Mediaboss Marketing

NEW YORK APRIL 12, 2022 As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released IAB Internet Advertising Revenue Report: Full Year 2021, conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media, and search.

We fully expected 2021 to be an exceptional year for digital ad growth, but even we were surprised at the degree of acceleration. Not only was every single digital channel up, but some were up more than 50% year on year, said Libby Morgan, SVP, Chief Strategy Officer, IAB. This years increase is 3x what it was last year.

The growth is consistent with a recent study from Harvard Business School, commissioned by IAB, which showed the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP.

Whats underneath these numbers is a very clear narrative. We are witnessing the total and complete democratization of access afforded by ad-supported digital channels, said David Cohen, Chief Executive Officer, IAB. Increased consumer usage coupled with extraordinary growth of small and mid-sized businesses during the pandemic has fueled growth across all digital but especially digital audio and video. We expect this digital migration to drive the continued growth of a healthy and competitive digital marketplace driven by innovation and entrepreneurship.

Streaming media is significantly outpacing the overall industry in growth

Although the industry continues to face uncertainty surrounding privacy regulation, the deprecation of third-party cookies and identifiers, measurement challenges and supply-chain transparency, brands have spoken and digital is where they are putting their dollars:

According to the Census Bureau, 2021 saw the greatest business growth in history with 5.4 million new businesses created, said Cohen. Those businesses rely upon the ad-supported internet to attract new customers and provide products and services to the American public. We believe this small business engine will be a key contributor to fuelling ongoing digital media and marketing ecosystem growth.

Whats next for digital advertising?

Looking ahead to the remainder of 2022, IAB and PwC forecast continued digital ad growth, driven by significant innovation in retail media, CTV/OTT, gaming, and digital audio. The continued rise of AR/VR, the metaverse, and Web3 technologies is expected to spark innovation and continue to drive ad revenue in the years ahead.

The IAB Internet Advertising Revenue Report: Full Year 2021 can be downloaded here. And please join us for a special webinar today, Tuesday, April 12th from 2:00 PM to 3:00 PM ET for more insights on the report findings and trends.

Methodology

Commissioned by the IAB and conducted by PwC Advisory Services LLC (PwC) on an ongoing basis, with results released quarterly, the IAB Internet Advertising Revenue Report was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report uses data and information reported directly to PwC from companies selling advertising on the internet as well as publicly available corporate data. The results reported are considered to be a reasonable measurement of internet/ online/mobile advertising revenues because much of the data is compiled directly from information supplied by companies selling advertising online. The report includes data reflecting desktop and mobile online advertising revenues from websites, commercial online services, ad networks and exchanges, mobile devices, and email providers, as well as other companies selling online advertising. The report is conducted independently by PwC, including research by their in-house market research team, on behalf of the IAB. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Only aggregate results are published and individual company information is held in strict confidence with PwC. Further details regarding scope and methodology are provided in the appendix of this report.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media ContactsKate Tumino / Brittany Tibaldi212-896-1252 / 347-487-6794[emailprotected]/ [emailprotected]

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Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report - IAB

Below is a list of the top and leading Web Development in New Orleans. To help you find the best Web Development located near you in New Orleans, we put together our own list based on this rating points list.

The top-rated Web Development in New Orleans, LA are:

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James has lived in California his whole life. He has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and True Dakotan. As a journalist for Kevs Best, James covers national and local businesses.

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5 Best Web Development in New Orleans, LA - Kev's Best

So many other agencies rely on a one-size-fits-all approach, many times offering you the same strategy and cookie-cutter website as your competitor down the street.

Thrive works with you to produce customized internet marketing services and a plan that aligns with your unique business needs. We become an extension of your team, a partner that understands your market and goals, rather than just an agency that executes strategies blindly.

Unlike so many other agencies that use glitz and glamor to close sales and then fail to execute, Thrive focuses on client relationships and results. We always deliver substance, not false promises, ensuring we maximize your budget, so you get the most return on investment (ROI).

