Mediaboss Marketing

PR.com2021-03-22

Richmond, VA, March 22, 2021 --(PR.com)-- The Web Marketing Association is looking for the best travel sites in the world as part of their 25th annual international WebAward Competition for Website development at http://www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including travel, airline and hotel & lodging websites, based on the seven criteria of a successful website. The deadline for the best travel web sites to enter to be judged is May 28, 2021.

Excellence deserves recognition and the travel industry is very competitive when it comes to Web development, said William Rice, President of the Web Marketing Association. The travel industry has been transformed by the Internet and travel web sites have been doing a great job keeping up with the shift in the industry that removed agents as the source of travel information. Judges have looked highly upon travel web sites use of design, copywriting and interactivity.

Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Travel category is judged against other travel entries and then against an overall standard of excellence.

All travel entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAwards professional judging panel on their Web site development efforts.

Winners of a WebAward in the travel categories will also receive:- Handsome statue or certificate of achievement- Increased visibility for their company- Marketing opportunity to promote the company website to the media- Links to your site from the highly ranked WebAward site to help SEO- Admiration of peers, friends and co-workers

Each year, the Web Marketing Association names the Best of Industry for the various travel categories based on the score they receive from the WebAward judges.

Winners of the Best Travel Website include:

- 2020 - 4 Roads for Natural World Safaris- 2019 - VERB Interactive for VBT- 2018 - Visit Huntington Beach for Surf City USA- 2017 - Michigan Economic Development Corporation and Miles Partnership for Pure Michigans New Leisure Website- 2016 - Experience Grand Rapids for Experience Grand Rapids Website- 2015 - TripCreator ehf. for TripCreator.com- 2014 - USDM for Colorado Springs- 2013 - Pixo Punch Limited for Hong Kong Summer Spectacular Campaign- 2012 - Boyd Gaming Corporation for B Connected Online- 2011 - Civic Resource Group for Wyoming Travel and Tourism Web Portal and Online Management System- 2010 - TravelChannel.com & Razorfish for The New TravelChannel.com- 2009 - VisitSweden for VisitSweden- 2008 - Teehan+Lax Inc for AirMiles Make Like Miles- 2007 - Arnold Worldwide for Hungry Suitcase- 2006 - Hospitality eBusiness Strategies for RIU Cancun Portal- 2005 - Yellowstone Journal Corporation for YellowstonePark.com- 2004 - Quicksilver Associates for Seabourn Cruise Line- 2003 - Apollo Interactive for Excalibur Las Vegas Resort Hotel & Casino- 2002 - Arnold Worldwide for Alaska

Winners of the Best Airline Website include:

- 2019 - Origo for Cabo Verde Airlines- 2018 - FINE for XOJET- 2016 - SapientNitro & China Airlines for China Airline Website Re-design- 2015 - DigitasLBi for Virgin Atlantic Airways- 2014 - Icelandair & TM Software for Icelandair- 2013 - ROKKAN for JetBlue- 2011 - Carlson Marketing for JetBlue "TrueBlue Be True"- 2010 - Lufthansa in partnership with Amadeus for Lufthansa Website- 2009 - Blast Advanced Media for nature Air Eco Friendly Costa Rica Airline- 2008 - Atmosphere BBDO for Emirates.com- 2007 - Cramer-Krasselt for AirTran Raceway- 2006 - TM Interactive for American Airlines- 2005 - TM Interactive for American Airlines- 2004 - Cramer-Krasselt for AirTran Airways E-Annual 2003- 2003 - Agence Braque for Jetsgo- 2002 - Air Jamaica for Air Jamaica

Winners of the Best Hotel & Lodging Website include:

