Mediaboss Marketing

Social marketing makes sense for digital businesses, right? Theyre online-based, so of course their marketing would be digital.

Well kind of.

There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts.

And there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.

When it comes down to which avenue you choose (or which combination, more likely), the type of business you are has little to do with it.

So, when I hear brick-and-mortar businesses say social marketing hasnt worked for them in the past or that theyre too late to the game I say, no way. Social marketing can and does work for local brick-and-mortar businesses. Weve seen it work at BuzzPlant with countless local businesses in Franklin, TN, from restaurants and coffee shops to retail and event spaces.

Why not you?

Webcast, May 4th: The Death of Email Marketing and How to Avoid It

Today Im excited to share with you five local social marketing tactics, which are based on 2,139 survey responses and 75,000 data points accumulated by Brandmuscle. Were going to hit some of the highlights below. You can find the full infographic at the bottom of this post.

Local marketers tend to use

and those who pay to advertise generate more leads. 29% of survey respondents said their paid social ads generated leads, while only 13% said their paid social ads did not.

While nearly three in four businesses had claimed their Facebook Page, only one in four paid to advertise on Facebook. Simply being there is not enough. If you want to get results, you are almost always going to have to pay whether thats a campaign for generating impressions or an action-based campaign (email sign-ups, website visits, bookings, etc.). And thats not a bad thing; it means youre in control of what happens with your strategy!

Hosting a local event is said to be the most effective marketing tactic (and the hardest tactic to implement). But if it were easy, everybody would be doing it, right?

92% of local businesses believe they will increase or maintain local event spending in 2017. Dont miss the opportunity to amplify your local event through social media and after-event content.

Lastly, no matter what your local marketing plan consists of just start by making a plan! Only one in three survey respondents said they had a plan! Of course theyre not getting the results they want when theres no course of action or measureable objectives!

Bob Hutchins (Franklin, TN) runs Buzzplant (www.buzzplant.com), A 12+ year old Internet marketing agency targeting the faith/family market. His team was an integral part of the online campaign for Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and many other movies, books, music releases, and Viewfullprofile

Link:
2017 Tactics for Local Social Marketing [Infographic] - Business 2 Community