Enabling innovation: Microsoft at Automotive News World Congress … – Microsoft
Microsoft is a proud platinum sponsor of the Automotive News World Congress 2023 event taking place in Detroit, Michigan on September 12, 2023. With a focus on the global automotive industry at large, this event attracts original equipment manufacturers (OEMs), suppliers, and other value chain companies in the broader automotive and mobility sectors.
This years congress event will highlight topics such as autonomy and sustainability with a focus on the reduction of carbon emissions, retail, and the role of governments in developing industrial decision-making. Microsoft will provide thought leadership around our role in supporting transformation in the automotive industry.
Our focus encapsulates the entire segment known as mobility with a distinct concentration in automotive, mobility, transportation, and logistics, or effectively, the movement of people and goods.Within automotive, we provide the platform for platform creators and empower companies to innovate around industry opportunities.
Transform to smart mobility.
While these opportunities are expanding, the industry is hyper-focused on the larger challenges that must be addressed to pave the path forward. These include:
While applicable to all industries, digital transformation, and the integration of digital technology into all areas of business are fundamentally changing how businesses operate and deliver value to customers. The automotive and mobility industry is no different and in fact, is heavily impacted by the move from physical to digital. This intersection of boundaries is also seen as the shift towards a software culture, that promises to usher in an unprecedented convergence of people, business, and things that disrupt existing business models and create new revenue opportunities in the movement of people and goods.
As the industry transforms digitally, there are major trends that are having a significant impact in the areas of customer experienceconnected, autonomous, shared mobility, and electrification (CASE), software defined vehicle (SDV), edge-to-cloud environment parity via high-performance computing, and AI. This shift acknowledges the drive by traditional OEMs, new entrant OEMs, mobility service providers, and suppliers to develop new digital and software-driven solutions which cloud platforms can enable. As we engage with automotive and mobility companies, we see similar areas of focus for innovation which include:
Product design and development is the single biggest area in the IT budget of most OEMs in the automotive industry. Companies are tasked with innovating top-line growth while holding the line on costs and the challenge of leveraging a labor pool in transition as skilling adapts to newer technology and techniques required to support innovation. This is also a growth area for many traditional OEMs now expanding into mobility service offerings and capabilities like SDVs to ensure product adaptability and create new business models that help companies drive growth beyond traditional practices. Read how General Motors reimagined its development tool chain process to drive innovation and connect people to things that matter here.
At its core, automotive is a significant manufacturing operation and more than ever has an imperative to improve productivity and adaptability to meet evolving customer demands, mitigate risk, and improve efficiency and sustainability to fuel innovative growth. With data as the new currency, many manufacturers are deploying AI tools, maximizing the value of their data to support the decision-making process. Manufacturers are increasing the use of the Internet of Things (IoT) and operational technology (OT) cybersecurity solutions at the edge, cutting OT cybersecurity breaches in half. Companies with manufacturing operations will also prioritize digital literacy as a key skill set during the talent retention process to support digital transformation and enterprise-wide technology adoption. Read how ZF developed its digital manufacturing platform to reduce production downtimes and optimize inventory.
The automotive ecosystem and the many players that support it are all linked by an intricate supply chain. The industry is rebalancing its supply chains seeking more resilience to endure future disruptions which now may arise from many different vectorseconomic, geo-political, natural, and technological for example. Strategies such as multi-shoring sourcing will enable a more proactive stance against risk in supply reliability. In addition, actively managing carbon footprint as a key metric to execute sustainability initiatives is a goal beyond simply reporting. Read how Daimler Truck North America optimized supply chain processes to reduce downtime.
OEMs are overhauling marketing, sales, and service processes, with a deliberate shift to centrally managing the complete customer journey and providing additional channels beyond the dealer network.Currently, customer experience projects face highly fragmented data and identity. In marketing and sales, central management of marketing and sales processes requires rapid experience innovation including metaverse. In service, connected vehicle data is utilized to improve traditional vehicle maintenance processes, reduce warranty expenses, and innovate with new business-to-consumer (B2C) and business-to-business (B2B) offerings like insurance, subscription, fleet, and other services. This is a strong growth area where technology-savvy companies are acting as disruptors to existing business models and are driving innovation leading to new services and business models. For OEMs, it is a focal point for driving deeper customer engagement and building brand loyalty. Read how Porsche Cars North America created an improved service experience for technicians and customers with mixed reality.