- 2020 - UP Hotel Internet Marketing for Maison Panthere- 2019 - UP Hotel Internet Marketing for Qbic (2019 Best of Show)- 2018 - TravelClick, Inc. for Thistle Hotels- 2017 - [D] Digital Design + Development for Waldorf Astoria Beverly Hills - At The Center of Extraordinary (2017 Best of Show)- 2016 - HeBS Digital for Tsogo Sun- 2015 - HeBS Digital for Red Lion Hotels Website- 2014 - Forte Village Resort for Forte Village- 2013 - HeBS Digital for Crowne Plaza Times Square Manhattan- 2012 - TravelClick Web Solutions for Puente Romano- 2011 - Sabre Hospitality Solutions for The Shores Resort & Spa- 2010 - TRAVELCLICK for Harbour Grand Kowloon Hotel- 2009 - TravelCLICK for the Albert Hotel- 2008 - E-site Marketing for Hotel Terra Jackson Hole- 2007 - Cendyn for Stonewall Resort- 2006 - T3 (The Think Tank) for ExperienceMarriott.com- 2005 - Open World, LTD for WARWICK International Hotels- 2004 - Interactive Sites for The New York Palace web site- 2003 - Open World Limited for Le Meridien Hotels & Resorts- 2002 - FreeRun Technologies for Simpson House Inn

Travel Websites can be entered into consideration for the 2021 Best Travel Website WebAward at the WebAward Website.

The 2021 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the WebAwards

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.WebAward.org

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Best Travel Website to be Named by Web Marketing Association in 25th Annual WebAward Competition - IT News Online

Mindshare India has been adjudged the Agency of the Year at the Festival of Media Awards (FOMA) 2021.

Apart from the big title, Mindshare India bagged 13 other awards across different categories.

Purpose-driven marketing and the innovative use of data & content were at the forefront of Mindshares success, the agency said. HUL brands like Lifebuoy, Active Wheel, Boost and Blue Air were big winners along with PepsiCo, across categories like integration, partnership, real-time marketing and use of digital media.

Commenting on the win,Parthasarathy (Maps), CEO Mindshare South Asiasaid,Mindshare India is ecstatic with this massive win. This is a booster shot to our teams who put in tremendous efforts during the difficult period of the pandemic. The seismic changes in consumer attitudes and behaviour during this period called for a complete rethink of both messaging and media. Working in close partnership with our clients, we were able to drive meaningful narratives across brands. On behalf of my team, I thank FOMA for giving us this recognition, and our clients for giving us the opportunity & inspiration.

Mindshare was also awarded the 'Network of the Year' title for the APAC region.

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Mindshare India named Agency of the Year at FOMA 2021 - Exchange4Media

The Pitch CMO Summit 2021 had a Special Address on the topic Building a brand and business through purpose. This session was addressed by Chandru Kalro, Managing Director, TTK Prestige. Kalro shared insights on why it is important for brands to find their purpose and how marketing has changed, with the focus now being on building a relationship rather than being transactional.

Setting the context, Kalro shared trends that are defining the world we live in today. The first trend is information overload. Today, all of us are more informed than ever before on every subject, and if we dont have that information, we know where to find it. Secondly, we are very connected but also very disconnected. Then the trend of impatience comes in. The next trend is free economy, which is the most profitable. Big giants like Facebook and Google have been profitable by offering free services. We also want everything on demand, anytime and anywhere. Also, there is this constant evolving of delivery systems of products and services.

There is also this new trend of environment, sustainability and governance, which has become very important for all companies and brands. All brands want to be listed on ESG and you can see purpose evolving from this thought, he said.

Kalro further commented, The pure-play product or service company does not exist. Every company has both. Therefore, for marketing, the key implication is that the standard feature, benefit statement is outdated. You cant just call out features and benefits and manage to sell your product.

Talking about how to find brand purpose, Kalro remarked, We should ask ourselves: Why do I exist? as often as we can so that we constantly reinvent ourselves. Next ask the question: What do I offer?. What is it that you are offering the customer because there are a lot of companies offering the same products as you? You should also ponder on these reflective questions: Whom am I relevant to? What do I fight for? And why me?. Why me? Question is critical before you get into the business front.

