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eHow, a Demand Media (NYSE: DMD - News) property and leading online destination for expert tips, advice and know-how, announced the launch of its Tech channel on Monday. Created to help consumers better understand and manage technology, the eHow Tech channel provides information in straightforward terms and easy-to-follow tutorials to help everyday people master tech-related tasks or projects.

More than 71 million people visit eHow each month,* and by analyzing user engagement, we know there is a growing need for online help that translates complex technology problems into easy-to-understand language and straightforward directions, said Erika Nardini, senior vice president of sales and marketing, Demand Media. Last month in the U.S. alone, more than 10 million consumers** visited eHow for answers to their technology-related questions. We developed eHows new Tech channel as part of our ongoing mission to listen to consumers and provide content that meets their needs.

Tech Channel Features

With expert support, an easy-to-navigate interface and a practical approach, the eHow Tech channel provides a user-friendly, reliable Tech 101 destination that gives consumers the information they need to troubleshoot most tech conundrums.

The eHow Tech channel features include:

RadioShack has collaborated with Demand Media to introduce two new experts who will contribute consumer-focused technology insights on an ongoing basis to the eHow Tech channel. Carley Knobloch, a personal tech expert and founder of Digitwirl.com, will serve as eHow Techs personal tech expert. She will offer tips on everything from Facebook privacy settings to creating an effective tweet. Jon Rettinger, founder of TechnoBuffalo.com, one of the fastest growing tech enthusiast sites, will be the channels high-tech expert. He will provide insights into everything from the latest 3D TVs to mastering the most complicated universal remote control. Both Carley and Jon will answer questions from eHow users through Facebook, Twitter and Google+ covering timely content and topics.

Technology is increasingly such a part of our day-to-day lives, but people are just too busy to read lengthy manuals we all want technology to just work, said Carley. At eHow Tech, we aim to shorten the learning curve for people with concise, clearly explained instructions and how to videos. Through our collaboration with RadioShack, we want to empower users to tackle any curve ball the tech world throws their way and take the anxiety out of using these gadgets we all own and love.

The eHow Tech channel launches with an extensive library of articles and videos that address common consumer questions and resource needs. The eHow Tech channel will continue to add timely and relevant content based on users questions and searches, as well as seasonal topics such as the latest and greatest tech gifts for graduates and the best games and apps to keep kids entertained and active all summer long.

Benefits for Advertisers

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Demand Media Launches eHow Tech Channel to Help Consumers Demystify Consumer Technology

NEW YORK, March 27, 2012 /PRNewswire-iReach/ -- At AIPADPhotography Show New York 2012 , the world's leading photography art galleries will present a wide range of museum-quality contemporary, modern and nineteenth-century photographs to collectors at the historic Park Avenue Amory. As premier corporate partner of AIPAD, AXA Art Insurance Corporation will use its presence at the Show to continue AXA Art's global focus on protecting fine art photography and to support the ownership experience of fine art photography collectors.

(Photo: http://photos.prnewswire.com/prnh/20120327/CG76997)

The expansive growth and increasing value of fine art photography within the art and collectors market is well documented. The AIPADPhotography Show serves as a perfect backdrop to bring focus to the inherent characteristics of this important medium and the relevance of proper care in preserving its beauty and value.

AXA Art will exhibit images from the cover of the iconic Vogue, taken by renowned photographer Erwin Blumenfeld in the early 1950's along with corresponding messages will to demonstrate the detrimental impact of photographs prolonged exposure to light. The specialist art insurer advises, "The best defense in safeguarding the value and longevity of photographic collections is to take the appropriate measures to protect the art from known hazardous conditions. Overexposure to light is among the most destructive risks to photography."

In 2010 the AXA Art Research grant awarded to Le Centre de Recherche sur la Conservation des Collections (CRCC) of Paris one of the rare research laboratories in Europe that works on the preservation of photographs. Led by the CRCC's Director, Professor Bertrand Lavedrine, the grant was applied to examine preventive measures to protect fine art photography and introduce an improved device to monitor the impact of light on sensitive art objects, including photographs, prints, drawings, and watercolors. At the close of the research, AXA Art will make the dosimeter available to its clients. Prototypes of the dosimeter will be on display at the AXA Art Lounge during the AIPADFair.

