Archive for the ‘Social Networking’ Category

Here’s another reason you should be careful about what you post online – TechRadar

There are plenty of reasons to exercise caution when posting content online, but more attention needs to be paid to the potential impact on employability, a new report suggests.

According to research conducted by cybersecurity company Kaspersky, a third of job seekers say social posts have harmed their employment prospects, a figure that rises to 47% among younger people applying for entry-level positions.

The survey also revealed that more than a third (38%) believe that the likelihood of receiving a job offer would fall if a potential employer had access to their posts, while 40% said they have previously looked up a new colleague on social media.

When social media platforms were first established in the mid-2000s, the novelty factor was enough to blind almost all of us to the dangers these kinds of services can present, from a reputational, addiction and data privacy standpoint.

Since the Cambridge Analytica scandal, many people have become more cautious about the social media content they interact with (particularly personality quizzes and the like) for privacy reasons, and awareness about the effects of screen time has encouraged some to establish healthier relationships with their devices. However, the same sense of caution does not necessarily extend to the content people choose to post online.

The report asserts that many people later come to regret the material they post on web platforms, with 45% of respondents saying they regret using social media as much as they did when they were younger.

Meanwhile, 42% of people say their social media profiles are not representative of their authentic selves, despite them becoming the most readily available resource for recruiters looking to learn more about a potential new hire.

However, on the other side of the coin, social platforms like LinkedIn have proven to be an invaluable resource for job hunters over the years. According to Kaspersky, 73% of millennials found their last position directly through a social media platform.

The question then becomes: how do we capture the benefits of social platforms, without exposing ourselves to the dangers? According to Tony Neate, CEO at advice portal Get Safe Online, people could benefit significantly by making a concerted effort to pause before firing off a post.

Social networking has been - and is still - one of the revolutions of the online age. When used correctly, it is an excellent way of keeping in touch with friends and family, sharing information and advertising and finding new work, said Tony Neate, CEO at advice portal Get Safe Online.

Our advice is simple. Enjoy the benefits of social media, but periodically take a step back and remind yourself why its important to think before you post. Use this time to edit and even delete recent posts that might position you detrimentally, minimising the risk of current and future employers seeing you in a negative light.

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Here's another reason you should be careful about what you post online - TechRadar

Whats All the Hype About the Metaverse? – The New York Times

Virtual reality is also somewhat advanced in video games. In 2016, Sony released the $400 PlayStation VR, a virtual reality headset that plugged into its PlayStation 4 console to play virtual reality games. This month, Sony said a second-generation headset was coming for the PlayStation 5, though it did not share a release date.

But those were just steppingstones toward the complete metaverse, which is still taking shape. Technologists say that thanks to a number of things fast internet connections, powerful virtual reality headsets and a large audience of gamers it is now more possible to live in a richly animated, lifelike 3-D simulation.

The origins. The word metaverse describes a fully realized digital worldthat exists beyond the one in which we live. It was coined by Neal Stephenson in his 1992 novel Snow Crash, andthe concept was further explored byErnest Clinein hisnovel Ready Player One.

The future. Many people in tech believe the metaverse will herald an era in whichour virtual lives will play as important a role as our physical realities. Some experts warn that it could still turn out to be a fad or even dangerous.

Its only in the last few years that a critical mass of working pieces has come together, Mr. Ball said.

Truth be told, not too much.

Activision Blizzard is well known for making online games that have a metaverse component, where players spent hundreds of hours forming communities within the games. In its role-playing game World of Warcraft, released in 2004, gamers worked together online to complete quests in an effort to make their digital avatars stronger by collecting items like weapons and armors.

But the company has not dabbled in virtual reality. It has primarily made games for personal computers and game consoles but has yet to release a virtual reality game.

So far, Microsofts work on the metaverse has been nascent.

For several years, the software giant has developed the HoloLens, a $3,500 headset that shows digital holograms, with a focus on applications for businesses and government agencies. The device is related to augmented reality, which some technologists consider to be part of the future metaverse.

