Social Engage - Social Engage Software (Review)
DISCOUNT : http://jvz6.com/c/78463/138549 The game changing social marketing software that puts landing pages inside Facebook Newsfeed and Fanpage posts is finally launching today @ 11am...
By: Wes pokoke
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Social Engage - Social Engage Software (Review) - Video
Adedeji Bankole
More Nigerian banks are investing in social media. But do they have a worthwhile experience? The tragedy is that most banks dont even know what to do when they are on social media platforms. Some go to the extent of outsourcing it and yet get nothing in return. The reason is that no objective was set before going social. Since there was no objective, there wont be a strategy.
The whole reason a bank joins the social media platform is to get customers patronage (get more deposits). How many banks allow customers to know what they stand to gain from the social media offers? For example, how can customers access loan, calculate charge on turnover and other fees? How many banks teach their customers financial intelligence? There is a shift from social marketing to social business. What is the value for your customers?
With more Nigerians signing up on different social media platforms every second, the competition is stiffer yet getting to customers is easier.
The first step is to measurably capture your customers attention and move them to engagement, conversion and retention stages. Surprisingly, Nigerian banks only create awareness on social media, which involves hyping a particular message for a few days. Some banks get to the engage stage and keep a conversion with its customers but none has yet got to the retention stage.
What is the essence of getting to a potential customer when you will be unable to actually get him or her to ask for more?
Nigeria is the second largest mobile Facebook user in the world, said Felix Erken, GM of Junk Mail. I read this and, behold, I saw customers. Customers are everywhere. They are all in one location social media.
It is amazing to know that GTBank has the highest followers on Twitter in the whole of Africa. Standing tall at 47, 675 followers, the bank has done quite well and there is still room for improvement. Studying the bank via the popular bank Twitter handle @MyBankPalava, which debuted in March 2013, you could say the bank has done well in awareness, engagement and conversation. However, much work needs to be done on its retention aspect of social business.
To get the right strategy for making Nigerian banks social media marketing successful, here are my views:
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Are you having issues with your bank?
Chicago, IL (PRWEB) February 05, 2015
Mary K. Engle, Associate Director for Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission, will clarify FTC rules of the road for social media marketing to brand marketing and ad agency execs at the 11th annual M2W Marketing to Women Conference, http://www.m2w.biz, April 21 & 22, 2015, Chicago Cultural Center. Engles presentation will include the FTCs Guides for the Use of Endorsements and Testimonials in Advertising, how to make effective disclosures in tweets, blogs, and other short-form advertisements (.Com Disclosures).
Engle explained, Well cover when product reviews need disclosures, the potential liability of brands, ad agencies, and public relations firms, the use of social media influencers, and lessons learned from recent FTC investigations and cases. Engle directs the FTCs Division of Advertising Practices. The Division is responsible for regulating national advertising matters, including claims about food, over-the-counter drugs, dietary supplements, alcohol, tobacco, and Internet services.
In this age of rapidly emerging and evolving channels of communication, its a challenge for marketers to keep up with current requirements and appropriately gauge boundaries, according to Nan McCann, M2W producer. With new media, it seems that changes occur constantly. This increases the legal and regulatory complexity especially for marketers who seek to reach female consumers through these popular digital and social platforms. Mary Engles session comes at the perfect time for all of us!
Along with all the marketers in our audience charged with building business, I welcome the information Mary will be sharing in her presentation which is titled, Digital Dos and Donts: How to Avoid FTC Scrutiny of Your Social Media Marketing, McCann said.
M2W will also include over 30 other speakers teaching brand marketing execs and their agencies how to improve their marketing and marketing communications to women, McCann added. Women are todays power consumers. They account for $7 trillion of annual spending in the US, and over $20 trillion globally. More than ever before, here and in markets worldwide, women mean business.
M2W is annually attended by Fortune 1000 senior brand marketing executives and their agencies. The audience typically includes companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, WebMD, Burton, LOreal, ConAgra and Whirlpool. They attend, McCann said, because they recognize the brand-critical importance of engaging women.
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W is produced by PME Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.
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FTCs Engle To Spell Out Digital Dos & Donts at 11TH Annual M2W - The Marketing to Women Conference
The Social Marketing Toolkit
https://store.theartofservice.com/the-social-marketing-toolkit.html This innovative set of documents and ready-to-use templates will provide you with a head ...
By: TheArtofService
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The Social Marketing Toolkit - Video
Camden, NJ (PRWEB) February 04, 2015
In the past, Super Bowl ads only existed on television, and brands paid marketers big money to put their best foot forward creating ads that would get people talking at the water cooler the next day. Today, the marketing landscape has change and people spend more time on their mobile devices than T.V. and can even watch the Super Bowl on their phone or tablet. WebiMax CEO and digital marketing expert, Kenneth Wisnefski, had the following to say on how this year's Super Bowl was unlike any other:
"Todays Super Bowl ads are built with a measured effort to push people beyond just watching the T.V. ad and into interacting with brands through social media platforms. Most Super Bowl XLIX ads were coupled with a prominently displayed twitter hashtag designed to engage viewers beyond just watching the ad itself.
Website creation platform Wix used the hashtag #ItsThatEasy to drive people to more Ad content while allowing people to showcase their own websites created with the product. Budweiser used the clever Hashtag #BestBuds to get us to talk about the ongoing saga of the horse and dog. Coca Cola used the #MakeItHappy to get people talking about online bullying with an ad reminiscent of a public service announcement. In an ad that facilitated multiple layers of engagement, Toyotas #OneBoldChoice hashtag got people to rummage around in old boxes of photos looking for pictures of their dad to tweet simply by asking them to do it.
Toyota was able to leverage the Super Bowl to get people to interact with the physical world to find pictures of their fathers, and then interact again this time through digital, while maintaining brand awareness. Its this type of innovative and interactive engagement that is the future of marketing, and its only possible through digital. According to a recent report by Forrester, only 40% of millennials tune into live T.V. each month, and instead are using their phones and tablets to interact with media. The Super Bowl is one scenario where T.V. is still dominant, but even so, digital is chipping away at the event and its longtime marriage with T.V."
About WebiMax: Driven for success, WebiMax helps its clients achieve tremendous returns via their online marketing efforts. Lead by serial web entrepreneur and digital marketing expert, Ken Wisnefski, WebiMax has established itself as one of the most respected digital marketing firms worldwide. WebiMax is proud to provide solutions that positively impact clients ranging from early phase start-ups to Fortune 100 companies. With offices located in New Jersey, California, London and Sydney, WebiMax delivers results. For more information, visit us at WebiMax.com
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Digital Marketing Expert and WebiMax CEO, Kenneth Wisnefski, Releases Statement on Super Bowl XLIX Ads Reaching for ...