Mediaboss Marketing

Just days after David Elsonbaty and Adrian Domanico launched their new app, their server crashed.

It turns out people worldwide just couldnt wait to get their hands on the latest, innovative way to share photos and information about their pooch with fellow dog-lovers.

Woof, a social networking app for dog owners, launched Oct. 25 and was featured on the iTunes stores best new app list.

We were up until 4 a.m. sending emails apologizing and getting the servers back up and running, Elsonbaty, a third-year McMaster University computer science student, said.

Woof allows dog-lovers to create profiles for their dogs, snap photos to share with fellow users and has maps to nearby dog parks. A dog can even mark their territory digitally a blue dot pops up on a map to show where the dog frequents and helps them connect with other dogs in the area.

The app also helps keep your best friend on four legs healthy. It tracks how many times and for how long your dog walks.

Its more than Instagram for dogs, Domanico said, a final year McMaster University computer science student. We want to start bringing the local dog community together and bring you closer to your dog.

The app is growing at a rapid rate. As of the second week of November, Woof has nearly 20,000 users worldwide and 85,000 shared images.

Dog owners are crazy about their dogs, Elsonbaty said. His dog Dexter is a 15 month-old Labrador retriever.

The highest percentage of Woof-ers are in the U.S. with over 50 per cent, followed by Canada, China, Great Britain and Mexico.

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Social networking app for dog lovers goes viral

A new website in Kazakhstan is seeking to organize today's social web by ancient clan identities.

ALMATYWhen Kazakhs meet for the first time, two key questions are all it takes to figure each other out: What part of the country are they from? And what horde and tribe are they?

The answers immediately establish a person's roots, history, and allegiancesa holdover of ancient tribal divisions that remain relevant in modern-day Kazakhstan.

Now, a new social-networking site is hoping to tap into Kazakhs' tribal identity by grouping users according to their hordes and tribes.

The site, Rulas.kzbased on the Kazakh word for tribematelooks much like any other networking site, with photographs of stylish, mainly young, members decorating a brightly colored homepage.

But in addition to standard registration information like name, e-mail address, and password, Rulas asks applicants to categorize themselves according to zhuz, or horde, and any one of the dozens of ru, or tribes, belonging to each horde.

Magzhan Turysov, a young Kazakh actor, was one of the first members to register on the site, using an app on his cellphone. Smiling, Turysov said it's interesting to belong to a site that immediately divides and distributes its users according to hordes and tribesbut admits he has some reservations.

We have a saying, Let the face of those who divide people by hordes burn, Turysov said. So I sometimes have doubts. Maybe it will work for some people.

He said he had just registered and so far had not seen any results. He said he got onto the site hoping to see some of his acquaintances, but so far they hadn't turned up.

Kazakhstan's clan system has existed since the days of the Mongol Empire, with legend holding that Genghis Khan himself laid the groundwork by dividing territory into thirds and granting each to one of his sons. He thereby created the Great, Middle, and Junior hordes that still define modern-day Kazakh society.

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Social Networking by Tribe

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Now instead of cribbing about bad roads, improper sanitation or power shortage in your area, you can question your leaders on live chat round the clock.

Thirty four-year old Vikram Nalagampalli (pictured), a Bangalorean and Columbia University alumnus, returned to the country to set up a social networking website, Voterite, which connects voters to their political leaders as well as contesting candidates online.

This is probably the best chance where close to 12 crore young people will be eligible to vote for the first time in the 2014 Lok Sabha elections, Nalagampalli told dna. The primary function of the website is to engage and influence the youth to pick the right leaders, he added.

In the first-of-its-kind attempt, the website gives voters a chance to not only post their complaints and suggestions but also campaign for their favorite party.

The beauty of Voterite is to see how many of these voters can be converted into campaigners. If they start becoming campaigners, convey the message, the influence is proven again and again, said Nalagampalli. We have asked the political leaders to give us a three-minute video as to why youth should vote for them, he added.

The site has close to 40,000 profiles right now of people who have either contested elections in the past or are contesting now. Though Nalagampalli did not give the exact number of candidates who have sent their videos, he said the Aam Admi Party has been very active around the concept. AAP leader Arvind Kejriwal is among the leaders who have sent them their videos.

The website will be engaging people in a two way communication. This is something that has been missing in the Indian politics. Its always been the candidate propagating his message where there is no platform for the voter to interact with this person.

Acording to the Internet and Mobile Association of India (IAMAI), Mumbai with 12 million internet users is the top most city in terms of internet penetration, followed by Delhi with 8.1 million users and Hyderabad with 4.7 million users. Chennai with 4.5 million internet users and Kolkata with 4.4 million internet users are fourth and fifth respectively.

Another report of Google says social media can have an impact on around 30% seats in the 2014 Lok Sabha elections.

IAMAI also says that social media is likely to influence 160 of 543 parliamentary constituencies. It claims that four out of every 10 urban voters in India are online.

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