Mediaboss Marketing

BEAVERTON, Ore., June 27, 2022 NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2022 fourth quarter and full year ended May 31, 2022.

NIKEs results this fiscal year are a testament to the unmatched strength of our brands and our deep connection with consumers," said John Donahoe, President and CEO, NIKE, Inc. Our competitive advantages, including our pipeline of innovative product and expanding digital leadership, prove that our strategy is working as we create value through our relentless drive to serve the future of sport."**

Fourth quarter NIKE Direct revenues grew 7 percent on a reported basis and 11 percent on a currency-neutral basis, led by 25 percent growth in EMEA, 43 percent growth in APLA and 5 percent growth in North America, partially offset by a decline in Greater China. NIKE Brand Digital grew 15 percent on a reported basis and 18 percent on a currency-neutral basis, driven by double digit growth in APLA, North America and EMEA. NIKE-owned stores declined 2 percent on a reported basis and increased 1 percent on a currency-neutral basis.

In this dynamic environment, NIKE's unrivaled strengths continue to fuel our momentum, said Matt Friend, Executive Vice President and Chief Financial Officer, NIKE, Inc. "Two years into executing our Consumer Direct Acceleration, we are better positioned than ever to drive long-term growth while serving consumers directly at scale."**

Non-recurring Items Impacting Comparability in the Fourth Quarter Fourth quarter results contain several non-comparable items, including non-recurring charges recorded in Other (income) expense, net, totaling approximately $150 million, associated with the deconsolidation of our Russian operations, and the transition of our businesses in Argentina, Chile and Uruguay to strategic distributor models.

Read the original here:
NIKE, Inc. Reports Fiscal 2022 Fourth Quarter And Full Year Results - Nike News

It isnt safe to be on the internet, but that is where business comes from these days. Broker Teresa Boardman offers warning signs to look out for and ideas for keeping yourself safer from online predators.

In a shifting real estate market, the guidance and expertise that Inman imparts are never more valuable. Whether at our events, or with our daily news coverage and how-to journalism, were here to help you build your business, adopt the right tools and make money. Join us in person inLas Vegas at Connect, and utilize yourSelect subscription for all the information you need to make the right decisions. When the waters get choppy, trust Inman to help you navigate.

Working with people we meet on the internet has never been safe. It isnt safe to be on the internet either, but that is where business comes from these days.

For years, my social media accounts and my blog has been attracting all sorts. Some of them have been wonderful and amazing people, and others have been totally crazy and maybe even dangerous.

There are occasional harassing phone calls and text messages and a few threats here and there. Sometimes, people, have bad experiences buying or selling houses and are looking for someone to swear at. There is a steady stream of people who send unwanted private messages.

People who seem normal can become seriously unstable when something goes wrong. It is easy for someone to pose as a homebuyer or seller.

Most of the safety systems in place for real estate agents work after the fact. They can be used to make someone aware that we have been murdered or abducted.

The internet is full of fraud and scams, too. I supposed we just get used to it. I get text messages with inquiries about houses we have on the market. They have links in them and are strangely worded.

I have had people call me and ask questions about clients. Once, a reporter called looking for some information about the owners of a house we had listed. He said he couldnt find any contact information for the owners, but he found mine easily.

Most of the phone calls that come in on the business line are spam or scams. I have blocked so many numbers its hard to imagine that anyone can get through. Most of the calls to my direct line are from scam likely and suspected spam.

There are invoices addressed to my company from companies that I never heard of asking for payment for items I never ordered or received. The attached invoices spread malware.

For a time, I was getting fake notices from Amazon about orders I had placed. Most have a phone number to call if there is something wrong with the order. I think they want me to call it and give them a credit card number. Fat chance. The first time I received such an email I signed into my Amazon account, and there wasnt any order.

Sometimes I just copy and paste the subject line of scam email into Google, and I can learn all about the scam. Occasionally, I get a legitimate email that I delete because it looks like a fake.

