Archive for the ‘Social Networking’ Category

Save the Date: Business Beyond Borders Summit May 18 – UHD News

19

April

2023

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16:27 PM

America/Chicago

On Thursday, May 18, the City of Houston Business Opportunity Office and Mayor Sylvester Turner or his representative will host an International Business Summit at the Marilyn Davies College of Business (MDCOB).

MBA International Business students at MDCOB are invited to join the summit, which will bring the world of international business to your doorstep and expand your opportunities for networking on a global scale, according to Dr. Carlos Gooden, Executive Director, Graduate Business Programs at MDCOB.

The summit convenes international business leaders and dignitaries in an effort to enhance the awareness of international trade and commerce opportunities for the Houston small-business community. This year, Business Beyond Borders consists of panelists and keynotes who will share information about how entrepreneurs can make valuable contacts to successfully export their products/services, as well how to use technology and news media/social media to do business in Caribbean countries.

Were anticipating an engaged audience of 150 small business owners as well as a mix of other international and local government officials and chambers of commerce at the event, said Gooden. Through a combination of panels and B2B workshops, participants will learn how to make valuable contacts to successfully export products/services, as well as how to use technology and media/social media to do business in Caribbean countries.

All sessions will take place on the first floor of MDCOB, and the event will be livestreamed.

RSVP online and mark your calendarmore details and a full agenda will be coming soon!

About the University of Houston-Downtown

The University of Houston-Downtown (UHD) is the second-largest university in Houston and has served the educational needs of the nations fourth-largest city since 1974.As one of four distinct public universities in the University of Houston System, UHD is a comprehensive, four-year university led by President Loren J. Blanchard. Annually, UHD educates more than 15,000 students, boasts more than 64,000 alumni, and offers 46 bachelors degrees, 11 masters degrees, and 19 online programs within four colleges: Marilyn Davies College of Business, College of Humanities & Social Sciences, College of Public Service, and College of Sciences & Technology.For the fourth consecutive year, U.S. News & World Report ranks UHD among universities across the nation for Best Online Criminal Justice Programs(No. 27and No.15 for Veterans) and Best Online Bachelors Programs.UHD has the most affordable tuition among four-year universities in Houston and one of the lowest in Texas. U.S. Newsranked the University amongTop Performers on Social Mobilityand awarded UHD aNo. 1 rankingas the most diverse institution of higher education in the southern region of the U.S.The Universityis noted nationally as a Hispanic-Serving Institution, Minority-Serving Institution, and Military Friendly School. For more on the University of Houston-Downtown, visitwww.uhd.edu.

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Save the Date: Business Beyond Borders Summit May 18 - UHD News

Importance of Social Media Optimization (SMO) – GVS United … – Global Village space

Social media optimization (SMO) refers to the strategic use of social media networks to manage and improve an organizations online presence and messaging. With the increasing popularity of social media platforms, businesses and organizations are recognizing the importance of leveraging these channels to reach their target audience and build their brand.

SMO involves a range of tactics and techniques aimed at maximizing the visibility and impact of a companys social media presence. This includes optimizing social media profiles, creating and sharing engaging content, building relationships with followers and influencers, and monitoring and analyzing social media metrics to track performance and identify areas for improvement.

One of the key benefits of SMO is that it can help businesses and organizations to increase their online visibility and reach a wider audience. By optimizing their social media profiles and sharing valuable content, companies can attract more followers and engage with their target audience in a meaningful way. This can lead to increased brand awareness, customer loyalty, and ultimately, sales.

Another important aspect of SMO is building relationships with followers and influencers. By engaging with followers on social media platforms, companies can build trust and establish themselves as thought leaders in their industry. Similarly, by collaborating with influencers who have a large following on social media, businesses can tap into their audience and gain exposure to new potential customers.

To effectively implement SMO strategies, it is important to have a clear understanding of the target audience and the social media platforms they use. Different platforms have different audiences and require different approaches to content creation and engagement. For example, LinkedIn is a professional networking platform that is best suited for B2B marketing, while Instagram is popular among younger audiences and is ideal for visual content such as photos and videos.