Microsoft is also the developer of the Xbox, the second most popular game console after the Sony PlayStation. But unlike the PlayStation, the Xbox has been conspicuously absent from the virtual reality gaming space.

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Whats All the Hype About the Metaverse? - The New York Times

How to Break Into the Creator Economy in a Digital Age – Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.

The way we consume entertainment and news has shifted tremendously within the past decade. Whereas once we relied solely on TVs or news outlets to consume information, now we tune into our peers and listen.Its a movement that has changed the way we think, interactand relate to each other.Its the creator economy:the collection, creationand distribution of all content in our current digital world.

More than 50 million people worldwide consider themselves to be creators, with 41% of creators earning a living wage ($69,000 or more) per year. A new study from MBO Partners shows that the creator economy skews young, with 75% of creators identifying as Gen Z or millennial.

Its a rapidly booming economy, with social-media exposure influencing what kids want to be when they grow up.If youre an aspiring content creator just starting off, here are the top fourmediums to take your passion and skill sets to the next level.

With WordPress users producing about 70 million new postseach month, theres no doubt that blogging is an excellent medium for content expression.If youre a content creator whos passionate about the written word, taking your creative skills online and monetizing this lucrative platform is a great start to your content-creation journey. For example, platforms like Medium allow successful writers to generate money through community subscriptions, and writers use popular programs like Google AdSense and affiliate marketing to monetize their content on major publishing platforms like WordPress.

Consider leveraging contextually relevant content through affiliate-marketing platforms like Clickbank and Commision Junction. Additionally, a platform like Substack allows writers to send digital newsletters directly to their readers and monetize their content. The platform removes the institutional structure that allows media publishers to make a hefty profit off of a writer's work, and instead allows the writer to make money directly from subscriptions with newsletter publishing tools and all-in-one solutions to help writers get paid for their writing.

Creative veterans looking to stretch their successful blogging brand to new platforms and forms of monetization can partner with brands to create original content, sell ebooks, turn their skills into classesand conduct personal advising and coaching sessions.

If youre a content creator who uses other avenues of expression, consider branching to online blogging to market yourself or your business and increase exposure. After all, blogging is scalable and affordablefor individuals and businesses.

If time is of concern, an excellent way to break into the creator industry can look like purchasing an existing blog. With SEO, copywritingand content marketing skills, you can quickly grow your newly-acquired business as its already established and has some traction.

Related: How to Scale Your Blog Like a Startup

Because social media is at the core of most content creators businesses, they are active social-media users. According to MBO Partners creator economy study, 96% of content creators say social media is very important (71%) or somewhat important (25%) for building their online reputation and brand. Todays influencers on social media have the power to affect and shift consumer purchasing behavior through relationships with their online followers. Tailored niche accounts with loyal followings and sponsored influencers contributeto the creator economy, and according to Mediakix, are likely to be worth $15 million by 2022.

With consistent, effective social-media strategies, user engagement, networkingand brand consistency, its possible to grow a healthy following on social media and build a successful brand.

For the seasoned content creator, its always a great idea to experiment with A/B testing. For example, if you have a successful fanbase on social media that expands to your online blog, consider experimenting with elements like text placement and test running products.

Related: How to Make Money With Social Media

Whether youre a successful YouTuber or starting out in the content-creation industry, selling merch and products can be a great way to monetize your craft. There are over six million third-party sellers onAmazon, and that figure continues to climb as nearly 2,000 new sellers join the platform every day.

Branded merch and niche-curated products can be a great opportunity to monetize your brand, especially if you have an established, loyal fanbase.There are numerous pathways into the ecommerce industry. Sellers can use avenues like Shopify, Amazon FBA, dropshippingor Etsy.

Think of the ideal ecommerce model that you want. Do you want to hold and distribute the inventory yourself or use the Fulfillment by Amazon (FBA) model, a service that Amazon offers to help business owners sell their products?As a rule of thumb, it is important to be mindful of supply-chain distribution.