I stopped getting those blackmail-type emails with threats and deadlines for sending payment in bitcoin to avoid scandal. During tax season the offers of help were supposedly working with the IRS. Calls from fake government agencies are frequent.

I have also been getting a few fake closing notices every week. They are sent to the general email account. They even have warnings on them about wire fraud. The email addresses do not match those of any title company.

Data breaches are frequent these days. Email passwords need to be passphrases and changed often. One company that had a data breach also makes money providing identity theft protection.

Blogs generate a lot of spam too. Every day I get email proposals from people who have content they want me to publish. They circle back and follow up demanding an answer and expecting a response before I block them.

Spam blockers on my blog catch the spam comments with links to properties for sale in foreign countries and advertisements for drugs, gambling and porn.

Unwanted messages come through Facebook and, of course, friend requests from people who are impersonating other people.

There are frequent text messages from persons or companies with leads. I dont think any of them are legitimate, but I will never know because I usually block the number and delete the message.

The internet is on 24 hours a day, which means we can be harassed around the clock. I go offline into do not disturb mode in the evening.

I interrogate the legitimate callers. I ask question after question before I will give anyone information about anything. I am not at all helpful. I wouldnt want to call me.

Meeting people that found us on the internet isnt always safe. People dont just shop for houses on the internet, they shop for opportunities to exploit people financially and commit crimes.

There is very little that is safe about working with the general public online or off. The FTC Consumer website lists common email, phone and text scams.

It can be hard to keep up with the scams. I have found that it is easier if I dont answer the phone, text messages or email. I miss junk mail.

Continue reading here:
The internet is a hotbed for criminal behavior - Inman

Digital marketing. Internet marketing. Online marketing.

These terms are used interchangeably, but do they mean the same thing? Were here to tell you that, in the digital marketing vs. Internet marketing debate, these two terms are slightly different. And well tell you how! Keep reading to learn the difference between Internet marketing and digital marketing, and if youre interested in consistently learning more about digital marketing, dont forget to sign up for Revenue Weekly!

Digital marketing and Internet marketing are remarkably similar, but they do differ slightly. Lets look at the definition of these two terms.

Digital marketing is a broad term that describes a set of marketing strategies that use digital channels to promote your products or services. This term is an umbrella term that describes anything that uses a digital platform for marketing your business, from social media platforms to TV ads. Digital marketing ads arent limited to the web.

Internet marketing, also known as online marketing, is a subset of digital marketing that includes strategies you use to market yourself online. To qualify as an Internet marketing strategy, it must require the Internet to work and connect with leads. Internet marketing focuses on building a presence on the web.

As you can see by the above definitions for explaining digital marketing and Internet marketing, the difference between these two is slight. Digital marketing doesnt require Internet strategies to fall under this category, while Internet marketing requires using the Internet to market to your audience.

Digital marketing is an umbrella term under which Internet marketing falls. Internet marketing is a more precise form of digital marketing.

Since Internet marketing is a subset of digital marketing, many channels overlap. Additionally, many strategies are solely digital marketing and not Internet marketing. Heres where some of these strategies fall:

As you can see, many of these strategies fall under both Internet marketing and digital marketing. The only strategies that dont fall under Internet marketing are strategies that dont require the Internet to advertising to prospects.

Instead of focusing on digital marketing vs. online marketing or Internet marketing, its time to focus on Internet marketing and digital marketing. Lets look at four strategies you can use.

When you look at digital marketing vs. online marketing, youll find that search engine optimization (SEO) is a strategy that falls under both categories. SEO is a strategy that focuses on boosting your rankings in the search results to help you drive more relevant traffic to your page. With so many people conducting searches every day (the average person conducts 3-4 searches per day), its critical to invest in SEO to help you reach more qualified leads.

Here are some key components of creating an effective SEO strategy:

Another Internet marketing and digital marketing strategy is pay-per-click (PPC) advertising. PPC ads appear at the top of the search results and have a tag with the word ad.