When a brand is looking at encompassing all the above-mentioned thoughts, marketing strategies will also need to be revamped, Kalro said.

Companies that answer the questions will then have to align everyone else in the company with a clearly articulated purpose so that everyone is on the same page. The moment you align everybody with that purpose you will find that marketing will become more about relationship building rather than being transactional. Today, retaining a customer has become so important for the maintenance and growth of revenues.

Kalro stated that purpose is the very soul of the brand and company. If you are talking about a product being the body, the purpose with which you brought that product to life is the very soul of that brand. It is their core philosophy, it is far more encompassing than the four Ps of marketing and therefore everything stems from this brand purpose, he said.

On the concluding note, Kalro said, Purpose precedes all marketing communication and is the soul of all communication. We have to remember that consistency is exceedingly important. To achieve that consistency, alignment across the company is critical. Lastly, customer centricity is paramount. If you can deliver value that will go beyond the P&L, it is good for the brand because at the end, it will fall into place.

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Pitch CMO Summit: Purpose is the very soul of a brand & company: Chandru Kalro - Exchange4Media

The exchange4media group is all set to host its flagship property, Pitch CMO Summit 2021. The summit brings together leaders from most talked-about brands for insightful discussions. This year, the Pitch CMO Summit is presented by Times Now Action Begins Here, and powered by Nickelodeon - The # 1 Kids Entertainment Channel Year after Year. Trell: India's Largest Lifestyle Social Commerce Platform is the co-gold partner, and Xoxoday- Build a happy workforce is the reward partner. The event will be held virtually on March 24, 2021, 02:15 pm onwards.

The theme of the summit is Brand Purpose: The Game Changer In The New Normal. In these tumultuous times, marketers are grappling with the realisation that brand purpose is no longer just a nice to have factor, but increasingly a moral imperative in the eyes of consumers and even their own employees. Marketing really isnt just about selling things anymore. The Pitch CMO virtual summit uncovers why being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

Kicking off the summit with the Keynote Address will be Tarun Arora, CEO & Whole Time Director, Zydus Wellness. One look at Zydus Wellness portfolio, which has iconic brands such as Complan, Sugarfree, Glucon-D, EverYuth, Nycil, Nutralite, Sugarlite, and its no surprise that the company believes in the philosophy of wellness for all and strives to reimagine wellness & health in a holistic manner. Arora will speak on the topic, Health & happiness at the centre of changing consumer dynamics.

Its been 25 years since the first Hyundai Santro car hit the Indian roads. Catch Tarun Garg, Director- Sales, Marketing & Service - India, Hyundai, as he delivers a special address recalling Hyundai Indias 25 years in business and taking us through the journey from Hyundai Santro to the latest bestselling SUV Hyundai Creta.

The lack of safe baby products led Varun and Ghazal Alagh to create Mamaearth in 2016 and offer products that were toxin-free. Remaining committed to its brand philosophy of Goodness Inside, the brand is today one of the most talked about brands in the country. Telling us Why consumers connect with purpose-driven brands? will be Varun Alagh, Co-founder & CEO, Honasa Consumer Pvt. Ltd. (Mamaearth & The Derma Co.)

Moving on to a brand that has made a lot of news in the recent past, Sebamed. With the company calling on consumers to choose products backed by strong scientific research, Sebamed is now moving beyond bathing bar category and building its personal care range with shampoos. Shashi Ranjan, India Head, Sebamed, will be speaking on the topic, Consumers dont buy what you do, they buy why you do it.

A big shift that occurred in the last year has been in the way consumers consume content. The lockdown resulted in a dramatic increase in OTT content consumption and one platform that benefitted due to viral Indian content such as Mirzapur, Paatal Lok Panchayat and Breathe was Amazon Prime. Sushant Sreeram, Director Marketing, India, Amazon Prime Video India, will share his insights on Curating Culture Entertainment Marketing

Also taking to the stage will be Bimal Kartheek Rebba, Co-Founder & COO, Trell. Short video offering app Trell recently launched a new commerce platform called Bharat Dukaan for beauty products.

