Mediaboss Marketing

By Chris Lau for Kapitall

Weak guidance from LinkedIn ( LNKD ) has investors worried. The employment services networking giant gave guidance to the street that was below consensus, amplifying declines in its stock price. With LinkedIn down 42.6 percent from highs and Twitter ( TWTR ) down by similar levels (-47.8 percent), investors need to decide if these companies are just consolidating, or if impressive growth rates are a thing of the past.

Lower guidance

LinkedIn forecast revenue in the current quarter (Q2) will be between $500 and $505 million. For 2014, revenue will be in the range of $2.06 - $2.08 billion, which falls below the $2.11 billion consensus. The company touted page view counts in the billions, but internet traffic does not equate to revenue or profits. The metric merely represents user engagement and activity levels. The company is having trouble adding customers for Talent Solutions. In its Q1, LinkedIn added 1,400 customers and grew revenue in the segment by 50% to $276 million. Shares are simply too lofty no matter what metric is used. Enterprise-value-to-sales (EV/sales), for example, is eight-to-one.

Quality will matter

LinkedIn is not alone in facing slower revenue growth. Twitter is also facing lower user engagement. The company boasted MAUs (monthly average users) was 255 million, but this only grew by 14 million. This is an improvement from the 9 million net additions in Q4, but timeline views are not growing all that quickly. Twitter said views grew to 157 billion, up 15% from last year.

The source for Twitter's traffic growth is TV. It relies on such events as the Oscars and the Olympics to get a boost in traffic.

LinkedIn's challenges depend on user quality. Many user profiles may be incomplete, outdated, or unreliable. This will create frustration for companies looking through potential candidates.

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Growth is in Mobile

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Slowdown in social networking is a red flag for these 2 giants

Businesses' attitudes to social media have evolved from a few years ago in that at least now, the vast majority of businesses no longer need convincing that they need a social media presence. Most businesses are now seen to be using social media which is great to see the next challenge, however, is for businesses to use social media more effectively in order to win business and that's where I hope this article will help.

Ask yourself a question and please answer honestly. What results from your social media efforts have you achieved so far?

That a business has decided to connect with you clearly means something, yet many businesses I see fail to reach out to followers to even get to know their names, and definitely don't develop a deeper understanding of what they do and the challenges they face.

Rather than 'Social Media' I prefer to use the term 'Social Networking'. From now on in this article I will only ever refer to the term Social Networking, if that's ok with you. This I feel is a much more accurate reflection of what is required. If you were to attend a networking event, you wouldn't just go around shaking hands and not talking would you? Well this is the online equivalent of connecting on Social Networks and failing to take things to the next level you are simply shaking lots of hands.

What is required in order to network effectively is dialogue. Reach out to people, get to know their names, what they do, what you do, what challenges they face, what challenges you face, where you can possibly help each other now or in the future, do they have any other contacts that may be useful to each other etc. You need to have the same kind of conversations online that you would face to face in a networking event.

Now of course there are those contacts that you make on social networking that aren't as savvy or as friendly as you, and that's fine. I get that some unenlightened folk are far more concerned with increasing their number of followers in a vain attempt to look good. They have no intention of talking to their connections what they want is a follower. I'm sure that you will agree with me however in that there's no point in having a follower on social networking for a follower's sake. How on earth is an Ethiopian goat herder ever going to benefit my business after all? Choose to social network only with your target market. There are many people that follow me that I don't follow back as quite simply they aren't my target market. You don't have time to talk to everybody.

With this in mind, if you try to network and you do happen to find them irresponsive then that's fine too after all the person that manages the social networking is probably not the person in the organisation that you need to connect with anyway and is more often the not a 'gatekeeper' anyway.

Over the years I have refined my social networking technique and it works well. So well in fact that I generate approximately 30% of my business this way. I will outline my Social Networking approach below:

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Social Media: The Biggest Mistake B2B Companies Make - Are You Guilty?

SOUTH MISSISSIPPI (WLOX) -

In the past few years, social media has become big business across the world.Social Media influences people of all ages, backgrounds, and genders to connect with this method of communication and personal expression.But when does the phenomenon become an addiction?

To get to the heart of those on social media, WLOX flipped through the pages of several people on Facebook, Instagram, Pinterest, and Twitter and came out with a list of the top three people who actually confessed to WLOXthat they are addicted. But nothing could prepare them for the challenge they were about to be presented.

Patrice Pickett Greene is a songstress and exercise instructor. Then there's Gordon Ross. The father and husband is industrial worker in Jackson County. Leshaunda Randle lives in Gautier and is a proud mother and wife. The three may be from totally different worlds, but they have a social media obsession they're not ashamed to admit.

"My family calls me the queen of Facebook," Green said.

Green and her brother actually boosted business at Phases Fitness Center in Pascagoula using Facebook.

"I actually made Phases a reality show. A lot of people get to see their friends and family, and the come along and they decided they can do this, too."

She said those Facebook postings soon went from business to personal. Now, six hours of her day is devoted to social networking.

"Yes, it is very addictive. Everything I do is almost on Facebook. If I go out to eat with my boyfriend, go out to church, andif I go to Phases, it is definitely on Facebook."

Ross said he is also an addict. He spends at least four hours a week online and even more time on the weekends.

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Social media addiction in South Mississippi

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