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QUEZON CITY, May 3 -- Kaspersky report shows awareness against risks online is there, but action remains an area of improvement

Do you feel afraid every time you input your credit card information or banking details on a shopping site or a payment app? You are not alone, at least according to a survey from the global cybersecurity and digital privacy company Kaspersky.

The report titled Making Sense of Our Place in the Digital Reputation Economy discovered some types of personal information are sacred to social media users in Southeast Asia (SEA), which they prefer not to share or store online.

Financial information, such as credit or debit card details, tops the list with the majority (76%) of 861 respondents in the region confirming their intent to keep their money-related data away from the internet.

The sentiment is highest among Baby Boomers (85%), followed by Gen X (81%), and Millennials (75%). Gen Z, the youngest generation, logs the lowest percentage with only 68% opting not to store their financial credentials online.

This is not a surprise as several studies cited SEAs young population as a key factor in its emerging drive towards e-payments, in addition to the significant percentage of the regions still unbanked or underbanked citizens, the high mobile adoption, and the governments push for greater digital payment adoption.

Southeast Asians on social networking platforms also prefer not to share on their account their personally identifiable information or PII (69%), information about their immediate family (64%), about their whereabouts (54%), and about their jobs (47%).

When it comes to the group of people they want to keep these data away from, respondents from SEA almost unanimously revealed that it would be worrisome if these particular data will be seen or stolen by cybercriminals (73%) and random strangers online (61%).

This health crisis accelerated Southeast Asias cashless drive at a rapid pace, parallel to the offline-to-online shift of most activities in the region since last year. It is a welcome insight that users here are now thinking thoroughly about the data they share and dont share online. Most also know now that cybercriminals and the general online public should never get their hands on such information. Awareness, however, does not necessarily equate to action, comments Chris Connell, Managing Director for Asia Pacific at Kaspersky.

While most (71%) of the respondents from SEA use passwords to protect their laptop or mobile phones, just 5 in 10 (54%) check and change the privacy settings of devices, apps, or services they use and only 4 in 10 (47%) avoid illegal or pirated software and applications.

The same survey, conducted just last November 2020, also unmasked that only half (53%) of the respondents from the region have installed internet security software on their devices.

As the fastest growing region in the Asia Pacific in terms of internet adoption, we see that this is just the beginning of SEAs digital journey. It is understandable that some may still feel afraid and unsure when they use services such as digital payments because it is relatively new, and yes, there are risks present. This is why its crucial to put awareness into action, Connell adds.

Kaspersky experts suggest the following steps to keep financial data and personal information safe online.

Be careful about what you share on social media

Posting too much information on social media can make it easier for cybercriminals to piece together information about you. To maximize your online privacy, it is a good idea to:

Avoid publicizing your movements such as upcoming travel plans, as this alerts people that you will be away from your home during this time.

Avoid disclosing too much information such as your date of birth or workplace in any About Us or bio section of a social media profile. Avoid posting your home address or phone number in any public forum.

Check to see whether the social media platform you are using adds location data to your posts and if it does, turn this setting off. Most of the time, it is not necessary to share your location publicly.

Avoid the fun quizzes which occasionally do the rounds on social media. Often these can ask questions such as your favorite pet or where you went to school. These types of questions are often used as security questions, so making these answers public could make it easier for hackers to break into your online accounts.

Be wary of giveaways and contests. Many are legitimate but some are scams in disguise. By sharing them on social media, you could unknowingly spread malware or trick people into giving away their sensitive data.Secure your mobile devices

Make sure you have a passcode not easily guessed to access your phone is a basic step. Being sure to download apps and games only from legitimate app stores is another.Don't jailbreak or root your phone - that can give hackers a way to overwrite your settings and install their own malicious software.

Consider downloading an app that can allow you to delete all the data on your phone remotely so that if your phone is stolen, you can delete your information easily.

Stay up to date with any software updates and be careful about clicking on links online, in the same way, you would on a laptop or desktop.

A combined solution of security products and practical steps can minimize the threats and keep your data safe online.

Reliable security solutions for comprehensive protection from a wide range of threats such as Kaspersky Security Cloud and Kaspersky Internet Security, coupled with the use of Kaspersky Password Manager to safely store your valuable digital data can help solve the problem of keeping your personal information under control.