Think about where youre sourcing your products. A reliable, efficient supplier will not only deliver your products at great prices, but will also do soin a timely manner.Have a long-term strategy in place in response to supply-chain disruptions due to labor, raw-materials sourcing, weatherand location-specific operating circumstances like power outages and local Covid restrictions.

Related: 9 Tips to Make Your Ecommerce Business Wildly Successful

Do you have invaluable skill sets or knowledge that others could benefit from? Consider expanding your market through SaaS (software as a service). SaaS is a way of delivering applications over the internet as a service. Perhaps youre a successful entrepreneur who wants to teach others how to thrive in the industry, or you have first-hand experience with optimizing your digital platform and gaining new followers. SaaS edtech will always be in demand. Leverage the connections, toolsand resources that you have as a creative entrepreneur and teach others how to do the same while making money.

Related: The Rise of SaaS: New Syllabus for Digital Gig Entrepreneurs

There are countless opportunities withinthe creative economy, and the good news is that there are endless different ways to break into it. Whats yours?

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How to Break Into the Creator Economy in a Digital Age - Entrepreneur

Kathy Griffin Is Trying to Get Back on the D-List – The New York Times

When Kathy Griffin met last summer with a surgeon to discuss the removal of the upper lobe of her left lung, and the cancer in it, she got right to the point. Can this wait? she asked. Because Ive got a gig.

She was expected in New York, to film a four-episode role for Search Party, the HBO Max cult-hit dramedy about the bizarre travails of a group of 20-something friends, whose final season was released this month.

It wasnt a run-of-the-mill opportunity. Search Party would be Griffins first TV role in five years that wasnt based on the notoriety that enveloped her after she posed for a photograph holding a Halloween mask of President Donald J. Trumps severed head doused in blood-like ketchup in May 2017.

Griffin known for humor that is by turns bawdy and biting, abrasive and self-deprecating, but always skewering of celebrity culture was never the biggest star on television. But for decades she was certainly ubiquitous.

She played the snarky second banana to Brooke Shields on the NBC sitcom Suddenly Susan from 1996 to 2000 and was the star and an executive producer of Kathy Griffin: My Life on the D-List, which aired on Bravo from 2005 to 2010. She was a regular on late night talk shows with David Letterman and Jimmy Kimmel, and performed in 20 comedy specials on HBO, Comedy Central and Bravo.

As a comedian whose job is to push boundaries, Griffin had courted controversy before. While accepting a best-reality-series Emmy in 2007 for D-List, she said from the stage, Suck it, Jesus, this award is my god now. In 2013, while hosting CNNs New Years Eve program from Times Square with Anderson Cooper, she mimicked a sex act on Cooper.

But the Trump photo landed her in a different kind of trouble.

There was fury from the right, including from the president himself, who tweeted that Griffin should be ashamed of herself, while Donald Trump Jr. told Good Morning America, She deserves everything thats coming to her.

For others, here was an opportunity to show that they wouldnt always disagree with the new president. She was rebuked by figures like Chelsea Clinton (this is vile and wrong) and her (now-former) close friend Cooper (I am appalled by the photo shoot Kathy Griffin took part in).

Griffin received thousands of death threats, including dozens left on her aging mothers answering machine and others called into the hospital room of her sister, Joyce, who was dying of cancer. Griffin was investigated and interrogated by the Secret Service, and her lawyer heard from officials at the Department of Justice.

I wasnt canceled, Griffin said, in her Malibu, Calif., home a few days after she hate-watched Cooper and Andy Cohen, the new co-host of the New Years Eve show that she was fired from amid the 2017 brouhaha. I was erased.

Griffin, now 61, has been trying to make her way back since then, brushing up against a litany of obstacles: partisan rage, sexism, Hollywoods fear of getting pulped-by-association, the pandemic, pill addiction, lung cancer and her own reputation.

All the while she has tried to puzzle out who among the culturally damned gets a second chance in our society, who doesnt and why. She feels cast out in an extended Hollywood exile and believes its because she is a middle-aged woman who doesnt have a big agency, film studio or television network financially invested in her professional rebirth.