Moving on to our Special Address speaker Chandru Kalro, Managing Director, TTK Prestige. The purpose of the kitchen appliances and cookware brand is to provide quality consumer products at affordable prices. Kalro tells us how the brand has maintained its consistency of purpose and the how the brands expression has evolved. He will also share his insights on why it is important for brands to find their purpose and how marketing has changed with the activity now towards building a relationship rather than be transactional.

Finally, our Keynote Speaker Harsha V Agarwal, Director, Emami Limited, will take to the stage. In a fireside chat with Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media, on the topic, Activating the Power of Purpose, Agarwal will share how the brand works on delivering its core promise of making people healthy and beautiful, naturally. He also tells us how being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

Mahesh Shetty, Head Network Sales, Viacom18, will join in as a co-panellist to share how Viacom18 as a brand also believes in Activating the Power of Purpose.

The summit will include two panel discussions that will delve deeper into the various aspects of the theme. The topic for the first panel is: Creating A Purpose-Driven And Resilient Brand. With consumers increasing looking at investing in brands that reflect their values, companies that lead with purpose and are built around it can achieve continued loyalty, consistency, and relevance in the lives of consumers. Creating a purpose-driven brand can also help the company to be resilient during a crisis. The panel will discuss questions like, how are brands adapting to consumers who are now increasingly socially conscious? The panel will also throw some light on the challenges in articulating the brands purpose and how it can be used as a unifying compass for business transformation and growth, and more.

The session chair for the first panel is Rathi Gangappa, Chief Executive Officer, Starcom India. The members are Amitabh Pande, Marketing Head, IKEA India; Esha Nagar, Managing Director, Nepa India; Manoj Agarwal, Co-Founder, Chief Product & Operating Officer, Xoxoday; Pankaj Sharma, Director, Consumer Products Division, LOral India; Ritu Gupta, Country Marketing Director, Dell Technologies - India and Sidharth Pal, Head of Marketing - India, Under Armour.

The topic for the second panel discussion is Building Brands On English News. The topics for the discussion would largely revolve around why English news is an important component of any media plan, how brands are targeting the premium audience & millennials, ways of reaching the affluent consumer across markets, the impact of rising levels of English literacy and higher disposable incomes, the importance of legacy brands and more.

The second panel will be moderated by Pooja Jauhari, CEO, The Glitch. The members of this panel are Bidisha Nagaraj, CMO, Schneider Electric India; Gaurav Dhawan, Executive Vice President & Network Sales Head, Times Network; Samir Sethi, Head of Brand Marketing, Policybazaar.com; Sandeep Shukla, Head Marketing & Communication Global Operations, Jaquar Group; Supratik Sengupta, Head Marketing - Consumer Healthcare, Lupin.

Pitch CMO Awards

The Pitch CMO Summit is followed by the Pitch CMO Awards which is presented by Mirror NOW. You First, powered by Colors Marathi-Jagnyache Rang Marathi. Xoxoday- Build a happy workforce is the reward partner.

The Pitch CMO Awards celebrate stars of marketing in India. Marketers have been selected for their innovative, creative and collaborative work throughout 2020.

For 2021, the awards are being given to top marketing leaders of brands and organisations that have put purpose at the centre of their growth strategy, have invested in purposeful partnerships or in causes that have made a social impact. How they have responded to the needs of various stakeholders during the ongoing pandemic has also been taken into account.

Registration Link:

To register for the Pitch CMO Summit and Awards 2021, click and register on http://bit.ly/2OrZAWB.

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Pitch CMO Summit 2021 today: Marketing leaders to decode the power of brand purpose - Exchange4Media

March 25, 2021 (Reports and Markets) Cloud DDoS Mitigation Software Market

Reports And Markets newly added a research report on the Cloud DDoS Mitigation Software Market, which represents a study for the period from 2021 to 2027. The research study provides a near look at the market scenario and dynamics impacting its growth. This report highlights the crucial developments along with other events happening in the market which are marking on the growth and opening doors for future growth in the coming years. Additionally, the report is built on the basis of the macro- and micro-economic factors and historical data that can influence the growth.