In addition to creating and sharing engaging content, SMO also involves monitoring and analyzing social media metrics to track performance and identify areas for improvement. This includes tracking metrics such as engagement rates, follower growth, click-through rates, and conversions. By analyzing these metrics, businesses can gain insights into what is working and what is not, and adjust their strategies accordingly.

Overall, SMO is an essential component of any modern marketing strategy. By leveraging the power of social media platforms, businesses can reach their target audience, build their brand, and drive sales. With the right approach and a commitment to ongoing optimization and improvement, SMO can help businesses to stay ahead of the competition and achieve their marketing goals.

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Importance of Social Media Optimization (SMO) - GVS United ... - Global Village space

Baines Selected to Attend NCAA DIII Institute for Administrative … – NJCU Athletics

Story Links JERSEY CITY, N.J. Ron Baines, New Jersey City University athletics' Assistant Director of Career Engagement and Program Development, has been selected to attend the prestigious 10th annual NCAA Division III Institute for Administrative Advancement, which will take place in Orlando, Fla., from June 10-11, in conjunction with the annual National Association of Collegiate Directors of Athletics (NACDA) convention. Additionally, NJCU's Director of Athletic Communications, Digital and Creative Content, Alex Falk, has been selected as a grant recipient for the 2023 College Sports Communicators (formerly CoSIDA) Unite convention, which will take place simultaneously in Orlando from June 11-14, also in conjunction with NACDA.

"Alex Falk and Ron Baines are incredibly deserving of the recognition they've received from CSC/NACDA and the NCAA, respectively," said Robert Cole, NJCU's Interim Director of Athletics."It is wonderful to see professional organizations value the same traits and characteristics they show us on an everyday basis. We are extremely excited about their continued professional growth and future contributions to NJCU and its students."

Baines, who is in his second season with the Gothic Knights' department of athletics, will take part in programmingover his two days of attendance designed to engage and empower current and aspiring athletic administrators. The Institute for Administrative Advancement is also intended to help its cohorts gain professional development opportunities with the goal of assisting in career advancement. With NJCU, Baines currently serves in a primary role with the Gothic Knights' student success department, the Rising Knight Institute. Additionally, he assists student-athletes with professional development, networking and enrichment programming, as well as undergraduate and post-graduate career opportunities.

Falk, who joined Jersey City's department during the 2020-21 season, serves as two separate CSC national committees the prestigious Academic All-America committee, as well as the New Media committee, on which he serves as Vice Chair. At 2023 CSC Unite, he will assist in portions of the conventions operations with various on-site duties as well as have the opportunity to network with his counterparts from other intercollegiate departments from around the country, as well as across all three divisions, as well as NAIA and NJCAA. Falk's role at NJCU consists of the day-to-day athletic communications operations, game staffing, content creation for NJCUGothicKnights.com, as well as all primary social media accounts, statistical operations and more.

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Baines Selected to Attend NCAA DIII Institute for Administrative ... - NJCU Athletics

Farmers reap big from social media – The Star Kenya

Francis Muiruri, a 31-year-old Kenyan farmer, has found a new income stream on social media: selling information. As a digital consultant, he advises other farmers on successful service delivery on the farm.

"I have been practising pig farming for 10 years and poultry farming for close to three years. I engage with current and potential farmers on Facebook and YouTube, and about three months ago, I joined Tik Tok. I have got a lot of exposure there," he said.

Despite living with disability, the Thika-based, mixed-crop farmer appreciates the platform's role in commercialising his farming business.

For him, social media is a platform where he gives but also takes.

"I research information on social media and integrate it with my farming experience," he said.

"I also use the site to sell chicken cages, egg laying birds, quality feeds, help other farmers in warehouse development and search for markets for some of my clients."

According to the World Bank, farming employs more than 60 per cent of Africa's population. It is one of the greatest beneficiaries of the thriving digital space in the continent.