She does not lack for money she says her net worth is $50 million but she craves the one thing that has driven her for decades: work.

I just want to get back to making people laugh, she said. More than anything else, thats what has been robbed from me.

Griffins house is a modern, boxy white structure of 8,200 square feet sitting on 1.8 acres in the hills overlooking the Pacific Ocean. She bought it in 2020 for $8.8 million, which I know because Griffin sent me the Zillow listing before I visited. It is all windows and clean surfaces, and is decorated in homage to its owner.

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On the entry table are her two Emmys (for outstanding reality program) and her Grammy Award (Calm Down Gurrl won for best comedy album). Magazine covers and promotional posters adorn the walls in the front entrance and around the house, including one for Kathy Griffin: A Hell of a Story, the 2019 documentary she produced and financed in the aftermath of the Trump photo. And prominently displayed by the powder room on the main floor, there is a portrait of Griffin painted by Erik Menendez in prison.

At the kitchen table, eating chocolate chip banana bread made by her husband Randy Bick, Griffin was biting and regretful, irreverent and chastened, angry and vulnerable. Her voice was soft and breathy after lung surgery. But her words were crisp, those of a woman who has hustled for every bit of her good luck since she moved from Oak Park, Ill., when she was 19.

Before the Trump photo she was on the road an average of 100 days a year, performing standup shows that made her a favorite of L.G.B.T. fans, among others transforming herself from the daughter of parents raised during the Depression into a rich businesswoman.

To become a success in Hollywood, she said, she had to be a tough and demanding minder of her own career. But her willingness to assert herself, sometimes loudly, could be a double-edged sword, and she has alienated plenty of entertainment industry executives. (In her home office sits a framed transcript of a conference call led by her erstwhile CAA agent, in which he told her This is why your career isnt more successful and that he hopes she will go back and die at William Morris.)

I honestly never had a desire to make enemies, said Griffin, dressed in a blue pajama set and sneakers, her four dogs (Olivia Benson, Elliot Stabler, Maggie and Mary) scurrying about. But I keep making enemies.

She learned to four-wall her live shows, meaning she cuts out promoters as much as possible. She refuses to audition, because people should know her humor and her affect by now. And she only takes meetings at home, because thats how she can tell whether agents, producers or directors are serious about making a deal.

She had a long relationship with a stand-up agent but otherwise tries to avoid hiring handlers who take a chunk of her money but dont have the same incentive to fight for her as she does for herself.

The battles she has chosen to wage, however, can backfire. In 2016, 10 days before the New Years Eve show, Griffin contacted Jeff Zucker, the president of CNN. She told him that she was carrying more of the prep work than Cooper and felt she deserved more than the $80,000 her contract called for.

Zucker got very offended, Griffin said. He started yelling at me and he literally said something like, Who do you think you are calling here demanding a raise? And then something came over me. And I just lost it. I just started screaming. Im Kathy [beep!] Griffin, Jeff, thats who I am. She then said to him, I would really feel a lot more comfortable showing up if I got paid what I deserve. Zucker took that as a threat to bail on the show, and in a call to Griffins lawyer, fired her.

Griffin called Zucker again, begging him to take her back. Zucker rehired her, but she said he cut her pay by 20 percent.

Zucker said this month that he had supported Griffins career for years, especially as the former president and chief executive of NBCUniversal, the parent company of Bravo, where he gave the greenlight to My Life on the D-List.

He called her demand for a raise so close to New Years Eve completely out of line.

It sounds like she is acknowledging that, insofar as Kathy Griffin acknowledges she has ever done anything wrong, he said.

In late May 2017, Griffin was at home, on a break from a stand-up tour. Most everything Griffin does is in service of booking the next gig, and her plans to spend a day posing for the photographer Tyler Shields (known for provocative images like one of a Black man tying a hooded Klansman to a tree with a noose) were no different. Maybe a photo could gin up attention and lead to a business opportunity.

