Mediaboss Marketing

The much-awaited TATA IPL 2022 Auction concluded on Sunday 13th Feb with an action-packed weekend that witnessed a scale like no other auction in the past. This year, a staggering 204 players were sold. The overall money spent by all 10 franchises amounted to an incredible 552 crore, 120 crores more than the auction in 2018. And thats not all.

At this years record-breaking mega auction, 11 players crossed the 10-crore mark, 7 more than 2018. The most expensive player this year, wicketkeeper-batsman Ishan Kishan was bought back by Mumbai Indians for 15.25 crore, 3 crores higher than Ben Stokes in 2018.

In addition to individual players, the TATA IPL Auction 2022 was a massive success for all participating teams as well. As the auction concluded on Sunday, every team as they were stacked looked highly promising, implying a level-headed TATA IPL 2022. While over the years, franchises have spent the big bucks on acquiring world-class foreign players, the mega auction this season saw franchises reserve their highest bids for home-grown talent. Uncapped Indian players came into their own in the auction with the likes of Avesh Khan, Shahrukh Khan, Rahul Tewatia and many more bagging massive deals, showcasing the plethora of talent TATA IPL has to offer.

With this possibly being the last mega auction in TATA IPL, teams have relied on a forward-looking approach by investing in the future of Indian cricket and the cream of international cricket. Additionally, cricket experts that followed the mega auction commended each franchise for building robust squads and found it difficult to pick favourites, a sentiment echoed by millions of fans on social media.

This years mega-auction signals an enthralling fifteenth season and brands are expected to ride the frenzy. With UP and Gujarat added to the TATA IPL family, two massive TV markets and cricket markets have unfolded for brands to leverage. Also, with the league coming back to India and increased exposure for brands through fourteen more matches, the upcoming edition of TATA IPL is set up to be bigger than ever.

As per sources, the official broadcaster Star Sports has already onboarded over 10 sponsors for the upcoming season over a month ahead of the tournament.

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TATA IPL 2022 kicks off with a super successful mega auction - Exchange4Media

Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, and The Derma Co., and the fastest-growing House of Brands for personal care, launches a new skincare brand AYUGA, a brand crafted with the perfect balance of traditional, authentic & honest ayurvedic recipes and face yoga rituals for modern millennial skincare. The brand has collaborated with yoga and wellness ambassador, Shilpa Shetty Kundra, to craft the brand ideology.

Indias rich cultural heritage especially around wellness and spirituality is not hidden from the world. Two of our Vedas have given life to sciences which are now seeing more than ever relevance & are being adopted globally. Rigveda gave birth to Yoga and Atharva Veda to Ayurveda, both of these being represented as a way of life than just processes or products. Our culture has always believed that a balanced life is a key to satisfaction and happiness. Millennials lately have been experiencing a hectic imbalanced lifestyle that eventually takes a toll on their physical and mental health. Hence, it is imperative to prioritize and focus on what is important in their lives and restore balance as otherwise, it starts reflecting on ones external features, too, like skin discoloration, hair fall, early aging, and more.

Ayuga was founded to restore balance in the lives of millennials through recipes and rituals. With the deep knowledge of 5000 years of Ayurveda & yoga to solve these concerns and provide a new sense of balance to the world. The product has been crafted to ensure a perfect balance of our trusted, authentic & honest Ayurvedic recipes and Face Yoga rituals to take care of skin & hair concerns, in collaboration with the help of Indias best Ayurveda & Face Yoga experts. The brand has launched its first skincare range with Kumkumadi an authentic formulation taken from the text of Astanga Hridyam and has reimagined it in modern skincare formats for millennials.

The brand partnered with the wellness icon of India, Shilpa Shetty Kundra, to propagate the brand ideology of Restoring balance in life with rituals and recipes. She is not only an icon but has made yoga synonymous with holistic wellness. She believes that yoga, not only, has helped her stay fit but has also helped her restore the balance between her inner and outer self. She has been strongly advocating making yoga a way of life.

Commenting on the brand launch, Varun Alagh, Co-founder and CEO, Honasa Consumer was founded with the vision of building a House of Brands that identify and solve millennials concerns with a digital-first approach. We actively research trends, understand consumer sentiments and create brands that serve our consumers best. For the last 2 years, we have been trying to understand the mystery of why Ayurveda has not been able to capture the fancy of Millennials the way Yoga has. Thats when we envisioned Ayuga which will bring the best of both worlds. At Ayuga we believe millennials need to discover these amazing effective sciences in a manner that makes them relevant. Crafted on the philosophy of restoring balance to life, we have collaborated with Shilpa Shetty Kundra as she redefined yoga and wellness in India, and inspired millions of people to make yoga a way of their life. With a unique and innovative brand and product proposition and expertise in direct-to-consumer and crafting playbooks for launching and scaling brands, we are confident that our consumers will find relevance and connect with the brand.

