stated that the key factor driving this growth is the rapid expansion of the emerging Low Earth Orbit (LEO) satellite network market, particularly sales from its major customer, SpaceX. As SpaceX launches more satellites to deploy its constellation, it requires more ground-receiving stations to ensure high-speed transmission and low latency of the satellite network.

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Starlink innovates and forges partnerships, aims to dominate satellite internet market - DIGITIMES

FORT WORTH, TX / ACCESSWIRE / July 13, 2024 / Pay-per-click (PPC) advertising has become a vital tool for healthcare providers looking to increase their online presence and attract more patients. In the ever-competitive field of healthcare, PPC ads can help you reach those actively searching for medical services and information. For healthcare administrators, leveraging these targeted ads means potentially higher conversions, especially when the campaigns are well-optimized. Crafting a PPC strategy for healthcare involves selecting the right keywords that align with the services offered, ensuring the ads appear to the right audience at the right time. The aim is to catch the attention of users who are looking for specific medical information or services, thereby increasing the chances of engagement and appointment bookings. It is crucial to stay updated with search engine algorithms and industry trends to maintain the effectiveness of the ads.

Image Credit: AndreyPopov, Doctor Marketing, MD

Managing PPC campaigns requires ongoing analysis and adjustments to ensure they meet the set objectives. Additionally, adhering to ethical standards and compliance regulations is paramount in healthcare advertising to build trust and maintain credibility. PPC campaigns, if properly managed, can serve as a powerful component of a broader digital marketing strategy, positioning healthcare providers like Doctor Marketing, MD, as leaders in the field. Healthcare pay-per-click (PPC) advertising offers healthcare providers a way to attract new patients online using targeted ads. It involves paying for each click on their ads, which appear during relevant searches on platforms like Google.

What Is PPC in Healthcare?

PPC in healthcare refers to a model of internet marketing where healthcare providers pay a fee each time their ad is clicked. These ads are shown to potential patients using search engines, social media, and other websites. Healthcare PPC targets people who are actively searching for health services, making it an effective way to increase visibility and reach the right audience.

By using PPC, healthcare providers can ensure their ads appear when specific keywords related to their services are searched. This method helps in getting targeted traffic, as ads are shown to users based on their search intentions. Ultimately, PPC in healthcare is about buying visits to a website instead of aiming for visits through organic search alone.

The Importance of PPC for Healthcare Providers

PPC is vital for healthcare providers looking to attract new patients in the digital age. The high competition and vast number of online health information seekers make it necessary to stand out. Nearly 90% of health-related searches happen online, and PPC provides a direct route to reach these potential patients.

The ability to target specific demographics, such as geographic location, age, and interests, helps healthcare providers to reach the right people at the right time. This can lead to higher conversion rates, as ads are shown to users who are more likely to be interested in the services offered. For healthcare providers, investing in PPC means staying competitive and ensuring that they are visible to those seeking their services.

Google Ads and Healthcare PPC Basics

Google Ads is a popular platform for healthcare PPC. It allows healthcare providers to create ads that appear in search results when users look for relevant healthcare services. These ads can be customized with ad extensions, providing more information like contact details, which can improve conversion rates. Creating custom landing pages that match the ad content is another essential strategy in healthcare PPC. This ensures that when potential patients click on an ad, they are directed to a page specifically designed to meet their needs, increasing the likelihood of conversion.

Crafting Your PPC Strategy

A successful healthcare PPC strategy involves setting clear business objectives, targeting the right audience through keyword research, creating compelling ad copy, and optimizing landing pages for conversions. Each aspect is crucial for attracting new patients and enhancing your online presence. First, define what you want to achieve with your PPC campaigns. Are you aiming to increase website traffic, get more patient appointments, or promote a new service? Specific objectives guide the rest of your strategy and help measure success.

Keyword Research for Targeting The Right Audience

Selecting the right keywords is vital to ensure your ads reach the intended audience. Keywords should be relevant to healthcare services and what potential patients might search for. Utilize tools like Google's Keyword Planner to identify effective keywords. Pay attention to search volume and competition. Long-tail keywords often work well because they're specific and attract more qualified traffic. For instance, instead of just "doctor," use phrases like "pediatric doctor in New York" to target specific needs.

