Mediaboss Marketing

PhonePe, Indias digital payments platform has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai. With this campaign, PhonePe is promoting its two and four-wheeler insurance products, through catchy phrases on art canvases put up on truck tailgates. With this campaign, the company aims to engage with the target audience on highways in the A&B categories as per the New Consumer Classification System (NCCS), who are in the age group of 22-40 years.

Truck art, often known as Phool Patti in Hindi and Urdu, has traditionally been a popular art form in India and other parts of South Asia. The trucks are lovingly decorated by their drivers, who spend their days and nights driving them through the length and breadth of the country. Decked in vibrant colors and bells, inscribed with romantic and often quirky couplets and even images of celebrities and famous personalities, each truck tells a unique tale. Trucks in India often have a beautiful display of interesting slogans, decorative articles and countless convoluted symbols. They are also a melting pot of the influences of different cultures, usually with a melange of color schemes, fonts, and symbols on display.

Interestingly, PhonePe discovered something unique that triggered the idea of promoting insurance products behind trucks. We were surprised to stumble upon an interesting insight. In the decades gone by, trucks often used to have images of demons to ward off evil. We spoke to a few veteran truck drivers & truck art experts who said that drivers used to believe that these images of demons protect them from untoward incidents on the road. When insurance for trucks wasnt well understood or adopted, this provided mental assurance and 'insurance' of sorts to drivers!",says Ramesh Srinivasan, Director Brand Marketing, PhonePe.

As a result, PhonePe decided to experiment with truck art as a medium to build awareness and preference for its motor insurance products.

"We believe that trucks are a great medium to educate consumers about the importance of two & four-wheeler insurance as the use for insurance is felt the most when one is driving on the road. We believe that this campaign will be very contextual and seamlessly extend itself on the back of these trucks which can be easily noticed by drivers of two & four-wheelers. This also helps in the message manifesting at the point of truth - highways and the roads,adds Ramesh.

Traditional truck art is on the decline with the arrival of transportation companies and their large fleets of modern trucks with containers. Stickers, plastic and steel ornaments are replacing the tedious work of painting by hand and the next generation of truck owners are uninterested in learning the art of painting trucks.

In India, most of the insurance companies choose traditional mediums such as print, TV and outdoor for advertising. PhonePe is using quirky idioms that people love to read while driving on the highways in order to break the clutter and create an impactful campaign by choosing a rare and significant real estate to communicate the insurance message in a fun and quirky way. This also brings to life a forgotten art form and hopes to encourage other brands to consider this medium in their communication in the future.

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PhonePe pilots truck art campaign to build awareness on motor insurance products - Exchange4Media

Healthcare platform MediBuddy has unveiled a new campaign titled #HealthUnlimited featuring their brand ambassador Amitabh Bachchan. The campaign advocates prioritizing your health and that of your loved ones, promoting MediBuddy Gold and other healthcare services available on the MediBuddy platform. The campaign includes an emotional film depicting an Indian family, highlighting the fact that in a household, common health issues can arise at any time, affecting anyone.

The campaign #HealthUnlimited will be a multimedia campaign leveraging social, print and outdoor. To reach out to maximum Indians, the film will also be promoted heavily on television across leading Hindi and English channels. The ad film has been Created by ITW Playworx, Produced by Ten Films, and Directed by Narayan Shi with Avinash Gowariker as the Lead Photographer. Through this campaign MediBuddy wants to use its leadership position to encourage people to embrace digital healthcare and, in general, make health a priority.

Commenting on the campaign, Satish Kannan, Co-founder and CEO, MediBuddy, said, "We are thrilled to release our latest campaign #HealthUnlimited, to urge people to make their own and their familys health a priority. Its been our constant endeavour to make high-quality healthcare accessible across the country. Understanding Indian core values and their diverse needs, MediBuddy Gold offers unlimited expert doctor consultation for you and your entire family."

