Mediaboss Marketing

June 21, 2022 4:10 pm ET

RAHWAY, N.J.--(BUSINESS WIRE)--Merck (NYSE: MRK), known as MSD outside the United States and Canada, today announced that Chirfi Guindo will lead Human Health Marketing as chief marketing officer for Merck Human Health, and will join Mercks Executive Team, effective July 1, 2022. Guindo will report directly to Robert M. Davis, chief executive officer and president, Merck. As previously announced, Jannie Oosthuizen leads Merck Human Health U.S., and Joe Romanelli will lead Merck Human Health International effective Aug. 1, both also reporting to Davis. Deepak Khanna, interim leader of Human Health International, will retire at the end of this year.

Chirfi is a purpose-driven leader, dedicated to saving and improving lives around the world. He has deep experience and a proven track record in strategy, marketing and commercialization across primary care, specialty care and rare diseases, in both developed and developing markets, said Mr. Davis. I am confident that our Human Health leaders, along with our entire Executive Team, will build on the strong momentum of our business as we deliver value to all our stakeholders, continue to address some of the most pressing medical challenges and make a positive and lasting impact on global health.

As chief marketing officer for Human Health, Guindo will be responsible for leading the development and implementation of the companys long-term strategy for the Human Health portfolio spanning oncology, vaccines, pharmaceutical and pipeline products.

Since 2017, Guindo has been executive vice president and head of global product strategy and commercialization at Biogen and served on Biogens executive leadership team. In this role, Guindo led global strategy, marketing and commercialization for Biogens neurology business. He also led the late-stage Product Development and Commercialization Teams, and oversaw corporate strategy and alliances, value and access, communications, policy, advocacy and corporate responsibility.

Before joining Biogen, Guindo began his Merck career in 1990 and spent more than 25 years in finance, sales, commercial and marketing roles of increasing responsibility in the U.S. and globally. He led global marketing for Mercks HIV portfolio, and also led Mercks Human Health businesses in Canada, the Netherlands and South Africa. Guindo has been recognized for developing strong talent and forging innovative public-private partnerships and elevating the profile of Merck as a patient-focused company. A graduate of Ecole Centrale de Paris with a degree in engineering, he also holds a Master of Business Administration from New York Universitys Stern School of Management.

About MerckAt Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit http://www.merck.com and connect with us on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Forward-Looking Statement of Merck & Co., Inc., Rahway, N.J., USAThis news release of Merck & Co., Inc., Kenilworth, N.J., USA (the company) includes forward-looking statements within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based upon the current beliefs and expectations of the companys management and are subject to significant risks and uncertainties. If underlying assumptions prove inaccurate or risks or uncertainties materialize, actual results may differ materially from those set forth in the forward-looking statements.

Risks and uncertainties include but are not limited to, general industry conditions and competition; general economic factors, including interest rate and currency exchange rate fluctuations; the impact of the global outbreak of novel coronavirus disease (COVID-19); the impact of pharmaceutical industry regulation and health care legislation in the United States and internationally; global trends toward health care cost containment; technological advances, new products and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approval; the companys ability to accurately predict future market conditions; manufacturing difficulties or delays; financial instability of international economies and sovereign risk; dependence on the effectiveness of the companys patents and other protections for innovative products; and the exposure to litigation, including patent litigation, and/or regulatory actions.

The company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the companys Annual Report on Form 10-K for the year ended December 31, 2021 and the companys other filings with the Securities and Exchange Commission (SEC) available at the SECs Internet site (www.sec.gov).

View source version on businesswire.com: https://www.businesswire.com/news/home/20220621006093/en/

Media Contacts:Johanna Herrmann(617) 216-6019

Investor Contacts:Peter Dannenbaum(908) 740-1037

Damini Chokshi(908) 740-1807

Source: Merck & Co., Inc.

Read the original:
Merck Announces that Chirfi Guindo will Lead Marketing for Merck Human Health - Merck

The dream of the 1990s internet is still alive, if you look in the right corners.

More than 17 million Americans regularly use MapQuest, one of the first digital mapping websites that was long ago overtaken by Google and Apple, according to data from the research firm Comscore. The dot-com-era internet portal Go.com shut down 20 years ago, but its ghost lives on in the Go thats part of web addresses for some Disney sites.

Ask Jeeves, a web search engine that started before Google, still has fans and people typing Ask Jeeves a question into Google searches.

Maybe you scoff at AOL, but it is still the 50th most popular website in the U.S., according to figures from SimilarWeb. The early 2000s virtual world Second Life never went away and is now having a second life as a proto-metaverse brand.

Some onetime online stars have stuck around far longer than we might have expected, showing that its possible to carve out a life online long after stardom fades.