Creating Compelling Ad Copy

Your ad copy must be engaging and relevant to the audience's needs. It should speak directly to their concerns and offer solutions your healthcare services provide. Use action words and highlight unique selling points. For example, "Get same-day appointments for urgent care" can attract those looking for immediate attention. Including a call-to-action (CTA) like "Book Now" or "Learn More" encourages users to click. Also, regularly test different versions of your ad copy to find the most effective one.

Optimizing Landing Pages for Conversion

An optimized landing page is key to transforming ad clicks into conversions. Ensure that the landing page is relevant to the ad copy and provides a seamless user experience. The landing page should be clean, easy to navigate, and mobile-friendly, as many users will access it from their phones. Include a clear CTA, such as "Schedule an Appointment Today," and make it easy for visitors to take action. Testimonials and patient reviews can add credibility and encourage conversions.

Managing PPC Campaigns

Healthcare PPC campaigns can drive targeted traffic to healthcare providers. Successfully managing these campaigns involves careful budgeting, precise geo-targeting, continuous testing, and meticulous tracking. Setting a clear budget and effective bidding are critical in healthcare PPC. Start by determining how much you can allocate to your campaigns. Use average industry cost-per-click (CPC) rates as a reference. Healthcare providers should prioritize high-value keywords that directly relate to the services provided. Adjust bids based on factors like competition and ad performance. Use automated bidding tools to help maximize return on investment (ROI). These tools can help balance the budget against the potential pay-off from clicks and conversions.

Using Geo-Targeting and Ad Extensions

Geo-targeting is essential in healthcare PPC. It ensures that ads reach users in specific locations where the healthcare provider operates. Setting geo-targets down to city or even zip code level can create more relevant and effective advertising. Ad extensions enhance the visibility and effectiveness of PPC ads. They include additional information like phone numbers, addresses, or extra links. In healthcare, adding location extensions can help potential patients find the nearest clinic quickly.

Tracking Performance and ROI

Tracking is crucial to measure the success of healthcare PPC campaigns. Use tools like Google Analytics to monitor metrics such as click-through rates (CTR), conversion rates, and cost-per-conversion. Tracking ROI is also vital. Calculate the return by comparing the revenue generated from the PPC campaign against the total campaign costs. This helps in understanding the actual financial benefit derived from PPC efforts, guiding future budget adjustments and strategy refinements.

PPC Advertising Alternatives (No Ad Costs)

For healthcare professionals looking to avoid the costs associated with pay-per-click (PPC) advertising, there are several viable alternatives. These include strategies such as search engine optimization (SEO), harnessing Google SEO traffic, generating organic traffic, and engaging in content marketing. Below, each strategy is broken down with specific focus on how they can benefit healthcare marketing.

SEO, or search engine optimization, is essential for healthcare providers who want to increase visibility without paying for ads. SEO involves optimizing your website so that it ranks higher in search engine results. This means using keywords, improving site speed, and enhancing user experience. For healthcare, using keywords related to treatments, conditions, and local services can drive more traffic. Doctor Marketing, MD can assist by analyzing current SEO strategies and suggesting improvements specific to healthcare.

Google SEO Traffic

Google is the most popular search engine, and optimizing for it can bring a significant amount of free traffic. Google SEO traffic focuses on meeting Google's ranking algorithms, such as high-quality content, relevant keywords, and strong backlinks. For healthcare websites, this means publishing articles about medical conditions, patient testimonials, and healthcare tips. Regularly updating the site with informative content helps maintain a high ranking over time.

Organic Traffic

Organic traffic refers to visitors who find your site through unpaid search results. It's often driven by effective SEO and content strategies. In healthcare, organic traffic can be increased by having a well-structured website that is easy to navigate, mobile-friendly, and packed with valuable information. Engaging with patients through blogs, FAQs, and educational resources can attract and retain visitors naturally. Monitoring analytics helps to understand which content performs best.

Content Marketing

Content marketing is a strategic approach focused on creating and sharing valuable content to attract and retain users. For healthcare marketers, this could mean writing blog posts about new treatments, creating videos explaining medical procedures, or sharing infographics on patient care. Content should be educational and engaging to build trust with the audience. Collaboration with healthcare professionals to produce authoritative content boosts credibility.

