Mediaboss Marketing

Focus Your BS in Marketing with the Social Media Degree Concentration

Learn how to leverage social media to engage consumers, build loyalty and increase revenue in the Bachelor of Science in Marketing program with a concentration in social media.

Southern New Hampshire Universitys social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, youll dive deeper into the ever-evolving and high-growth online social media marketing environment. Youll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences.

Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. As one of the first universities to offer a degree program that focuses on social media, SNHU gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelors in marketing program.

According to Dr. Patricia Spirou, SNHU Marketing Department chairwoman, "Social media marketing is the most sought-after skill in companies today. SNHU's social media marketing concentration for the BS in Marketing will not only expose students to the strategic aspect of both marketing and social media, but also the development, implementation and evaluation of those strategic initiatives which will assist companies in becoming more engaged with their consumers."

As a private, nonprofit university, SNHU has one mission to help you see yourself succeed. The benefits of earning your bachelors in marketing and social media online at SNHU include:

A social media-focused BS Marketing degree from SNHU will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist, SEO strategist, online community manager, blogger or copywriter.

The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 12 percent through 2022. The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.

SNHU's online social media degree concentration presents a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. You'll learn to engage and enhance the brand experience while strengthening the relationship between customer and product.

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for active-duty service members and their spouses.

*Tuition rates are subject to change. Changes are generally implemented in June each year.

Additional Costs Books (course by course).

Students are responsible for providing their own internet access.

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...

Excerpt from:
Social Media Degree Online | BS in Marketing | SNHU