It is said that data is the new currencyat least when it comes to intelligence that is driving innovation, informing on strategy, and powering decision-making. Generative AI and capabilities like ChatGPT have opened a world of opportunity across all the business areas mentioned above. It seems everyone is involved in pilots or projects in one way or another as companies seek real value in deploying them to differentiate themselves from their competitors. Read how Amadeus created personalized, on-demand mobility experiences with AI.
Along with data comes the absolute requirement for data sovereignty and security. The foundation of any data-driven transformation strategy must include security measures to combat cybersecurity threats that not only impact data but also can threaten vehicles, assets, and infrastructure that are becoming increasingly connected. Read how automotive quality control leader Hollen grew its business through enhanced security.
We are witnessing a great inflection point in the industryone that will dramatically evolve the landscape of automotive and future mobility that will cut across industries and ecosystems, and most importantly, impact people. As a platinum sponsor, we look forward to engaging with attendees on the topics discussed here at the Automotive News World Congress 2023 event on September 12, 2023, in Detroit, Michigan. Be sure to visit the Microsoft booth in the Innovation Alley. Visit Microsoft in automotive and mobility for more information.
Read more from the original source:
Enabling innovation: Microsoft at Automotive News World Congress ... - Microsoft
- Hilarious new TikTok advertising trend is peak Gen Z - Creative Bloq - May 1st, 2024 [May 1st, 2024]
- Sports partnerships in the era of streaming services - Optimising Digital and Offline Marketing - Indiantelevision.com - May 1st, 2024 [May 1st, 2024]
- The Bliss Group opens London Office to Support Clients in the UK - Martechcube - May 1st, 2024 [May 1st, 2024]
- Satellite Internet Market Poised for Remarkable Growth, Forecasted to Reach USD 162.04 Billion by 2030 As R... - WhaTech - April 9th, 2024 [April 9th, 2024]
- The AI Revolution: News and Tools for Business with Melih Oztalay - mitechnews.com - April 8th, 2024 [April 8th, 2024]
- Top 16 eCommerce Web Development Companies To Grow Your Sales - Influencer Marketing Hub - April 8th, 2024 [April 8th, 2024]
- Top 100 Digital Marketing Interview Questions and Answers for 2024 - Simplilearn - March 28th, 2024 [March 28th, 2024]
- Connecting the Dots: The Role of Affiliate Platforms in Modern Marketing - Luxury Lifestyle Magazine - March 28th, 2024 [March 28th, 2024]
- Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028,shift in consumer behavior ... - PR Newswire - March 28th, 2024 [March 28th, 2024]
- Top 15 Digital Marketing Software Tools To Try Out - Influencer Marketing Hub - March 20th, 2024 [March 20th, 2024]
- Digital Marketing Market Size To Grow With A CAGR Of 11.8% During 2024-2032 - WhaTech - March 20th, 2024 [March 20th, 2024]
- Google Assistant's evolution: Is this the new search? - Napa Valley Register - February 6th, 2024 [February 6th, 2024]
- China's Temu in US online ads blitz in challenge to Amazon - Financial Times - February 6th, 2024 [February 6th, 2024]
- Overcoming Entrepreneurial Fear: Essential Strategies for New Business Owners - December 28th, 2023 [December 28th, 2023]
- Who Is Ross Kernez, the Internet Marketing Expert? - OK! - November 9th, 2023 [November 9th, 2023]
- Athletic Brewing Company Partners with Viral Internet Granny to ... - PR Newswire - November 9th, 2023 [November 9th, 2023]
- The Current State of AI - Elmhurst College - November 9th, 2023 [November 9th, 2023]