Social media in Africa is quickly becoming young farmers' favourite networking space. A quick search on various social media reveals farmers' heavy reliance on the platforms.

In Ghana, farming groups, such as the Ghana Farmers Association, have almost 70,000 followers on Facebook. Pages on catfish, rabbit and pig farming also have an immense following on this platform.

Besides Facebook, Tik Tok has also attracted significant numbers of farmers from across the continent interested in farming content.

Mpumezo Ndima of South Africa describes himself on the platform as a wholesome farmer, agriculturalist and consultant.

With over 7,000 followers on the platform, he discusses ideal farming practices, including community-based agriculture and mechanised farming.

Besides using diverse platforms to deliver fresh products straight to consumers' doorsteps, farmers across Africa use social media to share information, improve techniques and stay up-to-date on market prices.

'Poultry Farming in Nigeria' (@rostalresourcesltd) uses Instagram to showcase chicks of different ages and their respective prices to clients and potential markets.

Besides the standard interactive capabilities offered by social media platforms, an assessment of YouTube reveals an even more robust industry.

Harmony Mazai, a Zimbabwe-based YouTuber, alias "Mr Zim", showcases how he converted his ancestral village land into a multi-million farming business in one of the videos.

The thriving farmer takes his more than 16,000 subscribers on a step-by-step daily experience at the farm, highlighting the importance of each activity he partakes in.

As Muiruri says, "The greatest benefit with using social media in farming is that people experience the journey to success with you.

"When they trust you are telling the truth and they can confirm your success story, they become inspired to try out the same approach."

Experts admit social media is a disruptive technology that has positively advanced farming practices in the continent.

Enoch Warinda, executive director at the Association for Strengthening Agricultural Research in Eastern and Central Africa, says the use of social media in farming "needs to be embraced".

And while Anold Derembwe, project manager at Land and Agricultural Bank of South Africa, acknowledges that social media has a critical impact on farming practices, he warns that some information offered could be misleading.

"Some of these farmers do not have the requisite experience and post material that is either half-baked or totally wrong," he said.

Derembwe believes social media consumers, especially those seeking information from the space for farming, should validate information shared through social media.

"Consumers must verify authenticity prior to copying or employing it," he said.

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Farmers reap big from social media - The Star Kenya

Group cyclists can ride safely on the road but rookies need better … – TODAY

SINGAPORE A lack of etiquette, a disregard for laws and a need to exhibit showmanship are some key reasons why accidents between cyclists tend to occur.

Some longtime cyclists blamed it on rookies venturing out on their two-wheelers despite a lack of awareness, while others said that seasoned cyclists especially those in groups are typically the ones causing conflicts and crashes on the road as they overtake slower riders.

Legal experts observed that cyclists can be just as reckless as drivers by switching lanes without warning, for example, and cautioned that cyclists should be more circumspect because there is not much recourse they can take when accidents happen.

Even though accidents commonly occur between cyclists and motorists or pedestrians, a recent video online showing a collision between two groups of cyclists along Upper Thomson Road last Sunday (April 16) went viral.

Commenting on such cases where only cyclists are involved, Mr Shane Lim, who is a service provider at a bicycle workshop and is an avid cyclist himself, said that he sees an average of one accident involving two cyclists a month from his clientele.

These complaints that Mr Lims clients made were mostly about other cycling groups that they had chanced upon along the way.

Usually when separate cycling groups bump into each other by chance on their pre-planned routes, overtaking can create conflicts between the two groups.

If one group overtakes in a reckless manner, or overtakes while too near, or fast, or close to the other group, then an incident might happen. These have caused some of my clients to crash, Mr Lim added.

Most people who cycle in groups on the road are doing it socially, like spin class with your friends, Mr Lim said, or to explore the island recreationally.

These groups can be found on social networking platforms such as Facebook, Instagram or Telegram, and organisers pre-plan routes and schedules for cyclists to sign up.

