Mediaboss Marketing

What's the one thing all organizations have in common? They must identify new ways to grow revenue and expand their business to stay competitive.

Increasingly, organizations are using cloud computing and social networking to help them embrace new market opportunities.

Over the past several years cloud computing has matured to a point where it's considered a mainstream technology service. The benefits can seem endless. It helps to reduce IT costs, it's easy to set up, scales to your business' storage needs seamlessly, provides customers, partners and employees with remote access from anywhere at anytime, it's secure and security-rich. Expected to grow to more than $214 billion by 2020, cloud computing has become a catalyst for capturing new business value.

Similarly, social networking for business has exploded over the past several years. Forrester Research reports that the market opportunity for social enterprise apps is expected to grow at a rate of 61 percent through 2016, reaching $6.4 billion. Once viewed as a tool for students and teens to connect with one another, businesses are now adopting similar concepts to better connect their employees, partners and clients and to transform globally. These organizations are transforming into social business as every department, from HR to marketing to product development to customer service to sales, are using social networking the way they use any other tool and channel to do their job.

They're integrating social networking tools into traditional business processes to fundamentally impact how work gets done and to create business value. They're deepening customer relationships, generating new ideas faster, identifying expertise, enabling a more effective workforce and ultimately driving their bottom line.

Imagine what could happen if you were to marry cloud computing and social networking.

Many organizations, of all shapes, sizes and industry, are already doing so and creating significant business value.

For example, within the RICOH Company, Ltd., an international supplier of office and industrial equipment, the Business Development Center is collaborating in the cloud creating products faster with an expected improvement in cycle time for new product introduction of 20 percent. Chefs at Newly Weds Foods, a world leader in food ingredient technology, have reduced department travel and meeting costs by 10 percent. Strategic Decisions Group (SDG), an international strategy consulting firm, has also achieved more than 60 percent cost reduction in their Asia Pacific e-mail system costs, all thanks to using cloud services.

Colleagues in Care' Global Healthcare Network (CIC) is using social networking tools in the cloud to virtually connect medical workers and volunteers from around the globe. Using this technology, the volunteers and those on the front lines taking care of patients are armed with an online medical knowledge system that includes treatment options, clinical pathways, and best practices specific to the situation in Haiti. For example, doctors on the ground in Haiti now have immediate access to information. Previously, a healthcare worker typically had no access to a specialist to consult about a specific medical condition. They can now immediately determine how to best care for a patient directly in front of them, at the same time collaborating with colleagues to determine more population-based strategies of effective care.

Colleagues In Care is using IBM cloud-based social analytics and collaboration services to provide their global network of healthcare volunteers with immediate access to critical data and information for the current healthcare needs of the Haitian citizens.

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Bethann Cregg: Imagine the Marriage of Social Networking and Cloud

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Posted 26 June 2012 18:25pm by Patricio Robles with 0 comments

Social networking's impact on the consumer internet is well-established and one need look no further than Facebook's current valuation to see that, despite healthy skepticism, social networking will continue to play a large role on the web.

But what about enterprise social networking?

While not talked about nearly as much, social has become a key focus for big tech companies like IBM, which are seeking ways to capitalize on bringing employees together.

Yesterday, after more than a week of rumors, Microsoft made its biggest move to date in the enterprise social networking space by purchasing Yammer for $1.2bn in cash.

Yammer, which launched as a Twitter-like service for company employees, is a full-fledged social networking platform that is used by 5m corporate users. A basic service is offered free of charge; companies pay to add additional features, such as more sophisticated administrative tools.

In shelling out more than a billion dollars for Yammer, Microsoft CEO Steve Ballmer clearly believes that the company, which is just four years old, can help Microsoft stay relevant in the social age. "The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love. Yammer adds a best-in-class enterprise social networking service to Microsofts growing portfolio of complementary cloud services," he stated.

While Microsoft says it intends to keep operating Yammer as a standalone entity with current Yammer CEO David Sacks at the helm, the Redmond software giant not surprisingly hinted at integrations with other Microsoft products, including SharePoint, Office 365, Dynamics and Skype.

Those make sense given that many of Yammer's existing users are employees of firms likely to be using Microsoft products. Indeed, according to Microsoft, employees at 85% of Fortune 500 companies are on Yammer.

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Microsoft buys Yammer, bets $1.2bn on enterprise social networking

California has inched forward in its efforts to protect your passwords for Facebook and other social networking sites from prying colleges and companies.

One of a pair of bills making their way through committees in the state Legislature was unanimously approved Tuesday by the Assembly Judiciary Committee.Senate Bill 1349 seeks to prohibit the practice at public and private California colleges and universities.