These are almost cockroach brands, said Ben Schott, a brand and advertising columnist for Bloomberg Opinion. Theyre small enough and resilient enough that they cant be killed.

A comparison to scurrying bugs may not seem to be a compliment. But there is something heartwarming about pioneers that shaped the early internet, lost their cool and dominance, and eventually carved out a niche. Theyll never be as popular or powerful as they were a generation ago, but musty internet brands might still have a fruitful purpose.

These brands have managed to stay alive through a combination of inertia, nostalgia, the fact theyve produced a product that people like, digital moneymaking prowess and oddities of the rickety internet. If todays internet powers like Facebook and Pinterest lose relevance, too, they could stick around for decades.

System1, which owns MapQuest and HowStuffWorks among other websites, has a strategy to draw people to its collection of digital properties through advertising pitches or other techniques, turn them into loyal users and make money from their clicks or other sales. Its not far off the early 2000s web strategy of turning eyeballs into revenue.

Michael Blend, the chief executive officer and co-founder of System1, said that his company spent money on internet advertisements to lure people to MapQuest and also improved its mapping functions. One feature added since System1 bought MapQuest from Verizon in 2019 lets delivery couriers plot long routes with many stops.

Blend said that Gen X nostalgia or online marketing might persuade people to try MapQuest once or twice, but that the company wanted to make the site useful enough that they keep coming back regularly. He also said that more than half of people using MapQuest are young enough that they might never have known it in its heyday.

Blend is proud that MapQuest has stuck around as long as it has. There are plenty of internet brands that have come and gone and you never hear from them again, he told me.

I dont have a great explanation for the resilience of some 1990s internet properties. People are searching for Ask Jeeves even though its owner, the internet conglomerate IAC/InterActiveCorp, gave up the English butler name in 2005 and quit trying to compete with Google search more than a decade ago. The website now called Ask.com is mostly a compilation of entertainment and celebrity news.

A spokesman for Disney, which used to own the Go.com internet portal, didnt have a solid explanation for why some of the companys internet sites still have fingerprints of Go. (The Onion years ago mocked Disney for this.) Generally, todays websites are often built on top of remnants of the old internet like a modern mansion erected on the foundation of a 19th-century home.

Schott mentioned something that I cant get out of my head. He said that when a once-loved restaurant chain or industrial factory shuts down, the typical public reaction is sadness for what people have lost. But Schott said that when internet properties like Yahoo and Myspace sag or die, its often brushed off as a joke.

There is a weird schadenfreude when tech companies fail that I dont think happens to other industries, he said. Im not sure what that is about.

Maybe thats starting to change. When Microsoft retired its 27-year-old Internet Explorer web browser this month, the nostalgia poured out. As the internet ages and so do those of us who remember its early years the more we might feel stirrings of emotion for what came before.

Chinas eyes on its citizens: An investigation from The New York Times found that surveillance by Chinese authorities is more extensive than was previously understood. The police want facial-recognition cameras where people eat and shop and even in private spaces like residential buildings and hotels. The authorities are buying equipment to build large-scale databases of iris scans and DNA. The goal, my colleagues reported, is to maximize what the state can find out about a persons identity, activities and social connections, which could ultimately help the government maintain its authoritarian rule.

Watch the video investigation here.

Complaints about a bait and switch: Small business owners say that Google got them hooked on the companys free customized email and other workplace software and now is requiring payment in a process they found ham-handed. It struck me as needlessly petty, one business owner told my colleague Nico Grant.

Other car companies have Tesla envy: Established auto manufacturers like Ford want to sell more of their cars directly to buyers online, as Tesla does. One problem: Laws in many states require cars to be sold through dealerships, Paul Stenquist writes for The Times.

Say hello to PUPPIES IN A ROLLING CART.

We want to hear from you. Tell us what you think of this newsletter and what else youd like us to explore. You can reach us at ontech@nytimes.com.

If you dont already get this newsletter in your inbox, please sign up here. You can also read past On Tech columns.

See the original post:
MapQuest and Other Internet Zombies - The New York Times

Global Industrial Lubricants Market: Snapshot

The global industrial lubricants market is prognosticated to gather demand from soaring trend of increase in manufacturing activities in Asia Pacific which creates a requirement of lubricating oils in metal foundry, power generation, textiles, automotive, chemicals, and other industries. Rising significance of machinery maintenance in improving efficiency and reducing operational downtime could play a telling role in surging the demand for industrial lubricants. Rising awareness among businesses in the aforementioned industries is expected to complement this trend in the coming years.

Product innovation is another trend observed in the global industrial lubricants market where use of different additives could be on the rise to enhance sustainability and lifecycle of lubricating oils. A companys focus on current products, future tactics, and development activities in the market could be influenced by changing specifications related to emissions, lubricant function, and feedstock usage. Product offerings and research and development processes of a lubricant manufacturer could be shaped by the crucial part industry regulations play.

