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Following the launch of Dynamics CRM 2015 last November, Microsoft on Monday announced a Spring update to the software that promises new social, mobile and analytics capabilities along with closer integration with Office 365.
On the social front, for instance, the Spring 15 release of Microsofts customer relationship management suite offers a new social center where marketing, sales and service teams can monitor social topics and engage directly with communities. Companies can create end-to-end customer engagements from social posts, while social analytics tools now offer text mining, cloud visualization and a social activity map. Tying it all together, Microsoft said, is a redesigned user interface.
Recognizing the need for cross-device consistency, meanwhile, the new Dynamics CRM release also a promises a configure once, deploy everywhere model designed to give users a smooth experience when interacting with the same sales processes across mobile devices. With a new mobile software development kit, companies can also extend and create their own mobile apps for the platform.
Deeper integration with Microsofts Office 365 productivity suite is another part of the new Dynamics CRM offering. Thanks to a new, immersive Excel experience, for example, sales managers can now perform what-if scenarios in Excel and update their forecasts right within Dynamics CRM. With OneNote in CRM, meanwhile, its now easier for sales teams to collaborate and share information, Microsoft said.
Finally, the Spring 15 release not only marks the start of Paratures integration with Dynamics CRM for knowledge management, but new Power BI connectors, dashboards and reports are on the way for data sources including Google Analytics, Microsoft Dynamics Marketing, Zuora, Acumatica and Twilio, Microsoft said.
The new release of Microsoft Dynamics CRM is slated to be available by the end of the second quarter of calendar 2015.
Katherine Noyes has been an ardent geek ever since she first conquered Pyramid of Doom on an ancient TRS-80. Today she covers enterprise software in all its forms, with an emphasis on Linux and open source software. More by Katherine Noyes
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Microsoft Dynamics CRM gets an analytics-infused update
While some aspects of social media are shifting, over the past 24 months other strategies remain largely the same, according to the newest Leadtail Social Insights Report.
In the newest March 2015 study of 1,434 CMOs, created in conjunction with Neustar, the social media research and strategy firm notes the following trends:
In short, social media sharing is more valuable and prominent than ever as an audience engagement, branding and content management trend. But for maximum success, forget the heres where Im eating lunch today Tweets and stick to compelling content from mainstream publications and industry reports. Or how about developing some interesting and useful posts of your own?
For optimal marketing success in 2015, visual content is more valuable than ever, CMOs say, and quality over quantity of audience is finally ruling the day. For a copy of the complete report, readers can register to receive the full results via Leadtail here.
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New Report: Marketers' Tastes In Social Media Are Changing
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After Effects project - Social Marketing Explainer - Video
Social Marketing | Womens Tech Radio 17
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