Here's the campaign:

Commenting on the same, Ashish Bajaj, Head of Marketing, MediBuddy, said, "Built on consumer insights that health issues can arise anytime anywhere; our campaign #HealthUnlimited answers to the problems of the consumers offering MediBuddy Gold. We are confident that this campaign will resonate strongly with our consumers, given the emotional quotient in this film and will encourage them to make health a priority.

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MediBuddy's new campaign with Amitabh Bachchan urges everyone to prioritise health - Exchange4Media

Founded in 1995, BIC Cello Pens (originally Cello) is India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments. The brand, which was acquired by French stationery major BIC, is known for its consumer-led innovations, impressive product diversification, and continuous improvements to ensure the best writing experience for its customers. The brand, reportedly, sells at least 5 million pens every day and has a robust presence in North America, Europe, Africa, the Middle East, and other Asian countries.

In todays edition of the e4m Pride of India series a celebration of top homegrown businesses BIC Cello General Manager India Manos Nikolakis talks about the brands journey and its focus on promoting education for kids in the country.

Talking about the initial days of the brand, Nikolakis shared, It was in 1995 that the brand was launched in India and within no time, because of its products became quite successful. It was doing a good job in distributing quality products and our company (BIC) was always looking from a distance in India. We were impressed with the professionalism of the founders and thats how our first meeting happened sometime around 2007-8. In December 2015, we acquired the brand.

He added that the brand is building the inherited business since then. BIC Cello enjoys a great brand awareness, if I am not wrong, it is close to 90%. We have 60% recommendations too. We want to follow this heritage and take this to the next level.

Along with business KPIs, BIC Cello is really passionate about contributing to the education levels in the country and has dedicated great CSR and marketing efforts in that direction.

He elaborated, Education plays a very important role in society. And in India, the government too is investing heavily in promoting education for all, which is a very good thing. This also positively impacts our industry. We, too, have an aim of benefitting around 250 million children by 2025 by aiding them in getting an education. We are partnering with third parties for this.

Nikolakis feels that education is the sector that is most important for their business in modern times when most of the other activities have moved online. Yes, the industry is changing but every child is going to start their education with a pen in their hand. And thats why we see a great scope of growth for our business.

BIC Cello, therefore, extensively works on diversifying its products for the changing needs of the consumers. We do not want to bind us to a specific type of product. Each consumer is different and has different preferences. So, the first task for us is to build products for everyone and the second is to position the brand in such a way that consumers can identify you. They must affiliate your brand with something, Nikolakis shared.

He also highlighted that the brand is working hard to have a solid e-commerce presence while still utilising the scale they have in modern trade and local stores. We want to be present everywhere. If you buy from a store, our products are designed to stand out and feel comfortable in your hands, and if you are buying online, our products will appear in top search results, he concluded.

Watch the full discussion here:

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We want to be present everywhere: BIC Cellos Manos Nikolakis - Exchange4Media

Saving money on car insurance is not an impossible task to accomplish. Bundling policies and installing safety devices will help drivers lower their insurance premiums, said Russell Rabichev, Marketing Director of Internet Marketing Company.

LOS ANGELES (PRWEB) March 07, 2022

Compare-autoinsurance.org has launched a new blog post that presents several smart tips that can help drivers obtain lower car insurance rates.

For more info and free online quotes, please visit https://compare-autoinsurance.org/lower-car-insurance-premiums/

Many drivers cant imagine their lives without driving their vehicles. Their daily routines would be harder to accomplish and going from one location to another would be less convenient and it would take more time. But to legally drive their vehicles on public roads, drivers need car insurance. For some, car insurance can be expensive. However, there are plenty of methods that can help drivers pay less on car insurance.

Drives can save money on insurance if they follow the next tips:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

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Smart Methods That Will Help Car Owners Save Money On Car Insurance - PR Web

Celebrating the contributions of women in the PR sector, exchange4media PR & Corp Comm is running a 'Women Achievers Series'. It will feature the journey, success and achievements of some of the top women leaders from the Public Relations and Corporate Communications fraternity.