These PPC alternatives can effectively boost a healthcare provider's online presence without incurring the high costs of paid advertising.

Doctor Marketing, MD is led by Marty Stewart, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO). Image Credit: Doctor Marketing, MD

About Doctor Marketing, MD

Doctor Marketing, MD is one of the best healthcare marketing firms, specializing in SEO marketing for doctors, content creation, content distribution, and strategy. The firm works with Top Doctors and Surgeons, Healthcare Companies, Medical Professionals, Private Practices, Medical Groups and Clinics, Hospitals, Executives, and Leaders in the Healthcare Industry and specialty Medical sectors.

Doctor Marketing, MD has built a world-class content writing team of award-winning writers, SEOs, copywriters, wordsmiths, and ghostwriters. They've perfected a proprietary content assembly line process, and further specialize in large-scale content production through well-crafted blog posts, articles, and medical content pieces that attract new patients.

Doctor Marketing, MD Helps Medical Professionals and Healthcare Providers Attract New Patients and Increase Patient Acquisition: Better, Faster and with Less Effort.

Need to Hire a Search Engine Optimization Manager For Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice?

CONTACT: Doctor Marketing, MD Anna Goldstein Director of Media Relations 877-463-9777 ext. 3 [emailprotected] https://DoctorMarketingMD.com/

Connect with Doctor Marketing, MD on Social Media: Linkedin, Instagram, Twitter, Facebook, and Youtube

Schedule a Deep-Dive Marketing Analysis for Your Medical Practice, Visit: https://DoctorMarketingMD.com/contact/

SOURCE: Doctor Marketing, MD (DRMMD)

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Healthcare Pay-Per-Click (PPC): Minimize Ad Spending Costs - AccessWire

Artificial intelligence (AI) also known as simulated intelligence, is an advanced innovation that empowers PCs and machines to imitate complex human-like learning capacities, for example, independent decision choice and problem resolution.

With a surprising momentum of development, this information-driven approach remains the bedrock of advanced digital advertising in 2024 and keeps on changing ways and tactics for brands to draw in clients across many fields.

By utilizing man-made intelligence methods such as AI algorithms, advertisers can precisely anticipate future client conduct, recognize new open doors, and improve methodologies for optimal interaction and profit from the venture.

Simulated intelligence can show organizations a powerful approach to creating great quality and thought-provoking material as a piece of their promoting strategies. By harnessing the power of ChatGPT, Practina, and so on, artificial intelligence can produce effective initiatives for the greatest effect while limiting time and exertion. You can utilize renowned advertising agencies, for example, Ignite Digital to make compelling top-notch content and track down ways of distributing it to the intended audience.

Simulated intelligence-controlled tools like customized suggestions and chatboxes can essentially further develop associations with clients for advertisers. By and large, those companies utilizing man-made intelligence in their digital marketing strategies will actually pursue better data-driven choices.

One significant field in which artificial intelligence can make a valuable contribution is the evaluation of marketing performance metrics which can be exceptionally successful by utilizing AI tools like Practina.

Organizations can acquire important knowledge in their advertising plan, such as understanding client conduct and speculating forthcoming patterns by integrating artificial intelligence.

Today, man-made intelligence has figured out how to reclassify the domains of web-based marketing by offering high-tech tools for a personalized approach that can improve the client experience amazingly.

By using simulated intelligence, advertisers can not only foresee client conduct but can also craft tailored content that reverberates with every client.

Client categorization has climbed to a new peak with the ability of artificial intelligence to handle immense measures of information quickly and precisely. Given inclinations and conduct, man-made intelligence can group clients into independent categories.

This information-driven tailoring technique permits the advertiser to convey customized promotions and updates to line up with the client profile and further upgrade their general client experience.

One more advantage of artificial intelligence in online marketing is to provide enhanced satisfaction. This permits the organization to furnish the client with precisely what their necessities are, and that too in the blink of an eye by any stretch of the imagination.

This helps advertisers to build trust with prospective customers and get them involved with their brand online.

Although incorporating artificial intelligence into the advertising work process can altogether evaluate immense measures of information progressively to optimize interaction and outcomes, constraints still exist.

