Archive for the ‘Internet Marketing’ Category

Internet of Vehicles Market Size to Hit USD 678.94 Billion by 2030 … – GlobeNewswire

Pune, India., July 31, 2023 (GLOBE NEWSWIRE) -- The global Internet of Vehicles market size was valued at USD 124.82 billion in 2022 and is expected to be worth USD 145.24 billion in 2023. The market is projected to reach USD 678.94 billion by 2030, recording a CAGR of 24.65% during the forecast period.

Internet of Vehicles (IoV) refers to a technology that brings together three networks an intra-vehicle network, an inter-vehicle network, and a vehicular mobile internet. IoV is an expansive distributed system to exchange information and facilitate wireless communication between vehicles and everything or V2X. The rising need for more effective and safer road transportation solutions is expected to foster the Internet of Vehicles market growth.

Drivers & Restraints-

Demand for Reliable Transport and Traffic Solutions to Fuel Market Growth

The key factors that have accelerated the development of Internet of Vehicles (IoV) technology include the need for better road infrastructure and reliable vehicle safety solutions. Technologies, such as V2V and V2I, can allow car owners to transmit and collect information regarding traffic congestion, parking, and route suggestions, which can greatly enhance their on-road safety. The inclusion of safety features, such as ADAS and automotive e-call, can offer important vehicle data in case of an accident, thereby creating a reliable transport network. These factors are expected to fuel the use of IoV solutions. However, data privacy and security concerns associated to this technology can deter customers from incorporating it into their cars, thereby impeding the market growth.

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Report Highlights:

Competitive Landscape-

Key Players to Introduce Advanced Technologies to Offer Value-Added Products

Volkswagen is one of the most prominent players in this market as the companys IoV services, such as Volkswagen Connect and Car-Net, are widely popular among customers. The automaker is also a part of the 5G Automotive Association to speed up the development of V2X technology and enhance system standardization. Some of the other players in the market include General Motors, BMW, Robert Bosch, and Audi.

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Segments-

On-Vehicle Solutions to Gain Major Momentum with Growing Demand for Advanced Vehicle Technologies

By solution, the market is segmented into on-vehicle and IoV management center. The on-vehicle segment held a leading market share in 2022 and is expected to dominate the market share during the forecast period due to the rising use of connected vehicle technology and vehicle telematics in the latest car variants.

Advantage of Low Transfer Failure Rate to Boost Adoption of Wi-Fi Technology

Based on networking technology, the market is segmented into Wi-Fi, Bluetooth, and cellular network. The Wi-Fi segment captured the biggest market share in 2022 as this networking technology offers a failure rate of less than 1% while transferring data during low and high-frequency communication.

V2V Communication to be Extensively Used to Offer Robust Safety Solutions in Vehicles

Based on communication type, the market is segmented into Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructure (V2I), Vehicle-to-Pedestrian (V2P), Vehicle-to-Cloud (V2C), and others. The V2V segment dominated the market in 2020 as this technology provides a reliable exchange of information, such as map data and situational awareness, and has low latency, which can enhance the safety of vehicles during heavy traffic. With respect to region, the market covers North America, Europe, Asia Pacific, and the Rest of the World.

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Regional Insights-

Asia Pacific to Dominate Global Market Due to Growing Vehicle Production

Asia Pacific captured the largest Internet of Vehicles market share in 2022 as the average production rate of connected vehicles is growing across the region at a robust pace every year. The governments are also increasing their investments in the development of supportive infrastructure to promote the production of these vehicles.

Europe also held a major market share as the adoption rate of connected vehicle technologies is rising across the region.

Report Coverage:

The report analyzes the market in detail and highlights key areas such as leading product types, companies, and top applications of the product. The report also provides valuable insights into the latest market trends and covers key industry developments. Besides this, it gives information on several factors that have contributed to the markets growth in recent years.

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A list of prominent Internet of Vehicles manufacturers operating in the global market:

COVID-19 Impact:

IoT and Other Cloud Solutions for Vehicles Gained Traction during COVID-19 Due to Closed Production Facilities

The COVID-19 pandemic had an adverse effect on the funding of various R&D initiatives to improve autonomous driving. However, the testing of these vehicles continued even during the outbreak. The demand for Wi-Fi technology grew considerably during this period, with countries, such as the U.S. and China, making important regulatory changes. Moreover, since the production plants were shut for a temporary period, car manufacturers started integrating advanced software, such as Over-the-Air (OTA), to improve their customers driving experience.

