Anonymous app Secret goes global, introduces Android version
SAN FRANCISCO -- The Secret is out.
The anonymous social networking app that in less than four months has become the Silicon Valley sounding board for personal romances and rivalries, and one of the few unfiltered windows into the underbelly of the tech world, is launching worldwide Wednesday.
The Secret app, which allows users to post messages anonymously to friends on their social networks, and to their friends' friends, will be available everywhere users can download it, with the exception of China. It had previously been only in the United States, the United Kingdom, Ireland, Australia and New Zealand.
The company is also releasing Wednesday an Android version of the app, which until now had been available only for iOS. The Android app will offer users two streams of anonymous messages: one that comes only from friends and friends of friends, a network that is pulled from your contacts and Facebook profile; and a second to show messages from users who are nearby, perhaps in the same neighborhood or city, but aren't in your network.
With the global launch, Secret is trying to distance itself from its reputation as a Silicon Valley gossip machine used only by engineers to rant about their manager at Facebook or the latest romance at Google, and show that the international smartphone-using community is also eager for a bit of anonymous social networking.
"It's spread pretty quickly and to a lot of pockets in the U.S.," co-founder David Byttow said in an interview with this newspaper. "You see people in London, England, and Australia and New Zealand using the product when we go to bed. And it's funny because they post a lot of the same things that we see here in the U.S. People come on the platform and talk about their love life or their aspirations or things they are thinking and feeling."
Secret is secretive about how many users it has, but says that while Silicon Valley and New York still make up the bulk of users, the app is growing in popularity in other parts of the U.S. and Europe.
The second stream, or the "explore" stream, as the founders are calling it, is only on Android and will give users insights into news, gossip or social quirks that are trending around them. Byttow said the company plans to build layers so you can customize the feed -- not unlike creating a Twitter feed around a topic, location or news story.
"You're walking down the street, you're standing at the bus stop, you're bored and you want to see what's going on around you," Byttow said.
Both the iOS and Android apps will be upgraded with features such as fill-in-the-blanks questions -- "Last night I lied about ..." -- to answer and share with friends. The founders call them "icebreakers"; teaching new Secret users how to begin telling secrets.
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Anonymous app Secret goes global, introduces Android version