Addressing concerns like data privacy and security, and the requirement for an ever-increasing number of refined calculations to comprehend complex client conduct will be of paramount importance.

The fate of man-made intelligence in online marketing is to be sure exceptionally glorious and with revolutionary improvements anticipated in the years ahead, companies that take on artificial intelligence-driven advertising tools will be vastly improved and outfitted to draw in clients and produce remarkable growth surges.

Adopting these headways will thusly be significant for those who want to flourish in the undeniably cut-throat environment from 2024 onwards.

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How AI is shaping the digital marketing landscape in 2024 - DM News

WHY TRUST INFLUENCER MARKETING HUB?

Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insiders perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hubs evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, SmartSites, and Disruptive Advertising undergo rigorous monthly evaluations, highlighting the platforms commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.

Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Heres how we assess the various agencies like Viral Nation, SmartSites, and Disruptive Advertising:

Strategic Analysis of Agency Capabilities: We start by examining each Digital Marketing agencys core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Digital Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Digital Marketing campaigns.

Sports marketing involves creating a strong brand presence, generating revenue, and fostering long-term fan engagement across products, events, athletes, teams, and organizations. Marketers operate in a dynamic, tech-powered environment where multicultural audiences enjoy sports as entertainment through immersive experiences liketeam events, live streaming, video content creation, social media, mobile apps, mixed reality, and metaverse activities.

The sports marketing industry is booming, its value is expected to reach$1.63 billionby 2027 in North America alone. The lifting of brand sponsorship and endorsement restrictions by the NCAA in 2019 has expanded partnership opportunities for U.S.-based sports brands. Student-athletes can now leverage their name, image, and likeness (NIL) rights to earn from attending events and posting branded content, creating a market estimated to be worth$1 billion yearly.

In this fast-paced landscape, sports marketing agencies can help you with research and strategy development to reach new audiences through the most impactful campaigns. They understand how to leverage technology to amplify your brand, create memorable experiences, and foster real-time interactions with fans.

In this post, we explore the top sports marketing agencies and showcase their strengths, as well as shed light on some fascinating facts and statistics related to sports marketing. Whether you're an athlete, a team, or a brand looking to make a mark in the sports industry, we equip you with the knowledge to make informed decisions and forge successful partnerships.

Top

sports marketing agencies

2024

Best for: Enterprises and Large brands

Location:United States, Canada

Min. project size:$50.000+

Notable clients: LA Dodgers Markus Lynn Mookie Betts, Harlem Globetrotters, World Axe Throwing League.

An important section of Viral Nation is their talent agency, which provides award-winning talent representation for todays digital stars. By digital stars, however, they dont just mean those who spend all their time online making TikTok videos or Instagram posts. They also represent todays up-and-coming sports stars who have embraced the digital world and operate sizable social accounts.

Indeed, Viral Nation Talent claims to have the largest creator roster in the world, representing over 900 diverse creators across 35 verticals.

Their sports division, VN Sports, has leveraged its expertise in influencer marketing and talent representation following the NCAAs 2021 policy change that allows collegiate athletes to form brand partnerships. The agencys sports division is composed of seasoned marketers with extensive experience managing and representing professional athletes.

The agencys influencer lineup has been bolstered by new sports signings in 2023 and 2024, including college athletes transitioning to full-time content creation. Recent signups include Division II basketball player Carlos Famous Los/Da Funny Sports Analyst Sanford, Canadian tennis player Ayan Broomfield, former basketball player and impersonator-comedian Maxim Maxisnicee Perandize, slam dunk specialist Chris Staples, and basketball trainer Devin In the Lab Williams.

A month before announcing VN Sports launch in September 2021, Viral Nation had displayed its sports campaign management prowess when it organized the PUBG Superstar Showdown. The project aimed to promote Tencents new PUBG format, the 4 x 4 Death Match. Viral Nation produced a four-part web series in which the agency pitted the following against each other: NBA stars who were gaming fans, PUBG Mobile content creators, FaZe Clan, and superfans. The campaign exceeded target goals by over 35% after earning over 42 million impressions and over 9 million views across all platforms.