- The Tech Stocks That Will Eventually Become the New Magnificent ... - InvestorPlace - November 9th, 2023 [November 9th, 2023]
- Wilkinsburg tries to demolish 'deplorable' buildings, avoid ... - TribLIVE - November 9th, 2023 [November 9th, 2023]
- Atlas 5 launches Amazon Kuiper satellites for tests of space-based ... - Spaceflight Now - October 11th, 2023 [October 11th, 2023]
- Internet of Medical Things (IoMT) Market Size to Surpass USD ... - GlobeNewswire - October 11th, 2023 [October 11th, 2023]
- Federal Judge Throws Out $32.5 Million Win For Sonos Against ... - Slashdot - October 11th, 2023 [October 11th, 2023]
- [New Report] Internet of Things in Retail Market Set to Surge ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- Global Consumer Internet of Things (IoT) Market Size to Reach USD ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- Team Internet Group looks to AI initiatives to drive digital marketing ... - Proactive Investors UK - September 7th, 2023 [September 7th, 2023]
- The global internet of medical thing market is expected to reach an ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- How SRK's Jawan is winning the brand integration 'jung' - Exchange4Media - September 7th, 2023 [September 7th, 2023]
- Reshaping biopharma marketing with point-of-care messaging - MM+M Online - September 7th, 2023 [September 7th, 2023]
- The Truth About Gigs, Gs and Other Internet Marketing Jargon - Forest Grove News times - August 28th, 2023 [August 28th, 2023]
- Fall SCORE Webinars Can Help Keep Your Business Out Front - VISTA.Today - August 28th, 2023 [August 28th, 2023]
- St International Holdings Company Limited Announces Executive ... - Marketscreener.com - August 28th, 2023 [August 28th, 2023]
- This agency's 'clean graffiti' is stunning the internet - Creative Bloq - August 28th, 2023 [August 28th, 2023]
- Semiconductor Wireless Sensor Internet of Things Market Size to ... - Taiwan News - August 28th, 2023 [August 28th, 2023]
- Best imaXcash Affiliates Review | Massive 70% Rev Share on ... - Born2Invest - August 28th, 2023 [August 28th, 2023]
- Proceed Innovative Reaches One Year Anniversary as the Preferred ... - PR Web - August 1st, 2023 [August 1st, 2023]
- Innovative Marketing Expands Internet Marketing Service in Houston ... - Digital Journal - August 1st, 2023 [August 1st, 2023]
- Industrial Internet Market is Expected to Reach at a CAGR of 9.40 ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Internet of Vehicles Market Size to Hit USD 678.94 Billion by 2030 ... - GlobeNewswire - August 1st, 2023 [August 1st, 2023]
- Internet Protocol (IP) TV Market is Set to Experience a Revolutionary ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Internet of Everything (IoE) Market A Comprehensive Study Explores ... - Taiwan News - August 1st, 2023 [August 1st, 2023]
- Navigating the internet of (too many) things: contending with digital ... - Transform magazine - August 1st, 2023 [August 1st, 2023]
- Internet Of Things (IoT) Device and Service Market Biggest ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Alabama's Statewide Broadband Expansion Update Elmore ... - Elmore Autauga News - August 1st, 2023 [August 1st, 2023]
- Japan's Population Drops by Nearly 800,000 With Falls in Every ... - Slashdot - August 1st, 2023 [August 1st, 2023]
- The Weekly Listen: Will Threads replace Twitter, is the internet ... - Insider Intelligence - July 19th, 2023 [July 19th, 2023]
- Can Internet 'It Girl' Mia Khalifa Build a Lasting Business? - The Business of Fashion - July 19th, 2023 [July 19th, 2023]
- The omnichannel magic of connected TV - Search Engine Land - July 19th, 2023 [July 19th, 2023]
- Marketing Automation Software Market Revenues to Reach USD ... - GlobeNewswire - July 9th, 2023 [July 9th, 2023]