Notable Industry Development:

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Internet of Vehicles Market Size to Hit USD 678.94 Billion by 2030 ... - GlobeNewswire

Internet Protocol (IP) TV Market is Set to Experience a Revolutionary … – University City Review

The Internet Protocol (IP) TV Market has witnessed continuous growth in the past few years and is projected to grow at a good pace during the forecast period of 2022-2029. The exploration provides a 360 view and insights, highlighting major outcomes of Internet Protocol (IP) TV industry. These insights help business decision-makers to formulate better business plans and make informed decisions to improve profitability. Additionally, the study helps venture or emerging players in understanding the businesses to make well-informed decisions. Some of the major and emerging players within the market are AT&T, China Telecom, Deutsche Telekom, Orange, Verizon, British Telecom, CenturyLink, Etisalat, Frontier Communications, Iliad, Neuf Cegetel, NTT Communications, PCCW & UTStarcom.

If you are part of Internet Protocol (IP) TV market, then benchmark how you are perceived in comparison to your competitors; Get an accurate view of your business in Internet Protocol (IP) TV Marketplace with the latest released study by HTF MI

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By end users/application, the market is sub-segmented asResidential Customers, Enterprises, Channel (D, By Channels, Market has been segmented into, Direct Sales, Distribution Channel, Regional & Country Analysis, North America Country (United States, Canada), South America (Brazil, Argentina, Peru, Chile, Rest of South America), Asia-Pacific (China, Japan, India, South Korea, Australia, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Others), Europe (Germany, United Kingdom, France, Italy, Spain, Switzerland, Netherlands, Austria, Sweden, Norway, Belgium, Rest of Europe) & Rest of World [GCC, South Africa, Egypt, Turkey, Israel, Others] Breakdown by type, the market is categorized as:, Wired Transmission & Wireless Transmission

Players profiled in the report:AT&T, China Telecom, Deutsche Telekom, Orange, Verizon, British Telecom, CenturyLink, Etisalat, Frontier Communications, Iliad, Neuf Cegetel, NTT Communications, PCCW & UTStarcom

Regional Analysis for Internet Protocol (IP) TV Market includes: North America, Europe, Asia-Pacific etc

The Internet Protocol (IP) TV Market study covers ongoing status, % share, upcoming growth patterns, development cycle, SWOT analysis, sales channels & distributions to anticipate trending scenarios for years to come. It aims to recommend an analysis of the market by trend analysis, segment breakdown, and players contribution in Internet Protocol (IP) TV market upliftment. The market is sized by 5 major regions i.e., North America, Europe, Asia Pacific (includes Asia & Oceania separately), Middle East and Africa (MEA), and Latin America, and further broken down by 18+ jurisdictions or countries like China, the UK, Germany, United States, France, Japan, India, group of Southeast Asian & Nordic countries, etc.

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For Consumer-Centric data, demand-side or survey analysis can be added in the final deliverable as part of customization that would include analysis and consumer behavior of Internet Protocol (IP) TV Market by demographic factors such as Age, Gender, Occupation, Income Level or Education. {*subject to data availability and feasibility}

Consumer Traits Includes Following Patterns** Consumer Buying patterns (e.g., comfort & convenience, economical, pride) Customer Lifestyle (e.g., health conscious, family orientated, community active) Expectations (e.g., service, quality, risk, influence)

Major Highlights from the Internet Protocol (IP) TV Market factored in the Analysis

Internet Protocol (IP) TV Market Measures & Parameters Addressed in Study:The report highlights Internet Protocol (IP) TV market features such as segment revenue, weighted average selling price by region, capacity utilization rate, production & production value, % gross margin by company, consumption, import & export, demand & supply, cost bench-marking of the finished product in Internet Protocol (IP) TV Industry, market share and annualized growth rate (Y-o-Y) and % CAGR.

Major Strategic Internet Protocol (IP) TV Market Developments:Activities such as Research & Development (R&D) by phase, ongoing and completed Merger & Acquisition (M&A) [deal value, purpose, effective year], Joint ventures (JVs), Technological tie-ups, Suppliers partnerships & collaborations, agreements, new launches, etc taken by Internet Protocol (IP) TV Industry players during the projected timeframe of the study.

What unique qualitative insights are included in Internet Protocol (IP) TV Market research study? The Internet Protocol (IP) TV Market report provides rigorously studied and evaluated data of the top industry players and their scope in the market by means of various analytical tools. To gain a deep dive analysis; qualitative commentary on changing market dynamics {drivers, restraints & opportunities}, PESTLE, 5-Forces, Feasibility study, BCG matrix (% Share vs % Growth), SWOT by players, Heat Map analysis, etc have been provided to better correlate key players product offering in the market.

