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The exchange4media group held its 9th Pitch CMO Summit and Awards on Wednesday. At the summit, Tarun Garg, Director - Sales, Marketing & Service, Hyundai India, shared the automakers 25-year-long journey in India.

His presentation began with a slide showing the groundbreaking ceremony at Sriperumbudur in Chennai in 1996. India was Hyundais first global venture. The journey has been very special for us, he said.

Garg spoke fondly about Santro and its tall boy design. We launched it in September 1998, and in 16 years, we have sold 1.86 million units (domestic plus export). It was hugely successful.

He spoke about the brands association with Shah Rukh Khan. Hyundais rise in India coincided with that of Shah Rukhs and he is our ambassador to this day.

Garg shed some light on Hyundais sprawling plant in Chennai spread across 536 acres.

We have been working 294 days a year, six days a week in three shifts. That is the level of precision and responsive manufacturing we have. The process is laced with stringent quality controls and IT-enabled preventive maintenance.

Garg also mentioned Hyundais focus on automation as the plant boasts of 650 fourth generation robots complemented by a 14,000+ workforce. We have flexibility along with robust manufacturing capacity. We are moving towards self-reliance. We are very motivated by Atmarnirbhar Bharat.

Garg also spoke of Hyundais energetic millennial minds as it has 50 data scientists on the shop floor. We are using data to improve efficiency. Humans, and machines work in harmony.

Garg went on to stress the significance of environment and how the plant is environment-friendly. We have a strong commitment towards employees and environment. We have a regenerative thermal oxidizer, rain water harvesting with a storage capacity of 335,000 KL which can act as a reserve for 112 days. There are 40 acres of green belt and we use recycled water for landscaping.

Hyundais manufacturing roadmap, according to Garg, is about integrating intelligence, digital and analytics. He said, We are future ready, and by 2030, we plan to incorporate industry 4.0 manufacturing with artificial intelligence and digital learning.

As per Garg, Hyundai wants to create sustainable products for customers to enrich their mobility experience. We have an investment of $4 billion+ and offer 27 models with 9.6 million customers. We also provide employment to 250,000 directly and indirectly.

Despite catering to a vast Indian market, Hyundai has a considerable market share in exports. We have managed our highest market share, since inception, of 17 % in 2020. We have been able to balance domestic and export and it is important to showcase the strength of Indian manufacturing to the world.

Garg said that having started with a compact entry model, Hyundai prides itself on its ability to spot customer trends whether it was through i10 or i20 or Creta. We now have a commanding market share of 26 per cent in the prestigious SUV segment. The strength of Hyundai lies in the wide range of options we give to our customers. We want to be in the consideration set of each and every person who seeks 4-wheeler mobility.

Garg believes that Hyundai is a brand with a cause. We are working with the government of India in the various spheres. We have been supporting industrial training and tuition centres through our educational initiatives. Our community development efforts include water camp and drinking RO systems, and pond rejuvenation.

Attention has also been given to road safety initiatives through awareness camps, CCTV surveillance, traffic marshals, street light campaign, emergency response teams, and quizzes on road safety, among others.

Garg also elaborated on the companys COVID initiatives. We contributed to PM Relief fund a donation of Rs 7 crore and TN CM Relief Fund of Rs 5 crore. We donated three-ply masks, hand sanitizers, dry ration plates to several states.

Speaking of the companys future direction, Garg said it will rest on two pillars of technology and business.

When we say technology, we are talking about mobility, sharing, hailing and subscription. Affordable electric vehicles will be an important part of strategy going forward. Connected cars, and autonomous cars will be an area of focus.

He added that business mindset will be flexible, agile and adaptable. He enumerated the companys Click to Buy initiative which was launched before COVID-19.

75% are using the internet for research before buying cars. The whole idea was to provide an integrated end-to-end online platform which provides a holistic experience digitally. We are also trying to enhance customer value by providing personalized offers and benefits. 285,000+ people have registered. We are not only looking at in-car benefits but also lifestyle experiences.

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Hyundai's future direction will rest on two pillars of technology and business: Tarun Garg - Exchange4Media

The exchange4media group is all set to host its flagship property, Pitch CMO Summit 2021. The summit brings together leaders from most talked-about brands for insightful discussions. This year, the Pitch CMO Summit is presented by Times NOW. Trell is the co-gold partner, and the summit is powered by Nickelodeon. Xoxoday is the reward partner. The event will be held virtually onMarch 24, 2021, 02:15 pm onwards.

