Archive for the ‘Social Networking’ Category

Social Media and the Price of Civilisation – The News

Chris Anyokwu

By Chris Anyokwu

Walter Benjamin, once famously declared in his work, On the Concept of History, that: There is no document of civilisation that is not also a document of barbarism. Man in his restless search for solutions to lifes many imponderables and impedimenta has been able to conquer and harness nature thereby creating culture. Culture in this context designates the sum of humans ways of conducting their day-to-day affairs in their relentless pursuit of felicity and happiness. Even so, it has not always been rosy and smooth-sailing with regard to mans inventions and discoveries. Just like in everything else, there are always unintended consequences.

Take, for instance, motor vehicle technology. The production of vehicles such as cars, lorries, vans and buses has made movement a lot less irksome and has helped in shrinking long distances separating towns and cities, communities and peoples. But the sad obverse is that this modern technological invention has also led to the great loss of life, a curse-blessing which the ancient Greek call pharmakos and a paradoxical quagmire poetised by Wole Soyinka in his mytho-poem, Idanre. Paradisiacal as the carapace cruising on the road might feel, it is often involved in road mishaps due largely to mechanical, electrical or human errors/defects.

Among causes of road accidents include burst tyres, overheating, over-speeding, uneven road surfaces, road craters, freak mal-functioning of auto parts while the vehicle is in motion, etc. Ditto for airplanes, ocean-going vessels, among others. We can make the same argument for social media. Perhaps, its reasonable for us to begin our reflection today by briefly taking a look at how it all started and how we got to where we are today. To that extent, therefore, it is useful to remind ourselves that social media sites such as Facebook are the natural consequence of many centuries of social media development. We are reliably informed that the earliest methods of communicating across great distances used written correspondence delivered by hand from one person to another. We are talking specifically about letters (C.550 B.C.). In 1792, the telegraph was invented which invariably meant the conveyance of information encapsulated in short messages. The telegraphic capsules were a revolutionary way to convey news and information back in the day. Then followed what was referred to as the pneumatic post, developed in 1865. This had created another way for letters to be delivered quickly between recipients. A pneumatic post was said to utilise underground pressurised air tubes to carry capsules from one area to another.

The telephone was invented in 1890 and the radio in 1891, both helped mankind to communicate across great distances instantaneously. Technology, to be sure, changed rapidly in the 20th century. After the first supercomputers were created in the 1940s, scientists and engineers began to develop ways to create networks between those computers, and this would lead as time went by to the birth of the internet.

The first recognisable social media site, Six Degrees, was created in 1997. In 1999, the first blogging sites became popular, creating a social media sensation thats still popular today. These blogging sites include myspace, LinkedIn, Photobucket, and Flickrand they all facilitated online photo sharing. Youtube came out in 2005, creating an entirely new way for people to communicate and share with one another across great distances. By 2006, Facebook and twitterbecame available to users throughout the world and other sites such as Tumblr, Spotify, Foursquare and Pinterest beganpopping up to fill in social media niches. Today, there is a tremendous variety of social networking sites, and many of them can be linked to allow cross-posting. This creates an atmosphere where users can reach the maximum number of people without sacrificing the intimacy of person-to-person communication (see Google.com).

The case of person-to-person communication delivered via social media has been achieved at a stiff price, namely our nakedness. And nakedness must be understood in the broadest sense possible. Im certain the invocation of the word nakedness instinctively brings to mind mans primal Act of Shame at Genesis. According to Scripture, Adam and Eve, our progenitors were both originally naked but they were not ashamed. But after they ate of the Tree of Knowledge, we are told that the eyes of both of them were opened, and they knew that they were naked (Genesis Chapter 2). The consequence of the Original Sin of Disobedience, for the primal pair, was grievous and shameful knowledge of their essential abjection, their nakedness, body and soul. Even we, their latter-day progeny, have inherited their nakedness, the so-called Adamic nature ofsin and corruption. Thus, our inheritance of nakedness is comeuppance for our default mode of disobedience. Contextualised and framed within the tramlines of contemporary experience, our nakedness at present is the fall-out of our idolatrous and obsessive reification of social media.

