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Growing usage of instant messaging apps such as WeChat and Whatsapp to communicate with friends is driving users away from social networking sites such as Facebook. According to GlobalWebIndex (GWI) Research while 83 per cent Internet users globally had Facebook accounts, only 47 per cent were actively using the website. Likewise, 62 per cent of internet users have an account on Google+, however, only 23 per cent are active users.

Mobile messaging tools like WeChat and WhatsApp have seen substantial growth during recent period. Social networks are being treated more passively, meaning the number of people messaging friends on social networks in now declined. People see mobile messaging apps as an efficient way to communicate, explained GlobalWebIndex Head of Trends Jason Mander.

GWI on Thursday released a survey in which about 42,000 respondents in the Asia Pacific region participated, including 5,000 respondents in India, during the year.

In India, 93 per cent said they had a Facebook account but only 48 per cent had active usage. Also, the number of global users using Facebook to message a friend has continued to decline from 512 million in Q1 2013 to 402 million in Q4 2013 to 313 million in Q3 2014.

About 28 per cent of respondents from India said they logged in to see what's happening without posting/commenting on anything myself on Facebook, Twitter (23 per cent) and Google+ (21 per cent).

At the same time, number of people using mobile messaging services has increased from 446 million in Q1 2013 to 538 million in Q4 2013 and 616 million in Q3 2014.

Respondents said they were not interested in using Facebook like before, they were bored or generally spending less time on social networks as top reasons for using the world's largest social networking lesser.

According to GWI, the top reasons for this surge in usage includes messaging apps being free (45 per cent), being quicker than using social networks or text messages to speak to people (41 per cent) and lots of friends using them (41 per cent).

In Asia Pacific, WeChat was the dominant messaging app (337 million), WhatsApp led the pack in India. In the last year, the Indian mobile messaging audience grew by 113 per cent, we expect the number of mobile messaging users to continue to grow in the coming quarters, Mr. Mander said.

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Social networking sites losing out to mobile messaging apps

An increasing number of people are now using mobile messaging apps like WeChat and WhatsApp to communicate with their friends rather than using social networking platforms such as Facebook and Google+, according to GlobalWebIndex (GWI) Research. While social networking is one of the fastest rising online activities -- up 187% globally and 242% in Asia Pacific region -- the gap between users with accounts and those actively using is significant.

GWI surveyed about 42,000 respondents in the Asia Pacific region, including 5,000 respondents in India during the year. According to GWI, 83 Internet users had Facebook accounts, but only 47% actively used the website. In India, 93% said they had a Facebook account but only 48% had active usage. Also, the number of global users using Facebook to message a friend has continued to decline from 512 million in Q1 2013 to 402 million in Q4 2013 to 313 million in Q3 2014.

About 28% of respondents from India said they "logged in to see what's happening without posting/commenting on anything myself" on Facebook, Twitter (23%) and Google+ (21%).

At the same time, number of people using mobile messaging services has increased from 446 million in Q1 2013 to 538 million in Q4 2013 and 616 million in Q3 2014. Respondents said they were not interested in using Facebook like before, they were bored or generally spending less time on social networks as top reasons for using the world's largest social networking lesser.

According to GWI, the top reasons for this surge in usage includes messaging apps being free (45%), being quicker than using social networks or text messages to speak to people (41%) and lots of friends using them (41%).

In Asia Pacific, WeChat was the dominant messaging app (337 million), WhatsApp led the pack in India. "Mobile messaging tools have experienced substantial growth during this recent period, particularly amongst the younger generation. Social networks are now being treated more passively, the number of people messaging friends on social networks is now declining," GlobalWebIndex Head of Trends Jason Mander told reporters here.

People are now seeing mobile messaging apps as a more efficient way to communicate, he added. "In the last year, the Indian mobile messaging audience grew by 113%, we expect the number of mobile messaging users to continue to grow in the coming quarters," he said.

He added that smartphones are vital to Internet users in India, where 79% of the online population own a smartphone. "The users of mobile messengers are young, affluent and highly active online," Mander said.

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Users turn away from Facebook to WeChat, WhatsApp to reach friends

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Facebooks latest experiment in social networking is now available to Canadian users. But the app Rooms stands in stark contrast to its "real name" policy.

TORONTO Facebooks latest experiment in social networking is now available to Canadian users. But the app, which allows users to post anonymously using nicknames,stands in stark contrast to its real name policy.

The app dubbed Rooms allows users to create a chatroom that revolves around a topic or interest where theycan share pictures, videos and multimedia posts to create a tailored Facebook feed. Users are able to choose if the room is accessible by invite-only, or if its discoverable to other users.

Since the app launched to U.S. users in October, Facebook saidit has seen some very active Rooms however, the social network saidit does not have official numbers on how many people are using the app.

Josh Miller, product manager of Rooms, told Global News the main goal of the app is to create communities that people continue to interact with.We will know the Room is successful when there are inside jokes, he said.

But the app has already seen some success. According to Miller, one of the most active groups found on the app is an open community called Depression Support, in which users share their struggle with depression and mental health issues.The group has about 400 active members and has spawned a spin off group for struggling mothers, which is now also very active.

However,the ability to post anonymously in Rooms seems to stand in stark contrast to the rest of Facebook.The companyhas long required its users to go by their real names on the site for security purposes, to stand out from other social networks and so it can better target advertisingto people.

Facebook recently came under fire for deleting accounts belonging to drag queens that used drag names such as Lil Hot Mess rather than legal names like Bob Smith.

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Facebook chatroom app Rooms now available to Canadian users