Commenting on the brand launch, Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Pvt. Ltd., said, We are an organization built on strong consumer centricity and direct-to-consumer format. We are constantly speaking to consumers to get real-time feedback and information on their requirements and the kind of solutions they want. Hence, we constantly research millennials concerns to create brands and products that serve them. Ayuga stands for the marriage of rituals of yoga and recipes of Ayurveda to deliver true secrets of skin, hair, and health to the world. We partnered with Ayurveda and Face Yoga experts to consult on the product line and face yoga rituals and reimagined them in modern formats for millennials for maximum efficacy. Our products are all inspired by Ayurveda formulations which have been existing for thousands of years and have been perfected by our Vaidyas. Our application rituals are perfected by Yogis strong understanding of the science of yoga and its ability to open and tighten skin pores where and when required. A combination of these leads to correct absorption and impact of the product leading to a multiplier effect on your body. Partnering with Shilpa Shetty Kundra for Ayuga extended the brands thought of restoring balance in life. We are confident that the partnership with Shilpa will help propagate our brand proposition across millennials.

Commenting on the brand launch, Shilpa Shetty Kundra said, I strongly believe in the ancient sciences and have incorporated a lot of the recipes and rituals in my life and have benefited from it. When I heard about Ayuga and the ideology behind the brand, it immediately resonated with me. The thought of using traditional Ayurveda recipes and creating modern formats of skincare like serums and gels, without compromising on the authenticity of the ingredients is unique. I am sure the consumers would love the brand and its products; hence I urge them to restore balance in their lives through Ayuga recipes and rituals.

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Honasa Consumer's AYUGA announces brand association with Shilpa Shetty Kundra - Exchange4Media

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At its peak, the Stawell tyre dump held nine million tyres, making it one of the biggest tyre dumps in the world. After being inactive for more than a decade, the state Environmental Protection Authority finally stepped in and cleaned it up, recycling more than a million tyres weighing around 10,000 tonnes.

Yet when they looked for someone to pay the bill, the government found that ownership of the dump had been transferred to an internet marketing company based in the tax haven of Panama. Asked about the sale, the former owneradmittedI have never been to Panama and cant speak or understand any Spanish.

When the case went to court, Justice Karin Emerton called the sale of the site outrageous, suggesting that Its open to infer that shifting assets between two companies, to a shelf company in Panama, is a device being used to avoid obligations under the fire preventions notice.

Tax havens are dodgy, and theyre being used to dodge all kinds of obligations. From drug kingpins to terrorists, kidnappers to fraudsters, tax havens are a favourite hidey-hole for wrongdoers.

When the Panama Papers were leaked to the media, they revealed how the super-rich were using tax havens to avoid paying their fair share. Its been estimated thatfour-fifthsof the money in tax havens is there in breach of other countries tax laws.

They may be small islands, but the role of tax havens in the global economy is getting bigger. One investigative journalist calls this world Moneyland. Another has dubbed it Kleptopia. Lawyers and accountants design structures that are deliberately impenetrable.

While the accounting tricks might be complex, the result is simple.

When multinationals and the mega-rich avoid taxes, you pay more. After all, someone has to pay for pensions and pharmaceuticals. For every tax-evading multinational laughing away on a Cayman Islands beach, theres a hardworking taxpayer wondering why theyre being asked to pony up more.

Tax havens make a mockery of the idea of a level playing field. If youre a startup company, youre not worried about trying to shift profits to the Bahamas. Most new firms I speak with are more concerned about the lack of rapid antigen tests, skills shortages, and sluggish broadband.

But when overseas-based multinationals use tax havens, Australian companies feel like theyre clean cyclists in a race against Lance Armstrong.

Take the tyre recycling business, for example. How could an honest business compete against one that shifts to Panama to avoid its clean-up obligations? At its simplest, the case against tax havens comes down to three words: Its not fair.

To be clear, were not talking about small amounts. On one estimate, aroundtwo-fifthsof multinational profits are currently booked through tax havens. Australian moguls have stashed over$100 billionin these treasure islands. Globally, the amount of money sitting in offshore bank accounts might be as large asone-tenth of global GDP.

So what can we do about it? When the OECD and G20 brought together more than 100 nations to strike an agreement on global taxation last year, campaigners gave them half a cheer. The agreement promised a lot, but there was always a risk that it would get delayed. Australia largely sat on the sidelines, raising questions about how seriously the Morrison government takes the issue of multinationals shirking their obligations.

After all, if you want a guide to how the Liberals regard multinational tax avoidance, dont look at what they say, look at what they do.