The theme of the summit is Brand Purpose: The Game Changer In The New Normal. In these tumultuous times, marketers are grappling with the realisation that brand purpose is no longer just a nice to have factor, but increasingly a moral imperative in the eyes of consumers and even their own employees. Marketing really isnt just about selling things anymore. The Pitch CMO virtual summit uncovers why being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

Kicking off the summit with the Keynote Address will be Tarun Arora, CEO & Whole Time Director, Zydus Wellness. One look at Zydus Wellness portfolio, which has iconic brands such as Complan, Sugarfree, Glucon-D, EverYuth, Nycil, Nutralite, Sugarlite, and its no surprise that the company believes in the philosophy of wellness for all and strives toreimagine wellness & health in a holistic manner.Arora will speak on the topic, Health & happiness at the centre of changing consumer dynamics.

Its been 25 years since the first Hyundai Santro car hit the Indian roads. Catch Tarun Garg, Director- Sales, Marketing & Service - India, Hyundai, as he delivers a special address recalling Hyundai Indias 25 years in business and taking us through the journey from Hyundai Santro to the latest bestselling SUV Hyundai Creta.

The lack of safe baby products led Varun and Ghazal Alagh to create Mamaearth in 2016 and offer products that were toxin-free. Remaining committed to its brand philosophy of Goodness Inside, the brand is today one of the most talked about brands in the country. Telling us Why consumers connect with purpose-driven brands? will be Varun Alagh, Co-founder & CEO, Honasa Consumer Pvt. Ltd. (Mamaearth & The Derma Co.)

Moving on to a brand that has made a lot of news in the recent past, Sebamed. With the company calling on consumers to choose products backed by strong scientific research, Sebamed is now moving beyond bathing bar category and building its personal care range with shampoos. Shashi Ranjan, India Head, Sebamed, will be speaking on the topic, Consumers dont buy what you do, they buy why you do it.

A big shift that occurred in the last year has been in the way consumers consume content. The lockdown resulted in a dramatic increase in OTT content consumption and one platform that benefitted due to viral Indian content such as Mirzapur, Paatal Lok Panchayat and Breathe was Amazon Prime. Sushant Sreeram, Director Marketing, India, AmazonPrime Video India, will share his insights on Curating Culture Entertainment Marketing

Also taking to the stage will be Bimal Kartheek Rebba, Co-Founder & COO, Trell. Short video offering app Trell recently launched a new commerce platform called Bharat Dukaan for beauty products.

Moving on to our Special Address speaker Chandru Kalro, Managing Director, TTK Prestige. The purpose of the kitchen appliances and cookware brand is to provide quality consumer products at affordable prices. Kalro tells us how the brand has maintained its consistency of purpose and the how the brands expression has evolved. He will also share his insights on why it is important for brands to find their purpose and how marketing has changed with the activity now towards building a relationship rather than be transactional.

Finally, our Keynote Speaker Harsha V Agarwal, Director, Emami Limited, will take to the stage. In a fireside chat with Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media, on the topic, Activating the Power of Purpose, Agarwal will share how the brand works on delivering its core promise of making people healthy and beautiful, naturally. He also tells us how being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of abusiness-wide strategy drives brand trust, sales, and growth.

Mahesh Shetty, Head Network Sales, Viacom18, will join in as a co-panellist to share how Viacom18 as a brand also believes in Activating the Power of Purpose.

Pitch CMO Awards

The Pitch CMO Summit will be followed by the Pitch CMO Awards which is presented by Mirror NOW, and powered by Colors Marathi. Xoxoday is the reward partner. The Pitch CMO Awards celebrates stars of marketing in India. Marketers have been selected for their innovative, creative and collaborative work throughout 2020.

For 2021, the awards are being given to top marketing leaders of brands and organisations that have put purpose at the centre of their growth strategy, have invested in purposeful partnerships or in causes that have made a social impact, and how they have responded to the needs of various stakeholders during the ongoing pandemic.

Registration Link:

To register for the Pitch CMO Summit and Awards 2021, click and register on http://bit.ly/2OrZAWB.

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Pitch CMO Summit: How brand purpose can be the game changer in the new normal - Exchange4Media

The exchange4media group hosted its flagship property, Pitch CMO Summit 2021, on Wednesday. At the virtual event, keynote speaker Harsha V Agarwal, Director, Emami Limited, and Mahesh Shetty, Head Network Sales, Viacom18, joined Dr. Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and exchange4media, in a fireside chat on the topic: Activating the Power of Purpose.