This year's AIPAD Photography Show New York takes place March 29 through April 1 at the historic Park Avenue Armory. The Gala Opening to be held Wednesday, March 28 will support InMotion, a not-for-profit organization that provides free legal advice and assistance to women and families in domestic crisis.

About AXA Art

International reach, unrivalled competence, and a high quality network of expert partners distinguish AXA Art, the only art insurance specialist in the world, from its generalist property insurance competitors. Over the past 50 years and well into the future, AXA Art has and will continue to redefine the manner in which it serves and services its museum, gallery, collector and artist clients, across North America, Asia, and Europe, with a sincere consideration of the way valuable objects are insured and cultural patrimony is protected. For more information visit http://www.axa-art.com.

Image: Alternate of the Vogue U.S.A. cover, March 15th, 1953. The Estate of Erwin Blumenfeld. Courtesy of the Nicephore Niepce Museum, Chalon sur Saone, France.

Media Contact: Roz Joseph AXA Art Insurance Corporation, 718-710-5181, rjoseph@axa-art-usa.com

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"Light Control" - AXA Art Continues Global Conversation on Protecting Fine Art Photography at AIPAD Photography Show ...

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Multicultural Media Forum Draws Record Crowd of 300+ Execs; Telemundo Station Group President Manuel Abud Delivers ...

27-03-2012 08:47 Richard Allan, Facebook's director of policy in Europe, talks with Ian Katz about Facebook's policy on expansion into China and how much access to users' details it is willing to allow http://www.guardian.co.uk

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Guardian Open Weekend: Facebook and China - the Guardian - Video

A new social networking trend has users getting increasingly personal with their digital content.

We are inundated with ways to share. Photos, food, news, videos, games, you name it there are innumerable platforms for sharing content with the World Wide Web. Privacy has become an increasingly important aspect of these social networks, and applications have responded to varying degrees. Google+ Circles were arguably one of the most distinct steps toward more customized sharing, and a Facebook Lists refocus followed suit.

Not good enough, say some. The private social network may sound like an oxymoron, but it is a very real emerging trend. Path could be seen as the grandfather for this momentum. The app originally introduced itself with the idea of whittling down your friend list to a select 50 people. But some other networks that have hit the market are trying to go even smaller. FamilyLeaf is a new application to connect your relatives, Nextdoor is only for you and your neighbors. Smaller yet: applications like Pair and TheIcebreak are for couples only (the latter, to be fair, is also a curated activity guide but there is a strong social element). Thats as small as your social network can get.

So whats the impetus for these increasingly exclusive platforms? You can chalk part of it up to privacy fears. Social networks have gotten big, cumbersome, and laden with concerns over where your data is going and what is being done with it. Consider that fact that these sites are go-tos for employers, users have to keep strict tabs over whats made public, whats showing up, and who they are friends with. Its a lot of work, admittedly.

At the same time, the question of whether a private social network needs to exist is begging to be asked. Isnt that what phone calls or text messages or Skype chats or emails are for? The problem of private, digital communication was solved a long time ago. Social networks became a thing because we hadnt yet found a way for mass, community-driven digital experiences. Then the Myspaces and the Friendsters came along and started that evolution, setting the stage for what we know and use today.

You could argue that the purpose of the truly private social network is to offer up all the features that public platforms do for you and your significant other. The ability to communicate via a News Feed-like function, to post and share photos and links and videos. Its more visually rich and interesting than an email or text thread maybe only slightly though. In fact ,most of the screenshots from Pair just look like an iMessage thread.

While all of these options come with their benefits (for instance with Pair you can log details like anniversary reminders and touch each other with virtual fingerprints; with TheIcebreak you get points that can be redeemed for date nights), the overwhelming emotion these platforms seem to be preying on is narcissism.

The easy culprit is to place the blame on the privacy fears that come with using sites like Facebook, Twitter, and Google+, but those alone arent entirely responsible. Part of the draw is the unquenchable thirst to digitally document ourselves that social media has created. Jon Mitchell over at ReadWriteWeb recently wrote about quitting Path:

I had my doubts about Path 2.0 when it launched. It was like a gorgeous mirror for gazing at oneself. It seemed vain and unnecessary.

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Can you really make a ‘personal’ social network?