In July 2023 Viral Nation announced that it was collaborating with the world-famous Harlem Globetrotters across sports entertainment. The collaboration focuses on growing and developing the overall Harlem Globetrotters brand as well as amplifying their overall reach and its connectivity with digital-first audiences.

As Viral Nation said in the above Instagram post,

Working directly with the athletes to create top-notch content was a huge passion project for us and allowed us to connect with the players on a personal level. We are obsessed with the results!

The partnership leverages the Globetrotters existing reputation as a beloved family and sports entertainment brand and helps them build a robust digital presenceboth for the team and the individual playersthat captures the attention of audiences and brands.

Viral Nation creates original digital programming for publication across the Globetrotters accounts on platforms like YouTube (where they have nearly 800K subscribers) and TikTok (722K).

As Viral Nation says on their Telent website, We Create Icons, and if youre into baseball, youll recognize that Dalton Chandler fits that description.

Viral Nation added Dalton to their roster in early 2023.

As you can see from his active social accounts, (TikTok 916,200 followers, Instagram 263,000 followers) Dalton can engage audiences, through his content and personality.

Best for: Small and Medium Size Businesses

Location:Paramus, New Jersey

Min. project size:$1.000+

Notable clients: Sports Medicine & Orthopaedic Center, Agile Data Sites, Anexio.

SmartSitesoffers a comprehensive suite of services to cater to businesses of all sizes, including small enterprises and Fortune 500 companies.

Itssportsdigitalmarketing teamcatersto sporting goods, golf courses, and sports coaching businesses.

Theagency offersdynamic website design, sports-specific SEO, and personalizedPPCmarketing.

SmartSites hashad the privilege of working with well-established brands,such as PGA Village Golf Resort andsports website builderLeague Lineup, elevating the promotion of their sports products to new heights.

Fitness Kid Corp provides indoor kids gyms to allow for exercise within your home. They initially created and sold the product in Europe before testing the market in the United States.

The main problem Fitness Kid Corp faced was that indoor kids gyms are a highly niche product. Many parents already have some form of existing setup in their backyard for their kids to play, or they take their kids to parks instead.

They found the demand for the Fitness Kid indoor gyms was highly seasonal parents are more interested in buying the gyms in winter when they have fewer outdoor options.

They approached SmartSites to create and implement a marketing strategy for them.

The campaign returned impressive results. Fitness Kid Corp received a 383% Increase in total site traffic and a 350% Increase in conversions. There was a 64% increase in CTR.

Pleasingly, SmartSites strategy led to a 74% decrease in the CPC. Overall, there was a 383% increase in referral traffic.

Strategic Approach

SmartSites authored compelling content that highlighted the benefits of having an indoor gym to allow children to have year-round fun while exercising. They made this part of an ongoing content writing and link-building strategy to increase overall traffic to Fitness Kids website.

They also created a PPC campaign for Fitness Kid. This included running shopping ads and remarketing ads simultaneously to capture sales and brand awareness at the same time.

As part of this PPC campaign, SmartSites implemented a responsive and flexible bidding strategy to cater to changes in return on ad spend (ROAS).

Dr. Rizio of the Sports Medicine & Orthopedic Center specializes in sports injuries of the upper and lower extremities, cartilage repair, and reconstructive procedures of the knee and shoulder. He is a team physician and orthopedic surgeon responsible for treating the injuries of many sports teams in the greater New Jersey area.

The practice found it challenging to attract new patients and promote their services without a strong web presence, so sought out SmartSites services to remedy their ailments.

The new website and SmartSites other measures led to a 667% increase in total site traffic. Search gave even better results, with a 947% increase in organic search traffic. Page views increased by 405%, and there was an overall improvement of 38% in the CTR.

Strategic Approach

SmartSites opted to create a professional website for the Sports Medicine & Orthopedic Center in WordPress, as this would make for easy editing. Currently, 43.4% of all websites are built on the WordPress platform.

As part of this project, SmartSites designed a sophisticated logo to represent the upscale brand.

The agency optimized the site for SEO and pursued an aggressive link-building campaign.

Finally, they set up a PPC campaign in Google, optimizing paid search to increase click-through rates and leads to the site.

Best for: Businesses of all sizes

Location:Utah, USA

Min. project size:$5,000+

Notable clients: BPI Sports, Being Well with Dr. Rick Hanson.