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Extracts from Table of Contents : 1. Internet Protocol (IP) TV Market Overview Market Snapshot Definition Product Classification 2. Internet Protocol (IP) TV Market Dynamics Drivers, Trends, Restraints Market Factors Analysis 3. New Entrants and Entry-barriers 4. Standardization, Regulatory and collaborative initiatives Manufacturing Process Analysis Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers 5. Internet Protocol (IP) TV Market Competition by Manufacturers (2021-2022) 6. Internet Protocol (IP) TV Market Value [USD], Capacity, Supply (Production), Consumption, Price, Export-Import (EXIM), by Region (2017-2028) . 7. Internet Protocol (IP) TV Revenue (Value), Production, Sales Volume, by Region (2022-2028) 8. Internet Protocol (IP) TV Market Trend by Type {, Wired Transmission & Wireless Transmission} 9. Internet Protocol (IP) TV Market Analysis by Application {Residential Customers, Enterprises, Channel (D, By Channels, Market has been segmented into, Direct Sales, Distribution Channel, Regional & Country Analysis, North America Country (United States, Canada), South America (Brazil, Argentina, Peru, Chile, Rest of South America), Asia-Pacific (China, Japan, India, South Korea, Australia, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Others), Europe (Germany, United Kingdom, France, Italy, Spain, Switzerland, Netherlands, Austria, Sweden, Norway, Belgium, Rest of Europe) & Rest of World [GCC, South Africa, Egypt, Turkey, Israel, Others]} 10. Internet Protocol (IP) TV Market Manufacturers Profiles/Analysis Market Share Analysis by Manufacturers (2020-2022E) Manufacturers Profiles (Overview, Financials, SWOT, etc) Connected Distributors/Traders Marketing Strategy by Key Manufacturers/Players

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Thanks for reading Internet Protocol (IP) TV Industry research publication; you can also get individual chapter-wise sections or region-wise report versions like America, LATAM, Europe, Nordic nations, Oceania, Southeast Asia, or Just Eastern Asia.

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Internet Protocol (IP) TV Market is Set to Experience a Revolutionary ... - University City Review

Internet of Everything (IoE) Market A Comprehensive Study Explores … – Taiwan News

The latest report published byReport Ocean, titled Internet of Everything (IoE) : Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023 to 2031, offers a comprehensive assessment of the industry, including valuable insights into market trends. The report encompasses competitor and regional analysis, as well as the latest developments in the market. It serves as an excellent resource for investors, researchers, consultants, marketing strategists, and anyone planning to enter the market in any capacity.

Global Internet of Everything (IoE) Market is valued approximately USD $ million in 2021 and is anticipated to grow with a healthy growth rate of more than $ over the forecast period 2022-2028. The Internet of Everything (IoE) refers to the networked connection of people, process, data, and things. In Internet of Everything (IoE) concept billions of objects Work on sensors to detect measure and assess their status, and all are connected over public or private networks using standard and proprietary protocols. The rising automation across different industries and increasing demand for cloud based IoT solutions as well as recent product innovations from leading market players are factors that are accelerating the global market demand.

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For instance, according to Statista in 2021, the global industrial automation market amounted to USD 175 billion. The market is forecast to grow at a compound annual growth rate (CAGR) of around 9% until between 20201 & 2025 to reach to USD 265 billion by 2025. Furthermore, leading market players are working towards product innovations to leverage the growing adoption of Internet of Everything solutions. For instance, in March 2021, US based Oracle released upgradations to its existing Oracle Fusion Cloud Supply Chain and Manufacturing platform.

The company included IoT Production Monitoring Capabilities and IoT Asset Monitoring features to enable customers to monitor the key characteristics of their assets. Also, rising government investment towards smart city projects and increasing penetration of IoE solutions in healthcare sector are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a high deployment & maintenance cost associated with IoE Solutions impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Internet of Everything (IoE) Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the presence of required technological infrastructure and leading market players in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the growing industrialization and increasing penetration of 5G technologies in the region, would create lucrative growth prospects for the global Internet of Everything (IoE) Market across the Asia Pacific region.

Major market players included in this report are:

SAP SE

Amazon Web Services Inc.

AT &T Intellectual Property

Bosch Software Innovations Gmbh

Cisco Systems, Inc.

Fujitsu Limited

Google Inc.