About the survey

The Kaspersky Making sense of our place in the digital reputation economy report studies attitudes of individuals in Asia Pacific towards building a secure and reputable online identity on social media. It also looks into how tainted digital reputation of businesses are perceived.

The study was conducted by research agency YouGov in Australia, India, Malaysia, Philippines, Singapore, and Vietnam last November 2020. A total of 1,240 respondents were surveyed across the stated countries.

The respondents ranged from 18-65 years of age, all of which are working professionals who are active on social media (spending at least 1 hour a day on social media).

Through this paper, when the behavior of the population of a market is generalized, it is in reference to the group of respondents sampled above. (Kaspersky)

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Majority of social media users in SEA want to keep their financial data offline - Philippine Information Agency

There are so many social media platforms, but epicfollowers.co.uk few are taking the lead. Instagram is among the most used apps in the world. The more followers on Instagram, the more Instagram growth. The growth, in turn, also plays its role based on what the account holder does with such change.

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The top 2 websites for buying Instagram followers instantly in 2021 - Business MattersBusiness Matters

Everyone is talking about Clubhouse but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Clubhouse launched in April 2020 as an invitation-only audio chat iPhone app. Through this platform users create and join audio chat rooms to engage in conversations on a huge range of topics from AI to cannabis to meditation, or just listen. While Clubhouse was active from the start, it became a global phenomenon when celebrities and CEOs such as Tiffany Haddish, Elon Musk and Mark Zuckerberg joined in. Additionally, Twitter, Facebook and LinkedIn recently announced similar services.

Clubhouse for PR

A year later, Clubhouse has become a learning and educational tool for PR professionals and journalists all over the globe. When I joined a few media-specific rooms, I observed how journalists and publicists openly discuss dos and donts of pitching, cold-calling and messaging via Instagram at the eleventh hour. It is here that PR professionals research, gather insight on upcoming stories and stay on top of the emerging trends. Together with journalists, they explore working with various media outlets and learn how to pitch their story.

PR pros can also expand their knowledge base and identify new opportunities in Clubhouses topic-based rooms, where theyre able to listen to conversations directly or indirectly related to their brand or industry. Within these rooms, PR pros can learn from and engage with reporters, building relationships based on useful information sharing, not a pitch.

For media outlets, the app provides the opportunity for publications to connect with their readers directly and in real time. For example, Insider created its own club of weekly conversations, Insider, in which their journalists cover a variety of topics from influencers to the stock market, and answer audience questions.

To identify exactly how reporters are using Clubhouse, we asked the following seven reporters who are active on Clubhouse for their candid opinions about the app, and offer our media relations takeaways on how PR pros can use the app to increase results:

How Are Journalists Using Clubhouse?

What Are the Pros of using Clubhouse?

What Are the Cons of Using Clubhouse?

Looking ahead: Predictions for Public Relations

Since its launch, Clubhouse has provided new opportunities for media professionals to network all over the globe, find new diverse voices, uncover story ideas, expand the pool of freelancers and meet PR and media professionals without leaving the safety of their homes. After a year of isolation, I think people are looking to connect on a personal level within their field, shared Stefan Blitz.

For PR professionals, the app allows an insiders look in the journalism kitchen to see what journalists are writing about now, what trends are they covering, how they prefer to be pitched to and when. Armed with this information as well as gaining new contacts and re-establishing connections with old ones PR professionals can repurpose knowledge gained on Clubhouse for upcoming campaigns and further advise their teams and clients on how best to utilize the app.

Some companies are already embracing Clubhouse as a marketing tool, using it to complement conferences, thought leadership, webinars and other activities in order to reach participants from anywhere in real time. Clubhouse is probably the best networking platform during COVID. But it's hard to see why people will continue to use it at the same rates as right now once life returns to something that feels more normal, says Elisabeth Buchwald. Personally, I miss going to industry conferences as a reporter. Without a press pass though, it would cost me a lot out-of-pocket to attend. So, I do hope efforts are made to integrate Clubhouse with traditional conferences so more people can partake.

Is Clubhouse the next big social network? It may be. An audio app that allows for real-time networking in a time when audiences are both tired of being on video and craving human engagement, Clubhouse has all the elements for success.

Journalism Communities to Follow on Clubhouse

Thinking about joining Clubhouse as part of your PR initiatives? Our experts suggest following these top media and communications communities:

Get the latest PR, IR, Marketing and Media tips on the Business Wire Blog. Subscribe today!