GET A BROCHURE OF THE REPORT

A more sustainable ecosystem is said to be adopted by the global industrial lubricants market over the past few years. In this regard, companies are observed to reduce wastage and byproducts by improving their overall production, comply with ecolabel norms, and actively develop bio-based feedstock routes. Substantial initiatives taken by players are projected to become prominent across North America and Europe. Here, manufacturers could possess technological know-how and financial capital to take their initiatives forward.

Production landscape of the global industrial lubricants market could be shifted toward Asia Pacific as developing economies in the region turn into neo-manufacturing hubs for chemicals, textiles, automobiles, electronics, and consumer goods. With Southeast Asia, India, and China touted as larger growth contributors, consumption trends in the region could be shaped by the markets positive economic outlook.

Global Industrial Lubricants Market: Overview

Lubricants play an important role in ensuring the efficient working of industrial machineries by reducing friction between machine parts that are mutually connected to each other. In a vast variety of industrial applications that require the usage of massive machines, lubricants help reduce wear and tear of machine components operating at high speeds, lower down the amount of heat that is generally generated, and avoid losses. Lubricants also play a crucial role in preventing accidents that are caused by leaks and spills and help increase productivity.

GET A DISCOUNT ON THE REPORT

While witnessing expansion at a steady pace across the globe in the recent years, the market has gone through a significant phase of transformation owing to changing consumer preferences and increased inclination of the industrial sector towards bio-based products owing to stringent regulations. Thus the market has witnessed an increased focus of leading vendors towards research and development activities in the recent years. The trend is expected to remain strong in the next few years as well.

Global Industrial Lubricants Market: Trends and Opportunities

The global industrial lubricants market is estimated to expand at a steady pace in the next few years. Key factors working in favor of the market include the massive rise in industrialization, especially across emerging economies, rising demand for automation and integration of advanced machineries in the industrial sector, and the reducing costs of crude oil and derivatives. However, stringent environment-related regulations are posing a threat to the market for conventional oil-based and synthetic lubricants. Nevertheless, the scenario could prove to be beneficial for companies who have already started investing in the field of bio-based and eco-friendly products.

Global Industrial Lubricants Market: Segmentation

For providing a much thorough account of the global industrial lubricants market, the report segments the market based on criteria such as end-use industry, applications, type of source, and geography.

Key end-use industries for the industrial lubricants market covered in the report include oil and gas, manufacturing, food, power generation, and automotive. Of these, the automotive industry, like present times, is likely to remain the leading consumer of industrial lubricants in the next few years. The thriving expansion of the industry across emerging economies and its steady recovery in developed economies have reinstated it as a mammoth force driving a number of associated industries and markets, which also includes the industrial lubricants market. With analysts predicting a healthy future for the automotive industry in the near future, the demand for lubricants, associated with the automotive sector, is also expected to be influences positively.

GET THE TABLE OF CONTENT OF THE REPORT

Based on application, the market has been segmented into hydraulic lubricants, gear lubricants, and compressor lubricants. Based on the type of source, the market has been examined for synthetic oil, bio-based oil, and mineral oil. Presently, the market witnesses the dominance of the mineral oil segment owing to the mechanical superiority of lubricants manufactured from mineral oils. However, the market for lubricants made from bio-based sources is expected to see expansion at a massive pace, thanks to stringent regulations forcing industries to switch to eco-friendly lubricants.

Global Industrial Lubricants Market: Geographical and Competitive Dynamics

From a geographical standpoint, the report examines the industrial lubricants market for region such as Europe, Asia Pacific, Middle East and Africa, Latin America, and North America. The global market presently gains a large share of its overall revenue owing to sales across the Asia Pacific region. The thriving industrial sector in emerging economies of India and China has made the region a hotspot for a number of markets associated with industrial applications in the recent years. The trend is likely to continue to drive the market for industrial lubricants in the next few years as well, allowing Asia Pacific to remain a key force in the global industrial lubricants market in the next few years as well.

Some of the leading companies operating in the highly competitive global industrial lubricants market are Shell, Total, Chevron Corporation, ExxonMobil, and BP

About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact Us:

Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website: https://www.tmrresearch.com/

See the rest here:
Industrial Lubricants Market Is Prognosticated To Gather Demand | Forecast Year [ 2021-031] - Digital Journal

Dstillery, the custom audience solutions company, is taking steps to drive growth by promoting two integral team members.AmeliaWhite, Ph.D., will assume the role of Vice President of Data Science Research, andPatti Boyle, Ed.D., will serve as Chief Marketing Officer. The promotions strengthen the companys ability to improve its artificial-intelligence-powered advertising solutions and win the cookieless future.