Shields took pictures of her dressed in latex, posing like a Kardashian. For the last setup, they decided to satirize Trumps dismissive comment about Megyn Kelly, then a Fox News anchor, made after she moderated one of the presidential debates in 2016. You could see there was blood coming out of her eyes, blood coming out of her wherever, he said, a comment taken by many as a sexist reference to menstruation.

Griffins assistant procured a Trump mask from a costume shop, and they put it on one of Griffins wig holders to give it shape and then drizzled ketchup on it. About a week later, Griffin gave Shields the OK publish the picture. Within 30 minutes of it being posted on Twitter, it appeared on TMZ, the website founded by Harvey Levin, by then a known favorite of Trumps.

The headline read, Kathy Griffin Beheads President Trump.

Once TMZ had the picture, it was out of all of our control, Shields said.

The reaction was swift.

CNN fired her the next day. Twenty-five theaters announced they were calling off her upcoming shows. And Griffins mother, a devotee of Fox News, told her she didnt support what she had done.

She also had to deal with law enforcement, as the Secret Service began an inquiry and asked to question her under oath. Her lawyer, Alan L. Isaacman, said he knew that the photo was considered protected speech under the First Amendment, but nonetheless he and Griffin approached the situation as if there were a real threat she could be charged with conspiracy to assassinate the president.

The idea that he might be able to induce the Justice Department into bringing a charge was not beyond belief as a possibility, Isaacman said. (Press officers for the Secret Service and the Department of Justice declined to comment.)

Hundreds of thousands of dollars in security and legal fees later, Griffin was exonerated.

Some who work in comedy said they saw Griffins situation as not dissimilar to their own experiences, though without the widespread censure fueled by social media.

Griffin tried to tell a joke, but the joke wasnt clear and it bombed, said Bill Prady, the co-creator and an executive producer of The Big Bang Theory. It has happened to me a million times the joke was a misfire, because unless you knew the reference she was making, you were looking at an image that was hard to interpret.

The director and producer Judd Apatow said that if America is still mad at Griffin, its priorities are messed up.

It is seriously out of whack, he said, that she is struggling to get things back on the rails because something went too far in a photo meant to satirize a polarizing politician who was making life-or-death policy decisions.

Griffin spies a double standard in the whole situation, noting that other rebuked figures, like Dave Chappelle and Jeffrey Toobin, have seen their careers relatively unaffected or have regained their professional footing more easily. Or maybe its the patriarchy, which Griffin frequently invokes, amid expletives.

Earlier this month, she was scrolling through tweets about the actor Jeremy Strong, the subject of a profile in The New Yorker that portrayed the Succession star as taking his job, and himself, a bit too seriously. The article generated a lot of chatter and rebuttals from Hollywood insiders who felt it unfair.

When youre an artist known for being difficult and youre a man, they write New Yorker profiles about you and then Aaron Sorkin writes an open letter in support, she said.

But when youre difficult and youre a woman, they call you a pain in the (expletive).

The day I spent with Griffin in early January, social media was filled with chatter about CNNs New Years Eve show and Andy Cohens comment about Bill DeBlasio, who was serving his final day as mayor of New York. Cohen said De Blasio did the crappiest job, before adding a sayonara, sucka for good measure.

CNN stood by its man. Andy said something he shouldnt have on live TV, read the network statement. Weve addressed it with him and look forward to having him back again next year.

Griffin found this galling, but not surprising. Apples to apples, she said, explaining that Cohen made a political statement just as she had.

This example exercised her more than most. Griffin and Cohen have been feuding for years since their days overlapping at Bravo. In October 2017, after being named to co-host the New Years Eve gig with Cooper, Cohen was asked by TMZ if he had talked to Griffin about taking the job.

Who? Cohen asked, repeatedly.

Griffin is still angry. This is a guy that I think kind of wanted to be me, she said, likening Cohen to Eve Harrington from the movie All About Eve. And now hes halfway there.

Cohen declined to comment, but a Bravo publicist pointed to an interview he gave to Howard Stern in 2018 in which he said of Griffin, I got the job that she had on CNN, Im on Bravo all these hours, I get it.

