Archive for the ‘Social Marketing’ Category

Social Media Advertising & Social … – Salesforce.com

Analyze conversations from over 650 million different sources across the globe. Discover what consumers are saying about your brand, your products, and your competitors. Understand which topics are generating interest and where the most influential conversations are happening then use that information to inform your marketing decisions. Plus, with Social Studio you can monitor consumer sentiment to stay ahead of potential crises and evaluate new product and service offerings.

Social Studio empowers your team to plan, execute, and track compelling social media marketing campaigns. Source content from our ecosystem of partners or integrate with your own digital asset management system to seamlessly pull existing creative into social campaigns. Customize and craft your content while protecting your brand with configurable approval rules and a full audit trail. And with Social Studio, managing social strategy, tailoring social campaigns, and driving social awareness across distributed teams is easy just identify the most engaging content and share it with different product, regional, or brand teams.

Behind every tweet, Facebook post, or status update is a customer and its your job to engage, in a timely, responsive manner with compelling content. Social Studio gives you the tools to monitor what people are saying on your brands owned social channels and participate in conversations about any topic across the social Web. And with our social automation engine, organizing discussions is easy. You can automatically label, classify, and assign posts in order to route and prioritize work across teams connecting with social customers is easier than ever before.

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Social Media Advertising & Social ... - Salesforce.com

Social Marketing Success Kit Marketo.com

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Discover how to drive new business and revenue through various social media channels with the Marketo Social Marketing Success Kit. Download the Marketo Social Marketing Success Kit and start implementing social media strategies at your organization today!

Best Practices:

Webinars:

Tips for the Social Marketer Cheat Sheet Series:

Blog Posts:

Discover how to drive new business and revenue through various social media channels with the Marketo Social Marketing Success Kit. Download the Marketo Social Marketing Success Kit and start implementing social media strategies at your organization today!

Best Practices:

Webinars:

Tips for the Social Marketer Cheat Sheet Series:

Blog Posts:

Discover how to drive new business and revenue through various social media channels with the Marketo Social Marketing Success Kit. Download the Marketo Social Marketing Success Kit and start implementing social media strategies at your organization today!

Best Practices:

Webinars:

Tips for the Social Marketer Cheat Sheet Series:

Blog Posts:

Discover how to drive new business and revenue through various social media channels with the Marketo Social Marketing Success Kit. Download the Marketo Social Marketing Success Kit and start implementing social media strategies at your organization today!

Best Practices:

Webinars:

Tips for the Social Marketer Cheat Sheet Series:

Blog Posts:

Related Resources

Packed with worksheets, templates, and checklists, the Definitive Guide to Event Marketing is your one stop shop for driving measurable results from your events.

Improve your marketing results with the Marketo Demand Generation Success Kit! Learn how to qualify and prioritize prospects, nurture qualified leads, align marketing with sales.

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Social Marketing Success Kit Marketo.com

Social Media Marketing Training Classes – eLearning Courses

Drive meaningful revenue from social media with classes on Facebook, Pinterest, social media optimization and more.

OMI social media marketing classes demonstrate how to drive meaningful revenue from social media with Facebook, LinkedIn, Pinterest, Instagram, social media optimization and more. OMI classes enable social media professionals, as well as students, to stay up-to-date on the latest social media best practices with on-demand online classes. Social media marketing eLearning courses give practical, real-world insights and teach proven techniques and strategies. The courses also identify social media tools, technology and platforms used to manage and measure success.

By: Alex Pirouz

By: Rohit Bhargava

LinkedIn Foundations

By: Alex Pirouz

How To Build A Foundation For A B2B Social Media Marketing Program

By: Rohit Bhargava

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Social Media Marketing Training Classes - eLearning Courses

Social Media Degree Online | BS in Marketing | SNHU

Focus Your BS in Marketing with the Social Media Degree Concentration

Learn how to leverage social media to engage consumers, build loyalty and increase revenue in the Bachelor of Science in Marketing program with a concentration in social media.

Southern New Hampshire Universitys social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, youll dive deeper into the ever-evolving and high-growth online social media marketing environment. Youll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences.

Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. As one of the first universities to offer a degree program that focuses on social media, SNHU gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelors in marketing program.

According to Dr. Patricia Spirou, SNHU Marketing Department chairwoman, "Social media marketing is the most sought-after skill in companies today. SNHU's social media marketing concentration for the BS in Marketing will not only expose students to the strategic aspect of both marketing and social media, but also the development, implementation and evaluation of those strategic initiatives which will assist companies in becoming more engaged with their consumers."

As a private, nonprofit university, SNHU has one mission to help you see yourself succeed. The benefits of earning your bachelors in marketing and social media online at SNHU include:

A social media-focused BS Marketing degree from SNHU will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist, SEO strategist, online community manager, blogger or copywriter.

The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 12 percent through 2022. The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.

SNHU's online social media degree concentration presents a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. You'll learn to engage and enhance the brand experience while strengthening the relationship between customer and product.

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for active-duty service members and their spouses.

*Tuition rates are subject to change. Changes are generally implemented in June each year.

Additional Costs Books (course by course).

Students are responsible for providing their own internet access.

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...

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Social Media Degree Online | BS in Marketing | SNHU

Social Media Marketing – Rutgers Business School

Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platformsfrom Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogsfirms and individuals are struggling to make sense of it all.

This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

Program Benefits

The Mini-MBA certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through in-class exercise and hands-on projects.

Key topics include:

In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple iPad and leveraging a proprietary mobile application to deliver the course content.

Cost

$4,995 per program.

This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.

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Social Media Marketing - Rutgers Business School