Youve probably come across rumblings that the Social Media    Manager position is dead. In reality, it isnt that    simple.As HootSuites CEO Ryan Holmes explains, the    position has shifted to become an essential part of a marketing    strategy. Furthermore, there are still plenty of people who    dont understand how to properly use social media in the business world. In this case,    we still need people to educate and train others on how to    effectively use social media.  
    Also considerwhen it comes to content marketing, many    companies are still saying their top priorities are driving    sales or leads, engaging customers, and boosting brand    awareness. When it comes to challenges, business owners say    they struggle with lack of time to create content (51%),    producing enough content variety/volume (50%), producing truly    engaging content (42%), measuring content effectiveness (38%),    and developing consistent content strategy (34%).  
    So, isnt that enough reason for companies to hire a social    media manager?  
    Not exactly. In some of these situations, a community manager    may be more effective.  
    For the last several years the question of Whats the    difference between a community manager and social media    manager? has been debated. Tohelp settle the debate, I    havedecided to provide a description of both jobs, as    well what skills are expected of each position.  
    According to Hootsuite, A community manager is, at    heart, a builder of relationships. This person will be engaging    and nurturing customers and key members of your community. They    make the brand personal and they advocate for the customer.  
    Vanessa DiMauro, founder and CEO of Leader Networks, adds on    Social Media Today that community managers    are also involved in facilitating efficient inter-team and    staff communication and collaboration. Its up to community    managers to be in charge of the flow of information and    knowledge, strengthening relationships and promoting productive    collaboration, which may include moderation and hosting of both    micro- and macro-events on the companys community platform.  
    Sarah Nagel, the Community Manager at Sprout Social,    revealed that she spends 40% of her day with having    conversations with communities or prospects. Throughout the    workday Sarah also builds visibility and credibility as Sprout    Sarah when she attends Twitter Chats or when she is moderating    #SproutChat.  
    Other tasks include researching new ways to connect with    people; blogging on external sites; analyzing on which    practices are driving the most traffic most; and making    friends with everyone in the office.  
    Marketing consultant and social media strategist Marisa Peacock    also adds on CMS Wire that community managers develop    and implement comprehensive content strategies, as well as    develop member loyalty programs and develop digital public    relations for clients. Its also up to the community manager to    attend events and welcome new members.  
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Whats the Difference? Community Manager vs Social Media Manager by @albertcostill