Hewlett-Packard Enterprise

International Business Machines Corporation

Microsoft Corporation

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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component

Hardware

Software

Services

By End Use Industry

Healthcare

Others

Manufacturing

Retail

BFSI

IT and Telecom

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By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Key Questions the Report Discusses

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We are the best market research reports provider in the industry. Report Ocean is the worlds leading research company, known for its informative research reports. We are committed to providing our clients with both quantitative and qualitative research results. As a part of our global network and comprehensive industry coverage, we offer in-depth knowledge, allowing informed and strategic business conclusions to report. We utilize the most recent technology and analysis tools along with our own unique research models and years of expertise, which assist us to create necessary details and facts that exceed expectations.

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Internet of Everything (IoE) Market A Comprehensive Study Explores ... - Taiwan News

Navigating the internet of (too many) things: contending with digital … – Transform magazine

In 1985, just shy of the turn of the centuryand several decades before the internet, as we know it, came to beNeil Postman took a guess at what the future might hold. The result was a book called, morbidly enough, Amusing Ourselves to Death, the crux of which was something Postman described as the information-action ratio, a kind of input-induced paralysis where were handed too much information to know what to do with it.

Whether it was prophecy or providence, its time to admit Postman was right. Todays consumers are increasingly turned off by the overwhelming amount of digital content they encounter daily. This phenomenon, frequently called digital fatigue, not only poses a challenge for brands striving to engage their target audiences, but produces a tangible negative impact on bottom lines.

Some believe that this fatigue or shift in consumer mindset stems from the pandemic when brands emphasised immediate conversions. The findings in Deloittes recent Digital Consumer Trends survey back this up, showing a significant deceleration of smart device adoption and remorse among users regarding time spent on devices. While weve begun to put pandemic-era approaches to digital marketing behind us, we may have inadvertently neglected the importance of long-term thinking in the process, leading to budget cuts primarily affecting brand awareness initiatives and a heightened emphasis on short-term sales activation, especially prevalent in the B2B sector.

Les Binet and Peter Fields latest research, Effectiveness in Context - in which they dub short-term activation campaigns and sales programmes short-termism - demonstrates that, although often highly profitable and efficient in the short-term, over a longer period of time, this tactic rapidly deteriorates the overall impact of marketing, limiting brands ability to capture consumers imaginations and maintain their attention.

There are pros and cons to each mindset, and, as with most strategies, its all about striking the appropriate balance between them. However, prioritising short-termismespecially when its coupled with extreme content overload, as it so often is today could push consumers to tune out the noise, inoculate themselves against overstimulation, and actively avoid engaging with digital media. This means that, despite brands investments in their digital-first advertising and content efforts, it may fall on deaf ears.

Overcoming digital fatigue

Whether digital fatigue is a symptom of consumer disengagement, a consequence of poorly designed digital experiences, or a combination of the two, treating it begins with a shift in mindset. Only then can we hope to open up new opportunities for brands to connect with their audiences effectively.

The first step is for brands to acknowledge their responsibility in creating engaging digital experiences, rather than considering digital fatigue an inevitable consequence of existing on the internet. Once acknowledged, brands can consider adopting strategies to combat the immunity consumers have built against disengaged digital experiences:

Look at Liquid Death, the premium American water brand that does anything but play by the rules. With their independent spirit, heavy metal aesthetic and edgy brand storytelling, theyve served up a refreshing change to an aisle saturated by indistinguishable brands. It serves as a compelling case study in how a disruptive, unconventional approach that challenges industry norms can create a strong brand identity that resonates with its target audience and achieves remarkable success in the marketplace.

Sony does this exceptionally well, using experience, community and education to build its brand with a fervently devoted fanbase. Take the Sony World Photography Awards; designed to elevate the careers of photographers to the next level, the Awards champion inclusivity and access by being free to enter and spotlighting photographers storytelling. This kind of campaign ticks all the boxes in terms of metrics, but has nothing to do with product or sales; it's all about Sonys target audience. Only focusing on paid performance and not understanding the larger cultural impact a brand has can actually backfire on you over the long term. But value is what breeds loyalty.

However, vanilla is not to be completely overlooked, its important to consider your industry. Some things are technical and niche for a reason its about knowing your buyer and their limits, but also pushing those to find new niches. When marketing to your consumer, obsess over what theyre being bombarded with on a daily basis, and focus on fresh ways to break through. Make it easy to answer so what?, and dig deep to find the oh, wow moment, as opposed to killing them with generic USPs, jargon, tired templates, or placeholder creative that feels like stock or filler.