White joined Dstillery as a data scientist in 2015 and began leading the Data Science Research team in 2018. To date, White has invented two of Dstillerys 16 patented technologies. She created Dstillerys cookieless solution,ID-freeCustom AI, and is the lead inventor on the patent describing this approach. She also developed Dstillerys Map of the Internet (MOTI), a foundational technology powering ID-free and other Dstillery products.

Amelia brings innovative and impactful machine learning solutions through her research and leadership, saidMelinda Han Williams, Ph.D., Chief Data Scientist at Dstillery. She has developed countless improvements to Dstillerys products and supervised the development of countless more. Amelia keeps Dstillerys solutions on the cutting edge of applied machine learning.

Boyle has been a strategic marketing leader at Dstillery since 2019, most recently as Head of Marketing. Responsible for advancing brand positioning, digital marketing and lead generation, she drives results by developing and executing growth plans, fostering client and partner relationships and overseeing integrated marketing programs. Boyle built a marketing team from the ground up, created a new marketing strategy and managed a brand refresh. She has raised the brand profile, ramped up qualified leads built on account-based marketing and a focused paid media strategy and enhanced the companys thought leadership through a purposeful PR, event and content marketing program.

Since the start of her time with Dstillery, Patti has positioned the company for success, saidMichael Beebe, Dstillery CEO. She has hired a stellar team, and together that team reconstituted the companys marketing around a clear strategy that supports our mission. Patti is a maximizer, a strategist, a learner and an achiever. In the role as CMO, her inspired and inspiring leadership will take our marketing to the next level.

In addition to Boyle and Whites recent promotions, Dstillery continues improving its ID-free Custom AI solution.

These ID-free targeting solutions allow advertisers to respect consumers privacy while also delivering campaign results, said Beebe. The promotions of Amelia and Patti strengthen our position and set us up for greater innovation as agencies and advertisers prepare for the sunsetting of third-party cookies.

Tune in to Martech Cube Podcast for visionary Martech Trends, Martech News, and quick updates by business experts and leaders!

Read more:
Dstillery Accelerates Growth with Two Key Executive Promotions - Martechcube

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.

Before the decade is out, the data analytics market is expected to be worth $550 billion. Today, millions of businesses around the world rely on Google Analytics (or comparable software) to better understand customer wishes and optimize their web experiences. Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.

Let's take a look at the history of web analytics, how Google took over and where it's going next.

Three years after the internet was born, the first analytics solutions appeared. Hit counters, or simple code that can display the number of page views, came first. They were simple to use without any IT experience.

Slightly more complex at this time was log analysis, which could interpret server logs and help identify sources of web traffic. As websites grew more complex, so too did server logs. Caching, or temporarily storing a file in the system to avoid multiple HTTP requests, didnt show up on the log, leaving gaps in the data.

This was a problem until JavaScript came along. JavaScript allowed tag-based tracking, which kept track of far more than just hits. Thanks to tag-based tracking, analytics moved into the domain of marketing. Marketers began to create targeted advertising, optimize their website copy, and more.

Related Article: Google's Move Away From Universal Analytics: What It Means for Digital Marketers

Around the turn of the century, it could take up to 24 hours for large companies to process their website data. That is, until Urchin came along and did it in as short a time as 15 minutes. Urchin quickly expanded its client base and offerings until Google bought them in 2005. And so Google Analytics was born.

Google Analytics was built as a hosted analytics solution that is heavily focused on quantitative data. The service ties in directly with Googles other web marketing offers and provides in depth, tag-based data. Its farthest reaching effort has been Universal Analytics, which was introduced in 2012. Universal Analytics lived up to its name by allowing for the tracking of users across multiple devices and platforms through the assignment of user IDs. Through this software, offline behavior monitoring, demographics, and (as of 2016) machine learning provided consumer insight with incredible detail at the cost of user privacy.

Related Article: Google Is Forcing the Switch to GA4 and Many Brands Aren't Happy

Partially in response to Universal Analytics far reach, some governments passed new online privacy laws. The most well-known example is the European Unions General Data Protection Regulation (GDPR), which went into effect in 2018.

To better comply with the new rules, Google released Google Analytics 4 (GA4) in 2020. GA4 only uses first-party cookies, and its Consent Mode adjusts the types of data collected based on user permissions. However, GA4 is still able to offer detailed consumer insight by reverting (in a way) to a previous mode of tracking: hit collection. GA4 considers every event a hit, collecting data that stretches far beyond page views.

GA4 also makes upgrades unrelated to privacy like collecting data in the same way for both web and mobile. Other new features include real-time reports, cross-platform reporting, and the ability to exclude users for certain behaviors. Universal Analytics shuts down July 2023 in favor of GA4.

More:
The Evolution of Web Analytics - CMSWire