Disruptive Advertising is a lead generation powerhouse, offering comprehensive ad services across all platforms

Prioritizing long-term growth partnerships with outstanding companies, Disruptive Advertising limits itself to a limited number of clients. This approach allows them to provide undivided attention and create customized strategies aligned with a clients business objectives.

Disruptive Advertising encourages teamwork, which guarantees their strategies across platforms will produce meaningful results that also reflect the clients business goals.

With over 1,000 positive reviews, management of millions in digital advertising budgets, and numerous industry awards, they prove that actions speak louder than words.

Sports Card Zone (SCZ) offers a huge inventory of sports cards covering baseball (2017-2024), Basketball (2019-20 2023-24), Football (2000 and 2015-2024), Hockey (2020-21 2023-24), and Soccer (2019-20 2024). They also stock some non-sports cards (e.g. Pokmon) and a range of sports memorabilia.

Although the company was meeting its goals, they felt they were getting stagnant. They were seeing growth, but not at amazing levels.

They approached Disruptive Advertising to see what they could do to push SCZs performance to the next level.

The company spent $14k at a 27k ROA for a month-long PPC campaign.

The PPC campaign ultimately generated $381k in additional revenue for Sports Card Zone.

Strategic Approach

Disruptive Advertising built multiple new PPC search campaigns using a keyword planner. One used competitor terms, another used broader sports card terms. They then segmented their Performance Max campaign by sports versus all products. Performance Max campaigns are a type of enhanced Search and Shopping campaign that enable advertisers to reach Googles entire ad inventory with a single campaign with qualifying objectives.

Thanks to the success of this initial campaign, Sports Card Zone increased its budget, meaning that Disruptive Advertising was able to further expand the PPC ads to include Facebook and Amazon.

Crossover Symmetry has the mission to bring effective, easy-to-use shoulder rehab directly into your home; to put you in charge of your own rehab. Their dream is to help save 10 million shoulders in 10 years.

The company was looking for someone who could scale their Facebook advertising and increase their revenue while maintaining profitability. They wanted a partner that could grow their current efforts in the United States so they would then be in a place where they could expand to Europe and Canada. On evaluation, Crossover Symmetry decided that Disruptive Advertising could best meet their needs.

Disruptive Advertisings efforts paid off. In the first three months, monthly revenue from Facebook advertising increased by 158%. This success resulted in Crossover Symmetry extending its work with the agency to include CRO, and expanding Facebook advertising into Europe and Canada.

Strategic Approach

Disruptive Advertising initially implemented a strategy to improve Crossover Symmetrys Facebook advertising.

They began by researching buyer personas and expanding them to include other applicable athletes.

They then introduced dynamic retargeting Facebook dynamic retargeting ads promote relevant products to customers who have visited your online store.

The agency improved the quality of the ads themselves, ensuring that the ad copywriting gave more details on the product.

Disruptive Advertising created highly engaging ads, stacking the social proof generated from these ads throughout all campaigns.

Best for: Mid-sized to Enterprise Businesses

Location:Evanston, Illinois

Min. project size: $10.000+

Notable clients: Coleman Powersports, Intersport Global, Old World Industries.

Fresh Content Society (FCS) is an award-winning, family-owned social media management and sports marketing agency, offering a comprehensive range of services like community management, content production, strategy development, paid media campaigns, influencer management, and detailed reporting.

Founded in 2014,theagencyprovidesexpertise in social media management and sports marketing.

FCS distinguishes itself through its commitment to grasping clients business objectives and tailoring strategies for optimal online visibility and exposure. With a deep focus on data-driven decision-making and influencer partnerships, theyre an excellent choice for a social media marketing team. Whether youre a local or global business, FCS can help you build, manage, and grow your social media communities, ultimately increasing conversions.

Content is a vital part of any social media strategy and is particularly important in the high-action world of sports marketing. Your creative will determine if your community is going to engage with you or not.

FCS produces content calendars and creates short and long-form videos, photos, graphics, memes, and copy. They are a full-service creative social media agency. If you need those high-quality action pics of your sports products in use, to splash across your Instagram or X posts, or TikToks featuring athletic stars showing their human side, FCS can be there for you.

