Mediaboss Marketing

At The Social Savior we build relationships - both with the "influencers" in your industry, and with other businesses like yours - local and international - leveraging their existing relationships and audience to help you build your own, and turn your business into a brand.

We create and share great content, keeping your website fresh and relevant both for Google and for your audience - and we use your newly built fanbase as a content amplification system to help promote your business further than would have ever been possible without social media marketing.

This combination of building an audience and search engine optimized content marketing has the effect of rapidly increasing your search traffic. As you are now providing both a great 'user experience' and sharing highly researched, strategic 'link worthy' content across your social media accounts!

The end result being - more fans & followers, enhanced social proof, better content on your website, more visitors, a better user experience, repeat visitors, more referrals, people linking to your website and articles, better rankings, more organic traffic. And, more potential sales and new customers everyday.

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Social Media, Content Marketing & SEO | The Social Savior

Social media marketing is a multipurpose industry often utilized in tandem with fields such as advertising, journalism, public relations and more. Social media jobs typically center on facilitating the connection between an organization and its audience by striving to increase engagement, communicating relevant news and updates, and managing the organizations brand across multiple online channels. Social media professionals are responsible for connecting with both the target demographic and wider populations through tactics like brand management, community building, online marketing or content development.

There are a variety of career paths for social media marketing professionals including working for an agency, as a consultant, or in house within an organizations marketing department. An agency typically works to develop and manage a social media strategy that will engage audiences and build brands for clientele. Social media consultants often are hired individually or in teams to organize a clients social media content and leverage their media platforms like Facebook, Twitter, and YouTube. Many organizations have social media specialists who work within the marketing departments to develop their own content and media plan.

Entry-level social media jobs will often require relevant work experience, typically gained through social media internships. Social media interns become familiar with commonly used content management tools, gain experience setting social media strategy and develop crucial skills such as HTML coding, copywriting, and Search Engine Optimization (SEO). Besides relevant experience, most social media positions require job seekers to be proficient on multiple social media platforms and demonstrate how to communicate with both the general population and target niche audience.

Ready to launch a career in social media? Then start your internship search below!

Original image from: https://flic.kr/p/e5wZ3t

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Great Social Media Internships on Internships.com

by Tracey Sandilands, Demand Media

Facebook CEO Mark Zuckerberg announces new features at a news conference.

Justin Sullivan/Getty Images News/Getty Images

Social media is the modern tool for marketers who try every means to get their message out to their target markets. The medium has many advantages and disadvantages, and companies struggle to find the right way to use it. The average business owner does not fully understand the risks, and the field is still so new that it is difficult to evaluate the qualifications of social media experts who offer their services.

Facebook and Twitter are the social media platforms most commonly used for marketing. Facebook offers the option of creating a fan page for a company or product, while Twitter makes use of 140-character posts that users follow. Blogs are online journals written by users, which can be influential in spreading news and information. YouTube is a repository for podcasts and video clips, with a viewership of millions around the globe. Social bookmarking sites such as Del.icio.us and Digg enable users to share links to information with friends and followers. Some sites offer display advertising options, but the majority are simply a method of sharing information with others.

The main advantage of social media marketing is cost-related. The majority of social media sites are free to access, create a profile and post information. The advantage of reaching your targeted market for little or no cash investment is substantial, and the audience wanting your information voluntarily joins or follows you. Pay-per-click advertisements on sites such as Facebook are "geo-targeted" according to specific criteria, to reach the correct audience. The viral nature of social media means that each person who reads your posts has the capability to spread the news farther within his own network, so information can reach a large number of people in a short time.

Related Reading: 9 Most Important Sites for Social Media Marketing

Updating your social media accounts takes time and effort. A senior person with knowledge about the company and products should handle your social media presence, and the cost in time means the media is not completely free. It is ongoing work to find new angles about your products continually and to post and re-post information. The information is only visible for a short time before newer posts replace it. In addition, publishing obvious advertising copy is unacceptable in the social media world, therefore you must present the information in the form of conversation or you will lose followers.

Social media marketing carries several risks. Unless you have someone check your social media accounts several times a day, disgruntled customers or employees can publish negative comments that are not always removable. For example, every post on Twitter is public and you have no control over what people say. Bad news can go viral as easily as good news and can do your business irreparable harm. IT governance group the Information Systems Audit and Control Association released a report in June 2010 ranking viruses and malware, brand hijacking, lack of control over corporate content, unrealistic customer expectations and non-compliance with record management regulations as the top five risks of social media.

Tracey Sandilands has written professionally since 1990, covering business, home ownership and pets. She holds a professional business management qualification, a bachelor's degree in communications and a diploma in public relations and journalism. Sandilands is the former editor of an international property news portal and an experienced dog breeder and trainer.

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Advantages and Disadvantages of Social Media Marketing ...

Two-day seminar on improving social and digital strategy and marketing

Marketing communications professionals must adapt to rapid changes in social and digital media on a daily basisbut keeping up with new platforms and strategies can be a demanding job in itself. To succeed, they must approach social media platforms as two-way communication vehicles in order to reach more customers, deliver the right message, and drive more traffic to their website.

This two-day program brings you up to date with the latest digital media and social media strategies to improve your business and personal brand. Through interactive and relevant exercises, youll explore the major platforms and get expert guidance and objective feedback in the process. Each module provides hands-on opportunities for building the strategic skills and mindset to bolster your digital brand and boost your marketing reach.

Instructor Nicole Ames explores the most common struggles digital marketers face and offers key points to consider when building a digital marketing strategy.

The program provides an overview of the latest best practices, digital marketing tools, and social media platforms:

This hands-on program is ideal for marketing communication professionals and business owners who want to:

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Digital Marketing | Improving Digital Strategy and Marketing

Social media marketing has entirely transformed the way businesses connect with online audiences. The benefits to having a solid social media presence are many, including increased brand awareness, an amplified customer base and an audience engaged with your products and services.

With more than 60% of our population interacting on top social media networks, there has never been a better opportunity to connect with new and existing clients and receive actionable feedback about your brand.

We start with the most important part: your brands unique story. Through a comprehensive discovery process, we learn who you are and create a Social Media Style Guide to ensure that your company is engaging on the best platforms to reach your audience and achieve your goals.

You might be considering a presence on Twitter, Facebook, Google+, LinkedIn, YouTube, Tumblr or one of the endless social media platforms that pop up daily. Dont worry, our social media experts will lead you in the right direction.

Planning out your strategy, we analyze all social media platforms (including click-through traffic, community increase and overall engagement). After our discovery meetings, we work together to create a collaborative social media plan and package. We then take this information and develop a tailor-made campaign that is specific to you and sure to bring results.

Whether you want to grow your email list, showcase a particular product or service, solidify a positive online reputation or promote an ongoing campaign, we have the perfect social marketing campaign for your specific needs.

Our high-quality social media services are not only geared towards creating brand awareness but all the positive results that go with it. Horton Group offers Social Media Marketing that focuses on specific goals goals that yield measurable results, so you know exactly where your investment goes.

Our social media marketing services are completely customized to meet your businesss unique needs and requirements. Maybe you are ready to fully launch an aggressive social campaign, or maybe you are interested in simply developing your social following. Either way, we are here for you. Lets get started!

Our social media specialist will consult with you to help develop your social media goals. Well propose a plan, with platforms and campaigns, and then well decide together the direction of your campaign that will help you achieve your goals.

Interested in learning what our social media marketing services can do for you? Call Horton Group in Nashville, TN today at 615-292-8642, or request a consult today.

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Nashville Social Media Marketing Company Social ...