Here are a few key components to running a successful PPC campaign:

When you look at digital marketing vs. Internet marketing, youll find that content marketing is another strategy that both share. Content marketing is the process of sharing your knowledge with your audience to drive them to your site. Content comes in numerous formats, including:

Content is great for Internet marketing and digital marketing strategies because it enables you to build yourself as an authority in your field, drive traffic to your page, and increase brand recognition. Here are some crucial components to creating a content strategy:

Another great Internet marketing and digital marketing strategy is email marketing. Email marketing enables you to send content directly to interested leads. From promotional emails to links to blogs, you can send a variety of content to your audience.

This strategy is critical for nurturing leads towards conversion. Its one of the few methods that enable you to have a direct connection with your audience and deliver the content that interests them. If you want to see success with email marketing, follow these best practices:

As you can see, there isnt much difference between Internet marketing and digital marketing. If you want to have an online marketing strategy, you can create a digital marketing or internet marketing strategy. If youre ready to dive in and build your online presence, WebFX can help.

We have a team of over 450 marketing experts that are eager to help you grow your business. Give us a call today at 888-601-5359 (or contact us online) to learn about our digital marketing services!

Read more:
Digital Marketing vs. Internet Marketing: Whats the Difference?

Digital and online ecosystems have for a long time been a playground for unregulated promotional campaigns of unhealthy products, from fast food to alcohol to tobacco. The newly published WHO report Understanding the digital media ecosystem explores how countries of the WHO European Region can protect peoples health by better controlling unethical digital advertising techniques, aimed mostly at children and adolescents.

There is clear evidence that promotion of unhealthy products increases the risk of many noncommunicable diseases (NCDs), including cancer, cardiovascular diseases, type2 diabetes and chronic respiratory diseases. Moreover, online marketing of fast food and sugar-sweetened beverages is related to childhood obesity that can lead to severe NCDs later in life.

Producers of unhealthy food, alcohol and tobacco use ever-changing digital ecosystems to unethically market their products to children, who have the right to be protected from misinformation and manipulation.

New marketing techniques aimed at children and adolescents are being actively used on social media platforms, in video games and in other types of digital media. These techniques are particularly effective because they are aimed at building an emotional connection with the audience.

But as the WHO report has indicated, todays global digital advertisement ecosystem presents a new window of opportunity to change this 600-billion-dollar market.

The trends we are witnessing in the digital marketing ecosystem provide us with important insights for future work. Countries across the WHO European Region can use this information to build innovative and effective marketing control policies to protect childrens health, said Dr Kremlin Wickramasinghe, a.i. Head of the WHO European Office for the Prevention and Control of Noncommunicable Diseases.

Digital marketing is becoming more centralized, with big tech companies such as Google, Meta (formerly Facebook), Amazon and Microsoft accounting for 6080% of digital media spending in key markets globally.

It is easier to control advertising content in more vertically focused childrens apps and social and video channels, explained MrTobin Ireland, WHO Special Industry Adviser for the European Region and the lead author of the report. The same technologies that are currently being used to target unhealthy products advertisements at children or adolescents could as well be used to prevent these ads from reaching underage audiences.

As a result of the COVID-19 pandemic, societies and decision-makers all over the world are paying more attention to health issues and a global rise in obesity levels. The timing is good for more coordinated and direct discussions on future policies related to digital platforms.

Read the original post:
New WHO report: marketing technologies may be a surprising ally in making the internet healthier - World Health Organization

Call the SEO word police.

These days in the SEO world, sometimes its more complicated than ever to tell whats hot and whats not when it comes to SEO terminology, phrases, and words.

As brands and marketers start to embrace Web3, the next generation of the internet terms come and go.

To ensure you are on top of it, we tapped the minds of the industrys leading SEO and digital marketing professionals to dissect the over-used, underrated, and up-and-coming SEO words.

Just like styles change with the season, SEO changes with the algorithms and the modern times.

What might have been last seasons must-have buzzword just might be this years red flag waiting for a Google penalty.