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A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse - Business Wire

Born and brought up in Delhi, this young creative social media influencer has been ruling the Internet through his short videos.

By HT Brand Studio

PUBLISHED ON MAY 05, 2021 05:06 PM IST

There is an English proverb saying that hard work beats talent. No amount of talent can take to the ladders of success if you dont grind yourselves hard to reach the top. Everyday is a new day with its own set of challenges and to pursue your dreams, one needs to overcome these challenges. One such amazing journey and story which proves the above proverb is that of Saurav Soni. Born and brought up in Delhi, this young creative social media influencer has topped the charts of the internet through his short videos.

The advent of social media in this generation has been at the pinnacle of everything. People today have their phones, ipads, laptops carrying with them throughout the day. It has become impossible for all us now to make way with it. Many social networking sites have entertained us and have also provided an amazing platform for many influencers to make a living out of it. Saurav Soni too was hesitant like many a millions earlier to make this social media influence an integral part of his life, but the sooner the better, Saurav Soni now enjoys a loyal fan base of more than 17 million. Whoa! That is an achievement in a relatively short period of time.

Saurav Soni is a star of not only lip syncing but also popular on photo sharing apps, Instagram, short videos on iktok, Likee, Helo, Gana, Roposo, zili and many more. With his short creative videos, he made audiences laugh out loud and entertain them to the core with his sheer passion, interest, dedication, and hard work which made his videos go viral within a day.

He pursued his MBA in Event Management and is a proud owner of his own Event Management Agency. This young talent gives an inspiration to the coming youth generation on how you can take advantage of social media to gain popularity and to earn money also, he sets a benchmark of how to use todays technology with his own creativity.

We wish this multi-talented star all the very best for all the future endeavors. Keep inspiring us. His official handle name is Sauravsoniofficial. Also follow him on Instagram @sauravsoniofficial.

Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

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Meet Saurav Soni: One of the popular Indian social media influencers and stars - Hindustan Times

Facebook is testing a new tool called Neighborhoods in Canada and four US cities.

Facebook is testing a new tool aimed at helping people get to know their neighbors and local communities, taking on social media app Nextdoor.

The world's largest social media website said Wednesday it's rolling out a feature with its mobile app called Neighborhoods in four US cities and Canada. Facebook users have to be at least 18 years old to use the new tool, which will allow people find neighbors who have common interests, discover local groups and businesses, participate in polls along with receiving and offering help to those in their communities.

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The US cities include Charlotte, North Carolina; San Diego, California; Baton Rouge, Louisiana; and Newark, New Jersey. Facebook users already use the social network for these purposes through groups, but Neighborhoods combines all this information in one place.

Using Neighborhoods is optional and users will need to share their location to get matched to a neighborhood. Outside of sharing their Facebook profile information, users can also provide their interests such as skiing and there's also a section to get to know the pets in your neighborhood. People who use the feature could also take on different roles such as a "socializer," "helper" or "welcomer," she said.

"We're not only showing people who lives in their neighborhood but how they relate to them and what these people are interested in and care about," Reid Patton, product manager for Facebook Neighborhoods, said in an interview.

Canadians who already started testing the tool have used the feature to find missing pets, organize hiking trips, make new friends, find a handyman and get baking materials, Patton said.

The new feature, available for both Android and iPhone users, could also create more challenges for Facebook, a platform that is already struggling to moderate the billions of posts that flow through its site. People also might be wary about giving even more data to Facebook, which has faced several privacy scandals.

Facebook is also notorious for copying its competitors but social networking services that focus on neighborhoods such as Nextdoor have also grappled with its own problems such as racial profiling. Facebook will outline guidelines before a user joins Neighborhoods, noting that it wants to keep the online space "inclusive" and "safe," Patton said.

Every neighborhood will also have moderators to make sure people are staying within the guidelines and being kind, she said. Patton said users with accounts that are too new and people who have repeatedly violated the site's rules won't be allowed to use Neighborhoods. She didn't provide more details about the number of violations or how old the accounts have to be.

Users who are eligible to test out Neighborhoods will get a notification and a banner in the Facebook app encouraging them to try it out.

"We're really trying to see how neighborhoods is being used and the value people are getting out of it," Patton said. "We also hope to learn how we can better improve the product."

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Facebook takes on Nextdoor with Neighborhoods tool - CNET