To Prady, comparisons between Griffins photo and Cohens rant are imprecise. Cohen, he said, made a mistake. In Kathys case, the world made a mistake.

One of the comedians who reached out to Griffin in the early days of her crisis was Jim Carrey. His advice: What she was living through was material, important material, and that when she was ready, she needed to make it funny, and share it with audiences.

As the death threats and vitriol continued in the U.S., in late 2017, she headed out on a 17-country tour. In front of large crowds at venues like the Sydney Opera House, Griffin performed three-hour-plus shows detailing her experience at the intersection of free speech and partisan rage. When not onstage, she washed laundry in her bathtub and cried through panic attacks at night, all of which is captured in the documentary.

By the end of the year, Griffin and Bick were back home. She got her first bite from a network, booking a role on Comedy Centrals Trump spoof The President Show (she was cast as the presidents aide Kellyanne Conway). Spending hundreds of thousands on security and fronting all the production costs, she played 24 cities from May to November 2018, including shows at Carnegie Hall and Radio City Music Hall.

But the physical and emotional strain further eroded her well-being. She and Bick began to fight, even temporarily separating, and Griffin said that a dependence on pills turned into a full-blown addiction.

Though she said she has never taken a sip of alcohol in her life, by the time she left for the international tour, pills like Provigil, Ativan, Klonopin, Vicodin, Xanax and Adderall had became one of her primary food groups. Borrowing from recovery adages, Griffin said pills went from magic to medicine to misery.

She continued to hustle, trying for a distribution deal for the documentary (on which she spent $1 million) and pitching television show ideas. No one bit. Then in March 2020, her mother died.

On June 25, I wrote a note to Randy and then I took a bunch of pills, and I just thought I would go to sleep, she said. I really thought hed be better off without me, that the world would be. She was hospitalized and in July, began an at-home rehab program where sober counselors came to her house daily.

Without the pills to mask her body aches, her back pain became so persistent that she saw a doctor. Last July, she was diagnosed with early-stage lung cancer. (Griffin said her lung surgery was a success and no further treatment has been recommended by her doctors.)

The diagnosis was terrifying news, but a more promising harbinger arrived in an out-of-the-blue phone call from Charles Rogers, a creator and showrunner of Search Party. Rogers had seen Griffin on her Hell of a Story tour and had been mesmerized. And he thought she would be perfect as Liquorice Montague, an unhinged Svengali who takes under her wing one of the shows characters. She is very grounded, sensitive, smart and thoughtful in her approach, he said of Griffin. It didnt feel like we had a diva on the set, at all.

Griffin didnt tell Rogers about the lung cancer, or that an operation was scheduled. I was just afraid they would say I couldnt do it if they knew, Griffin said.

As she recuperated from surgery this fall, she got other nibbles too, appearing on Jimmy Kimmel Live! this past November. (Kimmel who was supported by ABC amid criticism in 2020 for performing in blackface earlier in this career, for which he apologized introduced Griffin as an incredibly resilient human being.)

Through the tumult Griffin has made new friends, including women who have fought publicly with Trump, like E. Jean Carroll, a journalist who is suing him for defamation.

She has also grown close to Sia, the Australian pop singer-songwriter, who landed at the center of her own media storm in early 2021. Music, the movie which Sia wrote and directed, was criticized by disability rights activists for its depiction of autistic people and for casting someone not on the autism spectrum. Sia was the target of hostile comments on social media; online petitioners called for the movies release to be canceled.

I was suicidal and relapsed and went to rehab, Sia said. Griffin helped her get through the experience. She saved my life.

A few months ago, Griffin confided in Sia about one of her most shameful memories, something you wouldnt have been surprised to see on My Life on the D-List. Back in 2017, she told Sia, she had asked Apatow if he would go with her to Craigs, a West Hollywood restaurant that is a favorite of paparazzi.

I just need one good picture out there besides those that say, Kathy Griffin is a jihadist, she said she told him. (Apatow said he does not recall Griffins request.)

Sia told Griffin she would go to Craigs with her. So last November, they drove together to the restaurant, strategically timing their arrival to be caught by photographers.