Are we still talking about wearing black hats and white hats? Is this still a primarily male-dominated, exclusive industry? Are press releases still a tactic or a strategy?

Some SEO words have just run their course, classifying them as overused, overvalued, and in some cases, just plain over.

As we enter the Web3 era, also known as the next generation of the internet, marketers and brands must adapt accordingly.

Besides Web3, brands of all sizes need to focus on diversity, equity, and inclusion as a strategy, leadership, and culture checkpoint.

Including content and addressing accessibility, equality, equal pay, work from home, etc., are not just buzzwords. They are the new normal when it comes to keywords, culture, and innovation,

In Search Engine Journals recent interview with Rachel Heseltine, she shared her story of coming out as an SEO professional and thoughts on the impact of diversity in leadership and beyond.

Public relations and media coverage continue to positively impact SEO as the results unravel from the perks of links to the positive SEO bumps, thanks to brand mentions in the media.

Lets also keep on the radar what SEO will look like in the metaverse as Google tiptoes into one of the biggest Google Trend buzzwords of 2021: the metaverse.

As we enter into a Web3 world, terms like decentralization, privacy, and blockchain will be trending up.

For the average person, SEO has been somewhat of a mystery of how it works, how long it takes, and who is the expert.

Using outdated terms and language can be a sure sign of incompetence, ignorance, or transformation and modernization.

When we asked leading SEO professionals which words to eliminate, the most overused SEO word is SEO.

Heres why you cant be all things to all people.

SEO is not magic, and its not a catchall.

The word SEO on its own isnt bad, said content marketing consultant and SEO expert Kelsey Jones. But shady agencies are using vague terms to not be transparent with clients about the actual work they are doing on their website.

I have small business owners coming to me, asking for SEO and assuming it will magically make them number one in search results simply because other SEO practitioners have said its possible within months. As professionals, its just not right to be taking advantage of people who have no idea what youre talking about, Jones added.

I also think the term content is slightly misleading and misunderstood because many business owners or C-suite executives dont understand the blood, sweat, and tears it takes to create a piece of content from the initial idea to research, writing, and promotion.

They think anyone can create content, but it takes a team of professionals who know how the entire process works to make it effective.

Considering SEOs birth dates back to 1997, making it just over 20 years old, theres still a ton of growing up.

Weve gone from birth to infancy to middle school to teen years and graduated from college.

SEO was quite simple in the early years.

Gaming the system was easy.

Manipulating search results was the game.

Now that SEO is in its mid-20s, things are starting to mature and get serious.

As SEO grows up, so does the vocabulary, terminology, and best practices.

In todays post-pandemic, complicated, and fast-moving digital marketing world, change is a way of life. Its true. If search marketers had to pick a specialty, it would be expert in change.

And so the SEO goes.

What worked last year is old news and what was amazing five years ago is ancient history in Google years. Unlike fashion, dated SEO terminology doesnt make a comeback.

Optimizing to win results on Googles page one search results needs an attitude of adapt or die.

To keep up with the changes, here are 26 SEO words industry professionals would like to delete, die, and say bye-bye.

The SEO words you should delete and the SEO words to add in 2022 and beyond.

Lets review the word content.

The term content is slightly misleading and misunderstood because many business owners or C-suite executives dont understand the blood, sweat, and tears it takes to create a piece of content, from the initial idea to research, writing, and promotion. They think anyone can create content, but it takes a team of professionals who know how the entire process works to make it effective.

My pet peeve term that needs to go?

Keyword density.

At least once a week, I receive an email from an SEO writer complaining that their client wants an X% keyword density and its messing up the content flow.

Yes, back in the day (over 20 years ago), we needed a 5.5% key phrase density to position in Alta Vista.

Today, Google has said that keyword density isnt a ranking factor.

Randomly shoving keywords into content wont help positions. Yet, I still see companies (and some SEO tools) pushing for a specific keyword density because they think thats what Google wants.

