Mediaboss Marketing

The exchange4media group is all set to host its flagship property, Pitch CMO Summit 2021. The summit brings together leaders from most talked-about brands for insightful discussions. This year, the Pitch CMO Summit is presented by Times NOW. Trell is the co-gold partner, and the summit is powered by Nickelodeon. Xoxoday is the reward partner. The event will be held virtually onMarch 24, 2021, 02:15 pm onwards.

The theme of the summit is Brand Purpose: The Game Changer In The New Normal. In these tumultuous times, marketers are grappling with the realisation that brand purpose is no longer just a nice to have factor, but increasingly a moral imperative in the eyes of consumers and even their own employees. Marketing really isnt just about selling things anymore. The Pitch CMO virtual summit uncovers why being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of a business-wide strategy drives brand trust, sales, and growth.

Kicking off the summit with the Keynote Address will be Tarun Arora, CEO & Whole Time Director, Zydus Wellness. One look at Zydus Wellness portfolio, which has iconic brands such as Complan, Sugarfree, Glucon-D, EverYuth, Nycil, Nutralite, Sugarlite, and its no surprise that the company believes in the philosophy of wellness for all and strives toreimagine wellness & health in a holistic manner.Arora will speak on the topic, Health & happiness at the centre of changing consumer dynamics.

Its been 25 years since the first Hyundai Santro car hit the Indian roads. Catch Tarun Garg, Director- Sales, Marketing & Service - India, Hyundai, as he delivers a special address recalling Hyundai Indias 25 years in business and taking us through the journey from Hyundai Santro to the latest bestselling SUV Hyundai Creta.

The lack of safe baby products led Varun and Ghazal Alagh to create Mamaearth in 2016 and offer products that were toxin-free. Remaining committed to its brand philosophy of Goodness Inside, the brand is today one of the most talked about brands in the country. Telling us Why consumers connect with purpose-driven brands? will be Varun Alagh, Co-founder & CEO, Honasa Consumer Pvt. Ltd. (Mamaearth & The Derma Co.)

Moving on to a brand that has made a lot of news in the recent past, Sebamed. With the company calling on consumers to choose products backed by strong scientific research, Sebamed is now moving beyond bathing bar category and building its personal care range with shampoos. Shashi Ranjan, India Head, Sebamed, will be speaking on the topic, Consumers dont buy what you do, they buy why you do it.

A big shift that occurred in the last year has been in the way consumers consume content. The lockdown resulted in a dramatic increase in OTT content consumption and one platform that benefitted due to viral Indian content such as Mirzapur, Paatal Lok Panchayat and Breathe was Amazon Prime. Sushant Sreeram, Director Marketing, India, AmazonPrime Video India, will share his insights on Curating Culture Entertainment Marketing

Also taking to the stage will be Bimal Kartheek Rebba, Co-Founder & COO, Trell. Short video offering app Trell recently launched a new commerce platform called Bharat Dukaan for beauty products.

Moving on to our Special Address speaker Chandru Kalro, Managing Director, TTK Prestige. The purpose of the kitchen appliances and cookware brand is to provide quality consumer products at affordable prices. Kalro tells us how the brand has maintained its consistency of purpose and the how the brands expression has evolved. He will also share his insights on why it is important for brands to find their purpose and how marketing has changed with the activity now towards building a relationship rather than be transactional.

Finally, our Keynote Speaker Harsha V Agarwal, Director, Emami Limited, will take to the stage. In a fireside chat with Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media, on the topic, Activating the Power of Purpose, Agarwal will share how the brand works on delivering its core promise of making people healthy and beautiful, naturally. He also tells us how being a force for good can be a game-changer in a competitive marketplace and how bringing purpose to life as part of abusiness-wide strategy drives brand trust, sales, and growth.

Mahesh Shetty, Head Network Sales, Viacom18, will join in as a co-panellist to share how Viacom18 as a brand also believes in Activating the Power of Purpose.

Pitch CMO Awards

The Pitch CMO Summit will be followed by the Pitch CMO Awards which is presented by Mirror NOW, and powered by Colors Marathi. Xoxoday is the reward partner. The Pitch CMO Awards celebrates stars of marketing in India. Marketers have been selected for their innovative, creative and collaborative work throughout 2020.

For 2021, the awards are being given to top marketing leaders of brands and organisations that have put purpose at the centre of their growth strategy, have invested in purposeful partnerships or in causes that have made a social impact, and how they have responded to the needs of various stakeholders during the ongoing pandemic.

Registration Link:

To register for the Pitch CMO Summit and Awards 2021, click and register on http://bit.ly/2OrZAWB.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

See more here:
Pitch CMO Summit: How brand purpose can be the game changer in the new normal - Exchange4Media