Starting off the session, Agarwal remarked, Honestly, brand purpose is something that can really make a very big difference in the overall performance, growth of the brand and the company. But, my belief is that not too many brands or companies have a very clear brand purpose. In our company, we have a very clear vision or philosophy - the purpose is making people beautiful and healthy naturally. So basically, the word naturally is what is very cool to us. How do we make people beautiful and healthy with the help of nature? Every day, whatever we do, the products we launched, the brands we launched, it's all around nature and how we bring the best of nature to the consumers, be it the beauty or personal care products or the health products.

So from that perspective, we are always on the lookout for the best of the ingredients, because there are so many unknown herbs etc which are used in different parts of the countries and might have different benefits but people are not aware of it. There are herbs, which are very efficacious, but still unknown to people. So we spend a lot around R&D as to how we explore them, how we find out about them and bring them to the consumers. Then is the quality of the product. Ultimately, if you have to give consumers the best of the health, how do you remain true to it? How do you give the consumers the best of the products with the help of nature, that is something we are very particular about, he further added.

Elaborating on the importance of immunity in the Covid-ridden world, Agarwal shared that Emami has launched over 30 products around health and immunity. Immunity has been something which consumers are looking for and Covid has really increased the need for that. In the last 12 months since Covid, in fact in the first three to four months, we launched more than 15 products around immunity. We were very agile and could launch more than 15 products around that. In six months, we could launch more than 30 products in total and all products are relevant to Covid needs. We launched a whole range of hygiene products under our brand Boroplus, which included sanitizer, hand wash and soaps, etc. Because we believe that our brand Boroplus had the right to win in that segment.

Explaining about the top three changes that media companies are seeing in brands approach, especially in the last 12 months, Shetty shared, If I just look at the overall 12 months, it's not one story. Actually, if you look at Q1, none of us were sure how things would pan out. And in Q1 of this financial year, most brands actually cut down on their spends, and there was uncertainty, and that led to that kind of a decision. Also, in terms of communicating to consumers and generating brand pull when the consumer cannot go to the store to buy and when there was a situation of lockdown actually did not make sense. So if you see in terms of brands and their spends, Q1 was a very different phase where brands held back their spends.

In Q2, which is around June, the market started opening up. Across the country, stores opened, supply chains were streamlined and that's when brands got back to advertising, and I would say FMCG has been the flagbearer of this entire consumer momentum. Companies like Emami, Prestige or HUL really drove the entire category and the momentum of any media company including us. In Q2, their businesses are coming back and surely showing strong growth and that impacted their entire outlook towards media, and I think media is a reflection of how the economy does and how these categories perform. Overall, I would say that about television because the bread and butter of television advertising is FMCG. Since FMCG, as a category, pulled back, H2, which is the second half of the year, saw very good traction from brands across categories.

Sharing further about the challenges faced by media companies due to anti-China sentiment and how new categories emerged during the pandemic, he said, While there were challenges for most media companies when there was an anti-China sentiment as certain categories and brands in the mobile and gaming categories stayed off, certain brands stayed off. Also, certain categories within FMCG too faced headwind. And in some of our regional markets, some of the local retail chain clients also faced a lot of headwinds because of the lockdown and people not moving out. However, that got covered up by some of the new categories that came up like edutech. The entire category saw a huge boom last year. Gaming saw a boost and also D2C companies saw a huge boost.

And so, there is an entire sense of optimism and that's also because consumers are going out and opening up their wallets and spending money into specific categories. That has led to brands going back to communicating their brand purpose and marketing campaigns. So overall, we started off Q1 with a sense of uncertainty and we're ending the current financial year with a sense of optimism.

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Pitch CMO Summit: Brand purpose can make big difference in the growth of a company' - Exchange4Media

Zee Cinema successfully ties up with ACC Cement to highlight the benefits of the latters product line ACC Gold Water Shield Cement. For this, the channel brings forth one of the most trusted faces in Hindi Cinema, Pankaj Tripathi, to educate its viewers about ACCs unique water-resistant cement formula. His immense talent and down to earth nature epitomise the integrations messaging of being strong in quality and yet relatable to everyone. This is a continuation to Zee Cinemas stellar tradition of using the power of entertainment to merge top brands with impactful messaging and help them reach the perfect set of audiences.