Todays series features Trupti Vasudev, Director, Actimedia PR & Digital. An experienced professional with over 20 years of demonstrated history of working in media, marketing, public relations, some of her focus areas include corporate communications, brand marketing, sports marketing, retail marketing and market research.

Excerpts from the interview:

Now that the industry is opening up workplaces and resuming operations from the office, what are the initiatives, measures and precautions that should be adapted/ taken to ensure a smooth transition?

People have undergone a tremendous transformation in the last two years personally and professionally. There has been an evaluation of where they are and what they want from their careers and life. We have to be sensitive to the fact that this means different things for people in different life stages. There are those who prefer work from home because it allows them flexibility and there are those who prefer the energy that being around co-workers gives them. There are also those who are anxious about going to meet someone for the first time even though they have been working remotely together for a while.

The biggest imperative today is to dialogue with teams, understand their differing needs and allow them to ease back into the workplace, to use the workplace to create greater efficiencies while not abruptly disrupting their home-life schedules.

The last 20 months have been trying for every professional, especially with the hybrid working model. How did you strike a balance between office work and household duties?

Perhaps I am blessed or I just have good karma. I have a great family system that has never created the standard pressures of being a daughter, a woman, a wife or a mother that would impede my work or, for that matter, any of my other pursuits. It creates a sense of freedom and balance that is immensely empowering. I managed to work for and earn my karate brown belt during the pandemic, even managed to get a decent vegetable garden going and didnt have to sacrifice my work or my time with my family.

At work, we have an extremely democratic structure that works on mutual respect. We ensure that we do the simple things right. Do not impose on each others personal time, do not run meetings through lunch, provide adequate notice for meetings so that work is enjoyable rather a stress factor.

Actimedia has a fantastic bunch of people. Having a team that is self-motivated, has fun together and enjoys their work allowed for a smooth and easy communication between teams, so all the negative fall-outs of a Zoom office have been totally nullified.

I also think we were incredibly well placed because of our client set. We work with some great partners who have been with us for years and we enjoy a relationship of great trust, so we dont have typical agency pressures and are instead focussed on creating some quality work.

What are the roadblocks that you have had to overcome to reach where you are today?

Wouldnt call it a roadblock but with the benefit of hindsight and of paying attention to the corporate journeys of both men and women around the world, I feel that perhaps I should have invested in creating a mentorship circle around me in the early days. We had the passion but perhaps not the wisdom that people with experience bring.

Mentors can really unlock potential for young women and help them to overcome barriers - both real and perceived.

What, according to you, are the makings of a leader?

Of late, I have been following the management style of Liverpool coach Jurgen Klopp and I am so in awe. For a super-achiever himself, dealing with other high-performance athletes is not easy, in a sport that is such high-stakes, that needs a community to rally around the team, it is perhaps one of the toughest leadership mandates.

From setting clear expectations at the time that he took on the role, to building a team slowly and patiently, to now when they are so close to the title Klopp has shown fantastic leadership. Deeply analytical in his approach, scientific in his signings, highly demanding in terms of results and yet incredibly human as he showed with his decision to bring in back-up goalie Kelleher at a nail-biting juncture in the recent Carabao Cup. He has shown that leaders dont need to set sentiment aside.

In the chase for glory, Klopp still manages to find space for old-world values such as loyalty, fellowship to the club, and rituals that respect the fans. Leaders build things that are meant to outlast them. They work on building a culture that thrives even when they are not there.

What would be your advice to the young generation?

Be bold, be adventurous but also be socially conscious. Every generation has done great things because they have challenged the old. But every generation also realises that there are some things that are enduring. My advice to the younger generation would be to carefully evaluate what they keep and what they shed. The importance of rigour, of values and of relationships are elements that have stood the test of time over several evolutions of corporate existence.

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Leaders build things that are meant to outlast them: Trupti Vasudev - Exchange4Media