Mediaboss Marketing

Melia Hotels International and the Caf del Mar Group each agreement to open the first Caf del Mar in Mallorca

For 34 years, the Cafe del Mar has been creating a sensory world full of magic on the island of Ibiza. The brand has already made the sunset a ritual in the five continents, and will now open a new venue on Mallorca, in Magaluf, one of the most beautiful beaches on the southwest coast.

Meli Hotels International and the Caf del Mar Group have reached an agreement to open the first Caf del Mar in Mallorca on the terrace next to the Sol Wave House hotel, complementing the superior quality hotel and leisure facilities within the Calvi Beach project to reposition Magaluf. In addition to the Caf del Mar, the new "golden mile" on the seafront offers exclusive hotels such as the new ME Mallorca and the vibrant Sol Wave House, with its innovative artificial wave machines, unique in Europe, plus exclusive beach clubs and restaurants, and a dock for yachts.

The renovation of the beachfront will be complemented this year by an outstanding pedestrianised area parallel to the beachfront to be developed by the Balearic Islands authorities and Calvi City Hall to further improve the quality of tourism and the social environment, and also satisfy a more diverse visitor base and generate higher profitability for the area.

The "Caf del Mar" brand atmosphere, its unique music and "style of feeling and living" is present in places as varied and unique as Singapore or Santo Domingo, each with their own particular characteristics that set it apart from the rest. Caf del Mar Calvi Beach will operate as a beach club until 6pm in the evening, organizing pool parties between 2 and 4pm in the afternoon, and with spectacular Asian food. From 6pm onwards it will open as a club lounge, with the attractions of a privileged beachfront location, chill -out music, and a live broadcast of the sunset on a huge screen installed on its terrace.

In addition to the Caf del Mar, the huge terrace of Wave House by the sea will offer options like the new and high quality American style burger restaurant "Surf Shack"; the "Banzai", with a healthy menu of juices and smoothies; and "Mumm Champagne & Sushi Bar", which will offer an exquisite combination of champagne and Asian food prepared by specialized chefs trained in Asia.

Meli Hotels International was founded in 1956 in Palma de Mallorca (Spain) and is one of the world's largest resort hotel chains, as well as Spain's leading hotel chain. It currently provides more than 350 hotels in 35 countries on 4 continents under its brands: Gran Meli, Meli, ME, Innside, Tryp by Wyndham,Sol and Paradisus. Its product and service portfolio is complemented by Club Meli, the only vacation club operated by a Spanish company.

In 2011, the family company founded by Gabriel Escarrer Juli, that operated under the name "Sol Meli" for decades, began a new stage in its development under the brand name that represents its present and its future: Meli Hotels International.

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Melia Hotels International and the Caf del Mar Group reach agreement to open the first Caf del Mar in Mallorca