When Labor was last in government, the Liberalsvoted againstkey measures to crack down on tax evasion, including one that led to Chevron paying an additional$300 millionin tax. Upon winning office, theyabandoned multiple measuresto close multinational tax loopholes. What little they have done since has had Labors full support, but it hasnt been sufficient.

Its not enough to pretend action on multinational tax avoidance you need to actually close the loopholes. If the federal government doesnt act, the shell companies and dirty money will win. And Australia will continue to see abominations like the Stawell tyre dump being sold to a Panamanian shelf company.

No country ever tax-dodged its way to prosperity. If youre not committed to cracking down on tax havens, youre not on the side of Australians. Only an Albanese Labor Government will ensure that multinationals pay their share.

Andrew Leigh is the Shadow Assistant Minister for Treasury. His website isandrewleigh.com

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Honest Australians pay the price for Coalitions refusal to come down hard on tax rorts and scams - The New Daily

On Saturday, Andrew celebrates his birthday but the Prince wont have the union flag flown to mark the occasion after a city council decided to fly it on another date instead. Traditionally, there are nine members of the Royal Family for whom the Union Flag is flown to mark their date of birth.

These include the Queen, her four children Charles, Anne, Andrew and Edward, plus two of their spouses, Camilla and Sophie, and lastly William and Kate, as the Duke of Cambridge is in the direct line of succession.

Typically Belfast City Hall flies the union flag on specific designated days since a vote in December 2012 to end its permanent display.

Currently, it is flown 15 times a year outside the civic building in Belfast.

However, Belfast City Council has voted not to fly the union flag for when the Duke of York celebrates his 62nd birthday on February 19.

Baruch Labunski, the founder of Rank Secure, a web design and internet marketing firm, noted this was a snub for the Duke who will now go without the honour.

He toldExpress.co.uk: Prince Andrew, the ninth in line for the throne, has already been removed for a birthday honour for Belfast, Ireland.

The town council voted against flying the Union Flag over the city for his birthday.

The flag is traditionally flown for certain days of significance for the United Kingdom and Prince Andrew's birthday was listed as one.

READ MORE:Andrew praised for settling case - 'Smartest move in decades'

On Tuesday, it was announced Ms Giuffre and the Duke of York had agreed a settlement in principle ahead of a court trial.

The exact figure was not revealed but reports speculate that the sum stands at 12 million.

Documents submitted to the court from Ms Giuffre's lawyer David Boies written jointly with Andrew's lawyers said the Duke of York pledged to donate a "substantial" amount to Ms Guiffre's charity.

Despite the developments in the case, marketing expert Mr Labunski claims it remains uncertain as to whether the Duke of Yorks birthday on Saturday will be marked by the Queen in a public-facing way.

Typically birthdays of members of the Firm are marked on the Royal Family's social media accounts.

He told Express.co.uk that, while it was marked in 2020 "despite scandals, the Prince's new legal issues and the stripping of all his titles may cause the Queen to rethink the tribute.

He added: The Royal Family is trying to achieve a balancing act of supporting Prince Andrew as a family while distancing from him in their official capacities.

The removal of all his positions from organisations shows disapproval.

Even so, the Queen seems to be offering the Prince some allowances as family.

Some of those decisions may be weighed against public opinion to achieve the right balance.

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Prince Andrew's 'birthday honour' snubbed as Royal Family facing popularity balancing act - Express

Its never been more important to build an online presence than it is today. There are almost 4.57 billion people on the internet. Thats 59% of the entire worlds population that is online. With all the new technology available, it can become overwhelming to get your business at the forefront.

Thats where online marketing comes into play. Your website is your home, online. Youve put in the effort of creating something you are proud of, and now you want the world to see it. Weve put together a handy guide on the basics of online marketing and why you need to be doing it.

Online marketing is the term used to describe the processes of promoting products and services through the internet, to generate sales. While it is similar to traditional marketing techniques like print and TV advertising, online marketing includes a vast range of elements.

Firstly, there are many different ways to do online marketing. With an excessive amount of internet users presents an incredible amount of opportunities. Now, were going to take you through 7 different channels of online marketing. From there, you can start using them and achieve a successful business.

Content marketing is marketing focused on creating, publishing and distributing content to your targeted audience, online. You can do this in numerous different ways. For example, writing content on your website, posting videos on YouTube, or providing easy-to-read infographics which summarise reports and studies. In fact, content marketing works closely with other internet marketing- like Search Engine Optimisation.

Furthermore, content marketing can be a powerful growth driver for your business. However, it can be difficult. The entire point of content marketing is to increase your visibility. To do it correctly, you will need to provide relevant and useful content to your prospects and customers.

SEO is the practice of improving the ranking of your website on searches for related keywords. That is to say, Getting to the top of the page on Google is only attainable over time, and only when you know which keywords you are aiming to rank for. So, anyone who promises to put your site in the number one spot in no time is probably only after your wallet.

