Mediaboss Marketing

HOW many social media platforms do you subscribe to? An easy bet would be saying that you are subscribed to 3-5 platforms. You are aware of the most popular ones in the region and in the rest of the world: Facebook, Twitter, LinkedIn, Instagram, Path, and WhatsApp. However, you might be shocked over the actual number of social networking websites and applications available out there. It is a whole universe of them and the ones we are familiar with are like a couple of planets in a huge galaxy. Networks built around music, movies, languages, comics and books are just few examples. What I am trying to say here is that do not assume that you know everything about social media networks, actually, no one does! This fact is of great importance if you are using social media platforms in your business. Social media platforms are dynamic; not only they are evolving, but their users behavior is also continuously changing. From time to time, findings of various researches surprise us, requiring us to rethink, to re-examine our understanding of the networks we think we are so familiar with. One of the findings came about a year ago. Believe it or not, the fastest growing demographic on Twitter is not teenagers or young adults as you might assume, it is the adults between the ages of 55 to 64 years. This demographic has grown by 79 percent since 2012. That is true for Facebook as well, where the age group between 45-54 is emerging as the fastest growing demographic jumping about 46 percent since 2012. So the next time you are planning your social media network campaign, remember that they are other than teenagers on the watch. You could be missing a lot by not addressing this segment of mostly a reliable income. Saudi companies need to take notes about these statistics; they do not seem to go beyond the teenagers/young adults in most of their social media approaches. One of the other interesting findings about social networks is about LinkedIn. It claims that in every two seconds, a new member joins the network. LinkedIn might be the least active network among the big ones, but it should not be totally dismissed especially in Saudi Arabia; it is yet to realize its full potential. LinkedIn is used is to spot talents and identify potential job candidates. This requires local companies to invest more time in using the platform and updating their presence and job opportunities on it. The last interesting finding I want to mention might not come as a surprise. If you are a smartphone owner, then you are most probably among the 63 percent who keep their phones with them for all but an hour of their waking day. One in four of the owners between the ages of 18-44 cannot even recall a time when the phone was not with them. So it is no secret, we are attached to our phones; the question is what kind of opportunities service providers could provide to make our lives easier and more productive. Are we still sure we know everything about social media networks?

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Do you know everything about social media?