Archive for the ‘Social Marketing’ Category

Social Media Advertising & Social … – Salesforce.com

Analyze conversations from over 650 million different sources across the globe. Discover what consumers are saying about your brand, your products, and your competitors. Understand which topics are generating interest and where the most influential conversations are happening then use that information to inform your marketing decisions. Plus, with Social Studio you can monitor consumer sentiment to stay ahead of potential crises and evaluate new product and service offerings.

Social Studio empowers your team to plan, execute, and track compelling social media marketing campaigns. Source content from our ecosystem of partners or integrate with your own digital asset management system to seamlessly pull existing creative into social campaigns. Customize and craft your content while protecting your brand with configurable approval rules and a full audit trail. And with Social Studio, managing social strategy, tailoring social campaigns, and driving social awareness across distributed teams is easy just identify the most engaging content and share it with different product, regional, or brand teams.

Behind every tweet, Facebook post, or status update is a customer and its your job to engage, in a timely, responsive manner with compelling content. Social Studio gives you the tools to monitor what people are saying on your brands owned social channels and participate in conversations about any topic across the social Web. And with our social automation engine, organizing discussions is easy. You can automatically label, classify, and assign posts in order to route and prioritize work across teams connecting with social customers is easier than ever before.

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Social Media Advertising & Social ... - Salesforce.com

Social Media Marketing – Rutgers Business School

Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platformsfrom Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogsfirms and individuals are struggling to make sense of it all.

This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

Program Benefits

The Mini-MBA certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through in-class exercise and hands-on projects.

Key topics include:

In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple iPad and leveraging a proprietary mobile application to deliver the course content.

Cost

$4,995 per program.

This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.

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Social Media Marketing - Rutgers Business School

Social Media Marketing & Optimization | SEO.com

Social media signals play a large role in modern online marketing strategies, and at SEO.com we incorporate the best practices and the most effective tools to deliver the social marketing campaign that will support all the other marketing efforts and build a community of customers.

Social media strategies have to be planned and implemented based on numbers and performance. This is not something that can be done by just guessing or what you feel your community wants to see. You need to act and react to the trends in the industry to answer the needs of your potential customers and deliver the content, information, and interaction they expect.

Who is talking about you? Is the general sentiment around your company positive or negative? At SEO.com we use intelligent software solutions to constantly monitor your social streams for mentions, review, questions, and complaints. You can start interacting with your community while we provide suggestions for publishing and responding in a way that will improve your online reputation and build a consistent brand image.

You can stay up to date with the trends in your community with our sentiment analysis reports. Tracking and understanding the positive or negative elements of the comments happening around your brand is crucial to managing your reputation online, and staying on top of any negative comments that can be appropriately addressed. We provide a rich variety of reports and will work closely with you to effectively use the information in them.

Your overall social media strategy needs to focus on improving your ROI and Cost per Lead. At SEO.com, our social media experts use numbers- and performance-based strategies to build the campaign that works for you.

You can take advantage of our experience and knowledge to build a strategic roadmap for increased social media reach, better ROI, and stronger online presence.We start by looking at the level of competition in your industry and then provide ideation, help produce relevant and timely content (including graphic design), and publish the (pre-approved) content for you. In other words, we can provide your business with end-to-end social media fulfillment.

Your SEO.com team will also track the amount of traffic, revenue, and community engagement generated through the social media campaign. We also provide detailed reports on how your network has grown through these efforts, including the success, engagement, and reach of the posts as well as the site traffic, leads, and ROI referred from each post. We will also keep you updated on the post frequency and how that has helped develop your network.

There are a lot of options out meant to streamline social media activities, and our experts will advise and train your existing staff on the best of breed tools and platforms. Well show you the best practices and processes that will help improve your strategy and execution.

These tools allow us to handle brand monitoring, reputation management, sentiment analysis, all while tracking reach and engagement. We will also show you how to make the most of these tools in your own efforts.

What is your social strategy? Connect with one of our marketing consultants today for a free evaluation of your site and strategy.

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Social Media Marketing & Optimization | SEO.com

Sucessful Marketing Strategies-Social Scene Marketing

Weve read countlessindustry articles regarding the importance of video content heading into 2016. While it is easy to be a skeptic, its really hard to argue with the statistics! Video Content Stats: By 2019 online []

The list below ranks websites based on the number of people in the United States who visit each site within a month. It includes sites with estimated traffic as well as sites with traffic that []

Online reviews are SUPER important when it comes to how consumers view your business. The fact is that people spend a lot of time searching online and researching your business, products, or services before []

According to a recent Bits Blog article, Facebooks co-founder Mark Zuckerberg announced yesterday that the company plans on integrating a Dislike button into the social media platform in the near future. Not every moment is []

Ive recently been experimenting with a newer form of Google Adwords strategy called Call-Only Ads. In a nutshell they are basically ads that entice people to call your business rather than simply visit your website. []

Website Building Meet our newest client Coldwell Banker Commercial Moore Company Reality We are currently in the process of developing a brand new mobile responsive website for their commercial real estate business. []

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Sucessful Marketing Strategies-Social Scene Marketing

Social Tools – Salesfusion Marketing Automation

Integrate social media with your digital campaigns from inside Salesfusion

Salesfusion offers tools that help you monitor social networks, publish or share content and manage your online reputation.

The social signals tool is designed to help you engage with individuals who are talking about, or seeking answers to, specific keyword sets. It identifies people who meet your search criteria and facilitates automated nurturing through twitter. It also allows you to view profiles and respond directly to people who may be interested in your products and services.

You can also shorten URLs for online publishing. The published URLs can identify individuals by email address who clicked and which social network or post they originated. If these leads convert to customers, Salesfusion can track that to help you monetize your social media efforts.

Social sharing widgets make it easy for you to extend the reach of your email campaigns, digital content and landing pages. As people share your content, they may be scored differently in the lead scoring model and tracked as social advocates.

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Social Tools - Salesfusion Marketing Automation