Mediaboss Marketing

NEW YORK, March 27, 2012 /PRNewswire-iReach/ -- At AIPADPhotography Show New York 2012 , the world's leading photography art galleries will present a wide range of museum-quality contemporary, modern and nineteenth-century photographs to collectors at the historic Park Avenue Amory. As premier corporate partner of AIPAD, AXA Art Insurance Corporation will use its presence at the Show to continue AXA Art's global focus on protecting fine art photography and to support the ownership experience of fine art photography collectors.

(Photo: http://photos.prnewswire.com/prnh/20120327/CG76997)

The expansive growth and increasing value of fine art photography within the art and collectors market is well documented. The AIPADPhotography Show serves as a perfect backdrop to bring focus to the inherent characteristics of this important medium and the relevance of proper care in preserving its beauty and value.

AXA Art will exhibit images from the cover of the iconic Vogue, taken by renowned photographer Erwin Blumenfeld in the early 1950's along with corresponding messages will to demonstrate the detrimental impact of photographs prolonged exposure to light. The specialist art insurer advises, "The best defense in safeguarding the value and longevity of photographic collections is to take the appropriate measures to protect the art from known hazardous conditions. Overexposure to light is among the most destructive risks to photography."

In 2010 the AXA Art Research grant awarded to Le Centre de Recherche sur la Conservation des Collections (CRCC) of Paris one of the rare research laboratories in Europe that works on the preservation of photographs. Led by the CRCC's Director, Professor Bertrand Lavedrine, the grant was applied to examine preventive measures to protect fine art photography and introduce an improved device to monitor the impact of light on sensitive art objects, including photographs, prints, drawings, and watercolors. At the close of the research, AXA Art will make the dosimeter available to its clients. Prototypes of the dosimeter will be on display at the AXA Art Lounge during the AIPADFair.

This year's AIPAD Photography Show New York takes place March 29 through April 1 at the historic Park Avenue Armory. The Gala Opening to be held Wednesday, March 28 will support InMotion, a not-for-profit organization that provides free legal advice and assistance to women and families in domestic crisis.

About AXA Art

International reach, unrivalled competence, and a high quality network of expert partners distinguish AXA Art, the only art insurance specialist in the world, from its generalist property insurance competitors. Over the past 50 years and well into the future, AXA Art has and will continue to redefine the manner in which it serves and services its museum, gallery, collector and artist clients, across North America, Asia, and Europe, with a sincere consideration of the way valuable objects are insured and cultural patrimony is protected. For more information visit http://www.axa-art.com.

Image: Alternate of the Vogue U.S.A. cover, March 15th, 1953. The Estate of Erwin Blumenfeld. Courtesy of the Nicephore Niepce Museum, Chalon sur Saone, France.

Media Contact: Roz Joseph AXA Art Insurance Corporation, 718-710-5181, rjoseph@axa-art-usa.com

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"Light Control" - AXA Art Continues Global Conversation on Protecting Fine Art Photography at AIPAD Photography Show ...