To optimise for search engines, you need to improve your site on a wide variety of metrics used to rank websites. Unfortunately, the exact algorithm is a well-kept secret and changes over time. However, proven best practices include focusing on the site content, how fast it loads, as well as links from other quality websites.

We know this takes a lot of time and effort, but its necessary. To help, weve partnered with marketgoo. Its an SEO analysis tool that offers a simple solution. It analyses your website and gives you an easy-to-follow list of recommendations.

Pay per click advertising is a form of advertising used to drive traffic to websites by paying a publisher when the ad is clicked. Rather than trying to earn your visits organically, you can pay for them.

It works by allowing advertisers to bid for ad placement in the search engine. For example, when someone searches for a keyword related to your service or products, your advertisement would show up at the very top spot in Google. Each time your advertisement is clicked, sending a visitor to your site, you will pay the search engine a small fee. If youve optimised your website and end up making a sale, the fee wont even matter. For instance, if you pay 2 per click but you sell something for 300, youve made a huge profit.

If youd like to give it a go, weve partnered with Google Ads, to create an easy solution for beginners while also powerful enough for experts. It guides you through the process of setting up search campaigns and automatically optimises them for best results. Additionally, the one.com integrated Google Ads service is much easier than using the full platform. It guarantees a distributed budget spend, so you dont accidentally run out of money in a single day.

Affiliate marketing is one of the most popular forms of advertising. The idea is to promote other businesses products, and in turn, earn a commission when people buy it as a thank you for marketing. Basically, you find a product you like, you promote the product, and you earn money for each sale made.

Affiliate marketing is great because it can be done at a low cost. You can get started quickly, with little hassle. Plus, all parties benefit! It works by spreading the responsibilities of marketing and creation. There are 3 parties involved; The affiliate (advertiser), the seller, and the consumer.

Affiliate marketing can be great when youre a start-up because the seller takes a lot of the burden. For example, if theres an issue the seller deals with any customer complaints, whilst you will have already received your commission.

Email marketing is a form of direct marketing, where you send emails to promote your products or services. Email is a great way to stay in touch with people who are interested in hearing from you. Newsletters give you a great way to share deals or promotions and build loyalty over time. In fact, studies have shown that it can be more cost-effective for nurturing leads into customers than other forms of advertising.

If youve ever tried sending a newsletter, even for a non-profit organisation, club or parents association, you know that a standard email program isnt that great.

To make things simpler, weve partnered up with UBIVOX. Its an email marketing tool where you can easily manage mailing lists, create newsletters, campaigns and much more. Connect the tool with your website or social media profile to gather email addresses, and automatically send follow-up emails to keep your audience interested. You can add UBIVOX when you choose a hosting plan. Or, f youre already our customer, from your control panel.

Social media marketing is the process of getting attention and sales through the use of social media platforms like Instagram. Moreover, channels like Facebook and Twitter are also great places to promote yourself and interact with customers and the community. These channels help bring new visitors to your website- a channel you fully control.

You can go for either organic social media marketing, which focuses on building relationships with your customers and building customer loyalty. Or, you can try paid social media marketing. There are tons of ways to use paid social media marketing, such as paying for Facebook advertisements.

Many businesses start by launching a social media profile page before they set up a website. So, if you are at this stage of your venture, consider registering a domain name and redirecting it to your social media profile. Its effortless to do, and guarantees prospects will find you online.

Marketing through blogging is when you reach your target market through the use of a blog. It is one of the best forms of marketing. Thats also because its free, and you have a large platform to build your audience. The only problem is, it takes some time. You can start a blog relatively quickly but, growing your blog and maintaining consumer loyalty is a whole other story.

That said, its a great source of income, and you can earn a lot of money from doing it. Above all, to succeed in blogging, you will need to have a clear direction, connect with your audience and not give up. We recommend integrating your blog with your website to make it easier for you to manage, as well as easier for visitors to access.

The goal of online marketing is to get people to visit your website and convert those into paying customers. While the most apparent purpose of online marketing is so you can sell your services over the internet, there are a few others:

If you want your business to survive in this day and age, you need to start online marketing. Internet marketing opens up many doors and can help you achieve your goals, all with a little work.

There are several benefits to online marketing. Weve listed the three we thought were most valuable:

Online marketing tactics are constantly evolving and changing. If youre going to be successful in online marketing, you need to accept and adapt. Start by becoming comfortable with the basics. Research more, build your website and even test out social media marketing.

If you feel like youve got valuable content, share it with current customers. If you want your site to rank higher on google, research more into SEO. To sum up, there is no right way to start. You just need to learn the tools of the trade, and how you can implement them to make your business successful.

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Online Marketing | Bringing more people to your website | one.com