In the world of social media, content is king, but we ask: what kinds of content are on display for all to see and consume? Without filibustering, let us concede straightaway that social media, as posited above, has revolutionised social discourse, speech acts, communicative events and the all-important act/art of communication. We shall come to that in some detail much later. But our concern, for now, are the harmful effects or functions of social media. Take sex, for example. Growing up, the whole thing about sex was carefully and ritualistically shrouded in vague, coded idioms and para-verbal signs and signals. Never was sex spoken of or practised in plain sight as it is done nowadays. It was (and still is!) sacred and must be contemplated and consummated within elaborate rituals of secrecy, gravity and definite purpose. Is it so now? Have you seen children, aged 4 8, gyrating raunchily in the name of dancing at parties? Christmas is upon us, so you will see such belly-aching sights aplenty. Woe betide that parent who does not fall in line by buying his/her primary or secondary school child a smartphone. Are these cell phones for making and receiving calls only? Never, not on your life! Simply put, every schoolboy and girl wants a phone in order to surf the so-called Super-Highway, the internet. What do these tiny tots seek on the internet? Research material? Never! For them, social media is a veritable detour to fabulous worlds of phantasmagoria, fantasy and nirvana. It is a world of escape that is, escape from our humdrum world of objective reality marked as it is by storm and stress and escape into a meretricious and illusory dimension of dubious bliss. The enchantment and the spell of alternate utopias only bring lasting regrets, sometimes, beyond the grave. Pornography, bullying, body-shaming, stalking, anti-social brain-washing and indoctrination and other deleterious acts are some of the negative effects of social media.

On a daily basis, we are assaulted and assailed by the downright execrable, the incredibly creepy and weird, the heart-stoppingly unprintable on social media as folks put on display the very worst in human deviancy and depravity. The idea is that the more creepy, the more forbidden, the more unprintable the better for social media ventilation. The scandalous is the oxygen of social media Father rapes pre-teen daughter; Mom and son tie the knot, Parents eat their children, etc. Things along those lines.The banal equally trend online: How I share my panties with my mother. How my Dad and I measure our manhood, My Boobs are bigger than yours! In vain do we seek to capture and comprehend the scope and scale of profanity, pejorism, the bizarre that constitute the content of social media. Traditionally, the family, the school, church/mosque, the media (print and electronic) and peer group are considered the main agents of socialisation. But these agents of socialisation have now paled into insignificance compared to the overwhelming influence of social media today. What weight does parental control carry in the face of SM? Doesnt the Man of God sound and look old-fashioned in the eyes of these young ones? Hasnt SM taken away the ethical element from our media, leaving it emptied of meaning and drained of relevance? In this Social Media Age, the youth are a demographic time-bomb waiting to blast civilisation as we know it to smithereens. They have abandoned the terrestrial world to us, old-school types, and have smartly relocated onto virtual space. They are no longer citizens, but netizens! And in their world, vices such as rebellion, subversiveness, violence, vandalism, arson, cannibalism, mischief, fake news, pranking, and radicalism are the currency of conversation. Cultism and the occult also thrive therein.

Also, in this parallel world, mentorship and role-modelling revolve around trolls, spooks, online masters/mistresses, doppelgangers, gods and goddesses. And since language is the vector of culture, netizens have also devised their own unique lingo. Ever heard of the word encryption? That is the essence of their language in their ecosystem. Encryption is the method by which information is converted into secret code that hides the informations true meaning. In computing, unencrypted data is also known as plaintext, and encrypted data is called ciphertext. The formulae used to encode and decode messages are called encryptionalgorithms or ciphers. In the essay entitled Social Media and the English Language, Reuben Abati inimitably and brilliantly explores the use of digital slang by Nigerian youth. He writes: Texting and tweeting is producing a generation of users of English [] who cannot write grammatically successful sentences. Abati notes further that these youths cannot tell the difference between a comma and a colon. They have no regard for punctuation. They mix up pronouns, cannibalise verbs and adverbs, ignore punctuation; and violate all rules of lexis and syntax. They seem to rely more on sound rather than formal meaning. Abati tells us that the domains of choice for our netizens are Facebook, Twitter and Instagram. He vouchsafes and furnishes a few examples of their digital sociolect as follows: For [4], forget [4get] or [4git]; see [c], straight[str8], first[fess], will [wee], help [epp], etc. Abati adds thus: Oftentimes, this special prose arrives amidst a number of other confusing symbols, emoticons, memes, acronyms and abbreviations, looking like a photographic combination of English and hieroglyphics. New words such as bae, boo, finz, famzing, Yaaay, 420 (marijuana) 143(I love you) 182(I hate you) Idaful (wonderful) 53x (sex) PAW(parents are watching), ADIDAS (All Day I Dream About Sex) litter the discursive topography of our netizens. Whilst this unorthodox orthography, according to Abati, implies a fascination with speed, secrecy, and privacy, it equally highlights the disturbing fact that users are increasingly socialised into not knowing the difference between correct and incorrect English grammar and usage. It exemplifies the lack of rigour and propriety and organisation. The point really is: think clearly, write clearly. In this regard, the role of critical thinking and logic cannot be overstated. Netizens spend a lot of time on websites, on apps, giving rise to a rash of pathological issues, some we are already familiar with, others waiting to be discovered to our dismay. Digitally savvy children are, by the same token, moral liabilities to their parents and society. The interface between man and technology has been beneficial to a degree as argued earlier on but its negative effects far outweigh the positive ones. Yes, neologisms such as textspeak, texting, sextexting, twitter troll, tweeps, emoticons, emojis, tweeterati, blogging, tweet, re-tweet, hashtag tendto keep lexicographers happy, but, the fact of the matter is that social media if left unchecked or unregulated will yet set the world on fire.

