Mediaboss Marketing

Just days after David Elsonbaty and Adrian Domanico launched their new app, their server crashed.

It turns out people worldwide just couldnt wait to get their hands on the latest, innovative way to share photos and information about their pooch with fellow dog-lovers.

Woof, a social networking app for dog owners, launched Oct. 25 and was featured on the iTunes stores best new app list.

We were up until 4 a.m. sending emails apologizing and getting the servers back up and running, Elsonbaty, a third-year McMaster University computer science student, said.

Woof allows dog-lovers to create profiles for their dogs, snap photos to share with fellow users and has maps to nearby dog parks. A dog can even mark their territory digitally a blue dot pops up on a map to show where the dog frequents and helps them connect with other dogs in the area.

The app also helps keep your best friend on four legs healthy. It tracks how many times and for how long your dog walks.

Its more than Instagram for dogs, Domanico said, a final year McMaster University computer science student. We want to start bringing the local dog community together and bring you closer to your dog.

The app is growing at a rapid rate. As of the second week of November, Woof has nearly 20,000 users worldwide and 85,000 shared images.

Dog owners are crazy about their dogs, Elsonbaty said. His dog Dexter is a 15 month-old Labrador retriever.

The highest percentage of Woof-ers are in the U.S. with over 50 per cent, followed by Canada, China, Great Britain and Mexico.

Read more here:
Social networking app for dog lovers goes viral