However, there is a minority of cycling groups that hit the tarmac because of a need for speed.

These cyclists are trying to go as fast as possible, or are trying to train endurance and athletic ability, Mr Lim said.

When recreational and more seasoned groups end up sharing the same roads, tension and conflict occur.

Most cycling accidents happen when overtaking, Mr Lim added. So when they have to fight for space on the same roads that are quite narrow, and someone tries to overtake, people can crash.

Competing for use of space aside, most cyclists even rookies are aware of the regulations under the Land Transport Authority (LTA) such as riding with a helmet and tail lights, and the rule of having two cyclists on one lane.

Apart from rules and regulations, newer road cyclists might need to learn basic etiquette such as always overtaking on the left, how to call potholes and signal intentions, and the hand signs that cyclists use to communicate, Mr Lim said.

With more people taking up cycling as a hobby, cases of bad cycling etiquette have also been on the rise.

Speaking to TODAY, Mr Benjamin Kwek, an avid cyclist who has been with the cycling group Joyriders Singapore for close to 10 years, pointed out that new riders fromthe cycling boom that happened during Covid-19 are the unexperienced black sheep of the cycling scene here in recent times.

Established cycling groups have good discipline and manners. At Joyriders, the group leaders will remind members to follow (the rules) and observe good riding (etiquette) like signalling before overtaking, but this is not (so) for the new kids.

Another avid cyclist, Mr David Ho, who runs the Facebook group West Coast Riders, agreed with Mr Kweks comments.

Most cyclists are responsible and will give way to other road users," said Mr Ho.

"Those who are more experienced will observe the rules and it's safe. It's the less experienced cyclists who may end up riding dangerously without properly observing the (correct) riding etiquette.

When asked how riders may acquire better etiquette, Mr Ho pointed to the importance of education and enforcement of rules to ensure the safety of both cyclists and other road users.

A combination of education, regulations and enforcement. Can't have one without the other, he said.

Mr Kwek from Joyriders Singapore suggested holding roadshows and workshops to educate the public about riding etiquette as well as the dos and donts when cycling in a group on the road.

Perhaps there could also be more officers to enforce the rules laid out by LTA as well, he added.

In the case of a collision between a cyclist and a motor vehicle, lawyers approached by TODAY said that any legal recourse would be evidence-based, relying on footage from dashcams.

Associate Professor Ferlin Jayatissa, who heads the law programmeat the Singapore University of Social Sciences, pointed out the misconception most people have that drivers are often the ones to blame in such accidents.

It is imperative for drivers and cyclists to have dashcam footage to safeguard themselves.

People have the misconception that drivers are always in the wrong, but cyclists can breach the rules by suddenly cutting into the lane.

Similarly, any legal suits involving collisions between two cyclists will need evidence to determine who is liable for damages.

Mr Chooi Jing Yen, a partner at law firm Eugene Thuraisingam LLP, indicated that accidents involving road cyclists might also be captured by dashcams from cars around them.

However, it must be noted that cyclists do not have mandatory insurance, like car owners, and so the way to get compensation is through legal action, Mr Chooi said.

He outlined two ways that cyclists can pursue legal action should they be involved in an accident:

If criminal charges are preferred against the opposing party, the opposing party might choose to mitigate the sentence by offering compensation to the victim.

So how can cyclists stay safe when cycling in groups then?

Mr Steven Lim, vice-president of the Singapore Cycling Federations safe cycling task force, emphasised the importance of cyclists maintaining a safe distance from each other when on the road.

Keep a distance of at least one bicycle length apart so that you have enough space and time to react in the case of a collision.

Stay alert when cycling in a group and always take note of your surroundings, at least two to three riders ahead of you.

With all things said, Mr Lim stressed the importance of personal responsibility when riding in groups.

Education would help to remind the public of safe cycling etiquette, but more importantly, individuals still have to be vigilant about their cycling journey and safety.

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Group cyclists can ride safely on the road but rookies need better ... - TODAY