*Chris Anyokwu writes from the University of Lagos

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Social Media and the Price of Civilisation - The News

TikTok to rank as the third largest social network, 2022 forecast notes – TechCrunch

A new forecast has dubbed TikTok as the worlds third-largest social network, just behind Facebook and Instagram. In its inaugural forecast on TikToks global install base, Insider Intelligence the firm previously known as eMarketer predicts that TikTok will reach 755.0 million monthly users in 2022, after seeing 59.8% growth in 2020, followed by 40.8% growth in 2021.

Facebook, as of its most recent earnings, reported 2.91 million monthly active users after seeing 6% year-over-year growth. And recently, Instagram employees leaked its network had surpassed 2 billion monthly users, up from the 1 billion monthly user milestone reported in June 2018.

However, Insider Intelligences forecast is referencing its own 2022 predictions, which uses a slightly different set of calculations. The firm has its own definition of a monthly active user that may differ from those of each company it analyzes. For example, it only counts users who log in at least once a month consistently over a calendar year period, and it attempts to weed out the fake accounts from its estimates. This is meant to provide clients with a more consistent apples to apples comparison across all platforms.

According to the firms estimates, Facebook will reach 2.1 billion monthly users in 2022, followed by Instagram with 1.28 billion users. TikTok will follow with its 755 million monthly users, ahead of Snap and Twitter.

Image Credits: Insider Intelligence

TikTok, over the past couple of years, has been growing quickly.

App intelligence firm Sensor Tower reported the short-form video app crossed 2 billion downloads across the App Store and Google Play in the first quarter of 2020. A separate report by App Annie later found TikTok saw 325% growth in 2020, and the monthly time spent per user also grew faster than any other app including by 65% in the U.S., surpassing Facebook.

In July 2021, Sensor Tower noted TikTok (including sister app Douyin in China) had become the first non-Facebook mobile app (outside of games) to reach 3 billion downloads globally across the App Store and Google Play, while TikTok consumer spending surpassed $2.5 billion globally. This put the app in the company of only a handful of others that had reached that milestone, including Tinder, Netflix, YouTube, and Tencent Video.

While other firms had predicted TikToks monthly active user base would top 1 billion in 2021, Insider Intelligences forecast is a bit more conservative due to its methodology. But it does expect the app to continue to grow, if at a slower rate of 15.1% in 2022.

As a result of its growth, TikToks share of overall social networking users is also climbing upwards. Insider Intelligences forecast believes TikTok will surpass a 20% share for the first time and will approach a one-quarter share by 2024.

The rise of TikTok is especially challenging for Snapchat, with which it competes head-to-head for the youth audience, remarked Insider Intelligence principal analyst, Debra Aho Williamson. Although TikTok does not share much similarity to Twitter, its massive size relative to the moreestablished platform is a clear reflection of the addictive nature of TikToks content, she said.

Theres still plenty of room for TikToks future growth, the firm also pointed out, as next year, 3.57 billion people will use a social networking app at least once per month.

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TikTok to rank as the third largest social network, 2022 forecast notes - TechCrunch

Nonprofits have the answers to improve social media: Big Tech has the resources to make it happen – TechCrunch

The debate around social medias impact on mental health is hardly new, but the conversation has recaptured the worlds attention in light of reports this fall that suggest Facebook has been well aware of the toxic mental health consequences of its platforms for teens.

While this data and the knowledge that Facebook ignored these concerns is troubling, understanding social medias impact on mental health isnt all that simple. In fact, theres a strong argument to be made that social media can offer safe, affirming spaces and connections for young people on the journey to discover themselves and their identities.

