Mediaboss Marketing

SOURCE: topseos.com

April 09, 2015 03:00 ET

NAPLES, FL--(Marketwired - April 09, 2015) - topseos.com, the independent authority on search marketing, has named SearchPro Systems the eighth best social media marketing service for April 2015. Each month the independent research team at topseos.com examines thousands of agencies to uncover which agencies produce the most effective solutions. The rankings are updated on a monthly basis to account for the latest successes within the search marketing industry.

These firms are analyzed through a thorough evaluation process to decide which firms to showcase in the recommendations. While there are thousands of social media marketing firms, the recommendations are compiled of the absolute best the internet marketing industry has to offer. The independent research team analyzes the competing firms across five areas of evaluation in order to decide their overall level of competency in areas including methodology, brand management, reach, consultation, and timeliness.

topseos.com is also active within various online marketing events and conferences. The independent research team often performs industry research to identify the most recent relevant news and information important to buyers and professionals. Often times services provide topseos.com with an inside look to new developments.

SearchPro Systems has been awarded the rank of eighth top social media marketing agency in the monthly rankings at topseos.com due to their exceptional customer satisfaction, their comparative performance over previous months, and their dedication towards excellence. It is due to this information that topseos.com suggests clients of search engine marketing solutions consider SearchPro Systems.

About SearchPro Systems

SearchPro Systems is a leading online marketing firm offering cutting edge online marketing services for businesses in the Boston area of Massachusetts and the Nashua area of New Hampshire.

About topseos.com

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SearchPro Systems Named Eighth Best Social Media Marketing Firm by topseos.com for April 2015

NORMAL The importance of social media in marketing is growing and businesses need to find ways to tell their story, participants in a Social Media Boot Camp at Illinois State University were told.

It's really about building trust between you and the consumer, said Brian Huonker, a member of the social media team at State Farm. People are willing to pay for trust.

Huonker, a marketing analyst at State Farm and former assistant director of university marketing at ISU, said some businesses are worried about negative comments on Facebook, Twitter or other social media sites. But Huonker said, You either have to engage with them or put your head in the sand because the comments will be out there anyway.

Social media is word of mouth on steroids, said Jeri Beggs, ISU professor of marketing. Before, if you had a bad experience, you could tell eight or 10 people. Now, you can reach the world.

Huonker's advice is to respond to negative comments by acknowledging and offering to solve the problem.

The daylong boot camp took place Friday in ISU's Social Media Analytics Command Center and involved students from the School of Communication and the College of Business working with representatives of three businesses and ISU's Office of International Studies.

In addition to talking about responding to comments, the boot camp covered topics such as providing consumers with information called content marketing and using analytics, which is measuring the reach and impact of social media.

Content marketing is nothing new, Huonker said.

In the 1900s, Jell-O used what would now be called content marketing by providing free recipes in hopes people would use its product even though they could buy any brand, he said.

The keys to success include creating content that's valuable to your customer or potential customer, Huonker said.

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'Boot camp' shows how businesses can use social media

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