Mediaboss Marketing

Summary:Harvard Business School professor, Frank V. Cespedes, debates the value of social media and offers important and practical advice to companies and marketers.

Billions of people experience social media sites such as Facebook, Twitter, and LinkedIn as an integral part of their daily life. Social media is where we socialize with friends and cultivate professional relationships. Image by iStockphoto

For brands and corporations, social media is a core part of efforts to engage customers, whether through digital marketing, service and support or other initiatives that touch buyers. The high value of social media is evident to virtually every marketing executive and practitioner.

Despite obvious value, there are some who claim that social media offers little ROI. Among these are Frank V. Cespedes, a faculty member at the Harvard Business School. Frank published a post on the Harvard Business Review site arguing that most businesses do not gain sufficient ROI for their social media investments.

Disagreeing with this perspective, I followed with a blog post explaining why I believe Frank is wrong. Several top marketing practitioners commented in support.

Also read: Is social media really a waste of time? Harvard professor gets it wrong

Well, social media being what it is, Frank has written a rebuttal, which is published below. Although pained at Frank's comment that my post "betrays a lack of economic logic," I take some comfort in the irony of this playing out on social media rather than in private. I'm sure even Frank would agree that social media does bring its own rewards.

In the digital world, ROI is a function of both hard dollars and the currency of attention that can translate into sales. In this case, sales of Frank's book can only benefit from our public discussion. Irony or reality? You decide.

Thank you to Frank V.Cespedesfor writing this guest post. Engaging and interesting debate is truly one of the best parts of our connected, digital, and social world.

The following guest post was written by Frank V. Cespedes. It is unedited except for the addition of links:

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Emerging global trends will be amplified by social media. Brands and companies should be able to engage the market and forge a strong, long-term overall brand sentiment. This changes how we market through social media. Its more than getting likes now.

Jason Cruz, social products director at MRM/McCann, recommends having a concrete social media marketing plan. All social assets must have only one general content theme, he says. He also advises digital marketers and social media managers to watch out for the moment.

Sometimes, theres a need to stopthinking about content calendar, to stop thinking in weeks and months, and start thinking in moments, says Cruz.

When the moment happens, your social media team should be poised to produce content thats relevant to your brand and to that particular moment. Then you have a shot at breaking the Internet.

Like what happened on June 19, 2014: When users in several countries got a Facebook down notice, Jasons social media team tweeted a screen capture of the notification against the red background and a tagline: Look whos having a break right now, reminiscent of the popular chocolate wafer brand. It was a real-time response to an infamous social media catastrophe enough to get thousands of worldwide shares and own the moment.

Jason says they were able to post the tweet right away without the companys approval because of their prior agreement with the company to do whats best for the brand as long as it follows the brand book.

Even though the famous tweet that broke the Internet that day seemed spontaneous, Jason reveals they were able to prepare for the moment because of thorough planning.

Learn how to boost your social media marketing strategies from the best. Jason Cruz and other industry thought leaders explain it all in the Certified Digital Marketer Program.

Classes start on March 28, 2015. Register for the Certified Digital Marketer Program today!

See the original post here:
MRM/McCann to digital marketers: Start thinking in moments

Columbia, MD (PRWEB) March 12, 2015

Pixe Social, the Maryland-based social marketing solutions developer, will be showcasing its award-winning social media marketing solution, Pixe Social, in booth 609 at South by Southwest in Austin, TX. Show organizers expect over 65,000 leaders in technology, music, and film to gather for the SXSW Interactive Trade Show to be held on March 13 17, 2015.

Pixe Social is a powerful tablet-based social promotion solution that provides interactive engagement for audiences while simultaneously extending a brands viral reach on leading social media like Facebook, Instagram and Twitter.

Booth visitors will also have the opportunity to experience our superlative real-time social sharing capabilities and green screen technology. For their photo backdrop, theyll be invited to pick from a variety of satirical comic scenes that address humorous aspects of social media. The photos will be shared live from the exhibits floor on Pixe Socials social media channels. In an exciting contest, attendees can enter to win a $250 Gift Card if their photo receives the most likes on Facebook by Tuesday, March 31, 2015 (terms & conditions apply).

As the 2014 winner of the EXHIBITOR Buyers Choice Award, Pixe Socials digital media innovations have provided tradeshows, events, businesses, and attractions an easy means to instantly engage audiences on site and year round. Our recent partnerships with prominent brands and events such as SXSW V2V, CES, EXHIBITOR Magazine, MCM London Comic Con, and New York Comic Con have resulted in a tremendous boost in their viral reach within a few days of the activation. To learn more about Pixe Social, or to request a meeting at the event, please click here to contact us today.

In an exclusive show special, booth visitors will have the options to sign up for a one month free trial of our solution.

About SXSW For 22 years, SXSW Interactive Festival has provided an incubator for cutting-edge technologies and digital creativity. Compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas makes SXSW Interactive the place to preview the technology of tomorrow today. For more information visit http://www.sxsw.com.

About Pixe Social Pixe Social is a Maryland-based start-up providing turnkey social marketing solutions that is on a mission to take the challenge out of social media marketing by converting audiences into brand ambassadors. Winner of the 2014 Buyers Choice Award at EXHIBITOR 2014, Pixe Socials solutions have the unique ability to extend a brands online community and boost social presence in a matter of days. To learn more about Pixe Social, visit http://www.pixesocial.com.

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SXSW Interactive Attendees Set to Discover Innovative Digital Marketing Solutions