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Take a look below at the wide variety of digital marketing services Thrive offers. Contact us today to learn more about how we can help your business!

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Digital Marketing Services | Thrive Internet Marketing Agency

Global survey among marketers finds that brands top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven

Marketers must gain confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution, according to Nielsens Annual Marketing Report.

The report Era of Alignment deals with key priorities of marketers for the year ahead and where marketers have struggled over the past two years due to consumers changing media habits.

The report, which surveyed nearly 2,000 global marketers between December 2021 and January 2022, both revealed a digital dominance in how dollars are being spent and exposed marketers lack of confidence in the data behind those decisions. With continued digital fragmentation, marketers report data accuracy, measurement, and ROI are paramount. While 69% of marketers believe first-party data is essential for their strategies and campaigns, and 72% of marketers believe they have access to quality data, only 26% of global marketers are fully confident in their audience data.

Our work at Nielsen is to provide the most complete view of consumer behavior regardless of industry, and our longtime experience in measurement and comprehensive view of the media universe gives brands a 360-degree view that cant be found anywhere else, said Jamie Moldafsky, Chief Marketing and Communications Officer, Nielsen.

This research showcased that marketers want to put money into channels to deliver immediate ROI, however we also see that they must be agile in the year ahead and work across the entire marketing funnel to reinforce brand awareness and acquire more customers. With the upcoming elimination of third-party cookies, its understandable to see marketers prioritizing personalization and aligning their brand with causes their customers care about. Through our solutions and this report were continuing to help brands and marketers get actionable insights to make more informed, and quicker decisions.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Marketers must have confidence in their data: Nielsens Annual Marketing Report - Exchange4Media

The 12th edition of the India Public Relations & Corporate Communications Conference & Awards (IPRCCA) on Friday witnessed the virtual gathering of some of the brightest minds in the Public Relations and Corporate Communication domain.Among the many insightful sessions that were a part of the agenda, the conference witnessed an eclectic panel discussion on The association/ interdependence between marketing and communication.

The members of the panel were Amit Nanchahal, Associate Director, Corporate Communication, Pepsico; Beedisha Chakrabarti Managing Consultant & VP Delhi, Archetype and Tuhina Pandey Communications Leader - IBM, India and South Asia IBM. The session was moderated by Ruhail Amin, Senior Editor, exchange4media.

Amin opened the panel by asking them to share how merged marketing and communications have become while also staying differentiated at the same time. Chakrabarti shared that the fundamentals of communication have entirely changed and added, Previously, corporate introduced the brand and then communicated to the consumer, which has entirely flipped. It is no longer the company or the brand/marketing team that is shaping the brand but the communication used to reach the consumer and they in turn are shaping the brand. To that extent, communication and marketing are symbiotic, but the voice of the marketing team or external audience is what communication is doing.

Sharing insights on how this relationship has evolved over the last few years between marketing and communications, Nanchahal shared, For an FMCG company at a time where social media is so mainstream and Gen-Z are talking about brands and purpose communication, the importance and relevance of communication and marketing teams has enhanced manifold. From a marketers point of view, today they want you to be a partner in the entire narrative that the brand wants to drive and deliver. That is a welcome change. We were also able to make the brand aware of the importance of social media and influencer marketing as a tool for storytelling and therefore at Pepsico, the communications team handles the whole social media and influencer marketing function.

Talking about ensuring that the sensibilities of both the teams remain on the same page, Pandey addressed the elephant in the room and said, There has been an artistic tension between these teams sometimes traditionally. What is happening is the stakeholders are challenging both the teams to start talking and collaborating. Some collaboration is because we want them to collaborate but the market forces are also getting both the teams at the table together. The broader theme is that the two teams are sitting together more often now. When the two teams come together there is a power to be harnessed and people understand that, its still an evolving relationship.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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The importance & relevance of communication & marketing teams have enhanced manifold - Exchange4Media