Archive for the ‘Social Networking’ Category

How to turn on the Printer – Video


How to turn on the Printer
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How to turn off the printer – Video


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How to Put "Find Us on Facebook" on My Websi… : Social Networking Tech Tips for Small Businesses – Video


How to Put "Find Us on Facebook" on My Websi... : Social Networking Tech Tips for Small Businesses
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How to Put "Find Us on Facebook" on My Websi... : Social Networking Tech Tips for Small Businesses - Video

What Social Media Can (Really) Tell You About Job Applicants

It's no secret that employers research job candidates' social media profiles to help them make hiring decisions. Most employers, however, may have been inaccurately evaluating applicants' online personas all along: New research has found that employers who quickly dismiss applicants based on unpleasant status updates and incriminating photos from a trip to Vegas may actually be missing out on great talent.

The study, "Big Five Personality Traits Reflected in Job Applicants' Social Media Postings," identified links between job applicants' online behaviors and characteristics that might impact their work performance.

Unfiltered personal communications and photos, comments about others, and references to alcohol and drug use are the key indicators of personality traits that job applicants truly possess traits that may actually suggest a candidate will be a great hire, according to the study, which was conducted by researchers in North Carolina State University's (NCSU) department of psychology and published recentlyin the journal Cyberpsychology, Behavior and Social Networking,

[Six Steps to Smart Hiring Decisions]

According to the researchers, a job applicant's social media activities reflect the following five personality traits: extraversion, agreeableness, conscientiousness, emotional stability and openness to experience.

To get a better idea of what social media postings reveal about personality traits, researchers focused on two broad posting types: those that demonstrated badmouthing behavior, and those that referenced drug and alcohol use.

For instance, those who rated highly in agreeableness and conscientiousness were unlikely to badmouth others in social media, the study found. This doesn't mean, however, that conscientiousness has any bearing on posts that employers often consider red flags.

"Companies often scan a job applicant's Facebook profile to see whether there is evidence of drug or alcohol use, believing that such behavior means the applicant is not 'conscientious,' or responsible and self-disciplined," Dr. Lori Foster Thompson, co-author of the study and a professor of psychology at NCSU, said in a statement. However, the researchers said there is no significant correlation between conscientiousness and a job applicant's propensity to post about drug or alcohol use on Facebook.

"This means companies are eliminating some conscientious job applicants based on erroneous assumptions regarding what social media behavior tells us about the applicants," said Will Stoughton, lead author of the study and a Ph.D. student at NCSU.

Extraversion is also a trait that's often misunderstood. Consider, for instance, sales and marketing positions that require candidates to have extroverted personalities. Based on data presented in the study, extroverts are more likely to post about drugs or alcohol on Facebook; thus, employers will be limiting their sales and marketing pool of candidates if they automatically red flag those who exhibit drug- or alcohol-related behaviors on social media, the study found.

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What Social Media Can (Really) Tell You About Job Applicants

Q&A: YuuZoo’s CEO on Creating a Different Kind of Social Network

ByJake Maxwell Watts

When hes not plotting to re-create Nokia Corp.s greatest achievements in the mobile phone market, Thomas Zilliacus, chief executive of the third generation social networking service YuuZoo, is monetizing online interactions for brands in a way that industry giants like Facebook Inc. are missing.

The charismatic executive from Finland, now 59 years old, first came to Asia in 1986 to explore growth prospects in the region for Nokia. Now 27 years down the line, through his company Mobile FutureWorks, Mr. Zilliacus owns a controlling stake in YuuZoo, a Singapore-based start-up which makes bespoke social networking platforms for brands, organizations and interest groups, including fans of the new Grand Theft Auto V video game.

In an interview with The Wall Street Journal, Mr. Zilliacus spoke more about YuuZoos niche and its plans for a listing on the Singapore stock exchange by way of a reverse takeover. Edited excerpts:

WSJ: How did YuuZoo start?

Mr. Zilliacus: Straight out of business school in Finland I was offered a job as Nokias global head of branding and marketing and public relations at the head office and then spent 16 years in senior positions therebefore I left and started Mobile FutureWorks. We invested in YuuZoo on day one. I really was an investor [rather than founder] but did indeed develop it from day one.

WSJ: What does it do?

Mr. Zilliacus: Just yesterday I spoke with an investor who said: You are doing so many things what is your focus? I said no, you misunderstood, we are not doing many things, we are doing one single thing which is combining e-commerce and social networkingso social shopping is what its all about.

Our systems incorporate an advertising platform, a payment platformand e-commerce platform. What we build are these networks that are targeted either on a specific business, or an interest area or a location. Our networks combinewe hope at leastthe best elements of all the different things that are available on the Internet. [Members] do not need to be friends with anybody so you can join any discussion you want.

But its a very focused network where you find people who share your passionThe average visit time in a targeted network is up to five times higher than it is in a general network [like] Facebook [or] Twitter.

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Q&A: YuuZoo’s CEO on Creating a Different Kind of Social Network