Through engaging content, the veteran actor, Pankaj Tripathi, effortlessly lays out the core messaging for the brand, as being resilient and reliable. Backed by the onscreen charisma of Pankaj Tripathi, there will be a series of creatively crafted communication to highlight the initiative. To personify this message, ACC Cement and Zee Cinema would also co-present brilliant movies which resonate with the brands offering.

Talking about the integration, Ashish Sehgal, Chief Growth Officer, ZEEL said, Zee Cinema has built its position within the hearts of millions of viewers through decades of quality and consistency. Its a point of pride to join hands with another company like ACC Cement which has, also, created its own legacy of trust, dependency and superior results. Its a well-crafted engagement which perfectly reflects the values of the channel, the brand and the key influencer. Its as fresh and genuine as it can be, and the audiences would feel an instant connection with the same.

Ashish Prasad, Chief Marketing Officer, ACC Cement and Ambuja Cement said, Our campaign aims at inspiring individual home builders to protect their homes by building them with India's 1st water repellent Cement - ACC Gold Water Shield.With products like Gold Water Shield Cement, ACC has always aimed at creating innovative need-based products and communication that connects with its consumers, just like the stories weaved by Pankaj Tripathi and Zee Cinema that connects with the audiences to get relevant message across. This makes ACCs Association with them a KAMAAL Ki Jodi.

Ruchir Tiwari, Cluster Head - Zee Hindi Movies, added on, We strive to exceed audience expectations with movies and entertainment of superior quality and grandeur. This has been the reason we have sustained such levels of audience trust and engagement. Here, with this unique brand integration highlighting ACC Gold Water-Shield Cement, we were able to impart the same level of excellence. We bolstered this integration by connecting the brand messaging directly with our powerful movie line-up and leveraging the perfect influencer to personify the communication.

Havas Media Group is the media buying partner for the campaign.

Mohit Joshi, CEO, Havas Media Group India, said, In keeping with Havas Media Groups meaningful media (Mx) philosophy, we are delighted to associate with Zee Cinema and ACCs latest campaign and provide the most meaningful media experience to our client and its audience. The communication is not only centred on the brands unique Water Shield proposition but also highlights the importance of water, which is delivered effortlessly by the charming Pankaj Tripathi. His persona resonates well with the brand. We look forward to creating many more such meaningful media experiences.

As a part of this integration, ACC Cements and Zee Cinema will also co-present the movies - World Television Premiere of The Power on 27th March at 8 pm and Gunjan Saxena: The Kargil Girl on 3rdApril.

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Zee Cinema ties up with ACC Cement for brand integration with Pankaj Tripathi - Exchange4Media

Eight members of Congress, including prominent progressive Reps. Alexandria Ocasio-Cortez, Ilhan Omar, Ayanna Pressley and Rashida Tlaib, are backing the program. A handful of likely incoming House freshmen, along with the Service Employees International Union, Electoral Justice Project of the Movement for Black Lives and climate advocacy group Sunrise Movement, are also on board.

"There is no doubt we need to evict Donald Trump and immediately begin the work of repairing and rebuilding stronger, said Pressley. Our country is facing overlapping crises of public health, economic inequality and systemic racism. The People's Charter offers a pathway to work together toward healing and justice for everyone.

Biden supports some of the planks of the proposal, such as free Covid-19 testing and a ban on evictions and foreclosures during the pandemic. But he has already come out against other items, such as implementing single-payer health care and reducing police funding.

Its putting a stake in the ground that we believe Joe Biden can become a New Deal 2.0 president, said Rep. Ro Khanna (D-Calif.), another member of Congress who has signed onto the plan. He has talked about the crisis that Roosevelt faced. He has talked about wanting to have a new New Deal for the 21st century. That should be the direction he goes instead of the incrementalism of the 90s.

Philadelphia City Councilwoman Kendra Brooks, one of several local and state officials who are supporting the plan, added that its something that gives voters some enthusiasm.

Maurice Moe Mitchell, national director of the Working Families Party, said the organization will promote the agenda as part of its campaign to persuade progressive voters to cast a ballot for Biden.

We endorsed Elizabeth Warren and then we endorsed Bernie Sanders, so its not surprising that our party and our base have some policy differences with Joe Biden, said Mitchell. People, in order to be enthusiastic about voting, need to vote for something and the Peoples Charter provides folks with something that is outside of candidates politics to vote for. It also sets up conditions postelection to articulate that this election was a referendum on this agenda.

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Progressives unveil 2021 agenda to pressure Biden - POLITICO