Most Overused SEO Words:

SEO Is Dead

This really annoys me, since it clearly isnt. Who only knows how our business will change with regard to this Net Neutrality situation, but I am sure we will just find another way to give our consumers the content theyre looking for.

Outbound Marketing

This one gets me and feels a bit overused. Maybe the phrase digital marketing should take it over.

Yes, outbound is different from inbound, but we need to get on with it and try something else.

Content Is King

This is my absolute favorite overused phrase. I agree content can be king. You must factor in that if your site isnt optimized, the content isnt strong, and you dont have a decent budget to promote it then its not king. People just wont see the content.

Must-Have SEO Word To Add:

Testing

Id add the word TESTING in really big bold letters. I think many SEOs talk a big game around testing, but very few implement, test, tweak and learn with measured scientific testing.

What produced results and what did not? How can we better design our test? How can we improve our results?

In my opinion, the number one rule of testing is be prepared to be wrong.

I think theres a lot of ego in the SEO industry and many cant handle being wrong about a theory or tactic theyve been using (and heavily promoting) for YEARS.

Its hard to eat crow but if it makes my clients more money Ill add ketchup and dig in.

Hit Delete

Heres why

Toxic Links

SEO tools created the notion of toxic links and now the industry has gone overboard with assigning relevance and importance to this score.

However, the same SEO tools that measure toxic links are mostly just looking at spammy links, which are entirely ignored by Google.

Every website has spammy links, and Google knows this. The real toxic links are links that violate Googles guidelines, which are generally difficult for SEO tools to identify.

This idea of a toxicity score is misleading for SEOs and website owners alike.

DA Score

Another metric created by SEO tools has been blown completely out of proportion.

While Google likely uses some version of a domain-wide evaluation of authoritativeness, we dont have access to those metrics and DA is certainly not it.

E-A-T Score / Algorithm / Algorithm Update

E-A-T is extremely important, but using terms like E-A-T score, the E-A-T algorithm, or the E-A-T algorithm update greatly oversimplifies what E-A-T actually does and how it works. The term E-A-T is likely used across all of Googles organic algorithms, but it cant be boiled down to a simple score in the same way something like Core Web Vitals can be.

Also, no single algorithm update focused only on E-A-T, although it has played an increasingly important role in algorithm updates of recent years.

Most Overused SEO Words:

Best And Top

I have probably even been guilty of using these words in the past.

However, in the era of brand democratization where customers are part of the brand story, search results favor brands when customers are the ones saying they are the best or top in what they offer.

So, let customers and audiences have their say!

SEO Words Trending In:

It is time to embrace the softer side of SEO!

Customers become emotionally attached and fiercely loyal to brands they love. So, words will vary by brand and marketplace.

To attract the most qualified visitors to a website from search engine results, brands can leverage two key elements in content and snippets in the hope they will appear in SERPs:

For example, Apples snippet reads: Discover the innovative world of Apple and shop

Customers are loyal to the Apple brand because they are connected and continually anticipate the brands innovation.

Use of brand differentiators calls to action (CTA) like discover and shop promote action (the click!).

When SEO becomes more human, everyone wins!

New Term To Be Added:

Google Business Profile

Since Google rebranded Google My Business recently, we should add the new name: Google Business Profile.

The frustrating thing with this rebrand is that it sounds very dumb when you abbreviate it to GBP as Google thinks youre talking about the British pound.

It will take a lot of practice to get used to saying Google Business Profile instead of GMB.

I agree with Link Juice for words that should be removed. I cant stand how this word sounds and usually opt for something like link power or link equity instead.

Most Overused SEO Words:

Do this, and you will succeed.

Everyone writing and giving advice need to stop saying anything like this.

There are too many variables to consider when it comes to SEO to guarantee someone that they will be successful if they copy your strategy.

As an editor, I always remove these false promises from my articles.

Most Overused SEO Words:

Link Building

Can this concept please die? Youre either:

Go here to read the rest:
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era - Search Engine Journal