It reads: "A public or private postsecondary educational institution shall not require, or formally request in writing, a student or prospective student to disclose the user name or account password for a personal social media account or to otherwise provide the institution with access to any content of that account."

The bill, which has already been approved by the full Senate, moves on to the Assembly Higher Education Committee next week for consideration.

According to a Senate committee analysis, the state's public universities do not currently ask students for access to their social media accounts, though some private colleges request the information from student athletes to ensure they comply with National Collegiate Athletic Assn. rules.

Its companion bill, Assembly Bill 1844, covers the provisions for businesses and will be heard Wednesday in the Senate Labor and Industrial Relations Committee.

"I am pleased by todays overwhelming vote to end this unacceptable invasion of personal privacy," the Senate bill's author, Sen. Leland Yee (D-San Francisco), said in a statement on Tuesday. "The practice of employers or colleges demanding social media passwords is entirely unnecessary and completely unrelated to someones performance or abilities."

Neither bill would would prevent colleges or prospective employers from checking social networking websites for information that's publicly available. Employers often use social media to screen applicants. To avoid exposing themselves to liability, the employers typically stop short of asking for private information, employment lawyers have said.

At the federal level, a congressional committee is considering the Social Networking Online Protection Act (SNOPA), which would forbid employers from requiring job seekers or workers to hand over their social networking passwords as a condition of employment.

Public and governmental outrage and concern were stirred up earlier this year after the Associated Press published a report about isolated instances of job applicants and student athletes being pressed by employers and coaches, respectively, for their access information as a condition for consideration and participation.

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California bill on social media privacy moves forward

Summary: Microsoft finds its way into the social networking world thanks to the acquisition of Yammer.

Rumors about a potential Yammer acquisition have been circling for weeks now. Microsoft officially confirmed on Monday that it is indeed buying the enterprise social networking platform.

See also: Microsoft buys Yammer for $1.2 billion

Although the deal is still subject to approval, the Redmond, Wash.-based corporation has pledged to pay $1.2 billion in cash for Yammer.

If/when the acquisition goes through, Yammer will join the Microsoft Office Division, led by division president Kurt DelBene. But Yammer team members will continue to report to their current CEO, David Sacks.

Despite any promises of autonomy, theres no denying here that Microsoft has essentially bought itself into the social enterprise business.

Microsoft CEO Steve Ballmer admitted as much in prepared remarks, explaining that Yammer adds a best-in-class enterprise social networking service to Microsofts growing portfolio of complementary cloud services.

But the Windows giant is not much different from a lot of other major tech players right now that are all doing the same thing.

As ZDNet editor Larry Dignan pointed out earlier this month, the big guns are chasing social enterprise at all costs.

For example, a few weeks ago Oracle paid approximately $689 million in cash and shares for social media analytics company Collective Intellect likely to round out its new public cloud offerings as well as catch up with archrival Salesforce.com and its acquired subsidiaries, Radian6 and Buddy Media.

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Microsoft acquires Yammer as social enterprise war escalates

Microsoft is paying $1.2 billion for Yammer and is folding the enterprise social networking vendor into its Office division.

[UPDATED at 1:14 p.m. PT]

The rumors were right. Microsoft announced on June 25 it has bought enterprise social networking vendor Yammer for $1.2 billion.

I doubt seriously whether Microsoft will be integrating any of Yammer's technology into Office 2013, as the client, server and services that are part of this wave are already quite far along in development. A public beta of Office 2013 is expected by many of us Microsoft watchers in July.

So many folks have asked me since the original rumor-go-round began why Microsoft would want Yammer. After all, Microsoft already has several partnership deals in place with Yammer and has its own social-networking technology built into SharePoint.

Here's the official statement from Microsoft as to why it's ponying up for the company:

(In my earlier speculation I wondered aloud whether Microsoft might be buying Yammer for similar reasons it bought Skype: It needed a cooler brand and wanted the cross-platform support. I still stand by those wonderings.)

As I blogged earlier this month, Microsoft was working on its own Yammer competitor, known as OfficeTalk. Last week, the Softies posted a downloadable case study which indicated that OfficeTalk is now nothing more than a Microsoft IT demo project.

When I asked Microsoft officials whether the company had decided against commercializing OfficeTalk after all, I received this response from a spokesperson: "Great ideas areas such as OfficeTalk, are always coming from The Garage. We have nothing new to share." (The Garage is a Microsoft internal incubator.)

Update: Here are a few additional tidbits from a call Microsoft and Yammer held for analysts and press about today's announcement:

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Microsoft acquires corporate social network Yammer for $1.2B