One brand setting the tone here is Nike. Its marketing strategy encompasses various elements, including brand storytelling, product innovation, athlete endorsements, social media engagement and experiential marketing. They focus not only on promoting their products, but also on inspiring and empowering their target audience through compelling narratives and authentic connections. This has allowed them to try and take their business in more of a D2C direction by tightly integrating various elements of their brand and digital experiences.

Harness your consumers response to further develop your brand

As you begin to incorporate these strategies, its important to evaluate how consumers respond to digital advertising and content experiences. By understanding the impact on customer acquisition, conversion and retention, brands can identify what works well and what doesn't. That means thinking about acquisition with all of the brilliance and emotion of brand building. And, while short-termism has its obvious appeals, investing in brand awareness campaigns, even if they don't directly impact sales, has long-term benefits and even better supports the power of activation.

By focusing on building communities, industry recognition and celebrating like-minded individuals, brands can establish a strong foundation of loyalty and engagement. Personalisation, authenticity and creativity all play key roles in recapturing consumers' attention and establishing deeper connections across all marketing activities.

Digital fatigue is a challenge that appears set to stay - but by adopting a broader perspective and considering the value of brand image and awareness, it can be overcome. If youre able to understand consumer responses, embrace holistic design processes and avoid generic content, your brand can create meaningful digital experiences that cut through the noise and engage your target audiences effectively.

Find the soul of your business and create a spark.

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Navigating the internet of (too many) things: contending with digital ... - Transform magazine

Internet Of Things (IoT) Device and Service Market Biggest … – University City Review

The report investigates the current status of theInternet Of Things (IoT) Device and Service Marketand analyses the future trends of the Internet Of Things (IoT) Device and Service market. The report explores the market opportunities available in the Internet Of Things (IoT) Device and Service market. The report assesses the Internet Of Things (IoT) Device and Service market sourced from the currently available data. The report provides in-depth information of the Internet Of Things (IoT) Device and Service market that helps market players understand and analyse the Internet Of Things (IoT) Device and Service industry in terms of key products and services, value-added products, emerging markets, and industries. The report provides basic analysis of the Internet Of Things (IoT) Device and Service market. The report determines the current production and future demand for the products and services, and assists the market players in planning for investment. The report analyses the major exporting and importing producers, overview of the industry, preliminary and secondary assessment of its future potential. The report summarizes the knowledge gaps and recommendations.

Key Players in the Internet Of Things (IoT) Device and Service market:

Amazon, Pebble, Honeywell International, Ecobee, Nest Labs, Google, Radio Thermostat Company of America, Motorola Mobility, LG Electronics, Qualcomm Technologies, SAMSUNG, Sony Corporation

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The report studies the Internet Of Things (IoT) Device and Service market using cross-sectional multiple regression analysis. The report provides estimates for future market demand. The report also uses secondary analysis to examines the Internet Of Things (IoT) Device and Service market. The report provides detailed analysis Internet Of Things (IoT) Device and Service market value chain. The report analyses the factors affecting the Internet Of Things (IoT) Device and Service market. The report lists the data and trends that studies various components of the Internet Of Things (IoT) Device and Service market. The report reviews the current Internet Of Things (IoT) Device and Service market production and price patterns. The report reviews the production, imports, and profitability segments.

Internet Of Things (IoT) Device and Service Market Types:

Processor, Sensor, Connectivity IC, Service, Others.

Internet Of Things (IoT) Device and Service Market Applications:

Building and Home Automation, Energy and Utilities, Manufacturing, Connected Logistics, BFSI, Transportation, Connected Health, Others

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This report includes data on Internet Of Things (IoT) Device and Service market and analysis of sales data, consumption, production and the developments affecting state of the Internet Of Things (IoT) Device and Service market. The report looks at the policy and regulations, competitive product positioning, technological innovation, cost performance, demand determination, and more. This report links you to the market to enhance opportunities. The report looks at the historical data, market segments, producing countries, domestic and global demand for certain products and services. The report examines the value chain, trade scenario, changes in industry structure in past few years, new changes, and impact of the new changes on the investors.

The report focuses on the key segments and investment planning initiatives. The report primarily discusses the Internet Of Things (IoT) Device and Service industry considering the global scenario and presents different market scenarios to get a clear understanding of the issues and dynamism of this industry. Secondary and primary sources are covered to get relevant information to the market in this report. In pursuit of reliability and relevance, government publications, official websites, news sources, and more are considered in the report.

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Internet Of Things (IoT) Device and Service Market Biggest ... - University City Review