These benefits are too often pushed aside while the dark consequences of social media rage on. The fact is that todays popular social networking platforms, like Instagram, Snapchat, Facebook and more, are designed with monetization as a top priority. At their core, these apps encourage excessive use because more user hours on the app equal more ad support.

The tech industry has an opportunity and a responsibility to make space for platforms that arent dependent on ad dollars.

While some have responded to the latest backlash by declaring that spaces like Instagram should be strictly reserved for adults, I strongly believe that its possible to build a social media environment that is beneficial for teenagers one that helps them discover themselves and affirm who they are; one that lets them explore their identities freely; and one that comforts them in times of darkness and helps them know they are not alone.

Im not sure this future can be cultivated by reactive features alone, but there is potential for social media giants to team up with other organizations and nonprofits to make social media a safer place for all people.

While its difficult to imagine a world where for-profit social media is not a monopoly, it doesnt have to be this way. It may not be realistic to eliminate ad-supported social media apps completely, but the tech industry does have an opportunity and responsibility to make space for platforms that arent dependent on ad dollars.

If the number of views, clicks and ads were secondary to peoples wants and needs, we could revolutionize the way social media platforms work. Together, we could build communities that users can come to on their own terms whether to escape pressure from other apps, connect with peers or find an accepting place where they can be themselves.

While a handful of ad-free social media spaces already exist such as Ello and TrevorSpace, The Trevor Projects social networking site for LGBTQ+ young people they are much smaller and have fewer features, and therefore may not attract the high volume of users who are accustomed to the bells and whistles that come with social media apps such as Instagram.

There also needs to be a space online for young people to explore their identities anonymously, which is nearly impossible when social media companies prioritize ad support over their users mental health and well-being. Advertisers want to know exactly who is spending time on social media so they can target users based on their age, gender, behavior and identities. This becomes especially problematic for young users who want to use social media as a vehicle for figuring out who they are but cant do so discreetly.

In order to overcome this, the industry as a whole needs to make more investments in social media spaces whose purpose isnt profit. Over the past few years, tech giants have made incredible strides in product innovation, which could be applied to other sites that give users a safe place to express themselves and find supportive communities.

Theres a time and place for Facebook, Instagram, TikTok and other ad-supported apps, but theres also a clear need and want for online spaces that arent driven by revenue. It doesnt have to be one or the other, and we can work together to make room for both.

With TrevorSpace, for example, weve invested in research to better understand our users wants and needs, without the added pressure of meeting specific revenue goals. Through this research, weve learned that our users look to the internet to explore their identities and value having a safe space where they can express themselves.

Beyond investing in more nonprofit social media platforms, theres also an opportunity for tech companies to apply their leading-edge AI developments to improve the user experience on social media and alleviate some of the mental health stressors caused by spending too much time online.

Social media sites currently use machine learning to inform algorithms that encourage people to spend more time online, but its possibilities extend far beyond that. We know that technology has the power to support peoples mental health instead of exacerbating mental illness, so what if we used AI to give users newfound control over social media?

Imagine if AI could help people find what they really need in a given moment like guiding users to content that makes them laugh when they want to laugh or cry when they want to cry, facilitating connections between like-minded users that build positive relationships, or suggesting resources that give them skills or knowledge that positively impact their life.

The majority of social media apps today use AI to determine our feeds, for you pages and timelines for us. However, if we instead used AI to let people guide their own journeys on social media, we could foster a fundamentally different emotional experience one that supported their wants and needs instead of simply monopolizing their time and attention.

This sounds like a no-brainer, and some may even believe this is already happening. However, as recently bolstered by former Facebook product manager Frances Haugens testimony, this is simply not how the content we see is curated in the current hands of social media leaders. That must change.

Thanks to unprecedented innovations and research in social media, we have the technology needed to create sites that are conducive to our well-being; its just a matter of investing time and resources in developing them and creating space for nonprofit apps to coexist with major ad-supported apps.

Looking ahead, I see the potential for social media companies to partner with nonprofit companies to develop AI that gives users control over the content they see and how they interact with it, but it would take major time, investment and collaboration from both parties. It would also require social media giants to be OK with making room for much-needed alternative apps in the space.

Making social media safer and healthier for all people is a goal that many nonprofits, including The Trevor Project, are dedicated to realizing, and we would greatly benefit from social media companies help making it happen.

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Nonprofits have the answers to improve social media: Big Tech has the resources to make it happen - TechCrunch

Alexis Ohanian and Polygon will invest $200M in decentralized social media – VentureBeat

Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.