- India's first hospitality-focused agency, Internet Moguls is leading the ... - Tourism Breaking News - July 9th, 2023 [July 9th, 2023]
- FutureTech and Criteo Partnership: A Potential Advertising ... - TechCabal - July 9th, 2023 [July 9th, 2023]
- 10 things you hate about Google Analytics 4 - MarTech - July 9th, 2023 [July 9th, 2023]
- Leveraging the power of digital marketing in health care - Medical Economics - July 6th, 2023 [July 6th, 2023]
- It's time to expect more from EHRs - Medical Economics - July 6th, 2023 [July 6th, 2023]
- Digital Marketing Expert Empowers Small Business Owners - Northeastern University - July 6th, 2023 [July 6th, 2023]
- 10 things we hate about Google Analytics 4 - Search Engine Land - July 6th, 2023 [July 6th, 2023]
- Physician compensation going up in primary care - Medical Economics - July 6th, 2023 [July 6th, 2023]
- Here's to 30 years of navigating the digital seas with one of ... - Castanet.net - July 6th, 2023 [July 6th, 2023]
- DBS' digital banking disruption caused by 'human error', according ... - Marketing Interactive - July 6th, 2023 [July 6th, 2023]
- To Improve Privacy, Apple to Strip Tracking Parameters From ... - PCMag - June 9th, 2023 [June 9th, 2023]
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing ... - MediaPost Communications - June 9th, 2023 [June 9th, 2023]
- The Internet of Behavior and its Impact on Marketing Strategies - CityLife - June 9th, 2023 [June 9th, 2023]
- Unleashing the potential of digital transformation and the role of TEF ... - The Tony Elumelu Foundation - June 9th, 2023 [June 9th, 2023]
- Published book presents 10 essays about the nuances of individual ... - PR Web - June 9th, 2023 [June 9th, 2023]
- Global Online Reputation Management Market is Segmented by ... - KaleidoScot - June 9th, 2023 [June 9th, 2023]
- Scott Wilson Joins Big Rig Media as VP of Digital Marketing ... - RV Business - June 7th, 2023 [June 7th, 2023]
- US Surgeon General Sounds the Alarm on Harmful Social Media ... - Boston University - June 7th, 2023 [June 7th, 2023]
- Temple's web collaboration center strengthens brand and user ... - Temple University News - June 7th, 2023 [June 7th, 2023]
- This 26-year-old went from trading Air Jordans to starting three ... - Morningstar - June 7th, 2023 [June 7th, 2023]
- The Looming Algorithmic Divide: Navigating the Ethics of AI - Knowledge@Wharton - June 7th, 2023 [June 7th, 2023]
- Ikea invests in Auckland plastics deep tech firm Nilo - Stuff - June 7th, 2023 [June 7th, 2023]
- How Miguel's 'Sure Thing' Topped Pop Airplay 12 Years After Its ... - Billboard - May 27th, 2023 [May 27th, 2023]
- Global Online Reputation Management Market is Segmented by ... - The Navajo Post - May 27th, 2023 [May 27th, 2023]
- Why podcasters are selling subscriptions through third-party vendors - Digiday - May 27th, 2023 [May 27th, 2023]
- What are the Fundamentals of Digital Marketing? - Southern New Hampshire University - May 26th, 2023 [May 26th, 2023]
- Developing an Effective Online Presence Made Easier with Texas ... - Digital Journal - May 26th, 2023 [May 26th, 2023]
- Yay or nay? Pride campaigns the internet has loved and hated in 2023 - Marketing Interactive - May 26th, 2023 [May 26th, 2023]
- Salary and Career: Kathleen Voboril can make martech sing - MarTech - May 26th, 2023 [May 26th, 2023]
- Give Your Business a Boost with These May SCORE Programs - VISTA.Today - May 26th, 2023 [May 26th, 2023]
- Comparing Different Types of Canning Lids Mother Earth News - Mother Earth News - May 26th, 2023 [May 26th, 2023]
- Five years in, the GDPR has had a double-edged impact on the ad ... - Digiday - May 26th, 2023 [May 26th, 2023]