The report offers valuable insight into the Cloud DDoS Mitigation Software Market progress and approaches related to the Cloud DDoS Mitigation Software Market with an analysis of each region. The report goes on to talk about the dominant aspects of the market and examine each segment.

Key Players: Amazon Web Services,Microsoft,Webroot,Google,Akamai Technologies,Alibaba,AT&T,CenturyLink,Imperva,Cloudflare,Cloudbric,SiteLock,StackPath,Check Point Software Technologies,DOSarrest Internet Security

Get a Free Sample @ https://www.reportsandmarkets.com/sample-request/global-cloud-ddos-mitigation-software-market-size-status-and-forecast-2019-2025-two?utm_source=MarketEagle&utm_medium=58

The global Cloud DDoS Mitigation Software market segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Cloud DDoS Mitigation Software market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2021-2027.

Market Segment by Regions, regional analysis covers

North America (United States, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia etc.)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Key Points of the Geographical Analysis:

Data and information related to the consumption rate in each region

The estimated increase in the consumption rate

The expected growth rate of the regional markets

Proposed growth of the market share of each region

Geographical contribution to market revenue

Research objectives:

To study and analyze the global Cloud DDoS Mitigation Software market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2027.

To understand the structure of Cloud DDoS Mitigation Software market by identifying its various sub segments.

Focuses on the key global Cloud DDoS Mitigation Software players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.

To analyze the Cloud DDoS Mitigation Software with respect to individual growth trends, future prospects, and their contribution to the total market.

To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

To project the size of Cloud DDoS Mitigation Software submarkets, with respect to key regions (along with their respective key countries).

To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.

To strategically profile the key players and comprehensively analyze their growth strategies.

The report lists the major players in the regions and their respective market share on the basis of global revenue. It also explains their strategic moves in the past few years, investments in product innovation, and changes in leadership to stay ahead in the competition. This will give the reader an edge over others as a well-informed decision can be made looking at the holistic picture of the market.

Table of Contents: Cloud DDoS Mitigation Software Market

Chapter 1: Overview of Cloud DDoS Mitigation Software Market

Chapter 2: Global Market Status and Forecast by Regions

Chapter 3: Global Market Status and Forecast by Types

Chapter 4: Global Market Status and Forecast by Downstream Industry

Chapter 5: Market Driving Factor Analysis

Chapter 6: Market Competition Status by Major Manufacturers

Chapter 7: Major Manufacturers Introduction and Market Data

Chapter 8: Upstream and Downstream Market Analysis

Chapter 9: Cost and Gross Margin Analysis

Chapter 10: Marketing Status Analysis

Chapter 11: Market Report Conclusion

Chapter 12: Research Methodology and Reference

Get complete Report: https://www.reportsandmarkets.com/enquiry/global-cloud-ddos-mitigation-software-market-size-status-and-forecast-2019-2025-two?utm_source=MarketEagle&utm_medium=58

Key questions answered in this report

What will the market size be in 2027and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

About Us:

Reports and Markets is not just another company in this domain but is a part of a veteran group called Algoro Research Consultants Pvt. Ltd. It offers premium progressive statistical surveying, market research reports, analysis & forecast data for a wide range of sectors both for the government and private agencies all across the world. The database of the company is updated on a daily basis. Our database contains a variety of industry verticals that include: Food Beverage, Automotive, Chemicals and Energy, IT & Telecom, Consumer, Healthcare, and many more. Each and every report goes through the appropriate research methodology, Checked from the professionals and analysts.

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Manager Partner Relations & International Marketing

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Ph: +1-352-353-0818 (US)

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Global Cloud DDoS Mitigation Software Market Insights 2021 Industry Overview, Competitive Players & Forecast 2027| Amazon Web...