Fresh Content Society doesnt boast about its achievements, but each year it showcases the years results. They achieved the following on behalf of their clients (everybody, not just sports) in 2023:

While most people may not think of arm wrestling as a sport, it is actually one of the most universal forms of competition, with matches occurring across the globe. Most of us have tried arm wrestling at some point in our lives.

Chicago is home to the World Arm-Wrestling League (WAL). They claim to be the fastest-growing professional arm-wrestling league in the world, showcasing intense matches, and offering the ultimate fan experience with the sports top superstars.

The league tasked Fresh Content Society with building up fan engagement, fan growth, and video views, and enabling monetization from the content produced.

FCSs work resulted in increased fan engagement and $50,000 in revenue from the monetized content on YouTube and Facebook. One post alone received 100 million video views.

Strategic Approach

FCS scaled the World Arm-Wrestling Leagues social content to make it more authentic to the community. They developed a YouTube and Facebook monetization strategy and created long-form videos that resonated with the target audience.

Best for: Large Companies and Fast-Growing Start-Ups

Location:San Francisco, California

Min. project size:$50.000+

Notable clients: TikTok, NVIDIA, Clash.

NeoReach is a top influencer marketing agency that specializes in creating authentic, data-driven campaigns tailored to the unique needs of its clients. By integratingitsteam with yours,itensuresproactive, real-time communication that gets to the heart and soul of your brand story. With a focus on developing data-backed strategies derived from competitor audits, audience demographics matching, and channel-specific opportunities, NeoReach stands out in the sports marketing world.

Read more from the original source:
Top 27 Sports Marketing Agencies Taking the Lead in 2024 - Influencer Marketing Hub

The In-flight Internet market is estimated to grow to USD 2.1 billion by 2029, from USD 1.6 billion in 2024, at a CAGR of 5.7% from 2024 to 2029. North America is estimated to account for the largest share of the In-flight Internet market in 2024. In-flight Wi-Fi presents a new revenue stream for airlines. Airlines can monetize Wi-Fi services through direct passenger sales, partnerships with Internet service providers, and targeted advertising. Collaborations between airlines and technology companies have facilitated the deployment of in-flight Wi-Fi. Partnerships with satellite communication companies and internet service providers have made it easier for airlines to offer reliable connectivity.

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=209018219

Based on technology, the satellite segment is estimated to have the largest market share from 2024 to 2029

Based on the technology, the satellite segment is estimated to have the largest market share in the forecast period. Modern satellites, especially High-Throughput Satellites (HTS) and Low Earth Orbit (LEO) satellites, provide substantial bandwidth, supporting multiple users with high-speed internet. This capability is essential for meeting the growing demand for data-intensive applications like streaming, video conferencing, and online gaming. Additionally, satellite networks offer scalability, easily accommodating increasing numbers of connected aircraft and passengers as the demand for in-flight Wi-Fi grows.

Based on end user, the commercial aviation is estimated to have the largest CAGR from 2024 to 2029

Based on the end user, the commercial aviation segment is estimated to have the highest CAGR during the forecast period. Commercial airlines, with their larger fleets and extensive route networks, have greater opportunities to deploy and monetize in-flight Wi-Fi across diverse routes and aircraft types. In the competitive commercial aviation market, airlines use in-flight Wi-Fi as a key differentiator to attract and retain customers, enhancing the passenger experience and influencing airline choice, especially among tech-savvy travelers.

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Based on region, the North America is estimated to have the highest CAGR from 2024 to 2029

Based on region, North America is expected to have the highest CAGR during the forecast period. North America, especially the United States, boasts some of the busiest air travel routes and airports globally, fostering a significant demand for in-flight services, notably Wi-Fi. Passengers in this region have elevated expectations for in-flight amenities, influenced by widespread digital device usage and a strong desire for connectivity. In response, airlines have been proactive in offering robust in-flight connectivity options to meet these expectations. Moreover, the region's substantial volume of business travel further fuels the demand for advanced in-flight services, particularly from business travelers who rely on reliable and high-speed internet to maintain productivity during flights.

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This release was published on openPR.

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In-flight Internet Market Set to Grow at the Fastest Rate- Time to Grow your Revenue - openPR