We were joking that we were on Survivor: Hollywood, Sia said. The photos ran in the The Daily Mail.

Prady has kept in touch, too. On New Years Day, he texted Griffin to say they should create a New Years Eve show for this Dec. 31.

She replied enthusiastically, but Griffin always looking to turn any opportunity into a bigger one let him know that a one-off appearance wasnt exactly what she was looking for.

Hey, NYE is fun, she wrote, but if Im calling in a Bill Prady favor, make it a cast member of something.

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Kathy Griffin Is Trying to Get Back on the D-List - The New York Times

Why gaming industry could be the new social media – The Financial Express

By Muhammed Aqib T P

With hobby sites and forums having absolutely little to no functionality beyond text posting, social media platforms breaking patterns and rambling, now offers features farraginous of all sorts starting from monetization to live streaming, broadening horizons for social interactions to a level unimaginable. Undeniably, online gaming evolved apace with social media. With its artistically rendered virtual interaction, potential to capture ceaseless imaginations of youngsters, and with an excellent growth opportunity, the gaming industry grew on to new frontiers. Unlike the times when gaming industry merely served a niche market, it now brings together gaming and socialising in a way unlike before, giving grounds to rise of the next new social media. Gone are the days when voice-chat feature remained a far-off dream and when games were meant to be played effectively with bare text chat or nothing at all. In contrast to the traditional, solitary and antisocial gaming, multiplayer games like Fortnite and game-creation platform Roblox, transcends the gaming environment with its highly social environments, encouraging collaboration, conversation and real-life connections. Online games like Roblox, Minecraft, Animal Jam and so many more not only have quests you can embark on together, but also rooms you can customize and characters you can become. With Discord gathering hundreds of millions of users who use its text and voice chat features to connect with gaming communities all over the world, voice chat marks its spot in the core part of the gaming experience.

These days, you probably dont see too many of your friends posting about their Farmville estates on Facebook any more. As the younger set have largely moved away from the platform to more eye-catching and smartphone-savvy platforms like Snapchat, Instagram, and TikTok, many of the popular games of years gone by have faded into memory. However, that doesnt mean that the new generation of phone-obsessed younger millennials and Gen Z kids has given up on online gaming. Talk to any 12 year old and youre bound to find out tons of information about their Fortnite character skin, their Minecraft dungeon, or their Animal Crossing town, and thats not to say that these viral games are restricted to adolescents; tons of adults regularly enjoy gaming with games like the ones mentioned.

In todays digital age, gaming is all the more immersive, engaging and a viable way of networking and community building and with connectivity in-home and on the go, players stay connected to their games and their friends regardless of time and location. The soaring innovations have given way for players to uncover more realistic and fully immersive simulations on screens and lenses, and with online socio-gaming now setting benchmarks, the world is still only learning just how influential gaming really is. Fostering online communications and engagement, a lot of the existing apps focus on connecting strangers and providing them with an opportunity to socialise; a platform to connect, hear and be heard all the while battling. With Socially immersive and interactive gameplays, the virtual world gives gamers brand new and a diverse community to engage, making it a much fuller and more meaningful interactive internet marketplace. Social media having fallen to the wayside, online gaming companies now have monopolized social media group interaction. From giant triple-A titles to crowdfunded indie games all have communities much stronger and deeper, creating movements even beyond the gaming world. The rapid spread of digital platforms, the massive phenomenon of streaming, the growing popularity and accelerated rise of esports, have reinvented the gaming landscapes, and with new game genres emerging every now and then new monetisation models are forthcoming.

India being a talent hub, along with the spike in digital adoption during the pandemic, and availability of cheaper, faster and better internet quality, Indians have access to better games now than ever. With over 300 million user base, increased time spent and monetisation, mobile gaming is said to triple to a $5 billion market opportunity by 2025, and with metaverse now taking the world by storm, a crossover of the same would downright be sheer ethereal experience.

The author is CEO of WAFA Voice Centric Platform. Views expressed are personal.

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Why gaming industry could be the new social media - The Financial Express