Polygon and Alexis Ohanians Seven Seven Six will invest $200 million in social media projects that take advantage of blockchain technologies.

The partners will fund ideas at the intersection of social media and Web 3, exploring better ways for humans to connect online.

The motivation behind Web 3 is that a better version of the internet is possible, one which empowers users over platforms. It is a response to a pervading sense that the current instantiation as represented by the social media giants has strayed too far from the early webs open source ideals, the partners said.

The result is, as one Facebook engineer famously quipped, the best minds of our generation are thinking about how to make people click ads, the partners said.

The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2

Polygon has mission is to offer a wide range of secure, fast, affordable, and energy-efficient Ethereum scaling and infrastructure solutions for developers, empowering them to build Web3 applications for the world.

Ohanian co-founded Reddit in 2005 at the dawn of social networking. He left in 2010 and returned as executive chairman in 2014 to lead a turnaround before resigning in 2020. He cofounded Initialized Capital in 2010 and was a seed investor in Coinbase, Instacart, Opendoor, GOAT, Patreon, Flexport, Ro, Papa, and more. He is also an outspoken advocate for the open internet and equity and an active supporter of minority and women-owned businesses.

His new venture firm, Seven Seven Six, has a diverse portfolio that ranges from DroneSeed, a company taking on reforestation with drones; Sky Mavis, makers of Axie Infinity, the pioneering play-to-earn Web 3 gaming franchise; Better Brand, which is transforming the most carb-heavy foods into the least; and Stoke Space, a reusable rocket company.

We are still in the early days of Web3 and the most obvious opportunities right now are in gaming and social, said Ohanian, in a statement. This initiative will do just that, with a focus on gaming properties and social media platforms built on Polygons scalable infrastructure. Weve already seen some of the best product founders in our portfolio start building on Polygon and Im excited for Seven Seven Six and Polygon to play a big role in shaping what the new internet looks like.

Polygon is a blockchain protocol that provides scalable, low-fee infrastructure powering the biggest projects in decentralized finance (DeFi) and non-fungible tokens (NFTs), including Aave, SushiSwap, and OpenSea. The number of decentralized applications (dapps) building on Polygon passed the 3,000 mark in October, from 30 at the same time last year.

Polygons network is also quickly becoming the main destination for companies building the foundation for a new breed of social networks. Cent is an ad-free creator network that was in the headlines earlier this year when Twitter CEO Jack Dorsey sold an NFT of the first-ever Tweet for $2.9 million on its platform.

Sapien Networks team is busy building a tokenized social network built on the Ethereum blockchain, but still finds time for stunts like planting a statue of Harambe in front of Facebooks headquarters. Earth 2 is a virtual twin of our real world and metaverse platform and is now collaborating with Polygon Studios in an exclusive partnership.

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Alexis Ohanian and Polygon will invest $200M in decentralized social media - VentureBeat

2 ETFs That Tap Into Millennial Influence on Social Media – ETF Trends

Social media and millennials can certainly go hand in hand, which opens up opportunities in 2022 for a pair of Global X exchange traded funds (ETFs).

Instagram noted the forthcoming trends that could shape social media influence on millennials in 2022. This was captured in the first edition of the Instagram Trend Report.

This report is your guide to the upcoming trends, as defined by Gen-Z, that will shape culture in 2022, Instagram writes. In order to create this report, we tapped into the minds of Gen-Z to learn more about the rising Instagram trends across categories including music, fashion, creators and celebs, beauty, social justice, and so much more.

Some of the topics covered in the report include:

One ETF worth noting to capture these trends is the Global X Social Media ETF (SOCL), which seeks to provide investment results that correspond generally to the price and yield performance of the Solactive Social Media Total Return Index. The index tracks the equity performance of the largest and most liquid companies involved in the social media industry, including companies that provide social networking, file sharing, and other web-based media applications.

Another one is the Global X Millennials Thematic ETF (MILN). MILN seeks to provide investment results that correspond generally to the price and yield performance of the Indxx Millennials Thematic Index.

In the case of MILN, the underlying index is designed to measure the performance of U.S.-listed companies that provide exposure to the millennial generation as defined by the index provider. The millennial generation refers to the demographic in the U.S. with birth years ranging from 1980 to 2000. The fund offers:

For more news, information, and strategy, visit the Thematic Investing Channel.

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2 ETFs That Tap Into Millennial Influence on Social Media - ETF Trends