Today Show Reports Jeunesse Global Top in Social Marketing Arena
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Today Show Reports Jeunesse Global Top in Social Marketing Arena - Video
Birmingham, AL (PRWEB) April 09, 2015
Just two months after acquiring BrightWhistle, Inc., one of the industrys top healthcare-specific social marketing solutions, Influence Health will showcase its digital and social marketing capabilities at the 20th annual Healthcare Marketing and Physician Strategies Summit (HMPSS) April 13-15 in Las Vegas, Nevada.
Michael Sengbusch, Influence Healths SVP Product Development, Digital Marketing Solutions, will speak with Matt Gove, Piedmont Healthcares Chief Consumer Officer, and Joel Cohen, Facebooks Client Solutions Manager, on Tuesday, April 14 at 3:45 p.m. PST. The presentation, Facebook for Accountable Care Marketing will examine strategies and client success stories that leverage the latest Facebook marketing techniques to drive business objectives and manage population health.
An increasing number of marketers are beginning to understand that Facebook is more than just a social channel, stated Sengbusch. It has become a powerful vehicle for healthcare to encourage positive patient behaviors and drive measurable results. Were looking forward to presenting with our partners at Piedmont Healthcare and Facebook to share our experience on how marketers can expand their social media marketing efforts for healthier patients.
Additional presentations at HMPSS featuring Influence Health and BrightWhistle partners include:
Wednesday, April 15:
Visit Influence Health in booth #55 and BrightWhistle in booth #54 at HMPSS to discover how the digital consumer engagement and social marketing platform can help hospitals meet their marketing and population health goals. For additional information, contact marketing(at)influencehealth(dot)com or visit influencehealth.com.
About Healthcare Marketing and Physician Strategies Summit The Forum for Healthcare Strategists was established in 1996 by a distinguished group of senior healthcare strategists seeking an opportunity to collectively examine current and future strategies for the delivery of healthcare. The Forum provides networks of communication and support, as well as opportunities for professional development, with the ultimate purpose of inspiring new, more effective models of care. healthcarestrategy.com
About BrightWhistle Established in 2010, BrightWhistle, an Influence Health company, provides a comprehensive search and social marketing solution built exclusively for healthcare providers, payors, CROs and ACOs. The Company's proprietary and patent pending solution applies advanced technology and data-driven formulas designed to enhance a providers acquisition and re-marketing campaigns. The Company provides its solution as both a Software-as-a-Service and a fully managed offering and supplies its platform to select marketing agencies to power marketing campaigns for their healthcare clients. BrightWhistle has access to both the Facebook Marketing Partners program and Google AdWords APIs, focused exclusively on healthcare and providing a fully HIPAA compliant solution to the marketplace. A winner of the 2014 Facebook Preferred Marketing Developers (PMD) Innovation Competition, BrightWhistle is headquartered in Atlanta, Georgia and can be found at brightwhistle.com.
About Influence Health Influence Health provides one of the healthcare industrys top integrated digital consumer engagement and activation platforms. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information, please visit influencehealth.com. # # #
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Influence Health to Feature Social Marketing at Healthcare Marketing and Physician Strategies Summit
SOURCE: topseos.com
April 09, 2015 03:00 ET
NAPLES, FL--(Marketwired - April 09, 2015) - topseos.com, the independent authority on search marketing, has named SearchPro Systems the eighth best social media marketing service for April 2015. Each month the independent research team at topseos.com examines thousands of agencies to uncover which agencies produce the most effective solutions. The rankings are updated on a monthly basis to account for the latest successes within the search marketing industry.
These firms are analyzed through a thorough evaluation process to decide which firms to showcase in the recommendations. While there are thousands of social media marketing firms, the recommendations are compiled of the absolute best the internet marketing industry has to offer. The independent research team analyzes the competing firms across five areas of evaluation in order to decide their overall level of competency in areas including methodology, brand management, reach, consultation, and timeliness.
topseos.com is also active within various online marketing events and conferences. The independent research team often performs industry research to identify the most recent relevant news and information important to buyers and professionals. Often times services provide topseos.com with an inside look to new developments.
SearchPro Systems has been awarded the rank of eighth top social media marketing agency in the monthly rankings at topseos.com due to their exceptional customer satisfaction, their comparative performance over previous months, and their dedication towards excellence. It is due to this information that topseos.com suggests clients of search engine marketing solutions consider SearchPro Systems.
About SearchPro Systems
SearchPro Systems is a leading online marketing firm offering cutting edge online marketing services for businesses in the Boston area of Massachusetts and the Nashua area of New Hampshire.
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SearchPro Systems Named Eighth Best Social Media Marketing Firm by topseos.com for April 2015
NORMAL The importance of social media in marketing is growing and businesses need to find ways to tell their story, participants in a Social Media Boot Camp at Illinois State University were told.
It's really about building trust between you and the consumer, said Brian Huonker, a member of the social media team at State Farm. People are willing to pay for trust.
Huonker, a marketing analyst at State Farm and former assistant director of university marketing at ISU, said some businesses are worried about negative comments on Facebook, Twitter or other social media sites. But Huonker said, You either have to engage with them or put your head in the sand because the comments will be out there anyway.
Social media is word of mouth on steroids, said Jeri Beggs, ISU professor of marketing. Before, if you had a bad experience, you could tell eight or 10 people. Now, you can reach the world.
Huonker's advice is to respond to negative comments by acknowledging and offering to solve the problem.
The daylong boot camp took place Friday in ISU's Social Media Analytics Command Center and involved students from the School of Communication and the College of Business working with representatives of three businesses and ISU's Office of International Studies.
In addition to talking about responding to comments, the boot camp covered topics such as providing consumers with information called content marketing and using analytics, which is measuring the reach and impact of social media.
Content marketing is nothing new, Huonker said.
In the 1900s, Jell-O used what would now be called content marketing by providing free recipes in hopes people would use its product even though they could buy any brand, he said.
The keys to success include creating content that's valuable to your customer or potential customer, Huonker said.
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'Boot camp' shows how businesses can use social media
social marketing 0.1
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social marketing 0.1 - Video