Mediaboss Marketing

SANTA MONICA, Calif.--(BUSINESS WIRE)--

eHow, a Demand Media (NYSE: DMD - News) property and leading online destination for expert tips, advice and know-how, announced the launch of its Tech channel on Monday. Created to help consumers better understand and manage technology, the eHow Tech channel provides information in straightforward terms and easy-to-follow tutorials to help everyday people master tech-related tasks or projects.

More than 71 million people visit eHow each month,* and by analyzing user engagement, we know there is a growing need for online help that translates complex technology problems into easy-to-understand language and straightforward directions, said Erika Nardini, senior vice president of sales and marketing, Demand Media. Last month in the U.S. alone, more than 10 million consumers** visited eHow for answers to their technology-related questions. We developed eHows new Tech channel as part of our ongoing mission to listen to consumers and provide content that meets their needs.

Tech Channel Features

With expert support, an easy-to-navigate interface and a practical approach, the eHow Tech channel provides a user-friendly, reliable Tech 101 destination that gives consumers the information they need to troubleshoot most tech conundrums.

The eHow Tech channel features include:

RadioShack has collaborated with Demand Media to introduce two new experts who will contribute consumer-focused technology insights on an ongoing basis to the eHow Tech channel. Carley Knobloch, a personal tech expert and founder of Digitwirl.com, will serve as eHow Techs personal tech expert. She will offer tips on everything from Facebook privacy settings to creating an effective tweet. Jon Rettinger, founder of TechnoBuffalo.com, one of the fastest growing tech enthusiast sites, will be the channels high-tech expert. He will provide insights into everything from the latest 3D TVs to mastering the most complicated universal remote control. Both Carley and Jon will answer questions from eHow users through Facebook, Twitter and Google+ covering timely content and topics.

Technology is increasingly such a part of our day-to-day lives, but people are just too busy to read lengthy manuals we all want technology to just work, said Carley. At eHow Tech, we aim to shorten the learning curve for people with concise, clearly explained instructions and how to videos. Through our collaboration with RadioShack, we want to empower users to tackle any curve ball the tech world throws their way and take the anxiety out of using these gadgets we all own and love.

The eHow Tech channel launches with an extensive library of articles and videos that address common consumer questions and resource needs. The eHow Tech channel will continue to add timely and relevant content based on users questions and searches, as well as seasonal topics such as the latest and greatest tech gifts for graduates and the best games and apps to keep kids entertained and active all summer long.

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Demand Media Launches eHow Tech Channel to Help Consumers Demystify Consumer Technology